Saks creates multichannel experience for 'Frozen 2' holiday windows

The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.

By Dianna Christe • Nov. 19, 2019

Walmart links mobile Scan & Shop with printed holiday toy catalog

Browsers can scan pages with their smartphone and add items to their online cart or wish list.

By Robert Williams • Nov. 18, 2019

Explore the Trendline➔

Gen Z and the next-generation consumer

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Patagonia opens first Worn Wear store

The outdoor retailer's resale business has opened a pop-up in Colorado, which will exclusively sell used items and products from its new ReCrafted collection.

By Cara Salpini • Nov. 18, 2019

What department stores gave up when they gave up on the holidays

Marketing around the season was once about wonderment and less about products and prices. That stoked loyalty — and sold toys.

By Daphne Howland • Nov. 18, 2019

A roundup of retail holiday deals

Some retailers are employing competitive pricing, but many are introducing compelling services and ease of logistics for shoppers as ways to compete. 

By Kaarin Moore , Daphne Howland , Ben Unglesbee , Cara Salpini , Caroline Jansen • Updated Dec. 9, 2019

Retail Therapy: The retail Grinch who stole Christmas

Storied department store Harrods dampened the holiday spirit by limiting visits to Santa to those who spend more than $2,500 with the retailer.

By Caroline Jansen • Nov. 15, 2019

A quarter of consumers are more brand loyal than last year

But it takes time to build that: More than a third of consumers said they need to make at least five purchases with a brand before considering themselves loyal.

By Lisa Rowan • Nov. 14, 2019

PopSugar to launch experiential pop-up shop in NYC for the holidays

Sugar Chalet, which will be located in New York's Bryant Park Overlook, allows the multimedia website to connect with its audience offline.

By Tatiana Walk-Morris • Nov. 13, 2019

Saks, Sephora pilot Google’s local ads to drive store traffic

Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.

By Robert Williams • Nov. 13, 2019

Leveraging nostalgia: How retailers can build on the warmth of holiday shopping

Tapping into a strong sense of community can build a bond with shoppers — and set retailers apart from the competition. 

By Kaarin Moore • Nov. 11, 2019

Retail Therapy: Hefty wants to do all the talking during the holidays

The brand released party cups with phrases like, "Don't Ask Me Who I'm Voting For" and "Accepting $, Not Advice" to make parties a little bit easier.

By Caroline Jansen • Nov. 8, 2019

Is the short holiday season an excuse for retailers to post soft sales results?

There are six fewer days between Thanksgiving and Christmas this year, prompting several companies to begin promotional activity early.

By Caroline Jansen • Nov. 7, 2019

5 reasons catalogs are making a comeback with DTC brands

DTC brands are turning to catalogs to play a vital role in their growth beyond Facebook and Instagram, writes Measured's Trevor Testwuide.

By Trevor Testwuide • Nov. 6, 2019

Shopping ads land on YouTube

As competition heats up with Amazon, Google continues to make its popular Shopping ads more visual and interactive.

By Dianna Christe • Nov. 6, 2019

Toys R Us Canada, Snapchat partner for AR experience

The toy retailer is integrating its holiday catalog with augmented reality features to showcase gifts.

By Robert Williams • Nov. 5, 2019

Birchbox to pop up in 500 Walgreens stores for the holidays

The shop-in-shops will be positioned in a "grab-and-go holiday gifts" format and feature themed boxes, subscription gift cards, travel-sized items and more.

By Cara Salpini • Nov. 5, 2019

The need for speed

The ability to implement an eye-catching direct mail campaign in a new market is the key differentiator in a competitive marketplace.

By Jeff Heyman, VP Product Management and Business Development, FedEx Office • Nov. 5, 2019

How to get on Gen Z's wish list this season

A unique assortment is just one part of the challenge, as the young group has high expectations and low loyalty. Here's what brands need to know.

By Cara Salpini • Nov. 4, 2019

Retail Therapy: Tiffany wants to add a little $112K sparkle to the holidays

The jeweler is selling an over-the-top advent calendar filled with things absolutely nobody needs, like sterling silver paper cups and clothespins.

By Caroline Jansen • Nov. 1, 2019

Goodwill debuts geofenced mobile ads to attract Gen Z

The promotions will help to monitor the campaign's effect on driving foot traffic into physical locations.

By Robert Williams • Oct. 31, 2019

Venmo kicks off rewards program with offers at Target, Sephora

The move comes as the peer-to-peer payments platform prepares to launch a credit card next year.

By Tatiana Walk-Morris • Oct. 30, 2019

CMOs are in a 'desperate fight for survival,' Forrester says

A transition to digital is the key force behind the transformation of the role from brand-builders to data-focused, short-term revenue drivers.

By Barry Levine • Oct. 30, 2019

NBCUniversal rolls out shoppable ad unit

The media company aims for a more integrated approach to direct-to-consumer sales through smartphones. 

By Robert Williams • Oct. 29, 2019

Macy's unveils holiday experiences and services

The retailer may have an edge thanks to its long association with the season but must contend with fiercer competition from discounters.

By Daphne Howland • Oct. 29, 2019

Etsy's holiday hotline pushes personalization, free shipping

Callers during the three-hour event will receive an emailed list of shopping ideas and a gift card.

By Lisa Rowan • Oct. 29, 2019