Wrangler cashes in on ‘Old Town Road’ with scannable denim

Mobile users can scan the back pocket of their jeans to unlock exclusive content and view a new capsule collection inspired by Lil Nas X's viral hit.

By Robert Williams • May 21, 2019

Target's Goodfellow private label moves into men's grooming

Products range from beard oil to cologne and body wash, and all will be priced between $3.99 and $16.99.

By Cara Salpini • May 20, 2019

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Mobile marketing efforts of retailers disappoint C-suite execs

Only 37% of respondents said the industry is effectively using the medium, according to a survey by experience marketing agency George P. Johnson.

By Robert Williams • May 20, 2019

Macy’s summer campaign heads outside with Pinterest Pincodes

This summer, visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan and shop fashions curated for that location.

By Dianna Christe • May 20, 2019

How relevant messaging impacts customer retention and loyalty

Offering your customers a relevant message, on a relevant channel, at the time when they’re interested creates a level of personalization that crafts a better overall customer experience.

May 20, 2019

Four questions to ask when choosing a marketing automation platform for e-commerce

With the sheer amount of marketing automation platforms that currently exist, how can you know you’ve chosen the best one?

May 20, 2019

Retail Therapy: The dream of the '90s is alive in retail

Everyone's favorite digital pet, Tamagotchi​, makes a comeback in the U.S.

By Caroline Jansen • May 17, 2019

H&M expands loyalty program to US

The approach is fairly conventional but had already garnered more than 35 million members before the extension.

By Daphne Howland • May 17, 2019

Study: Mobile gaming more popular than social media

Tapjoy found that people are likely to pay attention to ads in mobile games, ahead of the internet, magazines and billboards.

By Robert Williams • May 17, 2019

What the Harry's acquisition means for retailers

Yet another startup has been scooped up by a consumer products giant hoping to profit from its close connection to customers.

By Daphne Howland • May 16, 2019

Rent the Runway brews up brand awareness with Compass Coffee promotion

The apparel rental retailer is taking over coffee shops in Washington, D.C., this week to boost its Unlimited subscription.

By Cara Salpini • May 16, 2019

Why retailers are flooding the Sunshine State

Rapid population growth in Florida, particularly among millennials, is escalating a battle royale among specialty players, discounters and conventional chains.

By Krishna Thakker • May 15, 2019

Clean beauty brand to launch at 1,400 Target stores

The first brand from Offspring Beauty, a subsidiary company connected to Who What Wear, touts clean ingredients and low prices for its entry into the space.

By Cara Salpini • May 14, 2019

Three reasons to adopt an omnichannel marketing strategy, backed by data

While omnichannel marketing sounds great in theory, many ecommerce marketers are having trouble justifying its implementation.

May 14, 2019

Sears' new logo panned by customers

The rebranding campaign comes as the retailer tries to shake off years of turmoil and negative publicity. 

By Ben Unglesbee • May 13, 2019

Instagram unveils curated @shop account to showcase online merchants

The new account will feature community trends including fashion, beauty and home decor.

By Robert Williams • May 13, 2019

Retail Therapy: #Class runs through this company's veins

Bask, a New York-based brand, unveiled a beach towel and blazer hybrid that makes looking pretentious this summer easier. 

By Caroline Jansen • May 10, 2019

Nike runs shoppable Snapchat lens to support women’s soccer

On May 9 only, fans could virtually try on team jerseys and make direct purchases ahead of the FIFA Women's World Cup next month.

By Robert Williams • May 10, 2019

Belk lays its 130-year legacy on the line

The department store thrived in the South for over a century. Now it's turning to a New York agency to rebrand for a new retail era.

By Daphne Howland • May 8, 2019

Google Search upgrades AR and Lens features

The tech giant showed how New Balance let mobile users virtually try on shoes after searching for them online as part of its I/O developer conference.

By Robert Williams • May 8, 2019

L'Oréal extends personalization push with DTC at-home hair color brand

Color&Co aims to take the guesswork out of selecting the right shade through live video consultations and application tutorials tailored to each customer.

By Natalie Black (Koltun) • May 8, 2019

Victoria's Secret free to trademark 'first love'

The planned name for a personal care line appears to memorialize last year's skirmish between the lingerie stalwart and online upstart ThirdLove.

By Daphne Howland • May 7, 2019

Google tests shoppable recommendations in YouTube videos, The Information reports

Nike and Ulta Beauty reportedly have tested the ad unit that lets consumers buy from the Google Express marketplace, unnamed sources told the publication.

By Robert Williams • May 6, 2019

H&M ends print catalog after 39 years

The fast fashion retailer stated that the change is related to its ongoing sustainability goals.

By Kaarin Moore • May 3, 2019

Retail Therapy: Welcome to the world of fanny pack Crocs

Although visually acceptable footwear has never been a concern for the shoe retailer, this latest style does the unimaginable.

By Caroline Jansen • May 3, 2019