An inclusive customer experience for non-binary people is necessary

The total spending power of the global LGBTQ+ community is akin to the GDP of the fourth-largest country in the world, writes A.T. Kearney's Bachul Koul.

By Bachul Koul • July 10, 2019

The year of 'woke-washing': How tone-deaf activism risks eroding brands

Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.

By Peter Adams • July 9, 2019

Explore the Trendline➔

Top 5 stories from Retail Dive

From tariff challenges to DEI pressure, the industry is navigating a number of headwinds in 2025.

By Retail Dive staff

From social commerce to TikTok: The 9 most successful mobile campaigns of 2019

Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.

By Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 9, 2019

EBay announces summer outlet store

The marketplace promises 70% off major brands to coincide with competitor Amazon's Prime Day sales.

By Lisa Rowan • July 9, 2019

Nike scores with Women's World Cup ad, sales

The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.

By Cara Salpini • July 8, 2019

Twitch readies 2-day live shopping show for Amazon Prime Day

Leading up to the event, the platform is hosting two gaming tournaments in Las Vegas and London.

By Robert Williams • July 1, 2019

Retailer loyalty programs ramp up experiential benefits

A new Gartner L2 report reveals that while most programs offer monetary rewards, driving emotional loyalty can build brand affinity.

By Lisa Rowan • July 1, 2019

Sally Beauty launches app to showcase loyalty rewards

The app's official launch comes as Amazon announced plans to enter the market for professional beauty products.

By Robert Williams • June 28, 2019

Retail Therapy: This Heron Preston line goes straight to the dogs

The designer teamed up with Very Important Puppies to release a NASA-inspired line designed for pets.

By Caroline Jansen • June 28, 2019

Instagram to place ads within Explore

Analysts forecast the new advertising inventory could generate $1.2 billion in revenue for the platform by 2021.

By Robert Williams • June 27, 2019

Kim Kardashian to change the name of shapewear brand

The celebrity decided to drop the original name of her product line, Kimono, after igniting backlash on social media.

By Kaarin Moore • Updated July 2, 2019

Target unveils tween girl private label

The mass merchant's ongoing development of its own brands across categories should help protect its prices if tariffs drive up costs, analysts say.

By Daphne Howland • June 26, 2019

Wayfair workers plan walkout over migrant camp sales

The e-commerce furniture retailer is under fire for allegedly filling orders from border facilities, and experts say it's a brand crisis.

By Daphne Howland • June 26, 2019

Walmart hit with trademark suit by airline over Jetblack name

JetBlue has taken issue with the name of the retail giant's urban concierge membership as it expands offerings to include travel-based services.

By Ben Unglesbee • June 26, 2019

Amazon Prime Day announced for July 15-16

Last year's snafus might not be forgotten, but most shoppers are likely too keen on the deals to stay away, and they have 48 hours to find them.

By Daphne Howland • June 25, 2019

Study: Amazon's ad revenues to grow 470% by 2023

Machine learning will help marketers deliver highly targeted advertisements, driving annual growth by 15% over the next five years.

By Barry Levine • June 25, 2019

4 grocers that are turning stores into destinations

E-commerce sales may be growing, but the store is still the core asset for many retailers. Here's how a few are making their locations into more than just a weekly shop.

By Krishna Thakker • June 24, 2019

Uniqlo launches TikTok’s 1st multimarket brand campaign

Participants that post videos of themselves wearing the retailer's clothing could appear on store screens and on social media.

By Robert Williams • June 24, 2019

Reebok stretches into maternity apparel

A new collection features leggings and tank tops in high-stretch fabrics, as more athletics retailers try to grab a piece of the women's market.

By Cara Salpini • June 24, 2019

REI sunsets catalog, introduces print magazine

As part of the effort, the retailer plans to invest $100,000 in 10 local news organizations this year.

By Dianna Christe • June 24, 2019

Amazon reprises dorm shopping deals

The e-commerce giant could have an advantage this year against retailers that may be forced to raise prices due to tariffs.

By Daphne Howland • June 21, 2019

Retail Therapy: The Chanel product that's a total slam dunk

The French fashion house is selling a $2,300 basketball, just one of many designers rebranding everyday objects as luxury.

By Caroline Jansen • June 21, 2019

Lululemon shutters men's only stores

A company spokesperson said shoppers have reacted better to the athletics retailer as "a dual-gender brand."

By Cara Salpini • June 20, 2019

Hollister taps Twitch, gaming influencers for experiential event

The teen retailer will host in-store programs to connect with a new generation of gaming fans around a "Crash Bandicoot" relaunch.

By Robert Williams • June 20, 2019

MAC Cosmetics tries on YouTube’s newest AR ad formats

In a test earlier this year, 30% of viewers virtually sampled lipstick in the platform's app, which has a "Shop" button to drive direct purchases.

By Robert Williams • June 19, 2019