It's been another weird week in retail. Jif's new campaign aims to settle a years-long debate, Tesla cracks into the toy category and McDonald's goes for gold with the return of its beloved Shamrock Shake.
This, and more, in this week's retail therapy.
Jif puts a lid on a decade-long debate
The pronunciation over the word GIF — that is, the graphic interchange format of shareable video clips — has been long debated in recent years. Do we use a hard "g"? A soft "g"? (Does it really matter?)
But peanut butter brand Jif is here to finally put an end to the nonsense. The brand partnered with GIF-sharing website Giphy to create a limited edition product that replaces the traditional "Jif" label with a new "GIF" one.
The label emphasizes that the correct way to pronounce Jif peanut butter is with a soft "g" and Gif with a hard "g."
"At GIPHY, we know there's only one Jif and it's peanut butter. If you're looking for all the GIFs, there's only one GIPHY," Alex Chung, founder and CEO of GIPHY, said in a statement. "If you're a soft G, please visit Jif.com. If you're a hard G, thank you, we know you're right. Whether you like your Gs hard or soft, let's all share some fun and let peanut butter unite us in saying GIF and eating Jif."
And though the product launched just this week on Amazon, it has already sold out.
Due to an overwhelming response on our @GIPHY x Jif Limited Edition Jars, we will have a limited selection of 500 jars that'll be available tmrw after noon EST. We'll send a tweet when they're in stock, but be quick, they'll go faster than you can pronounce a Hard G. #JIFvsGIF pic.twitter.com/tMJO0SLGJf— Jif® Peanut Butter (@Jif) February 25, 2020
But don't fret. Fans can still access a whole plethora of animated GIFs inspired by Jif on Giphy's website.
If it weren't for acts like this, how would any of the world's most important problems ever get solved?
Tesla cashes in on its own mistakes
In November last year, Elon Musk unveiled the new Tesla "Cybertruck." But it turned out it wasn't all it was cracked up to be (emphasis on the word "crack"). When Musk asked Tesla's chief designer Franz von Holzhuasen to demonstrate the strength of the supposedly shatterproof "armor glass," he was met with embarrassment.
Von Holzhuasen threw a metal ball at the window of the truck, and it totally smashed. But because Elon Musk apparently wanted to ensure no one missed it the first time, he asked his chief designer to throw the ball again at a different window, smashing it.
But sometimes good (read: capital) can come out of even the most embarrassing moments.
In partnership with toymaker Mattel, Tesla unveiled two remote-controlled Cybertrucks set to ship by the end of this year One is a limited-edition hobby-grade model (1:10 scale) that's priced at $400 and the other is a track-compatible model (1:64 scale) that's $20. The larger one, which has already sold out, comes with a vinyl "cracked" window sticker, according to CNBC. How perfect.
And while $400 for a toy may sound steep, just remember that the real Cybertruck (which essentially is an adult toy) starts at around $40,000.
McDonald's goes for gold this St. Patrick's Day
St. Patrick's Day is right around the corner, which, for some, means a couple things: green beer, corned beef and cabbage, and of course, the return of the Shamrock Shake.
To coincide with the celebration of the drink's 50th year, McDonald's this week unveiled the "Golden Shamrock Shake," a gold cup encrusted with 50 green emeralds and white diamonds, and 50 yellow diamonds.
The fast-food chain created two ways for fans to get their hands on this lavish gift, which has been appraised at $90,000. One of the cups will be given away in a sweepstakes contest, the company said. Any customers who order a Shamrock Shake or the new Oreo Shamrock McFlurry via McDonald's mobile app between now and March 6 will be entered to win the Golden Shamrock Shake.
The other cup, however, was placed up for auction Tuesday on eBay with bids starting at $1. As of press time, the price had exceeded $32,000 with 52 bids. And while most of us would need to rob a leprechaun in order to fork up that kind of money for a cup, rest easy knowing the money is at least going to a good place. The restaurant said all proceeds from the winning bid will go to benefit Ronald McDonald House Charities.
So if you're going to spend copious amounts of money, at least try to make it go to a good cause.
MSCHF managed (sort of)
In this day and age, there aren't many things people are willing to wait for. Maybe blame it on the fact that many of us carry tiny devices that give us access to millions of facts in seconds. Maybe blame it on Amazon delivering items to our doorsteps almost instantaneously. Whatever it is, it seems society has become less patient.
So when a thing called MSCHF Box popped onto our radar, we were surprised by the concept.
The box reportedly costs $100, and customers are presented with two options:
They can open the box immediately and keep whatever contents are inside the box. These range from a chewed up piece of gum to a Bitcoin wallet, to a Pokemon card, to a Louis Vuitton bag.
They can also not open the box. The value of the box increases by $10 a day, for a maximum of 100 days if it's left unopened.
Sure, while getting our hands on LV's Neverfull (which usually costs upwards of $1,300) sounds tempting, the chances are slim. As in, 0.1% chance slim.
If you ask us, getting the guaranteed net $900 every time seems like the obvious play, and honestly it pays more than most part-time jobs. But you didn't come here to get money advice from us, so go ahead and spend $100 on your bag of Doritos.