Marketing: Page 152
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Coach rebrands as 'Tapestry'
The name change reflects the fact that the company, after acquiring Stuart Weitzman and Kate Spade & Company, aims to be a fashion powerhouse.
By Daphne Howland • Oct. 12, 2017 -
Nordstrom faces call to drop Donna Karan merchandise
The designer's controversial comments regarding Harvey Weinstein are drawing ire as calls for a boycott grow.
By Daphne Howland • Oct. 12, 2017 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Black Friday will be the busiest online shopping day in US history
The day after Thanksgiving will shatter records for online shopping, according to Salesforce. But shoppers are looking for discounts as 77% expect to exceed their budgets, found Coinstar.
By Daphne Howland • Oct. 11, 2017 -
Deep Dive
Why Gen Z might signal the end of demographic targeting as we know it
The age group, which now has $44 billion in direct purchasing power, thinks far differently about gender and race than previous teen cohorts, experts at Advertising Week said.
By Peter Adams • Oct. 10, 2017 -
Carl's Jr pesters Amazon on Twitter to 'buy me'
The fast food chain playfully pointed out possible synergies with the e-commerce giant but said the courtship was in earnest — and it's not alone in trying to lure a bid from Amazon.
By Daphne Howland • Oct. 10, 2017 -
Millennials, Gen Z to account for 45% of luxury market
Gen X step aside: The two youngest generations will account for almost half of the luxury market by 2025, according to a new study.
By Cara Salpini • Oct. 9, 2017 -
Wikibuy adds AR to comparison shopping app
The shopping service is going beyond mere price comparisons by allowing customers to see how an item looks in their living space.
By Dan O'Shea • Oct. 8, 2017 -
Deep Dive
Why paper catalogs still matter
The paper catalog was the internet before the internet. While the sheer volume of mailers has declined over the past 10 years, savvy retailers are still using catalogs to push their brands — and make sales.
By Ben Unglesbee • Oct. 6, 2017 -
Opinion
7 ways to get ready for Singles Day and the Chinese marketplace
The shopping holiday presents large opportunities, but China comes with unique challenges. Lindsey Grossman of Stripe breaks down how to get started.
By Lindsey Grossman • Oct. 6, 2017 -
Anthropologie brings furniture customization to AR
The apparel and home goods retailer aims to please custom furniture shoppers with a new 3-D image library and an augmented reality feature.
By Dan O'Shea • Oct. 4, 2017 -
Deep Dive
Are hotels the new frontier in experiential retail?
West Elm, Shinola, Muji and others are eager to get into the hospitality business. Will they falter in an unfamiliar endeavor — or can these brand extensions create a retail experience that replaces the traditional flagship store?
By Lara Ewen • Oct. 3, 2017 -
Toys R Us launches ‘digital playground’ with AR app
The retailer, fresh from a Chapter 11 filing, is using augmented reality to bring the in-store experience to (virtual) life.
By Dan O'Shea • Oct. 3, 2017 -
70% of brands use Instagram influencers
Although the ROI of influencers has been hotly debated, L2 found they drive much higher engagement rates than do brand accounts.
By Cara Salpini • Oct. 3, 2017 -
How Walmart is simplifying building cross-platform apps
The retailer recently debuted Electrode Native, a tool for streamlining mobile development that leverages Facebook's open source React Native.
By Robert Williams • Oct. 2, 2017 -
Deep Dive
Decking the halls and creating the holiday mood
Brands often overlook the atmospheric elements of the in-store experience, but everything from music to fragrance to visuals can have a serious impact on how holiday shoppers feel while in stores — and how much they spend.
By Cara Salpini • Sept. 29, 2017 -
Dynamic Action takes startup honors at Shop.org
Prescriptive analytics, which helps companies take an advised course of action on their wealth of data, may be set for its big retail moment.
By Dan O'Shea • Sept. 29, 2017 -
Dick’s scores another youth league partnership
The Pop Warner partnership, one of many youth leagues the sporting goods retailer has joined with, could help the retailer take on a competitive market.
By Dan O'Shea • Sept. 29, 2017 -
Amazon reimagines Echo and expands device family
The e-commerce giant announced six new, voice-enabled products, including a much-anticipated revamped version of the original Echo smart speaker.
By Dan O'Shea • Sept. 28, 2017 -
Retailers prep for the holidays with new e-commerce services
Radial meets the holiday rush head on with a new suite of services to help e-commerce retailers do more for their customers.
By Dan O'Shea • Sept. 28, 2017 -
REI, L.L. Bean rank among most 'human' businesses
Companies that act more human perform better than those who don’t, acquiring more new customers, increasing customer loyalty and even raising profits, according to a new study.
By Cara Salpini • Sept. 28, 2017 -
Burberry uses Apple’s AR tech to engage app users
While other retailers are using augmented reality to sell their products, Burberry is using the tech to create a unique experience on its mobile app.
By Dan O'Shea • Sept. 27, 2017 -
New Macy's loyalty program nudges customers to spend more
By rewarding shoppers that spend, the department store retailer is trying to capitalize on the 10% of customers who account for half of its business.
By Ben Unglesbee • Sept. 27, 2017 -
Study: Cyber Monday now more popular than Black Friday
Analytics firm Euclid found that holiday shoppers are most excited about the online holiday this year as the popularity of e-commerce continues to grow.
By Cara Salpini • Sept. 27, 2017 -
PredictSpring, M.Gemi launch store associate app
M.Gemi becomes the latest retailer to mobilize store associates with a new app that helps them assist customers face-to-face.
By Dan O'Shea • Sept. 27, 2017 -
2 Adidas marketing execs caught in college basketball bribery crackdown
Director of Global Sports Marketing James Gatto is among 10 individuals being charged by the U.S. Department of Justice.
By David Kirkpatrick • Sept. 27, 2017