Marketing: Page 152
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Glossier fuels holiday sales with pop-up shops
The cult brand is expanding swiftly, adding deliveries abroad and a series of brick-and-mortar efforts.
By Daphne Howland • Nov. 13, 2017 -
Deep Dive
3 ways to reach Gen Z during the holidays
The youngest generation might not be the biggest spenders, but they have influence over family purchases — and they're growing up fast.
By Cara Salpini • Nov. 10, 2017 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Amazon opening holiday pop-ups in Whole Foods
Alexa, tell me a Thanksgiving recipe. Now shoppers can ask holiday-related questions at staffed areas inside Whole Foods stores.
By Dan O'Shea • Nov. 10, 2017 -
Zappos goes up against Adidas and Nike with sneaker shops
The Amazon-owned e-commerce site is putting a new shine on classic sneaker styles with a campaign that features pop-up stores and a shoppable Instagram.
By Daphne Howland • Nov. 10, 2017 -
What Gen Z girls want from holiday gift-giving
Research finds nearly 60% of the younger set value gifts that are Instagram-worthy or can drum up social currency.
By David Kirkpatrick , Peter Adams • Nov. 9, 2017 -
Athleta puts a personalized twist on holiday cards
The retailer is putting an e-commerce twist on the traditional gift card as it launches in-store GiftNow cards.
By Dan O'Shea • Nov. 9, 2017 -
Shopgate rolls out in-app chat tools
While some have hopes of chatbots becoming an increasingly common form of customer engagement, marketers aren’t yet sold on the idea.
By Dan O'Shea • Nov. 9, 2017 -
Nearly 60% of marketers say chatbots aren’t a priority
Despite marketer enthusiasm for chatbots, many don't have confidence in the current messaging platforms.
By Cara Salpini • Nov. 8, 2017 -
Office Depot launches subscription 'box' for small businesses
The office supplies retailer has joined the subscription craze with a monthly delivery of services rather than products.
By Daphne Howland • Nov. 8, 2017 -
Jet.com president: Edgy private label products target urban millennials
Consumers have compromised too much when buying retail-owned brands, so the e-commerce site's Uniquely J line focused on quality and design.
By Jeff Wells • Nov. 7, 2017 -
REI hires retail veteran CIO
Christine Putur, the second CIO in the company's history, is also the second woman to hold that position at the retailer.
By Dan O'Shea • Nov. 7, 2017 -
Lowe's taps into the smart home market for growth
The home improvement retailer is expanding the interactive b8ta in-store smart home displays to 70 stores.
By Dan O'Shea • Nov. 7, 2017 -
Deep Dive
Rocksbox Founder Meaghan Rose on building the Sephora of jewelry
Subscription models aren't universally successful but for this startup, a 40% conversion rate in a high margin category makes for a business on the fast track for growth.
By Laura Heller • Nov. 6, 2017 -
Opinion
4 startups that go head to head with Amazon and Whole Foods
Despite the convenience, millennials really don't want to buy everything on Amazon, writes Alexa Binns of Borden Binns.
By Alexa Binns • Nov. 6, 2017 -
Under Armour CMO out after just 15 months
Andrew Donkin joined the athletic apparel brand from Amazon, but is leaving following rough third-quarter earnings reported earlier this week.
By David Kirkpatrick , Peter Adams • Nov. 3, 2017 -
Holiday shoppers slow to embrace chatbots, robots
Hype aside, 68% of consumers have never used a retail chatbot and 23% don’t even know what they are, according to an IFTTT study.
By Dan O'Shea • Nov. 3, 2017 -
Alibaba kicks off Singles Day on the heels of stellar Q2 growth
In the same week that Amazon launched Black Friday sales 50 days early, the Chinese e-commerce giant launched interactive games and a "see now, buy now" fashion show to entice shoppers during its Singles Day event.
By Corinne Ruff • Nov. 2, 2017 -
Amazon turns to Apple for AR shopping app
The e-commerce company's AR app pushes the envelope by giving consumers more than just furniture for their virtual viewing pleasure.
By Dan O'Shea • Nov. 2, 2017 -
Glossier, Stitch Fix among most disruptive companies
Moda Operandi and Casper, along with other innovative companies, rounded out the startup edition of LinkedIn's Top Companies list.
By Cara Salpini • Nov. 1, 2017 -
Walmart dumps Danskin
The retail giant may be hoping to replace the iconic brand with one of its own making in the popular and very competitive athleisure market.
By Daphne Howland • Nov. 1, 2017 -
Only 58% of retailers invest in tech to handle holiday sales spikes
Seasonal hiring and additional inventory may no longer be the best way to handle holiday shopping spikes, a new survey found.
By Dan O'Shea • Nov. 1, 2017 -
Deep Dive
A peek inside Nordstrom's merchandise-free 'Local' shop
The store borrows from the showroom concept and is all about experience, as Nordstrom embraces the spirit of innovation to attract new demographics and better compete.
By Corinne Ruff • Nov. 1, 2017 -
Personalization is still lacking and shoppers are getting frustrated
Only 22% of consumers actually find their retail shopping experience to be highly personalized, according to a recent study.
By Dan O'Shea • Oct. 31, 2017 -
BJ’s unveils new mobile app in latest omnichannel move
As the future ownership of the company remains an open question, the warehouse club continues to integrate its in-store and online experiences.
By Dan O'Shea • Oct. 31, 2017 -
Facebook tops Pinterest, Instagram for last-click social commerce
Nearly half of social media users in the U.S. said they made their most recent purchase from the platform, according to a recent study.
By David Kirkpatrick • Oct. 31, 2017