Marketing: Page 152


  • Glossier fuels holiday sales with pop-up shops

    The cult brand is expanding swiftly, adding deliveries abroad and a series of brick-and-mortar efforts.

    By Nov. 13, 2017
  • Deep Dive

    3 ways to reach Gen Z during the holidays

    The youngest generation might not be the biggest spenders, but they have influence over family purchases — and they're growing up fast.

    By Nov. 10, 2017
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Amazon opening holiday pop-ups in Whole Foods

    Alexa, tell me a Thanksgiving recipe. Now shoppers can ask holiday-related questions at staffed areas inside Whole Foods stores.

    By Nov. 10, 2017
  • Zappos goes up against Adidas and Nike with sneaker shops

    The Amazon-owned e-commerce site is putting a new shine on classic sneaker styles with a campaign that features pop-up stores and a shoppable Instagram.

    By Nov. 10, 2017
  • What Gen Z girls want from holiday gift-giving

    Research finds nearly 60% of the younger set value gifts that are Instagram-worthy or can drum up social currency.

    By David Kirkpatrick , Peter Adams • Nov. 9, 2017
  • Athleta puts a personalized twist on holiday cards

    The retailer is putting an e-commerce twist on the traditional gift card as it launches in-store GiftNow cards.

    By Nov. 9, 2017
  • Shopgate rolls out in-app chat tools

    While some have hopes of chatbots becoming an increasingly common form of customer engagement, marketers aren’t yet sold on the idea.

    By Nov. 9, 2017
  • Nearly 60% of marketers say chatbots aren’t a priority

    Despite marketer enthusiasm for chatbots, many don't have confidence in the current messaging platforms.

    By Nov. 8, 2017
  • Office Depot launches subscription 'box' for small businesses

    The office supplies retailer has joined the subscription craze with a monthly delivery of services rather than products.

    By Nov. 8, 2017
  • Jet.com president: Edgy private label products target urban millennials

    Consumers have compromised too much when buying retail-owned brands, so the e-commerce site's Uniquely J line focused on quality and design.

    By Jeff Wells • Nov. 7, 2017
  • REI hires retail veteran CIO

    Christine Putur, the second CIO in the company's history, is also the second woman to hold that position at the retailer.

    By Nov. 7, 2017
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    Lowe's
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    Lowe's taps into the smart home market for growth

    The home improvement retailer is expanding the interactive b8ta in-store smart home displays to 70 stores.

    By Nov. 7, 2017
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    Rocksbox
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    Deep Dive

    Rocksbox Founder Meaghan Rose on building the Sephora of jewelry

    Subscription models aren't universally successful but for this startup, a 40% conversion rate in a high margin category makes for a business on the fast track for growth. 

    By Laura Heller • Nov. 6, 2017
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    Borden Binns
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    Opinion

    4 startups that go head to head with Amazon and Whole Foods

    Despite the convenience, millennials really don't want to buy everything on Amazon, writes Alexa Binns of Borden Binns.

    By Alexa Binns • Nov. 6, 2017
  • Under Armour CMO out after just 15 months

    Andrew Donkin joined the athletic apparel brand from Amazon, but is leaving following rough third-quarter earnings reported earlier this week.

    By David Kirkpatrick , Peter Adams • Nov. 3, 2017
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    Getty
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    Holiday shoppers slow to embrace chatbots, robots

    Hype aside, 68% of consumers have never used a retail chatbot and 23% don’t even know what they are, according to an IFTTT study.

    By Nov. 3, 2017
  • Alibaba kicks off Singles Day on the heels of stellar Q2 growth

    In the same week that Amazon launched Black Friday sales 50 days early, the Chinese e-commerce giant launched interactive games and a "see now, buy now" fashion show to entice shoppers during its Singles Day event.

    By Nov. 2, 2017
  • Amazon turns to Apple for AR shopping app

    The e-commerce company's AR app pushes the envelope by giving consumers more than just furniture for their virtual viewing pleasure.

    By Nov. 2, 2017
  • Glossier, Stitch Fix among most disruptive companies

    Moda Operandi and Casper, along with other innovative companies, rounded out the startup edition of LinkedIn's Top Companies list.

    By Nov. 1, 2017
  • Walmart dumps Danskin

    The retail giant may be hoping to replace the iconic brand with one of its own making in the popular and very competitive athleisure market. 

    By Nov. 1, 2017
  • Only 58% of retailers invest in tech to handle holiday sales spikes

    Seasonal hiring and additional inventory may no longer be the best way to handle holiday shopping spikes, a new survey found.

    By Nov. 1, 2017
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    Corinne Ruff
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    Deep Dive

    A peek inside Nordstrom's merchandise-free 'Local' shop

    The store borrows from the showroom concept and is all about experience, as Nordstrom embraces the spirit of innovation to attract new demographics and better compete. 

    By Nov. 1, 2017
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    Getty Images
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    Personalization is still lacking and shoppers are getting frustrated

    Only 22% of consumers actually find their retail shopping experience to be highly personalized, according to a recent study.  

    By Oct. 31, 2017
  • BJ’s unveils new mobile app in latest omnichannel move

    As the future ownership of the company remains an open question, the warehouse club continues to integrate its in-store and online experiences.

    By Oct. 31, 2017
  • Facebook tops Pinterest, Instagram for last-click social commerce

    Nearly half of social media users in the U.S. said they made their most recent purchase from the platform, according to a recent study.

    By David Kirkpatrick • Oct. 31, 2017