Marketing: Page 153
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J. Crew to partner with WeWork
The retailer will open pop-ups at several WeWork locations and host panel discussions with the shared office space company.
By Daphne Howland • Feb. 15, 2018 -
The RealReal opens Las Vegas pop-up shop
Resale e-commerce is booming, and the luxury consignment e-tailer has snagged the upscale end of the market as it dabbles in brick and mortar.
By Daphne Howland • Feb. 15, 2018 -
Trendline
Gen Z and the next-generation consumer
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Deep Dive
Why generational marketing could send retailers back to the drawing board
While there's generally some truth in stereotypes, retailers that rely on generational marketing alone could be missing out on both the channels and customers they should be targeting.
By Cara Salpini • Feb. 14, 2018 -
Selfridges aims for a knockout with in-store boxing ring
No doubt the U.K. department store is hoping to beat rivals to the punch by creating a destination beyond shopping.
By Daphne Howland • Feb. 14, 2018 -
Diesel launched a pop-up shop selling 'fake' products
Thanks to a marketing stunt, NYC shoppers last week might have found a fake pair of Diesel jeans with a correctly spelled label, and an authentic pair with a misspelled one.
By Daphne Howland • Feb. 13, 2018 -
Deep Dive
7 retail execs envision the future of stores
Executives from Best Buy, The Home Depot and MM.LaFleur share their visions for the future of retail at Future Stores Miami.
By Corinne Ruff • Feb. 13, 2018 -
Lucky Brand to offer private label credit card
A great majority of U.S. consumers, including millennials, have store-branded cards in their wallets and say they're more likely to shop at that retailer because of it.
By Daphne Howland • Feb. 12, 2018 -
L.L. Bean pulls the plug on lifetime return policy
The outdoor retailer's liberal return policy has been abused in recent years, causing the company to put an end to the generous policy.
By Daphne Howland • Feb. 12, 2018 -
Forrester: What CMOs can learn from Amazon's success
Marketers should build "entangled customer relationships," as the e-commerce giant does through emotion-driven interactions before, during and after purchasing moments.
By Erica Sweeney • Feb. 9, 2018 -
Retrieved from McDonald's on February 08, 2018Deep Dive
Retail Therapy: For the love of Big Macs
McDonald’s is celebrating Valentine’s Day by giving away a diamond-encrusted "Bling Mac" ring … worth $14,000.
By Cara Salpini • Feb. 8, 2018 -
Deep Dive
Will the Olympic torch burn brightly for retailers?
The Winter Olympics offer exciting opportunities for some deep-pocketed brands, but many merchants could be left out in the cold.
By Cara Salpini • Feb. 8, 2018 -
Opinion
5 ways for brands to inspire customer loyalty in 2018
You can't deliver the best value for your customer unless you understand them and their needs, writes Brian Shimmerlik, CEO of Vengo.
By Brian Shimmerlik • Feb. 7, 2018 -
Boston Proper rebrands as 'Beyond Proper by Boston Proper'
"Simply put, we’re not from Boston," the Florida-based women's apparel retailer said. "Never have been."
By Daphne Howland • Feb. 7, 2018 -
Report: AmEx's Plenti program faces rocky future as Macy's, other retailers flee
With an "asymmetrical" redemption system and unstable leadership, the loyalty program appears to be on its way out if it doesn't restructure soon.
By Erica Sweeney • Feb. 6, 2018 -
Macy's plans pop-ups to amplify discovery
The retailer's "The Market @ Macy's" concept resembles New York City's Story, Chicago's Pop Box and Nordstrom's "Pop-In" efforts.
By Daphne Howland • Feb. 6, 2018 -
Pirch launching high-end shop-in-shops
The appliance company's THG Paris boutiques will open in three Southern California showrooms this spring, and will likely attract consumers despite the company's new pivot to the construction and design trades.
By Daphne Howland • Feb. 6, 2018 -
Deep Dive
The final score: Meet the advertising winners and losers from Super Bowl 2018
Advertising's big night included some surprises, celebrity hijinks and, yes, a win for Amazon's Alexa.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018 -
Opinion
What does ‘mobile’ actually mean in the affiliate world?
Determining the best strategy for a company requires defining what "mobile" means for your business, writes Acceleration Partners's Matthew Wool.
By Matthew Wool • Feb. 5, 2018 -
Macy's launches 'modest' apparel line
The "Verona" collection springs from the department store's minority- and women-owned business development program founded in 2011 to further vendor diversity.
By Daphne Howland • Feb. 5, 2018 -
Deep Dive
30 minutes with retail’s top executives
In this executive interview series, Retail Dive talks with industry thought leaders about everything from marketing strategy to in-store technology and the future of retail.
By Retail Dive Staff • Updated April 21, 2022 -
Guess shares sink over sexual harassment claim
Former "Guess Girl" Kate Upton tweeted the explosive claim as the company introduced a new brand rep, Jennifer Lopez.
By Daphne Howland • Feb. 2, 2018 -
Deep Dive
Retail Therapy: How Nutella drove the French nutty
Apparently starting a riot is simple: just drop the price of gooey chocolate hazelnut spread by 70% and shoppers will do the rest.
By Cara Salpini • Feb. 2, 2018 -
Facebook ads cost 43% more in Q4 as users spent less time on site
Several changes to which content users see are already having a significant impact on the social network.
By Chantal Tode • Feb. 1, 2018 -
Amazon Treasure Truck rolls into Whole Foods parking lots
After a debut in 2016 that kept its wheels rolling mostly in Seattle, Amazon is expanding the mobile retail pop-up nationwide.
By Daphne Howland • Jan. 31, 2018 -
Deep Dive
Why the Super Bowl is a touchdown for retail
Grocery probably gained the most from the Eagles-Patriots matchup, but apparel sales and ad campaigns still scored.
By Cara Salpini • Jan. 31, 2018