Marketing: Page 153
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Target teams with Pinterest for visual search
It's been a big year for visual search, and the technology is taking another step into retailer's storefronts through the Target-Pinterest partnership.
By Dan O'Shea • Sept. 26, 2017 -
Gen Z wants more in-store tech
The youngest generation wants more AR, VR and "just walk out" tech, and they want them within the year, according to a new study.
By Cara Salpini • Sept. 26, 2017 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Study: In-store shoppers want to read online reviews
Posting consumer ratings and reviews online may seem like opening Pandora's Box to some retailers, but it can help spur new traffic and customer loyalty, according to a new study.
By Erika Kincaid • Sept. 26, 2017 -
Lowe’s leverages Apple’s ARkit for new apps
The home improvement retailer will add two new AR tools to its app roster early October, including a virtual tape measure app.
By Dan O'Shea • Sept. 25, 2017 -
Bed, Bath & Beyond invests 40% of capex in digital efforts
The home goods retailer has seen digital sales growth and continues to invest on that front, despite overall struggles.
By Dan O'Shea • Sept. 25, 2017 -
Target sets $11 wages, aims for $15 minimum by 2020
The move may reflect an acknowledgement by the mass merchant that consumers frequent businesses that reflect their values.
By Daphne Howland • Sept. 25, 2017 -
Survey: Live video chat moves into retail
The platform isn't just for social media anymore, as customers appear ready to engage with brands and sales people via this real-time format.
By Dan O'Shea • Sept. 25, 2017 -
Study: Influence replacing affluence as primary marketing driver
Retailers must find new ways to access customer data and offer personalized products to reach an increasingly fragmented consumer base.
By Daphne Howland • Sept. 25, 2017 -
Deep Dive
How DSW tied up mobile engagement with choose-your-own-ending ads
The shoe retailer's recent push into mobile-rich media ads includes a 'what would you do?' storyline and a tiltable lookbook.
By Shane Schick • Sept. 25, 2017 -
BJ's aims to turn holiday party stress into sales
A study commissioned by the warehouse club retailer notes all the many woes of the holiday party host that the company hopes could be reasons to shop at its stores.
By Daphne Howland • Sept. 25, 2017 -
Holiday shoppers to spend 47% more on Black Friday, Cyber Monday
A study by RetailMeNot shows that the holiday shopping days are going to be bigger than ever — and the promotional period should last twice as long.
By Cara Salpini • Sept. 22, 2017 -
Grocers bring voice-assisted ordering to the store
Voice ordering isn't just for Amazon — independent grocers can now get into the game.
By Dan O'Shea • Sept. 21, 2017 -
RILA partners with Zebra on (R)Tech Innovation Center
The innovation hub is helping the industry better manage data security.
By Dan O'Shea • Sept. 21, 2017 -
Consumers want personalization, still unwilling to give up data
A study by Oracle shows that 57% of shoppers want one-click checkout that can only be enabled through a payment profile, yet 67% don't want to set up such accounts.
By Dan O'Shea • Sept. 20, 2017 -
SEO is crucial for holiday marketing
Updated holiday terminology and frequent product content pushes can go a long way in seasonal marketing, according to new research.
By Cara Salpini • Sept. 20, 2017 -
Apple’s iOS 11 triggers a wave of augmented reality apps
Retail AR apps may be witnessing a major breakthrough, as several debut in concert with Apple's launch of iOS 11.
By Dan O'Shea • Sept. 20, 2017 -
Deep Dive
What’s in store for retail marketers
From artificial intelligence to the refinement of customer data, changes are coming. Here’s what the future could hold.
By Cara Salpini • Sept. 20, 2017 -
Gen Z twice as influenced by social media as by deals
The youngest generation is the first to value social media more than prices when making purchase decisions, according to a study by IRI.
By Cara Salpini • Sept. 19, 2017 -
Kate Spade New York guides Paris tours with help from AR and influencers
The luxury brand aims to generate buzz around the opening of its first brick-and-mortar store in the city with a new app.
By Natalie Black (Koltun) • Sept. 19, 2017 -
Report: Heidi Klum collection gives Lidl a boost
The line poses a challenge to fast-fashion retailers in the U.K., but in the U.S., the discovery of Lidl could threaten even Walmart.
By Daphne Howland • Sept. 19, 2017 -
Deep Dive
Can VR move beyond content marketing into ads and loyalty?
Marketers are now exploring how to create VR ad experiences that aren't disruptive or hard to implement.
By Robert Williams • Sept. 19, 2017 -
Tommy Hilfiger hosts shoppable fashion show
The upscale retailer is releasing a Fall 2017 line via a mobile-friendly, shoppable runway show, demonstrating the growth of visual search capabilities.
By Cara Salpini • Sept. 18, 2017 -
Lululemon launches first men-centered campaign
The yogawear and athleisure brand conducted research that found Americans' attitude about masculinity is changing.
By Daphne Howland • Sept. 18, 2017 -
Ikea nears rollout of augmented reality app
The Scandinavian retail chain could get a leg up in the home decor and furnishings market by running its new app on Apple's iOS 11.
By Dan O'Shea • Sept. 18, 2017 -
Study: Amazon's role in online shopping presents opportunity for big brands
Research from Kenshoo forecasts e-commerce marketing will become one of the fastest growing areas of advertising.
By David Kirkpatrick • Sept. 18, 2017