Marketing: Page 154


  • Deep Dive

    Are Calvin Klein’s Amazon pop-ups dissing department stores?

    Traditionally the brand releases exclusive collections through department store channels, but the partnership signals the apparel retailer is looking for new growth.

    By Nov. 29, 2017
  • Wayfair is dominating West Elm and Ikea on social media

    The furniture e-tailer had the fastest-growing audience on social media among competitors during the week of Black Friday, according to a new study.

    By Robert Williams • Nov. 29, 2017
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
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    Sephora
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    Deep Dive

    30 minutes with Sephora’s head of marketing

    Deborah Yeh, SVP of marketing and brand at Sephora, gave Retail Dive a glimpse into three of the retailer's most dynamic marketing moves.

    By Nov. 29, 2017
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    ABT
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    Abt Electronics sees a 15% holiday weekend sales jump

    Single-store star Abt had a stellar start to the holiday season thanks to an emphasis on customer experience. 

    By Nov. 28, 2017
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    WD Partners
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    Opinion

    What retailers need to do right now to survive

    As retailers drop like flies, shuttering stores and filing for bankruptcy, Lee Peterson of WD Partners outlines three key survival strategies.

    By Lee Peterson • Nov. 28, 2017
  • Black Friday Twitter engagements totaled nearly 785M

    The most popular terms associated with positivity included Thanksgiving, shopping and hashtags like #cybermonday, #giveaway and #deals, a new study found.

    By David Kirkpatrick , Peter Adams • Nov. 28, 2017
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    Fotolia
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    Deep Dive

    7 lessons from Cyber Monday

    The online sales holiday raked in $6.6 billion — up 17% over last year — and showed the rising force of mobile in digital holiday sales. 

    By Nov. 28, 2017
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    Retrieved from Walmart on November 27, 2017
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    Deep Dive

    Meet the winners and losers of Black Friday 2017

    Here's how Best Buy, Macy's, J.C. Penney, Amazon and others fared over the blockbuster holiday shopping weekend.

    By Nov. 27, 2017
  • Athleta, Lululemon score big on in-store experience

    While the Lego Store and the Disney Store took the top two spots, Nordstrom, Nike and T.J. Maxx also performed well, according to a study by reputation.com.

    By Nov. 27, 2017
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    Unsplash
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    Cyber Monday emails convert 53% more than Black Friday ones

    The online shopping day is having more success for marketers, although Black Friday still posts above average open rates, according a new study.

    By Nov. 22, 2017
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    Retrieved from Neiman Marcus on November 02, 2017
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    Deep Dive

    Retail Therapy: Neiman Marcus is thankful for deep pockets

    From a $527 turkey dinner to a Cyber Monday escape pod, this edition is all about the holiday weekend.

    By Nov. 22, 2017
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    Retrieved from Target on November 25, 2016
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    Deep Dive

    A retailer’s guide to Black Friday 2017: 3 trends to watch

    The shopping holiday has turned into a month-long event culminating over Thanksgiving weekend. From which Twitter accounts to follow to trends to watch, here's what you need to know this year.  

    By Nov. 22, 2017
  • The 2017 holiday rush could be proving ground for in-store innovations

    From RFID to smart dressing rooms, retailers have been investing in and testing technology, but the holiday season will separate the gimmicks from the money makers, according to Forrester retail analyst Sucharita Mulpuru.

    By Nov. 21, 2017
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    Fotolia
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    Retailers see mobile share of sales growing 10% by 2020, survey says

    Brick-and-mortar retailers should focus on in-store experiences that capitalize on the shift to smartphones to stay competitive with sites like Amazon.

    By Robert Williams • Nov. 21, 2017
  • Amazon, CVS roll out Pinterest tool for personalized gift ideas

    Bed Bath & Beyond, Universal Pictures and other brands are also leveraging a "Secret Santa" feature that enables users to create custom idea boards. 

    By David Kirkpatrick • Nov. 21, 2017
  • Deep Dive

    Why REI and Modcloth will close on Black Friday, and prosper

    Not all retailers are open on Black Friday, nor should they be. There are benefits to both, particularly when it comes to branding. 

    By Nov. 21, 2017
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    Raysonho. (2016). "Saks Fifth Avenue in Toronto" [photograph]. Retrieved from Wikimedia Commons.
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    Saks launches gift-themed Messenger chatbot ahead of Black Friday

    The offering could help the retailer reach young shoppers earlier in the buying journey than the typical customer service bot. 

    By Natalie Black (Koltun) • Nov. 20, 2017
  • Foot Locker pumps up Nike partnership with new store concepts

    The athletics retailer had its best day on Wall Street in years as analysts show confidence that it can hold its own.

    By Nov. 20, 2017
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    Kendall Davis/Retail Dive
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    Podcast

    Conversational Commerce: Black Friday predictions for 2017

    With a fierce price war brewing this season, in-store and mobile experiences will be critical differentiators for retailers not named Amazon, Moody's Charlie O'Shea told Retail Dive on the podcast.

    By Nov. 17, 2017
  • Deep Dive

    Retail Therapy: Stranger Things sends sales upside down

    Truth was stranger than fiction this week as a vintage sweatshirt from the hit Netflix series helped the Science Museum of Minnesota rake in big bucks.

    By Nov. 17, 2017
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    Williams-Sonoma
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    Williams-Sonoma gets an edge in the augmented reality race

    The home goods retailer acquired Outward, a 3-D imaging startup, in what looks to be a dedicated move toward using more of the tech.

    By Nov. 17, 2017
  • Calvin Klein opens holiday pop-ups with Amazon

    Like Nike and Kohl's before it, Calvin Klein is forging a partnership that brings a host of challenges.

    By Nov. 17, 2017
  • Study: Black Friday mobile shopping to jump 45% from 2015

    Americans are forecast to spend 45 million hours on Android shopping apps alone during the holiday week.

    By Robert Williams • Nov. 16, 2017
  • Nordstrom, Home Depot put Pinterest’s Pincodes in stores

    Shoppers can use the app in brick-and-mortar locations to unlock content.

    By David Kirkpatrick • Nov. 15, 2017
  • Robot manufacturer gains $17.5 million in funding

    Bossa Nova Robotics gets a financial boost as it looks to leverage growing interest in robots for retail.

    By Nov. 15, 2017