Marketing: Page 154
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Amazon halts Fire TV sales, but may have bigger TV plans for Alexa
Amazon may soon steal some thunder back from Apple in the TV platform war, as a new Fire TV product involving Alexa appears to be on the horizon.
By Dan O'Shea • Sept. 17, 2017 -
Deep Dive
3 holiday marketing hacks
What a study of back-to-school subject lines can teach retailers about their marketing strategy for the holiday season.
By Cara Salpini • Sept. 15, 2017 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Rue La La and Dunkin’ co-design online fall fashion boutique
"Girl on the Go: Fall Style" highlights the DD Perks loyalty program with special offers to drive customers to the flash sale site and mobile app.
By David Kirkpatrick • Sept. 15, 2017 -
Invertex launching new foot-scanning tech for shoe shopping
The Israeli fashion technology company aims to provide a lower-cost way for consumers to digitally match their feet to the right shoe sizes.
By Dan O'Shea • Sept. 14, 2017 -
Target employees migrate to mobile Zebra device
The Apple iPod Touch is no longer the tool of choice for Target's store associates, as the retailer switches over to an Android mobile device.
By Dan O'Shea • Sept. 14, 2017 -
Opinion
Extreme personalization is the new personalization
Modern commerce brands are changing the game and marketers need artificial intelligence to compete, writes Brian Solis of Altimeter.
By Brian Solis • Sept. 13, 2017 -
Apple expands on retail revamp, reveals iPhone X with Face ID
The technology company plans to unveil a store in Chicago that will reflect the new "town square" model, designed to create a more community-oriented retail experience.
By Dan O'Shea • Sept. 12, 2017 -
Apple set to unveil Face ID and augmented reality features
The technology company's latest announcement should have more in store for retailers than just a new iPhone, including upgrades to payment authentication.
By Dan O'Shea • Sept. 12, 2017 -
Study: Most marketers have little confidence in data quality
Marketers have severe doubts about where their data is coming from and who it is actually reaching, according to new research.
By Cara Salpini • Sept. 12, 2017 -
Simon installs ‘concierge’ chatbots in 208 malls
The chatbot evolution has been on the move for quite some time — and now the technology has made it into shopping malls.
By Dan O'Shea • Sept. 12, 2017 -
Coty joins 'Story' boutique's beauty round
The beauty conglomerate, previously dependent on retailers, joins a growing throng of consumer brands trying to go it alone.
By Daphne Howland • Sept. 12, 2017 -
Amazon's Whole Foods price cuts boosted store traffic 25%
But can the e-commerce giant and grocery novice maintain its momentum?
By Daphne Howland • Sept. 12, 2017 -
Deep Dive
How Rent-A-Center leverages its online community for brand decision-making
The furniture and electronics firm has an "Inner Circle" of more than 3,000 members to help guide choices on products, pricing and more.
By Shane Schick • Sept. 11, 2017 -
Lowe’s crams DIY microvideos into Instagram Stories
The move underscores the potential of mobile video marketing, especially as more brands begin to take advantage of smartphones' full-screen vertical format.
By Robert Williams • Sept. 8, 2017 -
Bloomingdale’s, Cotton Inc. roll out 1-minute shoppable fashion show
The interactive video targets "Generation App" — millennials and Gen Z — by merging a unique digital experience with e-commerce.
By David Kirkpatrick • Sept. 8, 2017 -
CVS brings vending machines to 25 non-store locations
The machines will dispense more than 70 CVS-brand products, from bandaids to batteries.
By Dan O'Shea • Sept. 8, 2017 -
Amazon rebrands Shopbop
The apparel retailer is well known in fashion circles, but doesn't have the reach of Zappos — these updates could help.
By Daphne Howland • Sept. 8, 2017 -
DemandJump debuts cloud-based web traffic tracker
The tool allows retailers to see the path of an average website visitor, which could help retailers develop more appropriate marketing efforts.
By Dan O'Shea • Sept. 6, 2017 -
Sierra Trading Post dives into social media campaign
The comical video, called "Cliff, Diving," helps separate the outdoor outfitter from its competition and attempts to drive off-price traffic online.
By Cara Salpini • Sept. 6, 2017 -
88% of holiday shoppers want ads from their favorite brands
Holiday shoppers aren't against targeted advertising — they just want it from brands that they care about, according to a new study.
By Cara Salpini • Sept. 6, 2017 -
Walmart’s Hayneedle debuts app with visual search
The home furnishings and decor retailer's app is armed with visual search capabilities, which could become a must-have for merchants.
By Dan O'Shea • Sept. 6, 2017 -
Deep Dive
What retailers can learn from REI's marketing success
Two years after the launch of its celebrated Opt Outside campaign, the outdoor retailer is engaging customers with a new brand message.
By Corinne Ruff • Sept. 6, 2017 -
Deep Dive
3 trends from back-to-school marketing offer holiday preview
ASMR, social influencers and Hollywood-like content emerge as key tactics that could steer strategy for the holidays as well.
By Kayla Matthews • Sept. 6, 2017 -
Amazon, Target, Walmart rank in top 10 millennial brands
Almost a third of the top 100 millennial brands were retailers — and many of the top 10 were digital-first companies.
By Cara Salpini • Sept. 5, 2017 -
Study: 57% of Google search traffic is mobile
Google's move to make its search results more mobile-friendly seems to be resonating as mobile search traffic outpaces traditional desktop traffic.
By Dan O'Shea • Sept. 5, 2017