Marketing: Page 154
-
Can data analytics predict store closures?
New approaches to big data analytics may help retailers make smarter decision about where to invest — and where not to.
By Dan O'Shea • Oct. 16, 2017 -
Pop-up vendor Appear Here grabs new investment
The company, which provides retailers with a pop-up space of their own, just drew a new investor as the strategy becomes increasingly popular.
By Dan O'Shea • Oct. 16, 2017 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Whole Foods shutters '365' store in Washington
The decision was made before Amazon's acquisition of the organic grocery chain and raises questions about the success of the private label line.
By Daphne Howland • Oct. 16, 2017 -
Deep Dive
4 types of holiday shoppers marketers need to reach
Whether they're shopping early, late or all the time, there's a strategy to approaching each segment — and marketers should read up.
By Cara Salpini • Oct. 13, 2017 -
Gen Z, millennials make up nearly half of Black Friday shoppers
The younger generations show up in force on the shopping day, but they also spend the least during the season, according to a recent report.
By Cara Salpini • Oct. 13, 2017 -
Target unveils 'Stranger Things' merch ahead of season 2 premiere
The mass merchant is continuing to push for differentiated merchandise amid the fierce price war in grocery and consumables.
By Daphne Howland • Oct. 13, 2017 -
Sam’s Club channels member feedback through the cloud
The warehouse retailer is using the cloud to give its associates quicker, easier access to data that could help customer experiences and potentially close sales.
By Dan O'Shea • Oct. 13, 2017 -
Target expands Google partnership with Express delivery and Voice
Target follows Walmart to Google as merchants scramble to make up ground in the race against Amazon's voice-assisted shopping.
By Dan O'Shea • Oct. 12, 2017 -
Coach rebrands as 'Tapestry'
The name change reflects the fact that the company, after acquiring Stuart Weitzman and Kate Spade & Company, aims to be a fashion powerhouse.
By Daphne Howland • Oct. 12, 2017 -
Nordstrom faces call to drop Donna Karan merchandise
The designer's controversial comments regarding Harvey Weinstein are drawing ire as calls for a boycott grow.
By Daphne Howland • Oct. 12, 2017 -
Black Friday will be the busiest online shopping day in US history
The day after Thanksgiving will shatter records for online shopping, according to Salesforce. But shoppers are looking for discounts as 77% expect to exceed their budgets, found Coinstar.
By Daphne Howland • Oct. 11, 2017 -
Deep Dive
Why Gen Z might signal the end of demographic targeting as we know it
The age group, which now has $44 billion in direct purchasing power, thinks far differently about gender and race than previous teen cohorts, experts at Advertising Week said.
By Peter Adams • Oct. 10, 2017 -
Carl's Jr pesters Amazon on Twitter to 'buy me'
The fast food chain playfully pointed out possible synergies with the e-commerce giant but said the courtship was in earnest — and it's not alone in trying to lure a bid from Amazon.
By Daphne Howland • Oct. 10, 2017 -
Millennials, Gen Z to account for 45% of luxury market
Gen X step aside: The two youngest generations will account for almost half of the luxury market by 2025, according to a new study.
By Cara Salpini • Oct. 9, 2017 -
Wikibuy adds AR to comparison shopping app
The shopping service is going beyond mere price comparisons by allowing customers to see how an item looks in their living space.
By Dan O'Shea • Oct. 8, 2017 -
Deep Dive
Why paper catalogs still matter
The paper catalog was the internet before the internet. While the sheer volume of mailers has declined over the past 10 years, savvy retailers are still using catalogs to push their brands — and make sales.
By Ben Unglesbee • Oct. 6, 2017 -
Opinion
7 ways to get ready for Singles Day and the Chinese marketplace
The shopping holiday presents large opportunities, but China comes with unique challenges. Lindsey Grossman of Stripe breaks down how to get started.
By Lindsey Grossman • Oct. 6, 2017 -
Anthropologie brings furniture customization to AR
The apparel and home goods retailer aims to please custom furniture shoppers with a new 3-D image library and an augmented reality feature.
By Dan O'Shea • Oct. 4, 2017 -
Deep Dive
Are hotels the new frontier in experiential retail?
West Elm, Shinola, Muji and others are eager to get into the hospitality business. Will they falter in an unfamiliar endeavor — or can these brand extensions create a retail experience that replaces the traditional flagship store?
By Lara Ewen • Oct. 3, 2017 -
Toys R Us launches ‘digital playground’ with AR app
The retailer, fresh from a Chapter 11 filing, is using augmented reality to bring the in-store experience to (virtual) life.
By Dan O'Shea • Oct. 3, 2017 -
70% of brands use Instagram influencers
Although the ROI of influencers has been hotly debated, L2 found they drive much higher engagement rates than do brand accounts.
By Cara Salpini • Oct. 3, 2017 -
How Walmart is simplifying building cross-platform apps
The retailer recently debuted Electrode Native, a tool for streamlining mobile development that leverages Facebook's open source React Native.
By Robert Williams • Oct. 2, 2017 -
Deep Dive
Decking the halls and creating the holiday mood
Brands often overlook the atmospheric elements of the in-store experience, but everything from music to fragrance to visuals can have a serious impact on how holiday shoppers feel while in stores — and how much they spend.
By Cara Salpini • Sept. 29, 2017 -
Dynamic Action takes startup honors at Shop.org
Prescriptive analytics, which helps companies take an advised course of action on their wealth of data, may be set for its big retail moment.
By Dan O'Shea • Sept. 29, 2017 -
Dick’s scores another youth league partnership
The Pop Warner partnership, one of many youth leagues the sporting goods retailer has joined with, could help the retailer take on a competitive market.
By Dan O'Shea • Sept. 29, 2017