Marketing: Page 155
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Dick’s scores another youth league partnership
The Pop Warner partnership, one of many youth leagues the sporting goods retailer has joined with, could help the retailer take on a competitive market.
By Dan O'Shea • Sept. 29, 2017 -
Amazon reimagines Echo and expands device family
The e-commerce giant announced six new, voice-enabled products, including a much-anticipated revamped version of the original Echo smart speaker.
By Dan O'Shea • Sept. 28, 2017 -
Trendline
Top 5 stories from Retail Dive
Though some of the problems of the pandemic have waned, retail continues to reel from C-suite turnover, changes in ecommerce and reassessment of DEI policies.
By Retail Dive staff -
Retailers prep for the holidays with new e-commerce services
Radial meets the holiday rush head on with a new suite of services to help e-commerce retailers do more for their customers.
By Dan O'Shea • Sept. 28, 2017 -
REI, L.L. Bean rank among most 'human' businesses
Companies that act more human perform better than those who don’t, acquiring more new customers, increasing customer loyalty and even raising profits, according to a new study.
By Cara Salpini • Sept. 28, 2017 -
Burberry uses Apple’s AR tech to engage app users
While other retailers are using augmented reality to sell their products, Burberry is using the tech to create a unique experience on its mobile app.
By Dan O'Shea • Sept. 27, 2017 -
New Macy's loyalty program nudges customers to spend more
By rewarding shoppers that spend, the department store retailer is trying to capitalize on the 10% of customers who account for half of its business.
By Ben Unglesbee • Sept. 27, 2017 -
Study: Cyber Monday now more popular than Black Friday
Analytics firm Euclid found that holiday shoppers are most excited about the online holiday this year as the popularity of e-commerce continues to grow.
By Cara Salpini • Sept. 27, 2017 -
PredictSpring, M.Gemi launch store associate app
M.Gemi becomes the latest retailer to mobilize store associates with a new app that helps them assist customers face-to-face.
By Dan O'Shea • Sept. 27, 2017 -
2 Adidas marketing execs caught in college basketball bribery crackdown
Director of Global Sports Marketing James Gatto is among 10 individuals being charged by the U.S. Department of Justice.
By David Kirkpatrick • Sept. 27, 2017 -
Target teams with Pinterest for visual search
It's been a big year for visual search, and the technology is taking another step into retailer's storefronts through the Target-Pinterest partnership.
By Dan O'Shea • Sept. 26, 2017 -
Gen Z wants more in-store tech
The youngest generation wants more AR, VR and "just walk out" tech, and they want them within the year, according to a new study.
By Cara Salpini • Sept. 26, 2017 -
Study: In-store shoppers want to read online reviews
Posting consumer ratings and reviews online may seem like opening Pandora's Box to some retailers, but it can help spur new traffic and customer loyalty, according to a new study.
By Erika Kincaid • Sept. 26, 2017 -
Lowe’s leverages Apple’s ARkit for new apps
The home improvement retailer will add two new AR tools to its app roster early October, including a virtual tape measure app.
By Dan O'Shea • Sept. 25, 2017 -
Bed, Bath & Beyond invests 40% of capex in digital efforts
The home goods retailer has seen digital sales growth and continues to invest on that front, despite overall struggles.
By Dan O'Shea • Sept. 25, 2017 -
Target sets $11 wages, aims for $15 minimum by 2020
The move may reflect an acknowledgement by the mass merchant that consumers frequent businesses that reflect their values.
By Daphne Howland • Sept. 25, 2017 -
Survey: Live video chat moves into retail
The platform isn't just for social media anymore, as customers appear ready to engage with brands and sales people via this real-time format.
By Dan O'Shea • Sept. 25, 2017 -
Study: Influence replacing affluence as primary marketing driver
Retailers must find new ways to access customer data and offer personalized products to reach an increasingly fragmented consumer base.
By Daphne Howland • Sept. 25, 2017 -
Deep Dive
How DSW tied up mobile engagement with choose-your-own-ending ads
The shoe retailer's recent push into mobile-rich media ads includes a 'what would you do?' storyline and a tiltable lookbook.
By Shane Schick • Sept. 25, 2017 -
BJ's aims to turn holiday party stress into sales
A study commissioned by the warehouse club retailer notes all the many woes of the holiday party host that the company hopes could be reasons to shop at its stores.
By Daphne Howland • Sept. 25, 2017 -
Holiday shoppers to spend 47% more on Black Friday, Cyber Monday
A study by RetailMeNot shows that the holiday shopping days are going to be bigger than ever — and the promotional period should last twice as long.
By Cara Salpini • Sept. 22, 2017 -
Grocers bring voice-assisted ordering to the store
Voice ordering isn't just for Amazon — independent grocers can now get into the game.
By Dan O'Shea • Sept. 21, 2017 -
RILA partners with Zebra on (R)Tech Innovation Center
The innovation hub is helping the industry better manage data security.
By Dan O'Shea • Sept. 21, 2017 -
Consumers want personalization, still unwilling to give up data
A study by Oracle shows that 57% of shoppers want one-click checkout that can only be enabled through a payment profile, yet 67% don't want to set up such accounts.
By Dan O'Shea • Sept. 20, 2017 -
SEO is crucial for holiday marketing
Updated holiday terminology and frequent product content pushes can go a long way in seasonal marketing, according to new research.
By Cara Salpini • Sept. 20, 2017 -
Apple’s iOS 11 triggers a wave of augmented reality apps
Retail AR apps may be witnessing a major breakthrough, as several debut in concert with Apple's launch of iOS 11.
By Dan O'Shea • Sept. 20, 2017