Marketing: Page 156


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    Personalization is still lacking and shoppers are getting frustrated

    Only 22% of consumers actually find their retail shopping experience to be highly personalized, according to a recent study.  

    By Oct. 31, 2017
  • BJ’s unveils new mobile app in latest omnichannel move

    As the future ownership of the company remains an open question, the warehouse club continues to integrate its in-store and online experiences.

    By Oct. 31, 2017
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Facebook tops Pinterest, Instagram for last-click social commerce

    Nearly half of social media users in the U.S. said they made their most recent purchase from the platform, according to a recent study.

    By David Kirkpatrick • Oct. 31, 2017
  • REI revamps #OptOutside

    In the third year of the campaign, the outdoor retailer is launching a search engine populated with user-generated content.

    By Oct. 30, 2017
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    Simbe Robotics
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    Walmart expands use of in-store inventory robots

    Robots will soon be on call at more than 50 of the big-box retailer's stores to conduct inventory checks and give associates more time to spend with customers.

    By Oct. 30, 2017
  • Bon-Ton adds FAO Schwarz to boost holiday toy sales

    The struggling department store retailer is also in talks with private equity firm Sycamore Partners to potentially sell off assets, Bloomberg reports.

    By Oct. 30, 2017
  • Deep Dive

    There’s still time to take a bite out of Halloween sales

    It's not all about tricks or treats. Here's a look at what we can expect from Halloween 2017 and what retailers should be doing as the days leading to the hauntingly lucrative holiday wind down.

    By Oct. 27, 2017
  • Opinion

    How to win the whole holiday season

    Emily Hamilton of FRCH Design Worldwide outlines what retailers can do before, during and after the holidays.

    By Emily Hamilton • Oct. 27, 2017
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    Retrieved from Ebay on October 26, 2017
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    EBay goes live with image search capabilities

    Users of the online marketplace can now search for 1.1 billion site listings via image, as the visual technology becomes more popular.

    By Oct. 27, 2017
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    Deep Dive

    How chat and voice tech are changing retail

    New chat channels are emerging as a real-time alternative to e-mail, along with other technologies, but a comprehensive view matters most.

    By Oct. 26, 2017
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    Retrieved from Amazon on September 28, 2017
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    Amazon puts Alexa skills behind subscription paywall

    The e-commerce giant is loosening its leash on developers, letting them charge users via a subscription model for additional skill content.

    By Oct. 26, 2017
  • Facebook could relegate retailer posts to a separate feed

    The social network is looking to calm fears over a test which, if implemented, would pull public page posts from the personal news feeds of its users.

    By Oct. 26, 2017
  • American Eagle's NYC concept lets students do laundry while shopping

    The new store also includes amenities like a "jeans gallery," as well as a bar and lounge with a view of Union Square.

    By Oct. 26, 2017
  • Sears revives the Wish Book holiday catalog

    Given its struggles, who could blame Sears for taking a trip back in time with the revival — in print and online — of the holiday-themed book. 

    By Oct. 26, 2017
  • Google’s Showcase Shopping ads aim to lure shoppers early on

    The format is available to all brands for the first time, enabling them to group related products to boost discoverability when shoppers search with broad terms.

    By David Kirkpatrick , Natalie Black (Koltun) • Oct. 25, 2017
  • Walmart reorganizes Home with a group president and new top exec for Hayneedle

    Walmart is strengthening the home category with new leadership across all digital properties while one of those units, Hayneedle, gains an exec with a millennial-focused brand history.

    By Oct. 24, 2017
  • Deep Dive

    Lord & Taylor could be the anchor to Walmart's web mall

    A partnership with the upscale department store could allow the big-box retailer to tap into a wealthier market, but it also stands to dilute the brand.

    By Oct. 24, 2017
  • Mastercard teams up with Saks to show the future of AR shopping

    Two red-hot technologies — AR and eye-scanning for payment — were featured in a demonstration at fintech conference Money 20/20 this week.

    By Oct. 24, 2017
  • Deep Dive

    The definitive guide to generational marketing

    A good marketer can kick it old school with the boomers and float the perfect hashtag to Gen Z — but what if it's time to get social with the boomers and bring Gen Zers into stores? Here's everything you need to know about marketing by generation.

    By Oct. 20, 2017
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    Amazon offers brands 'premium' product pages for $500K

    Marketers willing to pay up can enhance product pages with wide-screen videos and interactive multi-media displays.

    By David Kirkpatrick • Oct. 20, 2017
  • Millennials turn to Pinterest, Facebook for Halloween

    Roughly 65% of millennials search social media for Halloween inspiration, looking for everything from decor to costumes, according to a study by Alliance Data.

    By Oct. 19, 2017
  • Walmart, JD.com reportedly integrating customer loyalty in China

    In a challenge to Alibaba, the companies will also develop a program for JD.com to fulfill orders by relying on inventory from Walmart.

    By Oct. 19, 2017
  • 85% of shoppers are going mobile for the holidays

    Holiday shoppers are most receptive to specialized deals and offers on mobile, according to a study by YouAppi.

    By Oct. 19, 2017
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    Retrieved from Asos on October 18, 2017
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    Asos’ visual search drives ‘great engagement’

    Visual search gains another convert, as the U.K. fashion retailer reports strong engagement with the capability just two months after launch, Digiday reports.

    By Oct. 19, 2017
  • The 91st Neiman Marcus Christmas Book is here

    The department store, which is celebrating its 110th anniversary, first published its Christmas "book" in 1926 as a 16-page pamphlet sent as a Christmas card to its best customers.

    By Oct. 19, 2017