What’s in store for retail marketers

From artificial intelligence to the refinement of customer data, changes are coming. Here’s what the future could hold.

By Cara Salpini • Sept. 20, 2017

Gen Z twice as influenced by social media as by deals

The youngest generation is the first to value social media more than prices when making purchase decisions, according to a study by IRI.

By Cara Salpini • Sept. 19, 2017

Explore the Trendline➔

Top 5 stories from Retail Dive

Though some of the problems of the pandemic have waned, retail continues to reel from C-suite turnover, changes in ecommerce and reassessment of DEI policies.  

By Retail Dive staff

Kate Spade New York guides Paris tours with help from AR and influencers

The luxury brand aims to generate buzz around the opening of its first brick-and-mortar store in the city with a new app.

By Natalie Black (Koltun) • Sept. 19, 2017

Report: Heidi Klum collection gives Lidl a boost

The line poses a challenge to fast-fashion retailers in the U.K., but in the U.S., the discovery of Lidl could threaten even Walmart.

By Daphne Howland • Sept. 19, 2017

Can VR move beyond content marketing into ads and loyalty?

Marketers are now exploring how to create VR ad experiences that aren't disruptive or hard to implement.

By Robert Williams • Sept. 19, 2017

Tommy Hilfiger hosts shoppable fashion show

The upscale retailer is releasing a Fall 2017 line via a mobile-friendly, shoppable runway show, demonstrating the growth of visual search capabilities.

By Cara Salpini • Sept. 18, 2017

Lululemon launches first men-centered campaign

The yogawear and athleisure brand conducted research that found Americans' attitude about masculinity is changing.

By Daphne Howland • Sept. 18, 2017

Ikea nears rollout of augmented reality app

The Scandinavian retail chain could get a leg up in the home decor and furnishings market by running its new app on Apple's iOS 11.

By Dan O'Shea • Sept. 18, 2017

Study: Amazon's role in online shopping presents opportunity for big brands

Research from Kenshoo forecasts e-commerce marketing will become one of the fastest growing areas of advertising. 

By David Kirkpatrick • Sept. 18, 2017

Neiman Marcus unveils youth-centric Luxe Lab

In-store boutiques, featuring the work of emerging designers at select stores and online, are aimed at the younger fashion customer.

By Daphne Howland • Sept. 18, 2017

Sephora, JustFab, Walmart top personalization index

Retail brands getting personalization right are also seeing growth, according to cross-channel experience management platform Sailthru.

By Daphne Howland • Sept. 18, 2017

Amazon halts Fire TV sales, but may have bigger TV plans for Alexa

Amazon may soon steal some thunder back from Apple in the TV platform war, as a new Fire TV product involving Alexa appears to be on the horizon.

By Dan O'Shea • Sept. 17, 2017

3 holiday marketing hacks

What a study of back-to-school subject lines can teach retailers about their marketing strategy for the holiday season.

By Cara Salpini • Sept. 15, 2017

Rue La La and Dunkin’ co-design online fall fashion boutique

"Girl on the Go: Fall Style" highlights the DD Perks loyalty program with special offers to drive customers to the flash sale site and mobile app.

By David Kirkpatrick • Sept. 15, 2017

Invertex launching new foot-scanning tech for shoe shopping

The Israeli fashion technology company aims to provide a lower-cost way for consumers to digitally match their feet to the right shoe sizes.

By Dan O'Shea • Sept. 14, 2017

Target employees migrate to mobile Zebra device

The Apple iPod Touch is no longer the tool of choice for Target's store associates, as the retailer switches over to an Android mobile device.

By Dan O'Shea • Sept. 14, 2017

Extreme personalization is the new personalization

Modern commerce brands are changing the game and marketers need artificial intelligence to compete, writes Brian Solis of Altimeter.

By Brian Solis • Sept. 13, 2017

Apple expands on retail revamp, reveals iPhone X with Face ID

The technology company plans to unveil a store in Chicago that will reflect the new "town square" model, designed to create a more community-oriented retail experience. 

By Dan O'Shea • Sept. 12, 2017

Apple set to unveil Face ID and augmented reality features

The technology company's latest announcement should have more in store for retailers than just a new iPhone, including upgrades to payment authentication.

By Dan O'Shea • Sept. 12, 2017

Study: Most marketers have little confidence in data quality

Marketers have severe doubts about where their data is coming from and who it is actually reaching, according to new research.

By Cara Salpini • Sept. 12, 2017

Simon installs ‘concierge’ chatbots in 208 malls

The chatbot evolution has been on the move for quite some time — and now the technology has made it into shopping malls.

By Dan O'Shea • Sept. 12, 2017

Coty joins 'Story' boutique's beauty round

The beauty conglomerate, previously dependent on retailers, joins a growing throng of consumer brands trying to go it alone.  

By Daphne Howland • Sept. 12, 2017

Amazon's Whole Foods price cuts boosted store traffic 25%

But can the e-commerce giant and grocery novice maintain its momentum?

By Daphne Howland • Sept. 12, 2017

How Rent-A-Center leverages its online community for brand decision-making

The furniture and electronics firm has an "Inner Circle" of more than 3,000 members to help guide choices on products, pricing and more.

By Shane Schick • Sept. 11, 2017

Lowe’s crams DIY microvideos into Instagram Stories

The move underscores the potential of mobile video marketing, especially as more brands begin to take advantage of smartphones' full-screen vertical format.

By Robert Williams • Sept. 8, 2017