Marketing: Page 156
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Amazon integrates video ad sales across its owned platforms, including Twitch
Marketers can buy ads across every Amazon-owned property where video ads appear, from Twitch to IMDb and Fire TV.
By David Kirkpatrick • Dec. 20, 2017 -
Walmart, Target among retailers dropping Mario Batali products
Retailers are trying to avoid the fallout from those accused of sexual misconduct as the culture change ushered in by the #MeToo movement keeps on rolling.
By Daphne Howland • Dec. 18, 2017 -
Trendline
Gen Z and the next-generation consumer
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Deep Dive
How the GOP tax overhaul could affect retail
Congress is expected to pass tax legislation this week. Here's a cheat sheet for what it means for retailers, grocers and other businesses.
By Corinne Ruff • Dec. 18, 2017 -
Benebit aims to shake up fragmented loyalty environment
The startup plans to convert loyalty and rewards points across multiple retailers into a unified system of fiat currency using blockchain technology.
By Dan O'Shea • Dec. 18, 2017 -
Starbucks unveils first in-store AR experience at Shanghai Roastery
The coffee chain, which has long been a leader in mobile technology, is betting a collaboration with Chinese powerhouse Alibaba will brew customer engagement.
By Dan O'Shea • Dec. 17, 2017 -
Deep Dive
What nobody wants for Christmas: An Amazon-Walmart price war
The world's biggest retailer is closing the gap with Amazon in online prices and the technologies that control them. Can anyone keep up?
By Ben Unglesbee • Dec. 15, 2017 -
Nearly half of marketers don't know where their ads are shown online
Programmatic strategies make tracking difficult and raise brand safety concerns, though only 46% of respondents said they'd consider returning to direct publisher relationships, a study by SNCR finds.
By David Kirkpatrick • Dec. 15, 2017 -
Signet Jewelers losing customers over sexual harassment claims
The fallout has allowed rival Pandora to move ahead in certain brand awareness metrics, according to YouGov research.
By Daphne Howland • Dec. 15, 2017 -
Retrieved from Target on June 21, 2017
Retailers are understaffing stores — and losing sales
Store staffing is more important than ever yet one of the biggest expenses for retailers, and MIT researchers say they have developed a platform to achieve optimal staffing levels.
By Daphne Howland • Dec. 14, 2017 -
Boxed aims to ease online bulk ordering with AR, chatbot tech
The online wholesaler is the latest to tap mobile for tech that allows customers to see if products fit in their homes before ordering.
By Dan O'Shea • Dec. 13, 2017 -
Sponsored by Wirecard
4 steps to successful personalization
How to use data to truly personalize the consumer experience – without being intrusive.
By Kevin Brown • Dec. 13, 2017 -
NYX cosmetics rolling out VR experience
The beauty brand, owned by L'Oreal, is using Samsung virtual reality tech to create makeup tutorials for in-store customers, led by famous beauty vloggers.
By Cara Salpini • Dec. 12, 2017 -
David Yurman unwraps holiday gifting bot
Yet another luxury brand is going the chatbot route. This one, on Facebook Messenger, offers a plethora of gift guides.
By Dan O'Shea • Dec. 12, 2017 -
Google, Facebook win big as online ad revenue jumps
After holding steady earlier in the year at around 25% growth, online ad spending jumped to 29.6% in the third quarter, according to Forrester.
By David Kirkpatrick • Dec. 12, 2017 -
Walmart, Target and others begin final online holiday push
Major retailers are making their final plays in a season where nearly everyone is trying to gain ground online.
By Daphne Howland , Ben Unglesbee • Dec. 11, 2017 -
More users are outsourcing shopping to voice tech
An SAP survey finds the chances are growing that more holiday gifts this season will be purchased with the help of virtual assistants like Amazon's Alexa.
By Dan O'Shea • Dec. 10, 2017 -
Restoration Hardware chasing upscale, luxury sales
The company is letting Amazon and Wayfair duke it out for middle-of-the-road furniture sales, and still prefers its print catalog to social media marketing.
By Daphne Howland • Dec. 8, 2017 -
Ikea, Sonos bring speakers closer to home
The Swedish furniture retailer has partnered with the wireless speaker manufacturer to create a smart home sound experience.
By Dan O'Shea • Dec. 8, 2017 -
Deep Dive
Retail Therapy: May the force be with Columbia's outerwear
The new "Empire Strikes Back" jacket collection lets fans sport the fashion of a Jedi without having to fight for the rebellion.
By Cara Salpini • Dec. 7, 2017 -
Walmart drops 'stores' from legal name
While most consumers won’t notice the change, it signifies a big shift in how the retail giant views itself as an omnichannel operator.
By Daphne Howland • Dec. 7, 2017 -
3D shopping tech startup rakes in $23M
Modsy, which combines 3D technology and personalization, is picking up funding at a time when many online furniture retailers are testing similar capabilities.
By Dan O'Shea • Dec. 6, 2017 -
Amazon, Home Depot, Walmart boast top-notch digital experiences
Big-box retailers have come a long way on digital — now nearly 70% offer barcode scanning through their apps, a new survey found.
By Dan O'Shea • Dec. 6, 2017 -
Sponsored by GroundTruth
How Cost Per Visit gives retailers the gift of innovation during the holiday rush
Increase store visits and deliver a more innovative shopping experience this holiday and beyond.
Dec. 6, 2017 -
Deep Dive
The costs, and benefits, of the influencer economy
Influencers on social media have the power to control retail brand conversations and impact consumers' purchasing decisions. But what price are retailers paying to make these connections?
By Lara Ewen • Dec. 6, 2017 -
L'Occitane store redesign promotes 'multi-sensory' experience
The beauty retailer's immersive store is designed with the elements in mind, with hopes that shoppers engage with products on different levels.
By Dan O'Shea • Dec. 5, 2017