Shoe Carnival taps Shopkick for mobile loyalty program

As the footwear category faces upheaval, Shoe Carnival is looking to increase in-store mobile engagement with Shopkick.

By Dan O'Shea • Aug. 23, 2017

Study: Online sales, mobile payments spur back-to-school shopping growth

New research suggests retailers need to understand that "omnichannel is the new normal" for the back-to-school shopping season. 

By Dan O'Shea • Aug. 23, 2017

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Millennials prefer stores and fewer emails

But they are comfortable being tracked digitally, according to research from multichannel behavioral marketing platform SmarterHQ.

By Daphne Howland • Aug. 23, 2017

Where should retailers invest their shopping ad budgets this holiday season?

Social media platforms are pushing hard for a bigger piece of a pie that's previously been owned by Google. 

By Maureen Alley and Chantal Tode • Aug. 23, 2017

QVC partners with YouCam Makeup for virtual try-on offer

The TV shopping network is breaking new ground with the launch of an augmented reality app that's used in real-time alongside a broadcast TV event.

By Dan O'Shea • Aug. 22, 2017

Inside Backstage, Macy's off-price Hail Mary

Macy's is late to the off-price party, but the company is betting it can boost sales, traffic and real estate productivity by expanding the Backstage concept. And if they can keep customers from going to T.J. Maxx or Ross — even better.

By Ben Unglesbee • Aug. 22, 2017

Patagonia's first TV ad gets political as national monuments decision looms

The outdoor retailer's founder issued a call-to-action asking viewers to defend public lands from the Trump administration, a marketing move core to its brand message.

By Cara Salpini • Aug. 22, 2017

Is Walmart a digital advertising dark horse?

Google and Facebook rule the roost, with Amazon making gains. But a new report suggests marketers aren't counting Walmart out of the running. 

By David Kirkpatrick • Aug. 21, 2017

Amazon’s Echo Show adds video news

Seattle TV station KIRO may show local businesses a way to develop skills for the four-month-old Echo iteration.

By Dan O'Shea • Aug. 21, 2017

Target edges out Walmart in TV back-to-school battle

During the summer shopping season Target snatched 29% of viewers’ attention thanks to short, easy-to-understand messaging, according to a recent study.

By Cara Salpini • Aug. 21, 2017

Study: 9 of 10 retailers boost spending on mobile ads this year

More than half of retailers are sharing mobile unique promotion codes.

By Robert Williams • Aug. 18, 2017

Pendleton and Funko debut new concepts

Storied wool garment maker Pendleton and pop culture consumer products retailer Funko are debuting new stores in the Pacific Northwest this week. 

By Daphne Howland • Aug. 18, 2017

Data is the Key to Retail Evolution

More than ever, retailers need parity between in the insights they can get online versus in-the-store to holistically identify gaps in the customer experience, evaluate changes and assess convergence opportunities. The bottom line: in-store CX data is the necessary fuel for retailers to thrive in this new world.

By Matt Tilley • Aug. 18, 2017

Customer acquisition is the top challenge for retailers

A new study shows that acquiring new customers is the most imminent concern of retailers for 2017-2018.

By Dan O'Shea • Aug. 18, 2017

Survey: Consumers act on each other’s visual content

A new study suggest that photos and videos combined with product reviews from other consumers can help shoppers pull the trigger on buying decisions.

By Dan O'Shea • Aug. 17, 2017

Amazon expands payments for best Alexa developers

The e-commerce giant will provide rewards for top-performing and "engaging" voice apps across a number of categories. 

By Robert Williams • Aug. 17, 2017

All digital solutions aren't created equal

Digital strategies must be tailored to each brand's needs, as customer connections are being prioritized over sales.

By Laura Heller • Aug. 17, 2017

Shopping apps rank among most-deleted

A new study shows that shopping apps rank highly on lists of both most-downloaded and most-deleted apps.

By Cara Salpini • Aug. 16, 2017

Jo-Ann rebrands as it integrates new tech features

The fabric and craft retailer is focusing on the makers who buy its products as it integrates mobile, analytics and video content. 

By Ben Unglesbee • Aug. 16, 2017

Walgreens creates Center for Health & Wellbeing to host company research

The drug chain is giving customers access to more than 50 studies and reports produced in the past six years.

By Cara Salpini • Aug. 15, 2017

From store to door: the power of location analytics

A spatial understanding of supply and demand affords retailers a unique view into the actual costs of providing delivery services on a customer-by-customer basis.

By Gary Sankary • Aug. 15, 2017

Vitamin Shoppe rolls out subscription services

"Spark Auto Delivery" — a challenge to Amazon Elements — includes free shipping, samples and returns, as well as consultations with certified nutritionists.

By Daphne Howland • Aug. 15, 2017

Study: In-app ad spending to hit $201B by 2021

Mobile now accounts for 51% of total digital ad spend. 

By David Kirkpatrick • Aug. 14, 2017

It's Time for Marketing to Embrace the True You

The world is full of digital clues about who your customers are, where they go and where they spend money. The challenge and opportunity is to sense and understand these signals.

By Michelle Engle • Aug. 14, 2017

Study: Amazon tops in consumer trust and 'joy'

Thanks to its consistently high customer service, reliability, wide assortment and speedy delivery, Amazon earned the highest score on the Values Institute's 2017 most trusted brands survey.

By Daphne Howland • Aug. 14, 2017