Marketing: Page 167


  • Amazon's Whole Foods price cuts boosted store traffic 25%

    But can the e-commerce giant and grocery novice maintain its momentum?

    By Sept. 12, 2017
  • Deep Dive

    How Rent-A-Center leverages its online community for brand decision-making

    The furniture and electronics firm has an "Inner Circle" of more than 3,000 members to help guide choices on products, pricing and more.

    By Shane Schick • Sept. 11, 2017
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Lowe’s crams DIY microvideos into Instagram Stories

    The move underscores the potential of mobile video marketing, especially as more brands begin to take advantage of smartphones' full-screen vertical format.

    By Robert Williams • Sept. 8, 2017
  • Bloomingdale’s, Cotton Inc. roll out 1-minute shoppable fashion show

    The interactive video targets "Generation App" — millennials and Gen Z — by merging a unique digital experience with e-commerce.

    By David Kirkpatrick • Sept. 8, 2017
  • CVS brings vending machines to 25 non-store locations

    The machines will dispense more than 70 CVS-brand products, from bandaids to batteries.

    By Sept. 8, 2017
  • Amazon rebrands Shopbop

    The apparel retailer is well known in fashion circles, but doesn't have the reach of Zappos — these updates could help.

    By Sept. 8, 2017
  • DemandJump debuts cloud-based web traffic tracker

    The tool allows retailers to see the path of an average website visitor, which could help retailers develop more appropriate marketing efforts.

    By Sept. 6, 2017
  • Sierra Trading Post dives into social media campaign

    The comical video, called "Cliff, Diving," helps separate the outdoor outfitter from its competition and attempts to drive off-price traffic online.

    By Sept. 6, 2017
  • 88% of holiday shoppers want ads from their favorite brands

    Holiday shoppers aren't against targeted advertising — they just want it from brands that they care about, according to a new study.

    By Sept. 6, 2017
  • Walmart’s Hayneedle debuts app with visual search

    The home furnishings and decor retailer's app is armed with visual search capabilities, which could become a must-have for merchants.

    By Sept. 6, 2017
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    REI
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    Deep Dive

    What retailers can learn from REI's marketing success

    Two years after the launch of its celebrated Opt Outside campaign, the outdoor retailer is engaging customers with a new brand message.

    By Sept. 6, 2017
  • Deep Dive

    3 trends from back-to-school marketing offer holiday preview

    ASMR, social influencers and Hollywood-like content emerge as key tactics that could steer strategy for the holidays as well.

    By Kayla Matthews • Sept. 6, 2017
  • Amazon, Target, Walmart rank in top 10 millennial brands

    Almost a third of the top 100 millennial brands were retailers — and many of the top 10 were digital-first companies.

    By Sept. 5, 2017
  • Study: 57% of Google search traffic is mobile

    Google's move to make its search results more mobile-friendly seems to be resonating as mobile search traffic outpaces traditional desktop traffic.

    By Sept. 5, 2017
  • Walmart's new restaurant tie-up is a feast for the young and wealthy

    The retail giant is partnering with Grown, a new fast-casual concept with a much higher price point than Walmart's customers may be used to.

    By Sept. 1, 2017
  • Deep Dive

    A retailer's guide to the holiday season

    After a deep look at the NRF’s 2017 Retail Holiday Planning Playbook, here are the top four wants on consumers' wish lists this holiday season.

    By Sept. 1, 2017
  • Casper Mattress opening pop-ups in 15 US cities

    The mattress startup has a partnership with West Elm and Target to showcase its wares, but the company will open its own doors in October.

    By Sept. 1, 2017
  • Levi Strauss’ chatbot helps jeans buyers find the right fit

    Chatbots are becoming more common, but the new Virtual Stylist could be the next generation of the technology.

    By Sept. 1, 2017
  • Men give Lululemon a boost in Q2

    The athleisure innovator isn’t slowing down, despite its higher prices and more muted demand in the category.

    By Sept. 1, 2017
  • Deep Dive

    Payless is the first of its peers to exit bankruptcy. Now what?

    The discount shoe seller filed for Chapter 11 prepared and is now a smaller, healthier retailer. But it still has to win customers in a chaotic retail world.

    By Aug. 30, 2017
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    Megan Poinski
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    Amazon expands programmatic offerings as its platform gets more competitive

    Recent updates paint a clearer picture of how the company's Whole Foods acquisition might increase its digital advertising stature.

    By David Kirkpatrick • Aug. 30, 2017
  • Grocery is driving e-commerce success at Walmart

    A new study shows 26% of the retail giant’s e-commerce sales came from food and beverages in Q2, a sign that its efforts in the online marketplace are paying off.  

    By Sandy Skrovan • Aug. 30, 2017
  • Unilever turns to pop-ups for CPGs

    St. Ives has been running a summertime "mixing bar" in New York City where consumers can get advice, make custom blends and — of course — buy soap.

    By Aug. 30, 2017
  • Millennials more likely to have a subscription service

    A new study shows that the generation is more likely to subscribe to almost everything, including shave clubs, beauty boxes and meal kits.

    By Aug. 29, 2017
  • Target merges Cartwheel into flagship mobile app

    On deck are more changes, including mobile payments for REDcard users, who already enjoy 5% off all purchases and free shipping on online orders.

    By Aug. 29, 2017