Marketing: Page 167
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Crocs, Quicksilver leverage new SPS Commerce analytics tool
The new capability, as well as enhancements to its sourcing platform, combines retail point-of-sale and inventory data with external information across channels.
By Dan O'Shea • May 1, 2017 -
Meitu taps Bretman Rock to curate virtual makeup looks
The augmented reality app uses proprietary facial recognition to map users' features to offer precise and natural virtual makeup application.
By Dan O'Shea • May 1, 2017 -
Explore the Trendline➔
Courtesy of PayPal Inc.TrendlineThe state of retail returns
Retailers of all sizes are streamlining operations so customers can have a smooth return experience.
By Retail Dive staff -
Softbank software reprograms robot Pepper for customization
The new software suite was designed with the non-technical user in mind and will let businesses customize Pepper without the need for expensive technical overhead, development or prowess.
By Dan O'Shea • May 1, 2017 -
Tommy Hilfiger unveils European mobile app
The app features in-store item scanning, enhanced personalization using geo-fencing technology and the ability to shop from the brand’s Instagram feed.
By Dan O'Shea • April 27, 2017 -
Study: 89% of retailers will arm associates with mobile tech in next 3 years
About 84% of retailers will also use mobile point-of-sale systems in stores by 2020, according to new research from Boston Retail Partners.
By Dan O'Shea • April 27, 2017 -
Outdoor retailers slam White House review of national monuments
Patagonia, in particular, blasted the executive order rescinding protection of public lands, urging its customers to lobby against it and threatening legal action.
By Daphne Howland • April 27, 2017 -
MikMak ‘minimercials’ aim to turn retailers’ social media stories into sales
The startup creates infomercials that serve as transitions between when users click on retailers' Instagram and Snapchat posts and arrive at product pages.
By Dan O'Shea • April 25, 2017 -
Tulip Retail launches employee management platform, mobile app enhancements
The new features aim to help store managers increase productivity, create a stronger employee community and operate more efficient stores.
By Dan O'Shea • April 25, 2017 -
J.C. Penney to add and expand Sephora shops in stores
The over 10-year-old concession retailing partnership represents one of the best moves the department store has made in recent years to boost traffic.
By Daphne Howland • April 25, 2017 -
Dynamic Yield personalization engine aims to help retailers conquer mobile commerce
Mobile accounts for 60% of online traffic, but contributes to only 16% of purchases due to consumers being turned off by lackluster mobile shopping experiences, the company's research found.
By Dan O'Shea • April 24, 2017 -
Report: Apparel maker G-III quietly swaps out Ivanka Trump labels for Stein Mart
The manufacturer has re-labeled apparel for sale at the discount retailer — apparently, unbeknownst to the Ivanka Trump brand.
By Daphne Howland • April 24, 2017 -
Shopify launches B2B channel support, automated flash sales management
The new capabilities include support for a wholesale storefront and a platform to help merchants manage digital flash sale and event-oriented marketing campaigns.
By Dan O'Shea • April 23, 2017 -
Adidas rolls out more shoes made from recycled ocean plastics
The athletic apparel and footwear company unveiled new editions of UltraBOOST, UltraBOOST X and UltraBOOST Uncaged through its Parley for the Oceans partnership.
By Dan O'Shea • April 23, 2017 -
DSW taps former Miss USA as first style ambassador
Olivia Culpo, who has more than 1.7 million Instagram followers, will curate shoe selections each month for the footwear retailer.
By Daphne Howland • April 21, 2017 -
Pinterest, Michaels partner on trend-inspired DIY kits
The "Make It Kits" are inspired by crafts trending on the social media platform and include all the supplies needed to make the projects.
By Dan O'Shea • April 19, 2017 -
Facebook tests integration between M virtual assistant, third-party apps
The test enables Messenger users chatting about ordering food to see an interface that allows them to order from Delivery.com.
By Dan O'Shea • April 19, 2017 -
Marketing spend on Google Shopping ads surpasses text ads
Google Shopping ads accounted for 16.1% of e-commerce sales in 2016, up from just 9% in 2015, according to new research from marketing company Sidecar.
By Dan O'Shea • April 19, 2017 -
Rue21, mode-ai launch virtual stylist with Facebook Messenger group feature
The struggling teen retailer's push for digital engagements comes just days after it announced it will shutter roughly 400 stores.
By Dan O'Shea • April 18, 2017 -
Report: Cross-channel rises, seasonality fades for apparel retailers
A new report from Criteo outlines market trends forcing retailers to shift their focus away from seasonality and toward omnichannel support to gain customers.
By Dan O'Shea • April 18, 2017 -
Can Snapchat's geotargeting capabilities match online ads to in-store visits?
The Snap to Store tool, already tested by 7-Eleven and Paramount Pictures, is rolling out for wider use.
By David Kirkpatrick • April 13, 2017 -
Google adds ‘Similar Items’ feature to Image Search capabilities
The new feature augments its Image Search capabilities through Android apps and the mobile web to help users find products similar to those they see in searched photos.
By Dan O'Shea • April 11, 2017 -
Ulta Beauty, Madison Reed team to sell hair color kits, leverage chatbot
"Madi," a color-recognition chatbot created by Madison Reed engineers, gives consultations just as a human colorist would do in a salon.
By Dan O'Shea • April 11, 2017 -
Jo-Ann Stores acquires Creativebug to boost crafting content game
Creativebug's subscription service allows crafting enthusiasts access to more than 1,000 high-definition video classes where they can learn how to paint, draw, sew, quilt, knit, crochet, throw a DIY party and more.
By Dan O'Shea • April 11, 2017 -
Deep Dive
Do retailers need innovation labs to stay alive?
Nine experts debate whether experimentation with new technologies is crucial to survival in an increasingly challenging retail environment.
By Corinne Ruff • April 11, 2017 -
Deep Dive
How the ‘age of ask’ is transforming mobile commerce
Building voice-based interfaces for Amazon's digital assistant requires a keen understanding of customer needs.
By Ken Magill • April 11, 2017