Marketing: Page 166


  • Walgreens creates Center for Health & Wellbeing to host company research

    The drug chain is giving customers access to more than 50 studies and reports produced in the past six years.

    By Aug. 15, 2017
  • Sponsored by Esri

    From store to door: the power of location analytics

    A spatial understanding of supply and demand affords retailers a unique view into the actual costs of providing delivery services on a customer-by-customer basis.

    By Gary Sankary • Aug. 15, 2017
  • Trendline

    Gen Z and the next-generation consumer

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Vitamin Shoppe rolls out subscription services

    "Spark Auto Delivery" — a challenge to Amazon Elements — includes free shipping, samples and returns, as well as consultations with certified nutritionists.

    By Aug. 15, 2017
  • Study: In-app ad spending to hit $201B by 2021

    Mobile now accounts for 51% of total digital ad spend. 

    By David Kirkpatrick • Aug. 14, 2017
  • Sponsored by MaxPoint

    It's Time for Marketing to Embrace the True You

    The world is full of digital clues about who your customers are, where they go and where they spend money. The challenge and opportunity is to sense and understand these signals.

    By Michelle Engle • Aug. 14, 2017
  • Study: Amazon tops in consumer trust and 'joy'

    Thanks to its consistently high customer service, reliability, wide assortment and speedy delivery, Amazon earned the highest score on the Values Institute's 2017 most trusted brands survey.

    By Aug. 14, 2017
  • Mobile’s ‘next billion’ users to ditch text for voice and video

    Chatting via e-mail and text may be on the way out, the Wall Street Journal reports.

    By Aug. 12, 2017
  • Modiface unveils virtual skin consultations

    The company behind many recent augmented reality features has unveiled a virtual skin consultation capability for skin care brands.

    By Aug. 12, 2017
  • Deep Dive

    8 retailers to watch during back-to-school

    If the end of the retail shakeout is in sight, we might see the first signs during back-to-school. But the season is also a time to watch retailers try new things, test new strategies and make themselves into students of a chaotic marketplace. 

    By Aug. 11, 2017
  • Sephora launches members-only social platform

    The "Beauty Insider Community" allows customers to search for their favorite looks and engage in beauty-focused group discussions.

    By Aug. 11, 2017
  • Pinterest helps brands engage shoppers

    Pinners who engaged with an advertiser's content on the social network had a 40% larger shopping cart at checkout, according to a new study. 

    By Robert Williams • Aug. 11, 2017
  • 'Rage Grades' aim to keep rage clicks in check

    Rage clicking is a common user reaction to site performance problems and retail website operators are getting tools to understand it better.

    By Aug. 10, 2017
  • Fossil still waiting on the smartwatch boom

    Could smartwatches finally be ready for major market growth? Fossil, which is betting its future on wearables, sure hopes so.

    By Aug. 10, 2017
  • Salesfloor connects associates with customers via mobile messaging

    By integrating with major messaging platforms — namely Facebook Messenger, WhatsApp and WeChat — Salesfloor could help retailers support many more customers on familiar platforms.

    By Aug. 10, 2017
  • Study: 86% of CMOs plan to invest in AI, machine learning

    Almost half will spend $50 million on the tech and 25% will shell out over $100 million, but marketers still struggle with the best ways to use AI.

    By Aug. 9, 2017
  • Opinion

    7 tips to manage Gen Z employees

    Gen Z will soon dominate the workforce and retailers will need distinctly different management tools and styles to get the most from these workers, writes Salina Wuttke, senior director of marketing, North America at Deputy.

    By Salina Wuttke • Aug. 9, 2017
  • Study: 20% of marketing e-mails don’t reach the inbox

    Only 80% of commercial e-mails reach their intended targets, raising concerns for marketers who might be landing theirs in the spam folder.

    By Aug. 8, 2017
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    Adobe Stock
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    Deep Dive

    Gen Z goes to college: How to win this back-to-school shopper

    The largest generation in U.S. history is now in college, and retailers hoping to appeal to these digital natives need a different strategy than for millennials.

    By Aug. 8, 2017
  • Micro-influencer marketing not worth the cost

    A new study by Markerly finds that popular influencers get more engagements per dollar and might be a better investment.

    By Aug. 8, 2017
  • Alibaba, Marriott teaming up to court travelers

    The travel industry is an important growth opportunity in light of the estimated 700 million trips that China's travelers are expected to take over the next five years, the companies said.

    By Aug. 8, 2017
  • Appear Here, Square host competition for pop-up store space

    Entrepreneurs have the chance to fast-track their ideas from concept to storefront, with three winners receiving a two-week stint on a major shopping street.

    By Aug. 7, 2017
  • Study: Teen retailers see more offline engagement than online

    Though they may lack in online buzz, many of Engagement Labs' top ten teen retailers — including Old Navy and H&M — rank highly on sentiment both online and off. 

    By Aug. 7, 2017
  • Deep Dive

    Will Spark ignite Amazon as a social media leader? Just maybe

    Amazon's launch of an in-app news feed could set the groundwork for a deeper push into social media and open up new advertising opportunities. 

    By Chantal Tode • Aug. 7, 2017
  • Many shoppers ‘eager’ to use virtual reality tools

    A handful of retailers have embraced virtually reality tools for marketing, and a new study shows consumers may be ready to embrace them, too.

    By Aug. 6, 2017
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    Webgility
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    Report: Online spending jumps 14% and outpaces traffic

    Consumer online spending jumped as mobile took more share with 57% of e-commerce sales and shoppers spent more per visit. 

    By Aug. 6, 2017