Marketing: Page 166


  • Yoox Net-a-Porter opens Tech Hub to drive ‘mobile-only’ effort

    The luxury brand looks to grow its reputation as an aggressive innovator with the opening of a new technology hub.

    By July 6, 2017
  • Moby-Mart gives mobile commerce a whole new meaning

    A store on wheels that doesn't need cashiers — or even a driver — is stirring great interest based on a single beta model operating in China.

    By July 6, 2017
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Best Buy poised to dethrone Sears in appliance sales

    As in so many other sectors, Sears is falling out of competition in the appliances market, but is eyeing a new way to boost sales.

    By July 5, 2017
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    Retrieved from Target on July 05, 2017
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    Target debuts new brands to cement 'Tar-zhay' image

    The retailer is rolling out 12 new brands that aim to emulate its “cheap chic” reputation and invoke an emotional connection with consumers.  

    By July 5, 2017
  • Loyalty growth slows due to lackluster rewards

    While overall consumer enrollment has increased, low-return loyalty programs are causing members to abandon ship.

    By July 5, 2017
  • Adidas fortifies content-and-commerce mix with silent auction

    The collection of custom Boost the Nation sneakers was curated by Refinery29 with featured designs representing each state.

    By David Kirkpatrick • July 5, 2017
  • Amazon-Whole Foods deal could speed the decline of paper coupons

    Experts say they expect the online retail giant to offer price matching and guaranteed low prices throughout Whole Foods.

    By Jeff Wells • July 5, 2017
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    Retrieved from Walmart on July 05, 2017
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    Walmart Open Call event grants entrepreneurs shelf space

    The big-box retailer made deals with some 100 entrepreneurs, allowing their products to be sold by Walmart, as it continues to broaden its product lineup.

    By July 4, 2017
  • REI tests targeting Facebook ads using context like weather

    Jivox technology uses machine learning and contextual data like weather, time of day, language and other demographics to serve up more relevant ads.

    By Robert Williams • June 30, 2017
  • Carhartt adopts ‘Shop for Others’ for better gift recommendations

    Carhartt is the first company to use a new feature from True Fit that improves recommendations when buying for others. 

    By June 29, 2017
  • Nordstrom's latest pop-up stores will feature tech products

    Next week, Pop-In@Nordstrom turns toward tech, with dedicated shops featuring 125 products in the home, fitness, health, travel, accessories and pet care categories.

    By June 28, 2017
  • Discount Drug Mart putting holographic kiosks in its stores

    3D Savings Center kiosks are coming to the drug store retail chain courtesy of Provision Interactive Technologies.

    By June 28, 2017
  • Best Buy unveils Google Home, Amazon Echo smart home displays

    In another move to become a dominant smart home player, the electronics retailer is rolling out new in-store displays touting smart assistant integration with connected home products.

    By June 28, 2017
  • Study: Music and atmosphere big factors in choosing brick and mortar

    Seeing and touching products isn't the only reason consumers go to physical storefronts anymore — especially for younger generations.

    By June 28, 2017
  • Tommy Hilfiger adds chatbot to autoplay video ads

    The clothing brand's TMY.GRL bot invites viewers in Facebook Messenger to engage directly over the on-screen action.

    By Robert Williams • June 28, 2017
  • Facebook rolls out product video ads as mobile shopping’s ascent continues

    Made.com is an early adopter of the video dynamic ads, while Airbnb and Netflix are leveraging new household targeting capabilities. 

    By David Kirkpatrick • June 28, 2017
  • Study: How in-store, online shopping complement one another

    Results of a massive new study gives retailers every reason to invest in omnichannel strategies that emphasize the store experience. 

    By June 27, 2017
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    Retrieved from Target on June 27, 2017
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    Target opens next-day delivery pilot to Minneapolis shoppers

    After a brief month and a half trial period with employees, the big-box retailer is rolling out its household essential delivery service in what is seen as a challenge to Amazon's Prime Pantry program.

    By June 27, 2017
  • External shot of an Office Depot store.
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    Courtesy of Office Dept
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    Office Depot launches new brand platform

    The office supplies retailer is targeting consumers and businesses with a brand reboot less than two months after rival and failed suitor Staples unveiled a brand campaign of its own.

    By June 27, 2017
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    threadUp
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    E-commerce startup ThredUP launches 'smart' brick-and-mortar store

    The secondhand seller is using consumer data to personalize the shopping experience at its first store.

    By Corinne Ruff, Dan O'Shea • June 26, 2017
  • Survey: Big data, predictive analytics top investment priorities

    Retail professionals need to draw insights from massive amounts of collected data, making these technologies an area of major investment in the years to come.

    By June 25, 2017
  • Marc Jacobs’ 6-hour Uber promotion drove 61M impressions

    An experimental campaign for the brand's Daisy fragrance resulted in about 200 trips for a flower-filled car. 

    By Robert Williams • June 23, 2017
  • China’s JD.com invests $397M in Farfetch

    The U.K. luxury marketplace just got a big boost in China and across Asia.

    By June 22, 2017
  • Study: Costs to acquire mobile shoppers dropping

    Marketing and advertising expenses required to get mobile users to install, register and buy on mobile apps are coming down, though the percentage of installed users who end up making a purchase remains low.

    By June 21, 2017
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    Retrieved from Amazon on June 21, 2017
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    Amazon Prime Wardrobe taps into Stitch Fix's box success

    In its latest foray into fashion, Amazon lets Prime shoppers try before they buy.

    By June 21, 2017