Marketing: Page 166
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Adidas unveils All Day mobile app for fitness and training
The All Day app, which will integrate with the Adidas Chameleon HR fitness tracker, provides a variety of short-term training routines and practices called Discoveries.
By Dan O'Shea • March 30, 2017 -
Retale guarantees mobile campaigns will boost stores’ foot traffic
The Retale Store Traffic Guarantee promises increased foot traffic to retailers using its platform for localized ad sharing and coupon offers.
By Dan O'Shea • March 29, 2017 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Dunkin’ Donuts enables Order Ahead feature through Google’s Waze app
Customers may now order and pay before they arrive at a Dunkin' Donuts location and then skip the line to pick up their purchase when they arrive.
By Dan O'Shea • March 29, 2017 -
Survey: Ace Hardware, BJ's Wholesale Club, QVC deliver best retail customer experience
The retail industry scored an average customer experience rating of 74%, coming in third place out of 20 verticals surveyed by research firm Temkin Group.
By Daphne Howland • March 29, 2017 -
Deep Dive
How Generation Z is transforming the shopping experience
The next wave of consumers has come of age. Generation Z doesn’t know a world without the internet or mobile phones — and yet they’re all about people. Here's how to reach them.
By Daphne Howland • March 29, 2017 -
Ikea rolls out smart lighting system
The home automation system, called Tradfri (Swedish for “wireless”), leverages common ZigBee Light Link technology standards for connected light bulbs.
By Dan O'Shea • March 28, 2017 -
At Home's physical store focus helps push it to profitability
The home decor retailer also unveiled its first television advertising campaign, which will help introduce its brand to more consumers as its store count increases.
By Daphne Howland • March 28, 2017 -
Bazaarvoice, TurnTo Networks team to boost consumer-generated content for retailers
The partnership allows TurnTo’s brand clients the opportunity to syndicate ratings and reviews across the Bazaarvoice Retailer Network, which includes more than 5,000 retail and brand websites.
By Dan O'Shea • March 28, 2017 -
Under Armour set to drop another 3D-printed shoe
The limited-edition Futurist features a dynamic lattice network midsole for cushioning, as well as a compression lace system with an external sleeve and zipper, complete with SpeedForm upper for a secure fit.
By Dan O'Shea • March 26, 2017 -
Amazon adds more unlocked smartphones to Prime discount program
The Alcatel A30 and Moto G5 Plus have joined Prime Exclusive Phones, which offers discounts on brand-name unlocked mobile devices featuring ads and product recommendations on their lockscreens.
By Dan O'Shea • March 26, 2017 -
Facebook's new Collection ad unit aims to bridge mobile video, commerce
Early adopters Adidas and Tommy Hilfiger are linking a video to a page that can quickly load up to 50 products for purchase via the format.
By David Kirkpatrick , Peter Adams • March 24, 2017 -
Lowe’s targets store navigation with latest augmented reality app
Customers in select locations can use smartphones enabled with Google’s Tango AR technology to search for products, add them to a shopping list and locate the item within the store.
By Dan O'Shea • March 23, 2017 -
Tulip tries on True Fit to give store associates personalization power
The retail tech startups will pilot new shopper personalization capabilities at Kate Spade stores later this year.
By Dan O'Shea • March 23, 2017 -
Starbucks enabling ordering via voice in Alexa-enabled Ford vehicles
The coffee colossus said it now has about 9 million mobile paying customers, with one in three of those using its Mobile Order & Pay app.
By Dan O'Shea • March 22, 2017 -
Instagram expands shoppability after promising test
Facebook’s image-sharing unit is making social media an even more important tool for retail marketers.
By Daphne Howland • March 22, 2017 -
Target's 'reimagined' store reinforces confidence in grocery business
The company’s redesign includes more grab-and-go foods, an enhanced produce section and pickup options for online orders.
By Jeff Wells • March 22, 2017 -
Foursquare Analytics aims to help stores understand foot traffic
The platform, which puts data from a company’s location-based services into a dashboard format, helps break down foot traffic patterns at the store level.
By Dan O'Shea • March 21, 2017 -
Williams-Sonoma unveils augmented reality app for Pottery Barn brands
For now, the smartphone app's 3D Room View tool focuses on the living room, but the home decor retailer will add additional spaces later this year.
By Dan O'Shea • March 21, 2017 -
Costco goes to court to keep its golf ball in play
The warehouse retailer has filed a lawsuit against golf equipment company Acushnet for alleging that its Costco’s Kirkland Signature golf ball infringes on patents and promotes false advertising.
By Daphne Howland • March 21, 2017 -
Charlotte Russe fashion app speeds past 1M downloads
Since launching eight months ago, the fast-fashion retailer said its native app has hit a major milestone.
By Dan O'Shea • March 21, 2017 -
Adidas tries on in-store custom-knit sweater technology
The athletic apparel maker is testing “Knit For You,” an automated process that lets shoppers design a sweater and have it created on the spot.
By Dan O'Shea • March 21, 2017 -
Target's Victoria Beckham collection will include plus sizes in stores
The limited-edition collaboration, launching next month, represents Beckham’s first mass market effort and promises to eclipse the shopper fervor stoked by the retailer’s Lilly Pulitzer effort two years ago.
By Daphne Howland • March 17, 2017 -
Survey: 83% of shoppers think they know more than store associates
Almost half of consumers surveyed by Tulip Retail said they would be encouraged to shop in stores if knowledgeable associates could suggest products based on their purchase histories.
By Dan O'Shea • March 16, 2017 -
Adidas ditching TV ads to reach Generation Z on mobile
The sports apparel brand took back its number two spot behind Nike last year, and its plans for the future are ambitious — and focused squarely on digital.
By Daphne Howland • March 16, 2017 -
Deep Dive
How E.L.F. Cosmetics builds community and drives results with micro-influencers
An in-person event fostered relationships among 50 of the beauty brand's best social media fans while supporting its goals around reach, authenticity and branding.
By Chantal Tode • March 15, 2017