Marketing: Page 166
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Walgreens creates Center for Health & Wellbeing to host company research
The drug chain is giving customers access to more than 50 studies and reports produced in the past six years.
By Cara Salpini • Aug. 15, 2017 -
Sponsored by Esri
From store to door: the power of location analytics
A spatial understanding of supply and demand affords retailers a unique view into the actual costs of providing delivery services on a customer-by-customer basis.
By Gary Sankary • Aug. 15, 2017 -
Trendline
Gen Z and the next-generation consumer
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Vitamin Shoppe rolls out subscription services
"Spark Auto Delivery" — a challenge to Amazon Elements — includes free shipping, samples and returns, as well as consultations with certified nutritionists.
By Daphne Howland • Aug. 15, 2017 -
Study: In-app ad spending to hit $201B by 2021
Mobile now accounts for 51% of total digital ad spend.
By David Kirkpatrick • Aug. 14, 2017 -
Sponsored by MaxPoint
It's Time for Marketing to Embrace the True You
The world is full of digital clues about who your customers are, where they go and where they spend money. The challenge and opportunity is to sense and understand these signals.
By Michelle Engle • Aug. 14, 2017 -
Study: Amazon tops in consumer trust and 'joy'
Thanks to its consistently high customer service, reliability, wide assortment and speedy delivery, Amazon earned the highest score on the Values Institute's 2017 most trusted brands survey.
By Daphne Howland • Aug. 14, 2017 -
Mobile’s ‘next billion’ users to ditch text for voice and video
Chatting via e-mail and text may be on the way out, the Wall Street Journal reports.
By Dan O'Shea • Aug. 12, 2017 -
Modiface unveils virtual skin consultations
The company behind many recent augmented reality features has unveiled a virtual skin consultation capability for skin care brands.
By Dan O'Shea • Aug. 12, 2017 -
Deep Dive
8 retailers to watch during back-to-school
If the end of the retail shakeout is in sight, we might see the first signs during back-to-school. But the season is also a time to watch retailers try new things, test new strategies and make themselves into students of a chaotic marketplace.
By Ben Unglesbee • Aug. 11, 2017 -
Sephora launches members-only social platform
The "Beauty Insider Community" allows customers to search for their favorite looks and engage in beauty-focused group discussions.
By Cara Salpini • Aug. 11, 2017 -
Pinterest helps brands engage shoppers
Pinners who engaged with an advertiser's content on the social network had a 40% larger shopping cart at checkout, according to a new study.
By Robert Williams • Aug. 11, 2017 -
'Rage Grades' aim to keep rage clicks in check
Rage clicking is a common user reaction to site performance problems and retail website operators are getting tools to understand it better.
By Dan O'Shea • Aug. 10, 2017 -
Fossil still waiting on the smartwatch boom
Could smartwatches finally be ready for major market growth? Fossil, which is betting its future on wearables, sure hopes so.
By Dan O'Shea • Aug. 10, 2017 -
Salesfloor connects associates with customers via mobile messaging
By integrating with major messaging platforms — namely Facebook Messenger, WhatsApp and WeChat — Salesfloor could help retailers support many more customers on familiar platforms.
By Dan O'Shea • Aug. 10, 2017 -
Study: 86% of CMOs plan to invest in AI, machine learning
Almost half will spend $50 million on the tech and 25% will shell out over $100 million, but marketers still struggle with the best ways to use AI.
By Cara Salpini • Aug. 9, 2017 -
Opinion
7 tips to manage Gen Z employees
Gen Z will soon dominate the workforce and retailers will need distinctly different management tools and styles to get the most from these workers, writes Salina Wuttke, senior director of marketing, North America at Deputy.
By Salina Wuttke • Aug. 9, 2017 -
Study: 20% of marketing e-mails don’t reach the inbox
Only 80% of commercial e-mails reach their intended targets, raising concerns for marketers who might be landing theirs in the spam folder.
By Dan O'Shea • Aug. 8, 2017 -
Deep Dive
Gen Z goes to college: How to win this back-to-school shopper
The largest generation in U.S. history is now in college, and retailers hoping to appeal to these digital natives need a different strategy than for millennials.
By Corinne Ruff • Aug. 8, 2017 -
Micro-influencer marketing not worth the cost
A new study by Markerly finds that popular influencers get more engagements per dollar and might be a better investment.
By Cara Salpini • Aug. 8, 2017 -
Alibaba, Marriott teaming up to court travelers
The travel industry is an important growth opportunity in light of the estimated 700 million trips that China's travelers are expected to take over the next five years, the companies said.
By Daphne Howland • Aug. 8, 2017 -
Appear Here, Square host competition for pop-up store space
Entrepreneurs have the chance to fast-track their ideas from concept to storefront, with three winners receiving a two-week stint on a major shopping street.
By Dan O'Shea • Aug. 7, 2017 -
Study: Teen retailers see more offline engagement than online
Though they may lack in online buzz, many of Engagement Labs' top ten teen retailers — including Old Navy and H&M — rank highly on sentiment both online and off.
By Cara Salpini • Aug. 7, 2017 -
Deep Dive
Will Spark ignite Amazon as a social media leader? Just maybe
Amazon's launch of an in-app news feed could set the groundwork for a deeper push into social media and open up new advertising opportunities.
By Chantal Tode • Aug. 7, 2017 -
Many shoppers ‘eager’ to use virtual reality tools
A handful of retailers have embraced virtually reality tools for marketing, and a new study shows consumers may be ready to embrace them, too.
By Dan O'Shea • Aug. 6, 2017 -
Report: Online spending jumps 14% and outpaces traffic
Consumer online spending jumped as mobile took more share with 57% of e-commerce sales and shoppers spent more per visit.
By Dan O'Shea • Aug. 6, 2017