Marketing: Page 165


  • Groupon reaffirms dynamic pricing strategy

    The company renewed a partnership with Boomerang Commerce to continue price optimization efforts.

    By Aug. 25, 2017
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    Whole Foods Market
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    Amazon's Whole Foods takeover immediately cuts prices, grows Prime

    After the deal goes into effect Monday, prices will drop on grocery staples and Whole Foods’ private-label brands will be available to Prime members.

    By Jeff Wells, Corinne Ruff • Aug. 25, 2017
  • Trendline

    Gen Z and the next-generation consumer

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • 75% of omnishoppers search in-store, buy online

    A survey also found that consumer electronics omnishoppers spend an average of 22% more online than single-channel shoppers.

    By Aug. 24, 2017
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    Retrieved from Target on June 16, 2017
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    Deep Dive

    How Target is using small-format stores to score with younger shoppers

    The big-box retailer is betting big on convenient, localized small-format stores to win over millennial and Gen Z college consumers. 

    By Aug. 24, 2017
  • Rite Aid upgrades product discovery and sourcing process

    As consumers flock to trending products, online platform RangeMe is giving Rite Aid a better chance of quickly stocking up on such products.

    By Aug. 24, 2017
  • Study: Instagram influences almost 75% of user purchase decisions

    Consumers are increasingly using the social media platform as a style and purchasing guide for clothing, makeup, shoes and jewelry, according to recent research.

    By Aug. 23, 2017
  • Shoe Carnival taps Shopkick for mobile loyalty program

    As the footwear category faces upheaval, Shoe Carnival is looking to increase in-store mobile engagement with Shopkick.

    By Aug. 23, 2017
  • Study: Online sales, mobile payments spur back-to-school shopping growth

    New research suggests retailers need to understand that "omnichannel is the new normal" for the back-to-school shopping season. 

    By Aug. 23, 2017
  • Millennials prefer stores and fewer emails

    But they are comfortable being tracked digitally, according to research from multichannel behavioral marketing platform SmarterHQ.

    By Aug. 23, 2017
  • Deep Dive

    Where should retailers invest their shopping ad budgets this holiday season?

    Social media platforms are pushing hard for a bigger piece of a pie that's previously been owned by Google. 

    By Maureen Alley and Chantal Tode • Aug. 23, 2017
  • QVC partners with YouCam Makeup for virtual try-on offer

    The TV shopping network is breaking new ground with the launch of an augmented reality app that's used in real-time alongside a broadcast TV event.

    By Aug. 22, 2017
  • Deep Dive

    Inside Backstage, Macy's off-price Hail Mary

    Macy's is late to the off-price party, but the company is betting it can boost sales, traffic and real estate productivity by expanding the Backstage concept. And if they can keep customers from going to T.J. Maxx or Ross — even better.

    By Aug. 22, 2017
  • Patagonia's first TV ad gets political as national monuments decision looms

    The outdoor retailer's founder issued a call-to-action asking viewers to defend public lands from the Trump administration, a marketing move core to its brand message.

    By Aug. 22, 2017
  • Is Walmart a digital advertising dark horse?

    Google and Facebook rule the roost, with Amazon making gains. But a new report suggests marketers aren't counting Walmart out of the running. 

    By David Kirkpatrick • Aug. 21, 2017
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    Retrieved from Amazon on May 10, 2017
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    Amazon’s Echo Show adds video news

    Seattle TV station KIRO may show local businesses a way to develop skills for the four-month-old Echo iteration.

    By Aug. 21, 2017
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    Retrieved from Target on August 21, 2017
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    Target edges out Walmart in TV back-to-school battle

    During the summer shopping season Target snatched 29% of viewers’ attention thanks to short, easy-to-understand messaging, according to a recent study.

    By Aug. 21, 2017
  • Study: 9 of 10 retailers boost spending on mobile ads this year

    More than half of retailers are sharing mobile unique promotion codes.

    By Robert Williams • Aug. 18, 2017
  • Pendleton and Funko debut new concepts

    Storied wool garment maker Pendleton and pop culture consumer products retailer Funko are debuting new stores in the Pacific Northwest this week. 

    By Aug. 18, 2017
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    iQmetrix
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    Sponsored by MaxPoint

    Data is the Key to Retail Evolution

    More than ever, retailers need parity between in the insights they can get online versus in-the-store to holistically identify gaps in the customer experience, evaluate changes and assess convergence opportunities. The bottom line: in-store CX data is the necessary fuel for retailers to thrive in this new world.

    By Matt Tilley • Aug. 18, 2017
  • Customer acquisition is the top challenge for retailers

    A new study shows that acquiring new customers is the most imminent concern of retailers for 2017-2018.

    By Aug. 18, 2017
  • Survey: Consumers act on each other’s visual content

    A new study suggest that photos and videos combined with product reviews from other consumers can help shoppers pull the trigger on buying decisions.

    By Aug. 17, 2017
  • Amazon expands payments for best Alexa developers

    The e-commerce giant will provide rewards for top-performing and "engaging" voice apps across a number of categories. 

    By Robert Williams • Aug. 17, 2017
  • Deep Dive

    All digital solutions aren't created equal

    Digital strategies must be tailored to each brand's needs, as customer connections are being prioritized over sales.

    By Laura Heller • Aug. 17, 2017
  • Shopping apps rank among most-deleted

    A new study shows that shopping apps rank highly on lists of both most-downloaded and most-deleted apps.

    By Aug. 16, 2017
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    Jo-Ann
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    Jo-Ann rebrands as it integrates new tech features

    The fabric and craft retailer is focusing on the makers who buy its products as it integrates mobile, analytics and video content. 

    By Aug. 16, 2017