Marketing: Page 165
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Deep Dive
Are hotels the new frontier in experiential retail?
West Elm, Shinola, Muji and others are eager to get into the hospitality business. Will they falter in an unfamiliar endeavor — or can these brand extensions create a retail experience that replaces the traditional flagship store?
By Lara Ewen • Oct. 3, 2017 -
Toys R Us launches ‘digital playground’ with AR app
The retailer, fresh from a Chapter 11 filing, is using augmented reality to bring the in-store experience to (virtual) life.
By Dan O'Shea • Oct. 3, 2017 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
70% of brands use Instagram influencers
Although the ROI of influencers has been hotly debated, L2 found they drive much higher engagement rates than do brand accounts.
By Cara Salpini • Oct. 3, 2017 -
How Walmart is simplifying building cross-platform apps
The retailer recently debuted Electrode Native, a tool for streamlining mobile development that leverages Facebook's open source React Native.
By Robert Williams • Oct. 2, 2017 -
Deep Dive
Decking the halls and creating the holiday mood
Brands often overlook the atmospheric elements of the in-store experience, but everything from music to fragrance to visuals can have a serious impact on how holiday shoppers feel while in stores — and how much they spend.
By Cara Salpini • Sept. 29, 2017 -
Dynamic Action takes startup honors at Shop.org
Prescriptive analytics, which helps companies take an advised course of action on their wealth of data, may be set for its big retail moment.
By Dan O'Shea • Sept. 29, 2017 -
Dick’s scores another youth league partnership
The Pop Warner partnership, one of many youth leagues the sporting goods retailer has joined with, could help the retailer take on a competitive market.
By Dan O'Shea • Sept. 29, 2017 -
Retrieved from Amazon on September 28, 2017
Amazon reimagines Echo and expands device family
The e-commerce giant announced six new, voice-enabled products, including a much-anticipated revamped version of the original Echo smart speaker.
By Dan O'Shea • Sept. 28, 2017 -
Retailers prep for the holidays with new e-commerce services
Radial meets the holiday rush head on with a new suite of services to help e-commerce retailers do more for their customers.
By Dan O'Shea • Sept. 28, 2017 -
REI, L.L. Bean rank among most 'human' businesses
Companies that act more human perform better than those who don’t, acquiring more new customers, increasing customer loyalty and even raising profits, according to a new study.
By Cara Salpini • Sept. 28, 2017 -
Burberry uses Apple’s AR tech to engage app users
While other retailers are using augmented reality to sell their products, Burberry is using the tech to create a unique experience on its mobile app.
By Dan O'Shea • Sept. 27, 2017 -
New Macy's loyalty program nudges customers to spend more
By rewarding shoppers that spend, the department store retailer is trying to capitalize on the 10% of customers who account for half of its business.
By Ben Unglesbee • Sept. 27, 2017 -
Study: Cyber Monday now more popular than Black Friday
Analytics firm Euclid found that holiday shoppers are most excited about the online holiday this year as the popularity of e-commerce continues to grow.
By Cara Salpini • Sept. 27, 2017 -
PredictSpring, M.Gemi launch store associate app
M.Gemi becomes the latest retailer to mobilize store associates with a new app that helps them assist customers face-to-face.
By Dan O'Shea • Sept. 27, 2017 -
2 Adidas marketing execs caught in college basketball bribery crackdown
Director of Global Sports Marketing James Gatto is among 10 individuals being charged by the U.S. Department of Justice.
By David Kirkpatrick • Sept. 27, 2017 -
Retrieved from Target on September 25, 2017
Target teams with Pinterest for visual search
It's been a big year for visual search, and the technology is taking another step into retailer's storefronts through the Target-Pinterest partnership.
By Dan O'Shea • Sept. 26, 2017 -
Retrieved from Amazon on October 24, 2018
Gen Z wants more in-store tech
The youngest generation wants more AR, VR and "just walk out" tech, and they want them within the year, according to a new study.
By Cara Salpini • Sept. 26, 2017 -
Study: In-store shoppers want to read online reviews
Posting consumer ratings and reviews online may seem like opening Pandora's Box to some retailers, but it can help spur new traffic and customer loyalty, according to a new study.
By Erika Kincaid • Sept. 26, 2017 -
Lowe’s leverages Apple’s ARkit for new apps
The home improvement retailer will add two new AR tools to its app roster early October, including a virtual tape measure app.
By Dan O'Shea • Sept. 25, 2017 -
Bed, Bath & Beyond invests 40% of capex in digital efforts
The home goods retailer has seen digital sales growth and continues to invest on that front, despite overall struggles.
By Dan O'Shea • Sept. 25, 2017 -
Target sets $11 wages, aims for $15 minimum by 2020
The move may reflect an acknowledgement by the mass merchant that consumers frequent businesses that reflect their values.
By Daphne Howland • Sept. 25, 2017 -
Survey: Live video chat moves into retail
The platform isn't just for social media anymore, as customers appear ready to engage with brands and sales people via this real-time format.
By Dan O'Shea • Sept. 25, 2017 -
Study: Influence replacing affluence as primary marketing driver
Retailers must find new ways to access customer data and offer personalized products to reach an increasingly fragmented consumer base.
By Daphne Howland • Sept. 25, 2017 -
Deep Dive
How DSW tied up mobile engagement with choose-your-own-ending ads
The shoe retailer's recent push into mobile-rich media ads includes a 'what would you do?' storyline and a tiltable lookbook.
By Shane Schick • Sept. 25, 2017 -
BJ's aims to turn holiday party stress into sales
A study commissioned by the warehouse club retailer notes all the many woes of the holiday party host that the company hopes could be reasons to shop at its stores.
By Daphne Howland • Sept. 25, 2017