Marketing: Page 165


  • Amazon launches Spark, a shoppable social content feed

    The company is dipping its toe into the social media pool with Spark, a feed in which users can "smile" at other users' posts and run product searches on items in photos.

    By July 18, 2017
  • NewStore lands $50M to fuel mobile expansion

    Demandware founder Stephan Schambach's latest startup will use the funding to support its "Streaming Retail" mobile commerce vision.

    By July 18, 2017
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
    Image attribution tooltip
    Thai Liang Lim via Getty Images
    Image attribution tooltip
    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Nordstrom hones Snapchat strategy for annual anniversary sale

    Snapcodes printed on coffee cups, catalogs, ad materials and at in-store locations unlock a custom branded lens. 

    By David Kirkpatrick , Natalie Black (Koltun) • July 18, 2017
  • Virtual fitting room startup Metail raises $12.9M

    The concept of a virtual fitting room is not new, but Metail just raised close to $12.9 million in funding for its ability to personalize the concept for each customer trying on clothes.

    By July 17, 2017
  • Study: 80% of Gen Z purchases influenced by social media

    Over 80% of the younger generation says social media influences their shopping behavior, particularly on mobile.

    By July 17, 2017
  • Famous Footwear parent taps retail veteran for men's brands

    Caleres has tapped Malcolm Robinson as president of the new division.

    By July 17, 2017
  • Lowe’s develops ultra-realistic 3D

    Lowe's Innovation Labs is among the most productive of retail innovation units, and its latest is a 3D scanning technology that delivers a more realistic shopping experience.

    By July 16, 2017
  • Bon-Ton Stores chases curated outfit craze

    The retailer is launching weekly online events to showcase outfits curated by store stylists available for one-click purchasing.

    By July 16, 2017
  • Amazon Echo/Alexa chief departs after nearly 2 decades at the company

    Mike George, who has been with the company since 1998, is stepping down just as the smart assistant and its devices begin to see explosive growth.

    By July 16, 2017
  • Walmart expands back-to-school efforts to grow digital sales

    The retail giant says it's making it easier to tick things off the list by spending the least amount of time and money as possible, even if that means keeping shoppers online and out of stores. 

    By July 14, 2017
  • Image attribution tooltip
    Retrieved from Apple on June 08, 2017
    Image attribution tooltip

    Apple brings smart home experiences to stores

    The company is priming customers with interactive demonstrations for the release later this year of its HomePod smart home hub.

    By July 12, 2017
  • Walmart Store No 8 launches VR developer competition

    As virtual reality lingers as a tech more promising than practical, Walmart and other partners are looking to breathe life into new VR concepts.

    By July 12, 2017
  • Ace Hardware builds up 'helpful place' brand with one-trip store policy

    The hardware retailer's new "Extra Mile Promise" guarantees free delivery of paint supplies if customers don't get what they need in their trip to the store.

    By July 12, 2017
  • New tools from Salesforce to help retailers manage their field forces

    As retailers increasingly put their own employees in the field to provide on-site support services for customers, Salesforce has come up with tools to help them.

    By July 12, 2017
  • Qubit revamps product discovery for mobile shoppers

    The company has released a beta version of a platform intended to revitalize product discovery for shoppers who have grown weary of clunky mobile search.

    By July 11, 2017
  • Walmart leans on machine learning across all channels

    The technology has become a key tool for Walmart, perhaps to a surprising degree for a brick-and-mortar giant, as it looks to improve customer experiences.

    By July 11, 2017
  • L’Oréal gets mobile AR makeover

    The renewed partnership with Perfect Corp. follows a May smartphone promotion tied to the Cannes Film Festival.

    By Robert Williams • July 11, 2017
  • External shot of an Office Depot store.
    Image attribution tooltip
    Courtesy of Office Dept
    Image attribution tooltip

    Office Depot amplifies loyalty program, renews competition with Staples

    The new loyalty program is based on research, including a year-long pilot in several markets.

    By July 11, 2017
  • Image attribution tooltip
    Toca Boca
    Image attribution tooltip

    Target takes Toca Boca from app to exclusive kid's line

    The licensing deal expands a move to "reimagine" the big-box retailer's stable of brands.

    By July 11, 2017
  • Retailers run Prime Day 'me too' sales

    In key categories like toys and electronics — and especially online — Prime Day isn’t just an Amazon event. But is that the smartest play?

    By July 11, 2017
  • Image attribution tooltip
    Courtesy of Apple Inc.
    Image attribution tooltip

    Apple retail strategy rolls on with US remodels, India plans

    Plans for two giant stores in India, and re-openings of remodeled, expanded stores prove that Apple's retail rethink is strong .

    By July 10, 2017
  • Finish Line bets on mobile to boost sales amid store strategy overhaul

    The retailer's mobile loyalty app was a bright spot on its most recent quarterly performance, even as it continues to remodel some stores and close others.

    By July 9, 2017
  • Image attribution tooltip
    Retrieved from Amazon on March 17, 2017
    Image attribution tooltip

    Amazon developer series aims to expand Alexa skills

    A traveling series of learning events for developers is the latest step in Amazon's ongoing push to expand its Alexa ecosystem.

    By July 9, 2017
  • Opinion

    Is this the Amazon Century?

    The e-commerce giant's dominance is about much more than the Whole Foods takeover, writes Lee Peterson at WD Partners.

    By Lee Peterson • July 7, 2017
  • West Elm taps Pinterest images for product recommendations

    The West Elm Pinterest Style Finder aims to give the retailer's customers an easy way to shop using Pinterest board images as inspiration.

    By July 6, 2017