Marketing: Page 165
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Pinterest, Michaels partner on trend-inspired DIY kits
The "Make It Kits" are inspired by crafts trending on the social media platform and include all the supplies needed to make the projects.
By Dan O'Shea • April 19, 2017 -
Facebook tests integration between M virtual assistant, third-party apps
The test enables Messenger users chatting about ordering food to see an interface that allows them to order from Delivery.com.
By Dan O'Shea • April 19, 2017 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Marketing spend on Google Shopping ads surpasses text ads
Google Shopping ads accounted for 16.1% of e-commerce sales in 2016, up from just 9% in 2015, according to new research from marketing company Sidecar.
By Dan O'Shea • April 19, 2017 -
Rue21, mode-ai launch virtual stylist with Facebook Messenger group feature
The struggling teen retailer's push for digital engagements comes just days after it announced it will shutter roughly 400 stores.
By Dan O'Shea • April 18, 2017 -
Report: Cross-channel rises, seasonality fades for apparel retailers
A new report from Criteo outlines market trends forcing retailers to shift their focus away from seasonality and toward omnichannel support to gain customers.
By Dan O'Shea • April 18, 2017 -
Can Snapchat's geotargeting capabilities match online ads to in-store visits?
The Snap to Store tool, already tested by 7-Eleven and Paramount Pictures, is rolling out for wider use.
By David Kirkpatrick • April 13, 2017 -
Google adds ‘Similar Items’ feature to Image Search capabilities
The new feature augments its Image Search capabilities through Android apps and the mobile web to help users find products similar to those they see in searched photos.
By Dan O'Shea • April 11, 2017 -
Ulta Beauty, Madison Reed team to sell hair color kits, leverage chatbot
"Madi," a color-recognition chatbot created by Madison Reed engineers, gives consultations just as a human colorist would do in a salon.
By Dan O'Shea • April 11, 2017 -
Jo-Ann Stores acquires Creativebug to boost crafting content game
Creativebug's subscription service allows crafting enthusiasts access to more than 1,000 high-definition video classes where they can learn how to paint, draw, sew, quilt, knit, crochet, throw a DIY party and more.
By Dan O'Shea • April 11, 2017 -
Deep Dive
Do retailers need innovation labs to stay alive?
Nine experts debate whether experimentation with new technologies is crucial to survival in an increasingly challenging retail environment.
By Corinne Ruff • April 11, 2017 -
Deep Dive
How the ‘age of ask’ is transforming mobile commerce
Building voice-based interfaces for Amazon's digital assistant requires a keen understanding of customer needs.
By Ken Magill • April 11, 2017 -
Finish Line reboots Winner’s Circle loyalty app
The athletic retailer is retooling its mobile experience to offer amped-up personalization options, in-app purchasing and early access to new product launches.
By Daphne Howland • April 11, 2017 -
Survey: Cross-channel commerce errors costing retailers millions
Product content network 1WorldSync also found that 51% of merchants can’t support mobile commerce, and 80% don’t integrate product information management across web, mobile apps and physical stores.
By Dan O'Shea • April 10, 2017 -
Valentino getting omnichannel upgrade through YNAP partnership
Customers will gain access to inventory from Valentino boutiques and logistics centers and YNAP's fulfillment centers, in addition to in-store mobile features.
By Dan O'Shea • April 9, 2017 -
Adidas leaps beyond 3D printing, unveils Futurecraft 4D shoe
Partner Carbon's Digital Light Synthesis technology leverages digital light projection, oxygen-permeable optics and programmable liquid resins to generate polymeric products.
By Dan O'Shea • April 9, 2017 -
Reebok planning 'Cotton + Corn' shoe via plant-based products initiative
The effort leverages a petroleum-free, non-toxic bio-based product called Susterra propanediol developed by DuPont Tate & Lyle.
By Dan O'Shea • April 5, 2017 -
Fanatics buys Majestic months after winning deal to replace it as MLB partner
Fanatics and Under Armour last year teamed up to win a 10-year contract from Major League Baseball to make player uniforms and manufacture and sell licensed fan apparel.
By Dan O'Shea • April 4, 2017 -
Nike signs Rory McIlroy to 10-year deal as Masters looms
McIlroy, the No. 2-ranked pro golfer in the world, has won 12 tournaments, including two major championships, since first signing with Nike in 2013.
By Dan O'Shea • April 3, 2017 -
Style guru Jenna Lyons leaving J. Crew
The fashionista put daylight between the brand's classic preppy aesthetic and rivals like Lands’ End and L.L. Bean, but sales have faltered over time.
By Daphne Howland • April 3, 2017 -
Retailers with pressing questions soon can ask Jicco what to do
The search engine uses crowdsourced data and photos to help retailers obtain real-time answers about store-level promotions, pricing and shopper sentiment.
By Dan O'Shea • April 2, 2017 -
Sephora opens NYC Beauty TIP Workshop concept stores, debuts Tap and Try
Teach, Inspire, Play locations have digital signage, brighter lighting, a larger cash wrap and additional mobile POS stations, among other features.
By Dan O'Shea • April 2, 2017 -
Reports: Amazon, Wal-Mart escalate CPG pricing war
Amazon is bringing together major consumer goods companies to brainstorm packaging and supply chain reforms and to convince them to sell directly to consumers via Amazon Marketplace.
By Daphne Howland • March 31, 2017 -
Study: Only 22% of consumers have engaged with a chatbot
Vibes' 2017 Mobile Consumer Report also found that consumers carefully curate the number of brands that can send them mobile alerts, subscribing to four on average.
By Dan O'Shea • March 30, 2017 -
Adidas unveils All Day mobile app for fitness and training
The All Day app, which will integrate with the Adidas Chameleon HR fitness tracker, provides a variety of short-term training routines and practices called Discoveries.
By Dan O'Shea • March 30, 2017 -
Retale guarantees mobile campaigns will boost stores’ foot traffic
The Retale Store Traffic Guarantee promises increased foot traffic to retailers using its platform for localized ad sharing and coupon offers.
By Dan O'Shea • March 29, 2017