Marketing: Page 165
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Groupon reaffirms dynamic pricing strategy
The company renewed a partnership with Boomerang Commerce to continue price optimization efforts.
By Dan O'Shea • Aug. 25, 2017 -
Amazon's Whole Foods takeover immediately cuts prices, grows Prime
After the deal goes into effect Monday, prices will drop on grocery staples and Whole Foods’ private-label brands will be available to Prime members.
By Jeff Wells, Corinne Ruff • Aug. 25, 2017 -
Trendline
Gen Z and the next-generation consumer
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
75% of omnishoppers search in-store, buy online
A survey also found that consumer electronics omnishoppers spend an average of 22% more online than single-channel shoppers.
By Dan O'Shea • Aug. 24, 2017 -
Retrieved from Target on June 16, 2017
Deep DiveHow Target is using small-format stores to score with younger shoppers
The big-box retailer is betting big on convenient, localized small-format stores to win over millennial and Gen Z college consumers.
By Corinne Ruff • Aug. 24, 2017 -
Rite Aid upgrades product discovery and sourcing process
As consumers flock to trending products, online platform RangeMe is giving Rite Aid a better chance of quickly stocking up on such products.
By Dan O'Shea • Aug. 24, 2017 -
Study: Instagram influences almost 75% of user purchase decisions
Consumers are increasingly using the social media platform as a style and purchasing guide for clothing, makeup, shoes and jewelry, according to recent research.
By Cara Salpini • Aug. 23, 2017 -
Shoe Carnival taps Shopkick for mobile loyalty program
As the footwear category faces upheaval, Shoe Carnival is looking to increase in-store mobile engagement with Shopkick.
By Dan O'Shea • Aug. 23, 2017 -
Study: Online sales, mobile payments spur back-to-school shopping growth
New research suggests retailers need to understand that "omnichannel is the new normal" for the back-to-school shopping season.
By Dan O'Shea • Aug. 23, 2017 -
Millennials prefer stores and fewer emails
But they are comfortable being tracked digitally, according to research from multichannel behavioral marketing platform SmarterHQ.
By Daphne Howland • Aug. 23, 2017 -
Deep Dive
Where should retailers invest their shopping ad budgets this holiday season?
Social media platforms are pushing hard for a bigger piece of a pie that's previously been owned by Google.
By Maureen Alley and Chantal Tode • Aug. 23, 2017 -
QVC partners with YouCam Makeup for virtual try-on offer
The TV shopping network is breaking new ground with the launch of an augmented reality app that's used in real-time alongside a broadcast TV event.
By Dan O'Shea • Aug. 22, 2017 -
Deep Dive
Inside Backstage, Macy's off-price Hail Mary
Macy's is late to the off-price party, but the company is betting it can boost sales, traffic and real estate productivity by expanding the Backstage concept. And if they can keep customers from going to T.J. Maxx or Ross — even better.
By Ben Unglesbee • Aug. 22, 2017 -
Patagonia's first TV ad gets political as national monuments decision looms
The outdoor retailer's founder issued a call-to-action asking viewers to defend public lands from the Trump administration, a marketing move core to its brand message.
By Cara Salpini • Aug. 22, 2017 -
Is Walmart a digital advertising dark horse?
Google and Facebook rule the roost, with Amazon making gains. But a new report suggests marketers aren't counting Walmart out of the running.
By David Kirkpatrick • Aug. 21, 2017 -
Retrieved from Amazon on May 10, 2017
Amazon’s Echo Show adds video news
Seattle TV station KIRO may show local businesses a way to develop skills for the four-month-old Echo iteration.
By Dan O'Shea • Aug. 21, 2017 -
Retrieved from Target on August 21, 2017
Target edges out Walmart in TV back-to-school battle
During the summer shopping season Target snatched 29% of viewers’ attention thanks to short, easy-to-understand messaging, according to a recent study.
By Cara Salpini • Aug. 21, 2017 -
Study: 9 of 10 retailers boost spending on mobile ads this year
More than half of retailers are sharing mobile unique promotion codes.
By Robert Williams • Aug. 18, 2017 -
Pendleton and Funko debut new concepts
Storied wool garment maker Pendleton and pop culture consumer products retailer Funko are debuting new stores in the Pacific Northwest this week.
By Daphne Howland • Aug. 18, 2017 -
Sponsored by MaxPoint
Data is the Key to Retail Evolution
More than ever, retailers need parity between in the insights they can get online versus in-the-store to holistically identify gaps in the customer experience, evaluate changes and assess convergence opportunities. The bottom line: in-store CX data is the necessary fuel for retailers to thrive in this new world.
By Matt Tilley • Aug. 18, 2017 -
Customer acquisition is the top challenge for retailers
A new study shows that acquiring new customers is the most imminent concern of retailers for 2017-2018.
By Dan O'Shea • Aug. 18, 2017 -
Survey: Consumers act on each other’s visual content
A new study suggest that photos and videos combined with product reviews from other consumers can help shoppers pull the trigger on buying decisions.
By Dan O'Shea • Aug. 17, 2017 -
Amazon expands payments for best Alexa developers
The e-commerce giant will provide rewards for top-performing and "engaging" voice apps across a number of categories.
By Robert Williams • Aug. 17, 2017 -
Deep Dive
All digital solutions aren't created equal
Digital strategies must be tailored to each brand's needs, as customer connections are being prioritized over sales.
By Laura Heller • Aug. 17, 2017 -
Shopping apps rank among most-deleted
A new study shows that shopping apps rank highly on lists of both most-downloaded and most-deleted apps.
By Cara Salpini • Aug. 16, 2017 -
Jo-Ann rebrands as it integrates new tech features
The fabric and craft retailer is focusing on the makers who buy its products as it integrates mobile, analytics and video content.
By Ben Unglesbee • Aug. 16, 2017