Marketing: Page 164
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ThirdLove releases Fit Finder 2.0 to refine bra-fitting
As apparel competition moves toward fit-focused personalization, ThirdLove announces the latest version of its mobile app.
By Dan O'Shea • June 20, 2017 -
Hubba launches group discussion forums for retailers, brands
Small merchants can trade learnings and share advice through new Hubba Group discussion forums on a variety of retail topics.
By Dan O'Shea • June 20, 2017 -
Trendline
Top 5 stories from Retail Dive
From tariff challenges to DEI pressure, the industry is navigating a number of headwinds in 2025.
By Retail Dive staff -
Study: User-generated content's influence on purchase decisions grows
Shoppers appear to be more driven toward purchases by user-generated internet content than ever before.
By Dan O'Shea • June 19, 2017 -
Deep Dive
How a humorous social media spot sparked a razor war
With no sign of a slowdown from Dollar Shave Club and Harry’s, Gillette lowered prices and Schick and Bic launched online buying clubs to compete.
By Laura Klepacki • June 19, 2017 -
Nike to cut 2% of workforce as it reshapes consumer approach
As more big brands go direct to consumer, Nike is reshaping it marketing focus and structure, and cutting about 1,400 jobs in the process.
By Dan O'Shea • June 15, 2017 -
Retailers must do their homework to capture mobile-only Gen Z
Marketers must adapt to the first mobile-only generation to capture some of its $44 billion in spending.
By Dan O'Shea • June 15, 2017 -
Frenzy teams with Anti Social Social Club for LA flash sale
The dropzone event, and others to come, aim to be exclusive flash sales targeting consumers in specific locations to drive purchases via mobile.
By Dan O'Shea • June 14, 2017 -
Amazon now offers rewards for debit card use
Amazon Prime Reload is the e-commerce giant's latest effort to market Prime by offering a cash-back bonus.
By Dan O'Shea • June 13, 2017 -
ColourPop looks to Qubit for next-gen personalization guidance
The AI-based platform is helping beauty brand ColourPop apply heuristic analytics to segment and better understand its customers.
By Dan O'Shea • June 13, 2017 -
Apple Business Chat aims to steal chatbots’ retail thunder
Apple is looking to give retailers and other businesses an effective way to chat with their customers — without chatbots.
By Dan O'Shea • June 12, 2017 -
Packagd unboxes its mobile commerce plan via video
The mobile video app that aggregates videos of people explaining and reviewing new tech gadgets aims to be a modern day QVC or HSN.
By Dan O'Shea • June 12, 2017 -
Shoppers want more in-store tech tools
Walmart tops the list of retailers offering in-store tech tools to improve store experiences, according to a new survey.
By Dan O'Shea • June 12, 2017 -
Best Buy reportedly rolling out try-before-you-buy option
The electronics retailer is working with Lumoid to allow customers to take cameras, drones and audio equipment for a rental spin before deciding whether to buy.
By Dan O'Shea • June 12, 2017 -
Deep Dive
Why retailer DXL is sponsoring an NBA Finals chatbot
The effort integrates useful information for basketball fans with brand messaging to drive awareness.
By Chantal Tode • June 12, 2017 -
32% of shoppers have Amazon credit cards
More shoppers are opening store credit card accounts with Amazon than with any other retailer, a new survey found.
By Dan O'Shea • June 9, 2017 -
Deep Dive
Hanson: Under Armour aiming to be Facebook of connected fitness
“We want to own the connected fitness community in the same way that Facebook owns the social media community and LinkedIn owns the business community,” George Hanson, VP North America e-commerce told IRCE attendees in Chicago.
By Dan O'Shea • June 8, 2017 -
Will a tactical marketing strategy see turnaround for Macy's?
The embattled retailer's new CMO says the brand is focusing on local TV spots over national campaigns and tentpole seasonal events as opposed to sporadic promotions.
By David Kirkpatrick • June 8, 2017 -
Study: Store associates ready to embrace digital tools, but lack them
Roughly 25% of store associates don't feel they have the proper tech tools to do well in their jobs, and 72% say they are more likely to stick with employers that provide those tools.
By Dan O'Shea • June 7, 2017 -
Sephora Virtual Artist shades into cheek color try-on service
The cosmetic retailer's upgraded app moves from lips to eyes to cheeks with new features to help users choose cheek shades.
By Dan O'Shea • June 7, 2017 -
Amazon reportedly planning re-entry into smartphone market
More than two years after its Fire smartphone fizzled, Amazon reportedly is readying a new line of self-branded smartphones under the code name "Ice."
By Dan O'Shea • June 6, 2017 -
Yroo launches mobile app for in-store price comparisons
The app marks the company’s first expansion of search services to mobile and includes a barcode scanner to help consumers compare prices on the go.
By Dan O'Shea • June 6, 2017 -
Amazon enables app-based shopping on Fire TV
The app allows shoppers to search for items by typing in text, with the ability to filter search results by department and use many of the shopping functions inherent to the Amazon website.
By Dan O'Shea • June 5, 2017 -
EBay launches 'Fill Your Cart With Color' campaign
While color is a theme of the campaign, which features a new TV spot and an approach across TV, cinema, OOH, display and social, the rainbow-painted eBay logo is being scaled down.
By Daphne Howland • June 5, 2017 -
Meijer's charitable outreach goes digital with new campaign
The Midwestern retailer identified sponsored products in its Produce For Kids initiative through its online shopping and digital coupon platforms.
By Keith Loria • June 5, 2017 -
A.T. Kearney: India now top country in the world for retail investment
Shopping via smartphone will account for the majority of online retail sales in developing countries in the coming years, according to the firm's Global Retail Development Index.
By Dan O'Shea • June 4, 2017