Marketing: Page 164
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Deep Dive
Lord & Taylor could be the anchor to Walmart's web mall
A partnership with the upscale department store could allow the big-box retailer to tap into a wealthier market, but it also stands to dilute the brand.
By Corinne Ruff • Oct. 24, 2017 -
Mastercard teams up with Saks to show the future of AR shopping
Two red-hot technologies — AR and eye-scanning for payment — were featured in a demonstration at fintech conference Money 20/20 this week.
By Dan O'Shea • Oct. 24, 2017 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Deep Dive
The definitive guide to generational marketing
A good marketer can kick it old school with the boomers and float the perfect hashtag to Gen Z — but what if it's time to get social with the boomers and bring Gen Zers into stores? Here's everything you need to know about marketing by generation.
By Cara Salpini • Oct. 20, 2017 -
Amazon offers brands 'premium' product pages for $500K
Marketers willing to pay up can enhance product pages with wide-screen videos and interactive multi-media displays.
By David Kirkpatrick • Oct. 20, 2017 -
Millennials turn to Pinterest, Facebook for Halloween
Roughly 65% of millennials search social media for Halloween inspiration, looking for everything from decor to costumes, according to a study by Alliance Data.
By Cara Salpini • Oct. 19, 2017 -
Walmart, JD.com reportedly integrating customer loyalty in China
In a challenge to Alibaba, the companies will also develop a program for JD.com to fulfill orders by relying on inventory from Walmart.
By Dan O'Shea • Oct. 19, 2017 -
85% of shoppers are going mobile for the holidays
Holiday shoppers are most receptive to specialized deals and offers on mobile, according to a study by YouAppi.
By Cara Salpini • Oct. 19, 2017 -
Retrieved from Asos on October 18, 2017
Asos’ visual search drives ‘great engagement’
Visual search gains another convert, as the U.K. fashion retailer reports strong engagement with the capability just two months after launch, Digiday reports.
By Dan O'Shea • Oct. 19, 2017 -
The 91st Neiman Marcus Christmas Book is here
The department store, which is celebrating its 110th anniversary, first published its Christmas "book" in 1926 as a 16-page pamphlet sent as a Christmas card to its best customers.
By Daphne Howland • Oct. 19, 2017 -
Deep Dive
6 retailers that are forgotten — but not gone
Amazon hasn't killed them. They haven't been raptured in the "retail apocalypse." Nor are they trending online or in the media. But these retailers have staying power.
By Ben Unglesbee • Oct. 16, 2017 -
Can data analytics predict store closures?
New approaches to big data analytics may help retailers make smarter decision about where to invest — and where not to.
By Dan O'Shea • Oct. 16, 2017 -
Pop-up vendor Appear Here grabs new investment
The company, which provides retailers with a pop-up space of their own, just drew a new investor as the strategy becomes increasingly popular.
By Dan O'Shea • Oct. 16, 2017 -
Whole Foods shutters '365' store in Washington
The decision was made before Amazon's acquisition of the organic grocery chain and raises questions about the success of the private label line.
By Daphne Howland • Oct. 16, 2017 -
Deep Dive
4 types of holiday shoppers marketers need to reach
Whether they're shopping early, late or all the time, there's a strategy to approaching each segment — and marketers should read up.
By Cara Salpini • Oct. 13, 2017 -
Gen Z, millennials make up nearly half of Black Friday shoppers
The younger generations show up in force on the shopping day, but they also spend the least during the season, according to a recent report.
By Cara Salpini • Oct. 13, 2017 -
Target unveils 'Stranger Things' merch ahead of season 2 premiere
The mass merchant is continuing to push for differentiated merchandise amid the fierce price war in grocery and consumables.
By Daphne Howland • Oct. 13, 2017 -
Sam’s Club channels member feedback through the cloud
The warehouse retailer is using the cloud to give its associates quicker, easier access to data that could help customer experiences and potentially close sales.
By Dan O'Shea • Oct. 13, 2017 -
Retrieved from Target on October 12, 2017
Target expands Google partnership with Express delivery and Voice
Target follows Walmart to Google as merchants scramble to make up ground in the race against Amazon's voice-assisted shopping.
By Dan O'Shea • Oct. 12, 2017 -
Coach rebrands as 'Tapestry'
The name change reflects the fact that the company, after acquiring Stuart Weitzman and Kate Spade & Company, aims to be a fashion powerhouse.
By Daphne Howland • Oct. 12, 2017 -
Nordstrom faces call to drop Donna Karan merchandise
The designer's controversial comments regarding Harvey Weinstein are drawing ire as calls for a boycott grow.
By Daphne Howland • Oct. 12, 2017 -
Black Friday will be the busiest online shopping day in US history
The day after Thanksgiving will shatter records for online shopping, according to Salesforce. But shoppers are looking for discounts as 77% expect to exceed their budgets, found Coinstar.
By Daphne Howland • Oct. 11, 2017 -
Deep Dive
Why Gen Z might signal the end of demographic targeting as we know it
The age group, which now has $44 billion in direct purchasing power, thinks far differently about gender and race than previous teen cohorts, experts at Advertising Week said.
By Peter Adams • Oct. 10, 2017 -
Carl's Jr pesters Amazon on Twitter to 'buy me'
The fast food chain playfully pointed out possible synergies with the e-commerce giant but said the courtship was in earnest — and it's not alone in trying to lure a bid from Amazon.
By Daphne Howland • Oct. 10, 2017 -
Millennials, Gen Z to account for 45% of luxury market
Gen X step aside: The two youngest generations will account for almost half of the luxury market by 2025, according to a new study.
By Cara Salpini • Oct. 9, 2017 -
Wikibuy adds AR to comparison shopping app
The shopping service is going beyond mere price comparisons by allowing customers to see how an item looks in their living space.
By Dan O'Shea • Oct. 8, 2017