Marketing: Page 164


  • Deep Dive

    How mobile is changing back-to-school

    Gen Z students and millennial parents comprise much of the back-to-school market, and having, or not having, a mobile strategy could make or break the season.

    By July 31, 2017
  • Amazon is rolling out secure delivery hubs for multi-dwelling buildings

    Looking to lock up ownership of the last few inches of delivery's last mile, Amazon is offering to install secure, coded delivery lockers in apartment and condo buildings.

    By July 30, 2017
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Bon-Ton expands tech push with Zebra RFID system

    Some 180 Bon-Ton-owned stores are getting RFID technology to help them manage inventory as the retailer continues to look to tech to help it out of the doldrums.

    By July 30, 2017
  • Best Buy unveils Dyson demo spaces in 90 stores

    Dedicating space to high-tech machines from the appliance maker takes full advantage of the retailer's brick-and-mortar stores.

    By July 28, 2017
  • Walmart's ASDA launches gift card marketplace

    ASDA opens a new avenue to B2B dollars by creating an e-commerce site that sells gift cards in bulk.

    By July 27, 2017
  • Ray-Ban showcases RFID-enabled Smart Table

    RFID isn't only for the supply chain: Ray-Ban shows how the technology can be used to power product displays that boost sales.

    By July 27, 2017
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    Retrieved from Amazon on July 11, 2017
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    Study: Shopping apps ride Amazon Prime Day’s wave

    The e-commerce giant's day-long sale had a positive effect on retail apps the entire week — except on Prime Day itself.

    By Robert Williams • July 27, 2017
  • Target Twitter interactions drive up ‘brand love’ 11%

    The big-box retailer used Promoted Tweets to drive an 8% increase in shopping intent among those who shop only once a month.

    By July 26, 2017
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    Getty images
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    Study: 87% of retailers plan to use AI to drive customer engagement

    Artificial intelligence is becoming a ubiquitous force in the industry, with many retailers using the tech to route customer service requests and develop product suggestions.

    By July 26, 2017
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    Retrieved from Ebay on July 26, 2017
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    EBay rolls out image-driven shopping search tools

    The e-commerce company is just the latest to join in on the push for image search tools. 

    By July 26, 2017
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    Lucky Brand
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    Opinion

    Shoppers have the answers, but brands need to ask the questions

    Retailers no longer dictate trends, says Hannah Hale of Lucky Brand. It's time to shift from a "push" to a "pull" model by asking shoppers what they want.

    By Hannah Hale • July 26, 2017
  • Study: Marketers struggle with personalized location-based ads

    Often described as the "holy grail of marketing," location-based ads concern marketers due to unverified data and lack of third-party provider knowledge. 

    By Robert Williams • July 26, 2017
  • Deep Dive

    All signs point to the end for video retailer Joyus

    Founded on the premise that streaming video would be the next big thing in retail marketing and shopping, the company never quite gained traction.

    By July 26, 2017
  • BJ’s Wholesale Club launches new mobile website

    The company's new chief digital officer is making his mark with improvements aimed at making it easier for club members to manage memberships and save on purchases. 

    By July 25, 2017
  • Gen Z twice as likely to convert on mobile

    The young generation is eager for digital content, but is more demanding when it comes to app functionality and personalized content.

    By July 25, 2017
  • Modiface eye-tracking tech increases Smashbox conversions by 27%

    The company behind several brands' virtual try-on makeup apps is now using eye-tracking technology to provide retailers with customer experience insights.

    By July 24, 2017
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    "TOPSHOP / TOPMAN" by Sento is licensed under CC BY-SA 2.0
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    Arcadia Group reportedly enabling in-store mobile ordering

    More than 1,400 stores across the company's seven brands, including Topshop and Dorthy Perkins, have been outfitted with iPads enabled with mobile ordering capabilities.  

    By July 24, 2017
  • Rakuten Viber acquires mobile commerce partner

    Rakuten Viber rolled out an Instant Shopping feature, a key technology developed by the year-old startup it now owns, Chatter Commerce.

    By July 23, 2017
  • Conduent earns facial recognition patent to measure shopper satisfaction

    The technology, which identifies a person’s eyes from video camera footage to better understand facial expressions, is being patented just after reports surfaced that Walmart is seeking to patent similar tech.

    By July 23, 2017
  • Amazon pays publishers, influencers to post on Spark

    The e-commerce giant is seeking more content for its shopping-oriented social network.

    By Robert Williams • July 21, 2017
  • EBags, 1-800-Flowers among brands added to Ibotta’s Mobile Marketplace

    The marketplace concept is coming to mobile with a growing stable of brands, courtesy of Ibotta and its partner Button.

    By July 20, 2017
  • Destination XL makes a big and tall push onto mobile

    The specialty apparel retailer launches its first app, one that favors practicality over glitz.

    By July 20, 2017
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    Blue Apron Facebook
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    Opinion

    The real cost of convenience

    The $5 billion meal delivery market is exploding with options but profits can be elusive. Deliv CEO Daphne Carmeli breaks down costs and solutions to this problem.

    By Daphne Carmeli • July 20, 2017
  • Report: Walmart developing facial-recognition tech

    The retailer is looking to the technology to monitor shopper dissatisfaction and improve the store experience. 

    By July 19, 2017
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    rue21
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    Survey: 25% of households use chatbots daily

    A study from 3C Interactive paints a different picture of the chatbot trend from other recent studies, but that doesn’t necessarily mean chatbot usage is suddenly booming.

    By July 19, 2017