Marketing: Page 159


  • Pendleton and Funko debut new concepts

    Storied wool garment maker Pendleton and pop culture consumer products retailer Funko are debuting new stores in the Pacific Northwest this week. 

    By Aug. 18, 2017
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    iQmetrix
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    Sponsored by MaxPoint

    Data is the Key to Retail Evolution

    More than ever, retailers need parity between in the insights they can get online versus in-the-store to holistically identify gaps in the customer experience, evaluate changes and assess convergence opportunities. The bottom line: in-store CX data is the necessary fuel for retailers to thrive in this new world.

    By Matt Tilley • Aug. 18, 2017
  • A customer using Happy Returns at an Ulta Beauty store Explore the Trendline
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    Courtesy of PayPal Inc.
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    Trendline

    The state of retail returns

    Retailers of all sizes are streamlining operations so customers can have a smooth return experience. 

    By Retail Dive staff
  • Customer acquisition is the top challenge for retailers

    A new study shows that acquiring new customers is the most imminent concern of retailers for 2017-2018.

    By Aug. 18, 2017
  • Survey: Consumers act on each other’s visual content

    A new study suggest that photos and videos combined with product reviews from other consumers can help shoppers pull the trigger on buying decisions.

    By Aug. 17, 2017
  • Amazon expands payments for best Alexa developers

    The e-commerce giant will provide rewards for top-performing and "engaging" voice apps across a number of categories. 

    By Robert Williams • Aug. 17, 2017
  • Deep Dive

    All digital solutions aren't created equal

    Digital strategies must be tailored to each brand's needs, as customer connections are being prioritized over sales.

    By Laura Heller • Aug. 17, 2017
  • Shopping apps rank among most-deleted

    A new study shows that shopping apps rank highly on lists of both most-downloaded and most-deleted apps.

    By Aug. 16, 2017
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    Jo-Ann
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    Jo-Ann rebrands as it integrates new tech features

    The fabric and craft retailer is focusing on the makers who buy its products as it integrates mobile, analytics and video content. 

    By Aug. 16, 2017
  • Walgreens creates Center for Health & Wellbeing to host company research

    The drug chain is giving customers access to more than 50 studies and reports produced in the past six years.

    By Aug. 15, 2017
  • Sponsored by Esri

    From store to door: the power of location analytics

    A spatial understanding of supply and demand affords retailers a unique view into the actual costs of providing delivery services on a customer-by-customer basis.

    By Gary Sankary • Aug. 15, 2017
  • Vitamin Shoppe rolls out subscription services

    "Spark Auto Delivery" — a challenge to Amazon Elements — includes free shipping, samples and returns, as well as consultations with certified nutritionists.

    By Aug. 15, 2017
  • Study: In-app ad spending to hit $201B by 2021

    Mobile now accounts for 51% of total digital ad spend. 

    By David Kirkpatrick • Aug. 14, 2017
  • Sponsored by MaxPoint

    It's Time for Marketing to Embrace the True You

    The world is full of digital clues about who your customers are, where they go and where they spend money. The challenge and opportunity is to sense and understand these signals.

    By Michelle Engle • Aug. 14, 2017
  • Study: Amazon tops in consumer trust and 'joy'

    Thanks to its consistently high customer service, reliability, wide assortment and speedy delivery, Amazon earned the highest score on the Values Institute's 2017 most trusted brands survey.

    By Aug. 14, 2017
  • Mobile’s ‘next billion’ users to ditch text for voice and video

    Chatting via e-mail and text may be on the way out, the Wall Street Journal reports.

    By Aug. 12, 2017
  • Modiface unveils virtual skin consultations

    The company behind many recent augmented reality features has unveiled a virtual skin consultation capability for skin care brands.

    By Aug. 12, 2017
  • Deep Dive

    8 retailers to watch during back-to-school

    If the end of the retail shakeout is in sight, we might see the first signs during back-to-school. But the season is also a time to watch retailers try new things, test new strategies and make themselves into students of a chaotic marketplace. 

    By Aug. 11, 2017
  • Sephora launches members-only social platform

    The "Beauty Insider Community" allows customers to search for their favorite looks and engage in beauty-focused group discussions.

    By Aug. 11, 2017
  • Pinterest helps brands engage shoppers

    Pinners who engaged with an advertiser's content on the social network had a 40% larger shopping cart at checkout, according to a new study. 

    By Robert Williams • Aug. 11, 2017
  • 'Rage Grades' aim to keep rage clicks in check

    Rage clicking is a common user reaction to site performance problems and retail website operators are getting tools to understand it better.

    By Aug. 10, 2017
  • Fossil still waiting on the smartwatch boom

    Could smartwatches finally be ready for major market growth? Fossil, which is betting its future on wearables, sure hopes so.

    By Aug. 10, 2017
  • Salesfloor connects associates with customers via mobile messaging

    By integrating with major messaging platforms — namely Facebook Messenger, WhatsApp and WeChat — Salesfloor could help retailers support many more customers on familiar platforms.

    By Aug. 10, 2017
  • Study: 86% of CMOs plan to invest in AI, machine learning

    Almost half will spend $50 million on the tech and 25% will shell out over $100 million, but marketers still struggle with the best ways to use AI.

    By Aug. 9, 2017
  • Opinion

    7 tips to manage Gen Z employees

    Gen Z will soon dominate the workforce and retailers will need distinctly different management tools and styles to get the most from these workers, writes Salina Wuttke, senior director of marketing, North America at Deputy.

    By Salina Wuttke • Aug. 9, 2017
  • Study: 20% of marketing e-mails don’t reach the inbox

    Only 80% of commercial e-mails reach their intended targets, raising concerns for marketers who might be landing theirs in the spam folder.

    By Aug. 8, 2017