Marketing: Page
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Brandless bringing pop-up to NYC
A physical location, even a temporary one, is an opportunity for the e-retailer to connect with customers and test concepts in a way it can't do online.
By Daphne Howland • Oct. 4, 2018 -
Justice launches entertainment arm
The most successful brand in Ascena Retail Group is taking full advantage of its strong loyalty from young shoppers and their parents.
By Daphne Howland • Oct. 3, 2018 -
Explore the Trendline➔
Cara Salpini/Retail Dive
TrendlineA look at the 2026 holiday season
From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.
By Retail Dive staff -
Ross to settle $4.9M lawsuit over 'deceptive' price tags
It's getting harder for off-price retailers to stock big name brands, making "compare to" pricing fraught.
By Daphne Howland • Oct. 3, 2018 -
Courtesy of Birkenstock
Birkenstock opens first US store in NYC's SoHo
The new store demonstrates the enduring appeal of New York's historic shopping district in particular and of brick-and-mortar locations in general.
By Daphne Howland • Oct. 2, 2018 -
Sponsored by Quad/Graphics
A new and powerful marketing combination: Virtual testing using emotion
Understanding the emotional triggers of purchase intent improves direct mail response.
Oct. 1, 2018 -
Retrieved from Amazon on October 01, 2018
Amazon jumps on mattress disruption with new private label
The AmazonBasics line could cause the market's upstarts to lose some sleep.
By Daphne Howland • Oct. 1, 2018 -
Retrieved from Target on October 01, 2018
Target private label collection spotlights women leaders
The company's latest partnership features Vital Voices, a non-profit organization that promotes the work of female leaders.
By Corinne Ruff • Oct. 1, 2018 -
Amazon, Twitch add shopping, enhanced features to 'Thursday Night Football'
Viewers of the live-streamed games on Twitch can chat and buy NFL merchandise.
By Robert Williams • Sept. 28, 2018 -
Column
Retail Therapy: Babies R Us isn't dead, it's just a Halloween store
The retailer's bankruptcy was unexpected in many ways — and nothing prepared shoppers for the sight of Babies R Us banners beside that decorative grave they'd been eyeing.
By Cara Salpini • Sept. 28, 2018 -
Belk unveils private-label beauty brand
The regional department store joins rivals in working to recapture share in a market that has moved to specialty players.
By Daphne Howland • Sept. 28, 2018 -
Kohl's to launch home collection with HGTV's Scott twins
The department store has cleaned up its stores and differentiated its merchandise of late, boosting revenue and margins in the process.
By Daphne Howland • Sept. 28, 2018 -
Retrieved from Amazon on September 27, 2018
Amazon opens '4-star' store in New York City
The new store will be a test of the e-commerce giant's ability to connect with customers through brick and mortar.
By Daphne Howland • Sept. 27, 2018 -
Study: 47% of consumers prefer email messages from retailers
Email remains a dominant force in digital marketing, but retailers have their work cut out for them.
By Dan Alaimo • Sept. 27, 2018 -
Will Nike kick up sales on Jet.com?
After a successful pilot selling on Amazon last year, the athletics brand will soon debut on Walmart's more urban, millennial-focused marketplace.
By Corinne Ruff • Sept. 26, 2018 -
Under Armour names new chief marketing officer
Alessandro de Pestel, the new CMO, also has extensive experience in fashion with brands like Tommy Hilfiger, Christian Dior Parfums and Omega Watches.
By Erica Sweeney • Sept. 26, 2018 -
AT&T set to open retail store, cafe hybrid
The Lounge will feature AT&T products, as well as coffee, and comes just a few days after the company announced plans to open 1,000 new retail stores.
By Dan O'Shea • Sept. 25, 2018 -
Patagonia, Walmart, Gap work to get out the vote
Nearly 140 CEOs, including many retailers and brands, have signed on to "Time to Vote," with the aim of boosting America's relatively low voter turnout.
By Daphne Howland • Sept. 25, 2018 -
Survey: 80% of shoppers plan to spend at least as much as last year on holidays
Mobile is likely to dominate the 2018 holiday retail season, as consumers spend more time on devices than watching TV.
By Erica Sweeney • Sept. 25, 2018 -
Deep Dive
Can beauty department makeovers keep traditional retailers relevant?
Retailers like Macy's and CVS have made significant strides to update their beauty offerings this year, but it's unclear how effective they'll be against Sephora and Ulta.
By Cara Salpini • Sept. 25, 2018 -
Courtesy of FabFitFun
FabFitFun debuts Facebook video programming
The launch coincides with the subscription box service's new fall box, and future content will be pegged to seasonal sales.
By Dan Alaimo • Sept. 25, 2018 -
Deep Dive
Are subscription services viable for independent retailers?
Small, local retailers are vying for a piece of the market and find a focused approach builds customer loyalty.
By Kaarin Moore • Sept. 24, 2018 -
Retrieved from Target on February 22, 2018
Deep Dive5 retailers making moves in subscription services in 2018
This year, many retailers have launched either updates to current boxes or entirely new offerings, with particular popularity in the kids category.
By Ben Unglesbee , Cara Salpini • Sept. 24, 2018 -
Cosmo teams with Macy’s, Juicy Couture on print-to-mobile shoppable AR ad
Readers can scan a QR code in the print magazine to virtually sample and purchase makeup.
By Robert Williams • Sept. 21, 2018 -
Study: Less than 20% of people have made purchases on social media
Security and privacy concerns bar many consumers from trusting social commerce, even though 80% are familiar with the technology.
By Robert Williams • Sept. 21, 2018 -
Pier 1 expected a bad Q2 — and got a worse one
As it strives for a turnaround, the home furnishings retailer disclosed ugly early results for the quarter, with comparable sales and losses falling well below previous guidance.
By Ben Unglesbee • Updated Oct. 4, 2018
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