How Macy’s and IBM tackle ‘thumb scrolling’ on digital video

Standing out on mobile and social channels demands visually compelling work but also a clear strategy behind the creative, marketers said Monday at the IAB's Digital Video Symposium.

By Peter Adams • May 8, 2018

Gen Z’s need for speed and how retailers can keep up

The two youngest generations aren't necessarily the same, but they do have a lot in common: in particular, a taste for Amazon, Nike and social commerce.

By Cara Salpini • May 8, 2018

Explore the Trendline➔

Top 5 stories from Retail Dive

From Target’s path forward under a new CEO to the retailers most vulnerable to bankruptcy, here’s a look at the stories shaping the industry.

By Retail Dive staff

Bonobos touts range of size offerings with new campaign

The effort, reportedly the brand's costliest to date, includes video projections on buildings in Austin and Chicago and a seven-minute documentary. 

By Erica Sweeney • May 8, 2018

J.C. Penney taps Shaquille O'Neal for Big & Tall campaign

The TV campaign is just the department store's latest move to highlight its Big & Tall men's apparel offerings.

By Daphne Howland • May 8, 2018

Retail Therapy: May the 4th be with retailers' Star Wars promotions

The force might be better employed by helping retailers find the flaws in their promotions than by helping Rey find herself.

By Cara Salpini • May 4, 2018

RetailMeNot arms retailers with in-store cash back offers

Through the company's mobile app, shoppers at stores like Macy's, Kohl's, Sephora and others can now start getting cash back offers in stores.

By Dan O'Shea • May 3, 2018

Digital sales up 15%, but social media impact stalls

Online sales continued double-digit growth in the first quarter with mobile driving 60% of traffic, reports Salesforce.

By Dan Alaimo • May 3, 2018

How Gen Z is driving a cultural shift in retail branding

Retailers need to embrace change, the kind that starts from within, if they're to engage today's shopper, writes Meredith Ferguson of TMI Strategy.

By Meredith Ferguson • May 2, 2018

Tommy Hilfiger examines life of a Formula One star with docuseries

"#WhatsYourDrive" folllows brand ambassador Lewis Hamilton, with new episodes released in line with the 2018 Formula One World Championship Race calendar. 

By Erica Sweeney • May 2, 2018

J.C. Penney and Lionel Richie say 'Hello'

The retailer continues to revamp bedding and home with a new line from the Grammy award-winning singer and songwriter.

By Daphne Howland • May 1, 2018

Toys R Us still has a chance to save some US stores

The investment firm buying the retailer's Canadian business is reportedly interested in select units, while MGA's CEO Isaac Larian, plans "to continue the fight to save Toys R Us in the U.S."

By Ben Unglesbee • April 30, 2018

Amazon's ad business jumps in Q1, becomes 'multi-billion dollar' program

Ad sales growth appears to be accelerating, with the company's "other" revenues up 72% for the quarter. 

By Erica Sweeney • April 30, 2018

Starbucks will spotlight afternoons to win more loyalty members

About half of volume sold in the afternoon is to customers who are not members of the My Starbucks Rewards program. 

By Erica Sweeney • April 30, 2018

Retail Therapy: Grocery chain blows the whistle on bad tunes

French grocer Monoprix struck the right chord with shoppers by proving how delivery is the answer to one of the greatest ills of our time — bad music.

By Cara Salpini • April 27, 2018

Apps and social media platforms lack brand intimacy

The category has a Brand Intimacy Quotient of 18, well below the industry average of 27.1, according to the MBLM. 

By Erica Sweeney • April 26, 2018

Outdoor Voices releases AR app and running collection

The retailer's OV Trail Shop augmented reality app lets customers shop for activewear items directly from designated running trails.

By Daphne Howland • April 25, 2018

Toys R Us no longer accepting gift cards, but Kmart will

The struggling retailer is jumping at the chance to drive traffic from the toy retailer's demise.

By Daphne Howland • April 25, 2018

Macy’s email campaign nets a 6% reactivation rate

A fourth quarter email campaign boosted active subscribers, open and click-through rates, and resulted in increased online and in-store sales.

By Dan Alaimo • April 25, 2018

Why social commerce isn’t #trending yet

The channel has plenty of potential with young consumers, but disposable income in that demographic is low and retailers have yet to tackle issues of convenience.

By Cara Salpini • April 24, 2018

Study: More than half of consumers have purchased through social media

Those who do purchase online, whether through social media or through a retailer's website, are looking for in-depth product info, according to a study by Avionos.

By Dan O'Shea • April 24, 2018

In search of the real J. Peterman

"Seinfeld," Oprah, venture capital, bankruptcy: Catalog retailer John Peterman has endured everything the world has thrown at him. Can his company survive the digital era and the aging of its customers?

By Ben Unglesbee • April 24, 2018

#MeToo is hurting the Victoria's Secret brand

Branding insights firm YouGov pins the retailer's troubles on the women's empowerment movement, but the rise of fitness and the increasing importance of fit may also be factors.

By Daphne Howland • April 23, 2018

Retail Therapy: The 'Loo-uis Vuitton' is here to flush $100K down the toilet

The luxury toilet, made from scraps of Louis Vuitton bags, makes a trip to the bathroom look a lot more like a trip to the royal throne.

By Cara Salpini • April 20, 2018

Adidas, Coty try on Snapchat’s new AR shopping tool

Marketers can now take advantage of AR's engagement potential and combine this with the ability to make a purchase. 

By Chantal Tode , Robert Williams • April 19, 2018

Hudson's Bay replaces marketing chief after just 5 months

Bari Harlam was named chief marketing officer this week, replacing Milton Pappas, who had been appointed to the role in November.

By Daphne Howland • April 19, 2018