Marketing: Page 160


  • CVS brings vending machines to 25 non-store locations

    The machines will dispense more than 70 CVS-brand products, from bandaids to batteries.

    By Sept. 8, 2017
  • Amazon rebrands Shopbop

    The apparel retailer is well known in fashion circles, but doesn't have the reach of Zappos — these updates could help.

    By Sept. 8, 2017
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • DemandJump debuts cloud-based web traffic tracker

    The tool allows retailers to see the path of an average website visitor, which could help retailers develop more appropriate marketing efforts.

    By Sept. 6, 2017
  • Sierra Trading Post dives into social media campaign

    The comical video, called "Cliff, Diving," helps separate the outdoor outfitter from its competition and attempts to drive off-price traffic online.

    By Sept. 6, 2017
  • 88% of holiday shoppers want ads from their favorite brands

    Holiday shoppers aren't against targeted advertising — they just want it from brands that they care about, according to a new study.

    By Sept. 6, 2017
  • Walmart’s Hayneedle debuts app with visual search

    The home furnishings and decor retailer's app is armed with visual search capabilities, which could become a must-have for merchants.

    By Sept. 6, 2017
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    REI
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    Deep Dive

    What retailers can learn from REI's marketing success

    Two years after the launch of its celebrated Opt Outside campaign, the outdoor retailer is engaging customers with a new brand message.

    By Sept. 6, 2017
  • Deep Dive

    3 trends from back-to-school marketing offer holiday preview

    ASMR, social influencers and Hollywood-like content emerge as key tactics that could steer strategy for the holidays as well.

    By Kayla Matthews • Sept. 6, 2017
  • Amazon, Target, Walmart rank in top 10 millennial brands

    Almost a third of the top 100 millennial brands were retailers — and many of the top 10 were digital-first companies.

    By Sept. 5, 2017
  • Study: 57% of Google search traffic is mobile

    Google's move to make its search results more mobile-friendly seems to be resonating as mobile search traffic outpaces traditional desktop traffic.

    By Sept. 5, 2017
  • Walmart's new restaurant tie-up is a feast for the young and wealthy

    The retail giant is partnering with Grown, a new fast-casual concept with a much higher price point than Walmart's customers may be used to.

    By Sept. 1, 2017
  • Deep Dive

    A retailer's guide to the holiday season

    After a deep look at the NRF’s 2017 Retail Holiday Planning Playbook, here are the top four wants on consumers' wish lists this holiday season.

    By Sept. 1, 2017
  • Casper Mattress opening pop-ups in 15 US cities

    The mattress startup has a partnership with West Elm and Target to showcase its wares, but the company will open its own doors in October.

    By Sept. 1, 2017
  • Levi Strauss’ chatbot helps jeans buyers find the right fit

    Chatbots are becoming more common, but the new Virtual Stylist could be the next generation of the technology.

    By Sept. 1, 2017
  • Men give Lululemon a boost in Q2

    The athleisure innovator isn’t slowing down, despite its higher prices and more muted demand in the category.

    By Sept. 1, 2017
  • Deep Dive

    Payless is the first of its peers to exit bankruptcy. Now what?

    The discount shoe seller filed for Chapter 11 prepared and is now a smaller, healthier retailer. But it still has to win customers in a chaotic retail world.

    By Aug. 30, 2017
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    Megan Poinski
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    Amazon expands programmatic offerings as its platform gets more competitive

    Recent updates paint a clearer picture of how the company's Whole Foods acquisition might increase its digital advertising stature.

    By David Kirkpatrick • Aug. 30, 2017
  • Grocery is driving e-commerce success at Walmart

    A new study shows 26% of the retail giant’s e-commerce sales came from food and beverages in Q2, a sign that its efforts in the online marketplace are paying off.  

    By Sandy Skrovan • Aug. 30, 2017
  • Unilever turns to pop-ups for CPGs

    St. Ives has been running a summertime "mixing bar" in New York City where consumers can get advice, make custom blends and — of course — buy soap.

    By Aug. 30, 2017
  • Millennials more likely to have a subscription service

    A new study shows that the generation is more likely to subscribe to almost everything, including shave clubs, beauty boxes and meal kits.

    By Aug. 29, 2017
  • Target merges Cartwheel into flagship mobile app

    On deck are more changes, including mobile payments for REDcard users, who already enjoy 5% off all purchases and free shipping on online orders.

    By Aug. 29, 2017
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    Jeff Wells
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    Deep Dive

    Inside Amazon + Whole Foods: The first day

    As Amazon started running the upscale grocer on Monday, special sales were the main draw. But the changes go beyond just low prices.

    By Jeff Wells • Aug. 29, 2017
  • Push notifications boost in-app spending by 16%

    A new report provides insights on driving app monetization.

    By Robert Williams • Aug. 29, 2017
  • Pacific Sunwear teams up with PredictSpring for new mobile app

    PredictSpring brings another retailer into the mobile era, with an app featuring a shoppable Instagram for bankruptcy survivor Pacific Sunwear.

    By Aug. 29, 2017
  • American Apparel's new site echoes founder Dov Charney

    The brand is now owned by Canadian basics wholesaler Gildan Activewear, but its website re-launch retains Charney’s aesthetic as well as his commitment to sweatshop-free manufacturing.

    By Aug. 29, 2017