NYX cosmetics rolling out VR experience

The beauty brand, owned by L'Oreal, is using Samsung virtual reality tech to create makeup tutorials for in-store customers, led by famous beauty vloggers.

By Cara Salpini • Dec. 12, 2017

David Yurman unwraps holiday gifting bot

Yet another luxury brand is going the chatbot route. This one, on Facebook Messenger, offers a plethora of gift guides.

By Dan O'Shea • Dec. 12, 2017

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Google, Facebook win big as online ad revenue jumps

After holding steady earlier in the year at around 25% growth, online ad spending jumped to 29.6% in the third quarter, according to Forrester.

By David Kirkpatrick • Dec. 12, 2017

Walmart, Target and others begin final online holiday push

Major retailers are making their final plays in a season where nearly everyone is trying to gain ground online. 

By Daphne Howland , Ben Unglesbee • Dec. 11, 2017

More users are outsourcing shopping to voice tech

An SAP survey finds the chances are growing that more holiday gifts this season will be purchased with the help of virtual assistants like Amazon's Alexa.

By Dan O'Shea • Dec. 10, 2017

Restoration Hardware chasing upscale, luxury sales

The company is letting Amazon and Wayfair duke it out for middle-of-the-road furniture sales, and still prefers its print catalog to social media marketing.

By Daphne Howland • Dec. 8, 2017

Ikea, Sonos bring speakers closer to home

The Swedish furniture retailer has partnered with the wireless speaker manufacturer to create a smart home sound experience.

By Dan O'Shea • Dec. 8, 2017

Retail Therapy: May the force be with Columbia's outerwear

The new "Empire Strikes Back" jacket collection lets fans sport the fashion of a Jedi without having to fight for the rebellion.

By Cara Salpini • Dec. 7, 2017

Walmart drops 'stores' from legal name

While most consumers won’t notice the change, it signifies a big shift in how the retail giant views itself as an omnichannel operator.

By Daphne Howland • Dec. 7, 2017

3D shopping tech startup rakes in $23M

Modsy, which combines 3D technology and personalization, is picking up funding at a time when many online furniture retailers are testing similar capabilities.

By Dan O'Shea • Dec. 6, 2017

Amazon, Home Depot, Walmart boast top-notch digital experiences

Big-box retailers have come a long way on digital — now nearly 70% offer barcode scanning through their apps, a new survey found.

By Dan O'Shea • Dec. 6, 2017

How Cost Per Visit gives retailers the gift of innovation during the holiday rush

Increase store visits and deliver a more innovative shopping experience this holiday and beyond.

Dec. 6, 2017

The costs, and benefits, of the influencer economy

Influencers on social media have the power to control retail brand conversations and impact consumers' purchasing decisions. But what price are retailers paying to make these connections?

By Lara Ewen • Dec. 6, 2017

L'Occitane store redesign promotes 'multi-sensory' experience

The beauty retailer's immersive store is designed with the elements in mind, with hopes that shoppers engage with products on different levels. 

By Dan O'Shea • Dec. 5, 2017

New Walgreens branding emphasizes distant past

The move comes just a day after rival CVS blasted into the future with the news it would acquire health insurer Aetna for $69 billion.

By Daphne Howland • Dec. 5, 2017

Patagonia: 'The president stole your land'

The outdoor retailer is taking a political stance, a move that has played well with customers in the past, by suing the administration over its recent reduction of protected lands.

By Daphne Howland • Dec. 5, 2017

Poor personalization cost businesses $756B last year

Retailers are facing a major conundrum — how to balance consumer frustration with bad recommendations and their fear of giving up personal info.

By Dan O'Shea • Dec. 4, 2017

The Retail Dive Awards for 2017

The 2017 Retail Dive Awards recognize the industry’s top disruptors and innovators. These executives, companies and trends are transforming the industry and shaping the future.

By Corinne Ruff , Ben Unglesbee , Laura Heller , Cara Salpini • Dec. 4, 2017

Store Concept of the Year: Sephora

In a retail landscape where experience is increasingly key to customer enjoyment, Sephora's store concepts are tech-heavy and service-oriented in a way many brick-and-mortar retailers haven't matched.

By Cara Salpini • Dec. 4, 2017

Swarovski launches AR app experience at holiday pop-up

Perfect's YouCam apps let mobile users virtually try on holiday-inspired makeup and crystal jewelry from the brand.

By Robert Williams • Dec. 4, 2017

Disappointment of the Year: J. Crew

Amid a mass exodus of top executives this spring, J. Crew seems ill-prepared to find the way back to its core consumer base as the retailer struggles to fight off falling sales and a large debt load.

By Cara Salpini • Dec. 4, 2017

Study: 39% of marketers will increase influencer marketing budgets in 2018

Trends in the space are likely to include using a variety of types of influencers and leveraging the content to enhance other channels.

By Erica Sweeney • Dec. 4, 2017

GapKids teams up with Sarah Jessica Parker

The actress has brought her style chops to various brands at different price points, and the Gap spring collection will be available worldwide.

By Daphne Howland , Cara Salpini • Dec. 4, 2017

J.C. Penney cuts ties with Russell Simmons apparel

The Def Jam Recordings co-founder, who founded Argyleculture, is facing multiple allegations of sexual misconduct.

By Daphne Howland • Dec. 4, 2017

These retailers are #crushingit on social this holiday season

It's prime time for retailers to get involved in the social scene. Here's who's doing it best — and how.

By Cara Salpini • Dec. 1, 2017