Marketing: Page 160
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Appear Here, Square host competition for pop-up store space
Entrepreneurs have the chance to fast-track their ideas from concept to storefront, with three winners receiving a two-week stint on a major shopping street.
By Dan O'Shea • Aug. 7, 2017 -
Study: Teen retailers see more offline engagement than online
Though they may lack in online buzz, many of Engagement Labs' top ten teen retailers — including Old Navy and H&M — rank highly on sentiment both online and off.
By Cara Salpini • Aug. 7, 2017 -
Trendline
Top 5 stories from Retail Dive
From tariff challenges to DEI pressure, the industry is navigating a number of headwinds in 2025.
By Retail Dive staff -
Deep Dive
Will Spark ignite Amazon as a social media leader? Just maybe
Amazon's launch of an in-app news feed could set the groundwork for a deeper push into social media and open up new advertising opportunities.
By Chantal Tode • Aug. 7, 2017 -
Many shoppers ‘eager’ to use virtual reality tools
A handful of retailers have embraced virtually reality tools for marketing, and a new study shows consumers may be ready to embrace them, too.
By Dan O'Shea • Aug. 6, 2017 -
Report: Online spending jumps 14% and outpaces traffic
Consumer online spending jumped as mobile took more share with 57% of e-commerce sales and shoppers spent more per visit.
By Dan O'Shea • Aug. 6, 2017 -
Study: Social media influences purchases across generations
While millennials are the most likely to be influenced by the platform, Gen X and Baby Boomers also make social media-influenced purchases.
By Cara Salpini • Aug. 4, 2017 -
Timberland debuts new 'Tree Lab' concept store
The brand is dipping its toe into experiential retail with a new format that features revolving collections and an emphasis on street style.
By Daphne Howland • Aug. 4, 2017 -
Study: Retailers see promise in AI
Retailers are automating customer service, but that may not mean much without integrating artificial intelligence.
By Dan O'Shea • Aug. 3, 2017 -
Wayfair amps up AR with new app feature
Use of augmented reality in retailer apps takes another step forward with the rollout of WayfairView in the newly-released Asus smartphone.
By Dan O'Shea • Aug. 3, 2017 -
Uniqlo's newest US retail locations: vending machines
Each of the 10 machines is six feet tall with a limited selection of basics dispensed in boxes and cans. They also represent a pull-back of the retailer's U.S. expansion ambitions.
By Daphne Howland • Aug. 3, 2017 -
Deep Dive
Why back-to-school shopping matters more than ever in 2017
Some retailers will clean up — cough, cough, Amazon — but for others, it's do-or-die during back-to-school shopping season.
By Laura Heller • Aug. 3, 2017 -
Wedding registry startup Zola partners with Backcountry
The partnership comes as the outdoor gift category has grown 20% and the millennial penchant for experiences over stuff dovetails with the rising number of millennial marriages.
By Daphne Howland • Aug. 3, 2017 -
Boxed closing in on 'autonomous shopping'
Boxed is ready to do your shopping for you, with two new features that use machine learning to predict and act upon customer's perceived product needs.
By Dan O'Shea • Aug. 2, 2017 -
Study: Prime week spiked mobile purchases for other retailers
While non-Amazon shopping apps took a hit on Prime Day itself, the day after saw a 70% surge in mobile app purchases.
By Cara Salpini • Aug. 2, 2017 -
Shopkick pivots, offers rewards for mobile shopping on Boxed, eBay
Groupon and Spring are also early partners as the in-store program rewards browsing and buying on smartphones for the first time.
By Robert Williams • Aug. 2, 2017 -
Tuft & Needle taps Amazon tech for new Seattle store
Many online sellers struggle with how much they should let Amazon take control of their sales and inventory, but Tuft & Needle is counting on the e-commerce giant for brick-and-mortar in-store tech and fulfillment.
By Dan O'Shea • Aug. 1, 2017 -
Study: 72% of coupons used in 2016 affected shopping behavior
The majority of consumers would try a new product if they had a coupon for it, and 58% would abandon their regular brand for a coupon.
By Cara Salpini • Aug. 1, 2017 -
Study: Gen Z seeks more brand interaction
Members of the young generation don't just want to buy products — they want to be a part of the creative process that develops and markets them too.
By Cara Salpini • Aug. 1, 2017 -
Study: Rewarded ads 4.5x more likely to lead to in-app purchases
App users who engage with rewarded ads also spend four times as much.
By Robert Williams • Aug. 1, 2017 -
Lowe's builds up in-home assistance for DIY contest winners
The retailer's Upskill Project aims to boost customer confidence about tackling home improvements tasks — and make loyal customers at the same time.
By Dan O'Shea • Aug. 1, 2017 -
J.C. Penney and 'Project Runway' winner 'make it work' with new line
The department store is expanding its partnership with the reality show as it struggles to improve its apparel assortment and image.
By Daphne Howland • July 31, 2017 -
Amazon Prime Day prompts decline in store visits
Several brick-and-mortar retail stores were quite a bit emptier than usual on Amazon Prime Day last month.
By Dan O'Shea • July 31, 2017 -
Limited Too to launch back-to-school pop-up
The tween brand is taking to the streets, literally, to boost sales for the season.
By Cara Salpini • July 31, 2017 -
Deep Dive
How mobile is changing back-to-school
Gen Z students and millennial parents comprise much of the back-to-school market, and having, or not having, a mobile strategy could make or break the season.
By Cara Salpini • July 31, 2017 -
Amazon is rolling out secure delivery hubs for multi-dwelling buildings
Looking to lock up ownership of the last few inches of delivery's last mile, Amazon is offering to install secure, coded delivery lockers in apartment and condo buildings.
By Dan O'Shea • July 30, 2017