Marketing: Page 161


  • American Apparel's new site echoes founder Dov Charney

    The brand is now owned by Canadian basics wholesaler Gildan Activewear, but its website re-launch retains Charney’s aesthetic as well as his commitment to sweatshop-free manufacturing.

    By Aug. 29, 2017
  • Image attribution tooltip
    Retrieved from Walmart on August 27, 2017
    Image attribution tooltip

    Walmart, Target, Toys R Us bet big on ‘Star Wars’ Force Friday

    The big-box retailer's build-up to the release of the next Star Wars movie begins this weekend and marks the third year in a row of such events.

    By Aug. 28, 2017
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
    Image attribution tooltip
    Thai Liang Lim via Getty Images
    Image attribution tooltip
    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Walmart quietly releases inclusive Thanksgiving ad online

    The new spot, "Many Chairs, One Table," evokes Coke’s iconic "Hilltop" ad and comes in the wake of division and violence in Charlottesville.

    By Aug. 28, 2017
  • Nordstrom expands mobile reservation service

    The feature is just another way for the department store to extend its famous customer service to consumers' phones, and 43 more stores. 

    By Aug. 28, 2017
  • Image attribution tooltip
    Retrieved from Amazon on April 27, 2017
    Image attribution tooltip

    Amazon expands influencer program

    It's not clear yet how effective the move will be, but if the e-commerce giant gets it right, Amazon could be the next HSN, according to one analyst.

    By Aug. 28, 2017
  • Groupon reaffirms dynamic pricing strategy

    The company renewed a partnership with Boomerang Commerce to continue price optimization efforts.

    By Aug. 25, 2017
  • Image attribution tooltip
    Whole Foods Market
    Image attribution tooltip

    Amazon's Whole Foods takeover immediately cuts prices, grows Prime

    After the deal goes into effect Monday, prices will drop on grocery staples and Whole Foods’ private-label brands will be available to Prime members.

    By Jeff Wells, Corinne Ruff • Aug. 25, 2017
  • 75% of omnishoppers search in-store, buy online

    A survey also found that consumer electronics omnishoppers spend an average of 22% more online than single-channel shoppers.

    By Aug. 24, 2017
  • Image attribution tooltip
    Retrieved from Target on June 16, 2017
    Image attribution tooltip
    Deep Dive

    How Target is using small-format stores to score with younger shoppers

    The big-box retailer is betting big on convenient, localized small-format stores to win over millennial and Gen Z college consumers. 

    By Aug. 24, 2017
  • Rite Aid upgrades product discovery and sourcing process

    As consumers flock to trending products, online platform RangeMe is giving Rite Aid a better chance of quickly stocking up on such products.

    By Aug. 24, 2017
  • Study: Instagram influences almost 75% of user purchase decisions

    Consumers are increasingly using the social media platform as a style and purchasing guide for clothing, makeup, shoes and jewelry, according to recent research.

    By Aug. 23, 2017
  • Shoe Carnival taps Shopkick for mobile loyalty program

    As the footwear category faces upheaval, Shoe Carnival is looking to increase in-store mobile engagement with Shopkick.

    By Aug. 23, 2017
  • Study: Online sales, mobile payments spur back-to-school shopping growth

    New research suggests retailers need to understand that "omnichannel is the new normal" for the back-to-school shopping season. 

    By Aug. 23, 2017
  • Millennials prefer stores and fewer emails

    But they are comfortable being tracked digitally, according to research from multichannel behavioral marketing platform SmarterHQ.

    By Aug. 23, 2017
  • Deep Dive

    Where should retailers invest their shopping ad budgets this holiday season?

    Social media platforms are pushing hard for a bigger piece of a pie that's previously been owned by Google. 

    By Maureen Alley and Chantal Tode • Aug. 23, 2017
  • QVC partners with YouCam Makeup for virtual try-on offer

    The TV shopping network is breaking new ground with the launch of an augmented reality app that's used in real-time alongside a broadcast TV event.

    By Aug. 22, 2017
  • Deep Dive

    Inside Backstage, Macy's off-price Hail Mary

    Macy's is late to the off-price party, but the company is betting it can boost sales, traffic and real estate productivity by expanding the Backstage concept. And if they can keep customers from going to T.J. Maxx or Ross — even better.

    By Aug. 22, 2017
  • Patagonia's first TV ad gets political as national monuments decision looms

    The outdoor retailer's founder issued a call-to-action asking viewers to defend public lands from the Trump administration, a marketing move core to its brand message.

    By Aug. 22, 2017
  • Is Walmart a digital advertising dark horse?

    Google and Facebook rule the roost, with Amazon making gains. But a new report suggests marketers aren't counting Walmart out of the running. 

    By David Kirkpatrick • Aug. 21, 2017
  • Image attribution tooltip
    Retrieved from Amazon on May 10, 2017
    Image attribution tooltip

    Amazon’s Echo Show adds video news

    Seattle TV station KIRO may show local businesses a way to develop skills for the four-month-old Echo iteration.

    By Aug. 21, 2017
  • Image attribution tooltip
    Retrieved from Target on August 21, 2017
    Image attribution tooltip

    Target edges out Walmart in TV back-to-school battle

    During the summer shopping season Target snatched 29% of viewers’ attention thanks to short, easy-to-understand messaging, according to a recent study.

    By Aug. 21, 2017
  • Study: 9 of 10 retailers boost spending on mobile ads this year

    More than half of retailers are sharing mobile unique promotion codes.

    By Robert Williams • Aug. 18, 2017
  • Pendleton and Funko debut new concepts

    Storied wool garment maker Pendleton and pop culture consumer products retailer Funko are debuting new stores in the Pacific Northwest this week. 

    By Aug. 18, 2017
  • Image attribution tooltip
    iQmetrix
    Image attribution tooltip
    Sponsored by MaxPoint

    Data is the Key to Retail Evolution

    More than ever, retailers need parity between in the insights they can get online versus in-the-store to holistically identify gaps in the customer experience, evaluate changes and assess convergence opportunities. The bottom line: in-store CX data is the necessary fuel for retailers to thrive in this new world.

    By Matt Tilley • Aug. 18, 2017
  • Customer acquisition is the top challenge for retailers

    A new study shows that acquiring new customers is the most imminent concern of retailers for 2017-2018.

    By Aug. 18, 2017