Marketing: Page 161
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American Apparel's new site echoes founder Dov Charney
The brand is now owned by Canadian basics wholesaler Gildan Activewear, but its website re-launch retains Charney’s aesthetic as well as his commitment to sweatshop-free manufacturing.
By Daphne Howland • Aug. 29, 2017 -
Retrieved from Walmart on August 27, 2017
Walmart, Target, Toys R Us bet big on ‘Star Wars’ Force Friday
The big-box retailer's build-up to the release of the next Star Wars movie begins this weekend and marks the third year in a row of such events.
By Dan O'Shea • Aug. 28, 2017 -
Explore the Trendline➔
Thai Liang Lim via Getty ImagesTrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Walmart quietly releases inclusive Thanksgiving ad online
The new spot, "Many Chairs, One Table," evokes Coke’s iconic "Hilltop" ad and comes in the wake of division and violence in Charlottesville.
By Daphne Howland • Aug. 28, 2017 -
Nordstrom expands mobile reservation service
The feature is just another way for the department store to extend its famous customer service to consumers' phones, and 43 more stores.
By Daphne Howland • Aug. 28, 2017 -
Retrieved from Amazon on April 27, 2017
Amazon expands influencer program
It's not clear yet how effective the move will be, but if the e-commerce giant gets it right, Amazon could be the next HSN, according to one analyst.
By Daphne Howland • Aug. 28, 2017 -
Groupon reaffirms dynamic pricing strategy
The company renewed a partnership with Boomerang Commerce to continue price optimization efforts.
By Dan O'Shea • Aug. 25, 2017 -
Amazon's Whole Foods takeover immediately cuts prices, grows Prime
After the deal goes into effect Monday, prices will drop on grocery staples and Whole Foods’ private-label brands will be available to Prime members.
By Jeff Wells, Corinne Ruff • Aug. 25, 2017 -
75% of omnishoppers search in-store, buy online
A survey also found that consumer electronics omnishoppers spend an average of 22% more online than single-channel shoppers.
By Dan O'Shea • Aug. 24, 2017 -
Retrieved from Target on June 16, 2017Deep Dive
How Target is using small-format stores to score with younger shoppers
The big-box retailer is betting big on convenient, localized small-format stores to win over millennial and Gen Z college consumers.
By Corinne Ruff • Aug. 24, 2017 -
Rite Aid upgrades product discovery and sourcing process
As consumers flock to trending products, online platform RangeMe is giving Rite Aid a better chance of quickly stocking up on such products.
By Dan O'Shea • Aug. 24, 2017 -
Study: Instagram influences almost 75% of user purchase decisions
Consumers are increasingly using the social media platform as a style and purchasing guide for clothing, makeup, shoes and jewelry, according to recent research.
By Cara Salpini • Aug. 23, 2017 -
Shoe Carnival taps Shopkick for mobile loyalty program
As the footwear category faces upheaval, Shoe Carnival is looking to increase in-store mobile engagement with Shopkick.
By Dan O'Shea • Aug. 23, 2017 -
Study: Online sales, mobile payments spur back-to-school shopping growth
New research suggests retailers need to understand that "omnichannel is the new normal" for the back-to-school shopping season.
By Dan O'Shea • Aug. 23, 2017 -
Millennials prefer stores and fewer emails
But they are comfortable being tracked digitally, according to research from multichannel behavioral marketing platform SmarterHQ.
By Daphne Howland • Aug. 23, 2017 -
Deep Dive
Where should retailers invest their shopping ad budgets this holiday season?
Social media platforms are pushing hard for a bigger piece of a pie that's previously been owned by Google.
By Maureen Alley and Chantal Tode • Aug. 23, 2017 -
QVC partners with YouCam Makeup for virtual try-on offer
The TV shopping network is breaking new ground with the launch of an augmented reality app that's used in real-time alongside a broadcast TV event.
By Dan O'Shea • Aug. 22, 2017 -
Deep Dive
Inside Backstage, Macy's off-price Hail Mary
Macy's is late to the off-price party, but the company is betting it can boost sales, traffic and real estate productivity by expanding the Backstage concept. And if they can keep customers from going to T.J. Maxx or Ross — even better.
By Ben Unglesbee • Aug. 22, 2017 -
Patagonia's first TV ad gets political as national monuments decision looms
The outdoor retailer's founder issued a call-to-action asking viewers to defend public lands from the Trump administration, a marketing move core to its brand message.
By Cara Salpini • Aug. 22, 2017 -
Is Walmart a digital advertising dark horse?
Google and Facebook rule the roost, with Amazon making gains. But a new report suggests marketers aren't counting Walmart out of the running.
By David Kirkpatrick • Aug. 21, 2017 -
Retrieved from Amazon on May 10, 2017
Amazon’s Echo Show adds video news
Seattle TV station KIRO may show local businesses a way to develop skills for the four-month-old Echo iteration.
By Dan O'Shea • Aug. 21, 2017 -
Retrieved from Target on August 21, 2017
Target edges out Walmart in TV back-to-school battle
During the summer shopping season Target snatched 29% of viewers’ attention thanks to short, easy-to-understand messaging, according to a recent study.
By Cara Salpini • Aug. 21, 2017 -
Study: 9 of 10 retailers boost spending on mobile ads this year
More than half of retailers are sharing mobile unique promotion codes.
By Robert Williams • Aug. 18, 2017 -
Pendleton and Funko debut new concepts
Storied wool garment maker Pendleton and pop culture consumer products retailer Funko are debuting new stores in the Pacific Northwest this week.
By Daphne Howland • Aug. 18, 2017 -
Sponsored by MaxPoint
Data is the Key to Retail Evolution
More than ever, retailers need parity between in the insights they can get online versus in-the-store to holistically identify gaps in the customer experience, evaluate changes and assess convergence opportunities. The bottom line: in-store CX data is the necessary fuel for retailers to thrive in this new world.
By Matt Tilley • Aug. 18, 2017 -
Customer acquisition is the top challenge for retailers
A new study shows that acquiring new customers is the most imminent concern of retailers for 2017-2018.
By Dan O'Shea • Aug. 18, 2017