New Macy's loyalty program nudges customers to spend more

By rewarding shoppers that spend, the department store retailer is trying to capitalize on the 10% of customers who account for half of its business.

By Ben Unglesbee • Sept. 27, 2017

Study: Cyber Monday now more popular than Black Friday

Analytics firm Euclid found that holiday shoppers are most excited about the online holiday this year as the popularity of e-commerce continues to grow.

By Cara Salpini • Sept. 27, 2017

Explore the Trendline➔

Gen Z and the next-generation consumer

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

PredictSpring, M.Gemi launch store associate app

M.Gemi becomes the latest retailer to mobilize store associates with a new app that helps them assist customers face-to-face.

By Dan O'Shea • Sept. 27, 2017

2 Adidas marketing execs caught in college basketball bribery crackdown

Director of Global Sports Marketing James Gatto is among 10 individuals being charged by the U.S. Department of Justice. 

By David Kirkpatrick • Sept. 27, 2017

Target teams with Pinterest for visual search

It's been a big year for visual search, and the technology is taking another step into retailer's storefronts through the Target-Pinterest partnership.

By Dan O'Shea • Sept. 26, 2017

Gen Z wants more in-store tech

The youngest generation wants more AR, VR and "just walk out" tech, and they want them within the year, according to a new study.

By Cara Salpini • Sept. 26, 2017

Study: In-store shoppers want to read online reviews

Posting consumer ratings and reviews online may seem like opening Pandora's Box to some retailers, but it can help spur new traffic and customer loyalty, according to a new study.

By Erika Kincaid • Sept. 26, 2017

Lowe’s leverages Apple’s ARkit for new apps

The home improvement retailer will add two new AR tools to its app roster early October, including a virtual tape measure app.

By Dan O'Shea • Sept. 25, 2017

Bed, Bath & Beyond invests 40% of capex in digital efforts

The home goods retailer has seen digital sales growth and continues to invest on that front, despite overall struggles.

By Dan O'Shea • Sept. 25, 2017

Target sets $11 wages, aims for $15 minimum by 2020

The move may reflect an acknowledgement by the mass merchant that consumers frequent businesses that reflect their values.

By Daphne Howland • Sept. 25, 2017

Survey: Live video chat moves into retail

The platform isn't just for social media anymore, as customers appear ready to engage with brands and sales people via this real-time format.

By Dan O'Shea • Sept. 25, 2017

Study: Influence replacing affluence as primary marketing driver

Retailers must find new ways to access customer data and offer personalized products to reach an increasingly fragmented consumer base.

By Daphne Howland • Sept. 25, 2017

How DSW tied up mobile engagement with choose-your-own-ending ads

The shoe retailer's recent push into mobile-rich media ads includes a 'what would you do?' storyline and a tiltable lookbook. 

By Shane Schick • Sept. 25, 2017

BJ's aims to turn holiday party stress into sales

A study commissioned by the warehouse club retailer notes all the many woes of the holiday party host that the company hopes could be reasons to shop at its stores.

By Daphne Howland • Sept. 25, 2017

Holiday shoppers to spend 47% more on Black Friday, Cyber Monday

A study by RetailMeNot shows that the holiday shopping days are going to be bigger than ever — and the promotional period should last twice as long.

By Cara Salpini • Sept. 22, 2017

Grocers bring voice-assisted ordering to the store

Voice ordering isn't just for Amazon — independent grocers can now get into the game.

By Dan O'Shea • Sept. 21, 2017

RILA partners with Zebra on (R)Tech Innovation Center

The innovation hub is helping the industry better manage data security.

By Dan O'Shea • Sept. 21, 2017

Consumers want personalization, still unwilling to give up data

A study by Oracle shows that 57% of shoppers want one-click checkout that can only be enabled through a payment profile, yet 67% don't want to set up such accounts.

By Dan O'Shea • Sept. 20, 2017

SEO is crucial for holiday marketing

Updated holiday terminology and frequent product content pushes can go a long way in seasonal marketing, according to new research.

By Cara Salpini • Sept. 20, 2017

Apple’s iOS 11 triggers a wave of augmented reality apps

Retail AR apps may be witnessing a major breakthrough, as several debut in concert with Apple's launch of iOS 11.

By Dan O'Shea • Sept. 20, 2017

What’s in store for retail marketers

From artificial intelligence to the refinement of customer data, changes are coming. Here’s what the future could hold.

By Cara Salpini • Sept. 20, 2017

Gen Z twice as influenced by social media as by deals

The youngest generation is the first to value social media more than prices when making purchase decisions, according to a study by IRI.

By Cara Salpini • Sept. 19, 2017

Kate Spade New York guides Paris tours with help from AR and influencers

The luxury brand aims to generate buzz around the opening of its first brick-and-mortar store in the city with a new app.

By Natalie Black (Koltun) • Sept. 19, 2017

Report: Heidi Klum collection gives Lidl a boost

The line poses a challenge to fast-fashion retailers in the U.K., but in the U.S., the discovery of Lidl could threaten even Walmart.

By Daphne Howland • Sept. 19, 2017

Can VR move beyond content marketing into ads and loyalty?

Marketers are now exploring how to create VR ad experiences that aren't disruptive or hard to implement.

By Robert Williams • Sept. 19, 2017