Marketing: Page 162


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    Williams-Sonoma
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    Williams-Sonoma gets an edge in the augmented reality race

    The home goods retailer acquired Outward, a 3-D imaging startup, in what looks to be a dedicated move toward using more of the tech.

    By Nov. 17, 2017
  • Calvin Klein opens holiday pop-ups with Amazon

    Like Nike and Kohl's before it, Calvin Klein is forging a partnership that brings a host of challenges.

    By Nov. 17, 2017
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • Study: Black Friday mobile shopping to jump 45% from 2015

    Americans are forecast to spend 45 million hours on Android shopping apps alone during the holiday week.

    By Robert Williams • Nov. 16, 2017
  • Nordstrom, Home Depot put Pinterest’s Pincodes in stores

    Shoppers can use the app in brick-and-mortar locations to unlock content.

    By David Kirkpatrick • Nov. 15, 2017
  • Robot manufacturer gains $17.5 million in funding

    Bossa Nova Robotics gets a financial boost as it looks to leverage growing interest in robots for retail.

    By Nov. 15, 2017
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    Retrieved from Amazon on October 17, 2017
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    Amazon, eBay start the clock on Black Friday deals

    Amazon is making it really easy, especially for Prime members and voice users, to get discounts early. And eBay, unlike many, is price-matching from now through Cyber Monday.

    By Nov. 15, 2017
  • 50% of store associates say shoppers have better tech tools

    Consumers aren't the only ones who think store associates could use a little mobile help — store associates feel the same way, according to a new survey. 

    By Nov. 14, 2017
  • Costco outpaces Walmart, Jet and Amazon on grocery delivery ad clicks

    After a reluctant entry into the market, the club store earned 11.4% of all hits on searches related to the service, placing it second behind Instacart during a recent two-week span.

    By Jeff Wells • Nov. 14, 2017
  • Alibaba flaunts AI-powered touchscreen on Singles Day

    The e-commerce giant debuted "FashionAI" in stores on the big shopping day to help consumers with clothing and style recommendations.

    By Nov. 14, 2017
  • Deep Dive

    7 retailers that are ripe for acquisition

    Walmart and Amazon have been hungry for acquisitions, and the big fish are looking for deals to make them more competitive.

    By Nov. 13, 2017
  • Social media-engaged shoppers spend more on purchases

    According to a study from Shareablee, that number could be as much as 51% more over a given shopper's lifetime.

    By Nov. 13, 2017
  • American Girl debuts experiential NYC flagship

    A new Girl-and-Doll Salon allows girls to book appointments with their dolls for hairstyling, ear piercing and manicures.

    By Nov. 13, 2017
  • Glossier fuels holiday sales with pop-up shops

    The cult brand is expanding swiftly, adding deliveries abroad and a series of brick-and-mortar efforts.

    By Nov. 13, 2017
  • Deep Dive

    3 ways to reach Gen Z during the holidays

    The youngest generation might not be the biggest spenders, but they have influence over family purchases — and they're growing up fast.

    By Nov. 10, 2017
  • Amazon opening holiday pop-ups in Whole Foods

    Alexa, tell me a Thanksgiving recipe. Now shoppers can ask holiday-related questions at staffed areas inside Whole Foods stores.

    By Nov. 10, 2017
  • Zappos goes up against Adidas and Nike with sneaker shops

    The Amazon-owned e-commerce site is putting a new shine on classic sneaker styles with a campaign that features pop-up stores and a shoppable Instagram.

    By Nov. 10, 2017
  • What Gen Z girls want from holiday gift-giving

    Research finds nearly 60% of the younger set value gifts that are Instagram-worthy or can drum up social currency.

    By David Kirkpatrick , Peter Adams • Nov. 9, 2017
  • Athleta puts a personalized twist on holiday cards

    The retailer is putting an e-commerce twist on the traditional gift card as it launches in-store GiftNow cards.

    By Nov. 9, 2017
  • Shopgate rolls out in-app chat tools

    While some have hopes of chatbots becoming an increasingly common form of customer engagement, marketers aren’t yet sold on the idea.

    By Nov. 9, 2017
  • Nearly 60% of marketers say chatbots aren’t a priority

    Despite marketer enthusiasm for chatbots, many don't have confidence in the current messaging platforms.

    By Nov. 8, 2017
  • Office Depot launches subscription 'box' for small businesses

    The office supplies retailer has joined the subscription craze with a monthly delivery of services rather than products.

    By Nov. 8, 2017
  • Jet.com president: Edgy private label products target urban millennials

    Consumers have compromised too much when buying retail-owned brands, so the e-commerce site's Uniquely J line focused on quality and design.

    By Jeff Wells • Nov. 7, 2017
  • REI hires retail veteran CIO

    Christine Putur, the second CIO in the company's history, is also the second woman to hold that position at the retailer.

    By Nov. 7, 2017
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    Lowe's
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    Lowe's taps into the smart home market for growth

    The home improvement retailer is expanding the interactive b8ta in-store smart home displays to 70 stores.

    By Nov. 7, 2017
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    Rocksbox
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    Deep Dive

    Rocksbox Founder Meaghan Rose on building the Sephora of jewelry

    Subscription models aren't universally successful but for this startup, a 40% conversion rate in a high margin category makes for a business on the fast track for growth. 

    By Laura Heller • Nov. 6, 2017