Marketing: Page 162
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Nordstrom hones Snapchat strategy for annual anniversary sale
Snapcodes printed on coffee cups, catalogs, ad materials and at in-store locations unlock a custom branded lens.
By David Kirkpatrick , Natalie Black (Koltun) • July 18, 2017 -
Virtual fitting room startup Metail raises $12.9M
The concept of a virtual fitting room is not new, but Metail just raised close to $12.9 million in funding for its ability to personalize the concept for each customer trying on clothes.
By Dan O'Shea • July 17, 2017 -
Trendline
Top 5 stories from Retail Dive
From tariff challenges to DEI pressure, the industry is navigating a number of headwinds in 2025.
By Retail Dive staff -
Study: 80% of Gen Z purchases influenced by social media
Over 80% of the younger generation says social media influences their shopping behavior, particularly on mobile.
By Cara Salpini • July 17, 2017 -
Famous Footwear parent taps retail veteran for men's brands
Caleres has tapped Malcolm Robinson as president of the new division.
By Daphne Howland • July 17, 2017 -
Lowe’s develops ultra-realistic 3D
Lowe's Innovation Labs is among the most productive of retail innovation units, and its latest is a 3D scanning technology that delivers a more realistic shopping experience.
By Dan O'Shea • July 16, 2017 -
Bon-Ton Stores chases curated outfit craze
The retailer is launching weekly online events to showcase outfits curated by store stylists available for one-click purchasing.
By Dan O'Shea • July 16, 2017 -
Amazon Echo/Alexa chief departs after nearly 2 decades at the company
Mike George, who has been with the company since 1998, is stepping down just as the smart assistant and its devices begin to see explosive growth.
By Dan O'Shea • July 16, 2017 -
Walmart expands back-to-school efforts to grow digital sales
The retail giant says it's making it easier to tick things off the list by spending the least amount of time and money as possible, even if that means keeping shoppers online and out of stores.
By Daphne Howland • July 14, 2017 -
Apple brings smart home experiences to stores
The company is priming customers with interactive demonstrations for the release later this year of its HomePod smart home hub.
By Dan O'Shea • July 12, 2017 -
Walmart Store No 8 launches VR developer competition
As virtual reality lingers as a tech more promising than practical, Walmart and other partners are looking to breathe life into new VR concepts.
By Dan O'Shea • July 12, 2017 -
Ace Hardware builds up 'helpful place' brand with one-trip store policy
The hardware retailer's new "Extra Mile Promise" guarantees free delivery of paint supplies if customers don't get what they need in their trip to the store.
By Daphne Howland • July 12, 2017 -
New tools from Salesforce to help retailers manage their field forces
As retailers increasingly put their own employees in the field to provide on-site support services for customers, Salesforce has come up with tools to help them.
By Dan O'Shea • July 12, 2017 -
Qubit revamps product discovery for mobile shoppers
The company has released a beta version of a platform intended to revitalize product discovery for shoppers who have grown weary of clunky mobile search.
By Dan O'Shea • July 11, 2017 -
Walmart leans on machine learning across all channels
The technology has become a key tool for Walmart, perhaps to a surprising degree for a brick-and-mortar giant, as it looks to improve customer experiences.
By Dan O'Shea • July 11, 2017 -
L’Oréal gets mobile AR makeover
The renewed partnership with Perfect Corp. follows a May smartphone promotion tied to the Cannes Film Festival.
By Robert Williams • July 11, 2017 -
Office Depot amplifies loyalty program, renews competition with Staples
The new loyalty program is based on research, including a year-long pilot in several markets.
By Daphne Howland • July 11, 2017 -
Target takes Toca Boca from app to exclusive kid's line
The licensing deal expands a move to "reimagine" the big-box retailer's stable of brands.
By Corinne Ruff • July 11, 2017 -
Retailers run Prime Day 'me too' sales
In key categories like toys and electronics — and especially online — Prime Day isn’t just an Amazon event. But is that the smartest play?
By Daphne Howland • July 11, 2017 -
Apple retail strategy rolls on with US remodels, India plans
Plans for two giant stores in India, and re-openings of remodeled, expanded stores prove that Apple's retail rethink is strong .
By Dan O'Shea • July 10, 2017 -
Finish Line bets on mobile to boost sales amid store strategy overhaul
The retailer's mobile loyalty app was a bright spot on its most recent quarterly performance, even as it continues to remodel some stores and close others.
By Dan O'Shea • July 9, 2017 -
Amazon developer series aims to expand Alexa skills
A traveling series of learning events for developers is the latest step in Amazon's ongoing push to expand its Alexa ecosystem.
By Dan O'Shea • July 9, 2017 -
Opinion
Is this the Amazon Century?
The e-commerce giant's dominance is about much more than the Whole Foods takeover, writes Lee Peterson at WD Partners.
By Lee Peterson • July 7, 2017 -
West Elm taps Pinterest images for product recommendations
The West Elm Pinterest Style Finder aims to give the retailer's customers an easy way to shop using Pinterest board images as inspiration.
By Dan O'Shea • July 6, 2017 -
Yoox Net-a-Porter opens Tech Hub to drive ‘mobile-only’ effort
The luxury brand looks to grow its reputation as an aggressive innovator with the opening of a new technology hub.
By Dan O'Shea • July 6, 2017 -
Moby-Mart gives mobile commerce a whole new meaning
A store on wheels that doesn't need cashiers — or even a driver — is stirring great interest based on a single beta model operating in China.
By Dan O'Shea • July 6, 2017