Skip to main content

What experiential retail looks like in 2023

As consumers return to in-store shopping, retailers are experimenting with interactive store models to re-connect with shoppers. Digital-first brands are opening physical locations for the first time while more established players are expanding store concepts and introducing new formats.

included in this trendline
  • 5 ways Target is pushing customer-driven innovations in omnichannel, grocery
  • Living Proof brings personalized beauty quiz to the metaverse
  • Obsess launches self-service virtual store builder for brands
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.