Marketing: Page 86
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Brothers91 via Getty Images
Sponsored by GoogleCapture the comeback
While the vaccine rollout and return to stores will change the upcoming holiday season yet again, the digital influence is here to stay.
By Christina Brandeberry & Kevin Fried • Aug. 23, 2021 -
Daphne Howland/Retail Dive
Nordstrom debuts young adult ambassador program
The retailer will provide mentorship and paid opportunities for participants, aged 14 to 22, interested in the future of retail.
By Tatiana Walk-Morris • Aug. 20, 2021 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Courtesy of Crate and Barrel
ColumnThe Weekly Closeout: Crate and Barrel partners with Shinola and Shrek goes Supreme
The retailer collaborated with the luxury watchmaker for a furniture and housewares collection, and the famous green ogre is Supreme's new muse.
By Retail Dive Staff • Aug. 20, 2021 -
Courtesy of American Eagle Outfitters
American Eagle homes in on Twitch with new creator partnership
As the platform's Official Apparel Partner, the brand will run a weekly segment around gaming, a five-part docuseries spotlighting streamers and merchandise.
By Natalie Black (Koltun) • Aug. 20, 2021 -
MonthiraYodtiwong via Getty Images
Sponsored by Dell TechnologiesFrictionless shopping provides enhanced customer experience, retail efficiencies
Retailers have embraced contactless checkout, and some of the most forward-thinking companies have been taking that technology a step further with fully autonomous, "just walk out" shopping and checkout solutions.
Aug. 19, 2021 -
Toys R Us brand to open 400 shop-in-shops in Macy’s stores
The department store retailer hopes to lure in millennial parents who shopped at the famed toy store as kids.
By Ben Unglesbee • Aug. 19, 2021 -
Justin Sullivan via Getty Images
Amazon is getting into the department store business: WSJ
The e-commerce giant has yet to conquer brick and mortar, but there may be a lot of opportunity to grab share using a model that has let itself go.
By Daphne Howland • Aug. 19, 2021 -
Courtesy of Rebag
Rebag opens Connecticut store with item pricing kiosk
The company's new location includes tech that allows customers to receive an instant price quote on items they wish to sell.
By Tatiana Walk-Morris • Aug. 19, 2021 -
Courtesy of Shein
Shein taps Khloé Kardashian, Jenna Lyons as judges for fashion designer contest
The retailer has launched the contest during its rise to fast-fashion dominance in the U.S.
By Tatiana Walk-Morris • Aug. 19, 2021 -
Kaarin Vembar/Retail Dive
Express wants to win customers back with this new store concept. Take a look inside.
Express Edit boasts a smaller footprint and a curated selection of its product assortment. But, will it draw the audience it wants?
By Kaarin Moore • Aug. 19, 2021 -
Courtesy of Allbirds
Allbirds jumps into activewear in latest category expansion
Performance footwear was added to the DTC brand's assortment last year, and activewear now also joins the company's existing apparel line.
By Cara Salpini • Aug. 18, 2021 -
Courtesy of Old Navy
Old Navy shifts to inclusive sizing in all stores and online
The value brand previously offered extended sizes only online and in separate areas at a limited number of stores, a practice increasingly out of favor.
By Daphne Howland • Aug. 18, 2021 -
Courtesy of Walgreens
Walgreens launches credit card program that rewards health and wellness
Cardholders can earn rewards for making healthy purchases, just one part of the evolution of the retailer's financial services offerings.
By Tatiana Walk-Morris • Aug. 17, 2021 -
Courtesy of Glossier
Glossier opens Seattle store as the first in brick-and-mortar push
After shuttering its fleet last year, the DTC beauty brand is back with a permanent location, and plans two more this fall and winter.
By Cara Salpini • Aug. 16, 2021 -
Al Bello via Getty Images
Walmart hands US media duties to Publicis as it ramps up omnichannel focus
Estimated to be the top retail advertiser this year, the big-box store is looking to link ad planning and buying closer to creative with a longtime agency partner.
By Peter Adams • Aug. 16, 2021 -
New Balance sues Michael Kors over 'N' mark shoes
The luxury brand's namesake is a known fan of the shoemaker, which is targeting a design on two shoe lines it says infringed on trademarks.
By Ben Unglesbee • Aug. 13, 2021 -
Permission granted by Dick's Sporting Goods
Dick’s opens first Golf Galaxy Performance Center
Featuring hitting bays, lessons and custom fittings, the new approach to golf retail is just one piece of the company's broader strategy.
By Cara Salpini • Aug. 13, 2021 -
Courtesy of ThirdLove
ThirdLove emphasizes sexiness, comfort and fit in brand revamp
The company made a name for itself by bashing Victoria's Secret, but with the market leader on the rise again, that may no longer be enough.
By Daphne Howland • Aug. 13, 2021 -
Courtesy of Kohl's
ColumnThe Weekly Closeout: Sephora, Kohl’s aim for 200 stores by October while Party City plans 100 for Halloween
The initial locations in the Sephora at Kohl's partnership are opening in August, and the party specialist is hoping for a better fall this year than last.
By Retail Dive Staff • Aug. 13, 2021 -
Abercrombie & Fitch to bring apparel to Zappos
As part of the collaboration, the two retailers will release an exclusive footwear capsule that will be available on their respective websites.
By Tatiana Walk-Morris • Aug. 13, 2021 -
A timeline of Reebok's journey to No. 1, and back down
As Adidas officially sells off Reebok, we take a look back at the brand's journey from its founding in 1958 to now.
By Cara Salpini • Aug. 13, 2021 -
Courtesy of Instagram
Instagram expands Shop tab ads globally, further building out e-commerce potential
Following a test earlier in August, the app is embracing ads that appear as tiles in its shopping hub.
By Asa Hiken • Updated Aug. 25, 2021 -
Permission granted by Sephora
Sephora goes virtual with annual 'Sephoria' event
The event allows consumers to explore a virtual house of experiences, including pre-recorded and live events with over 30 beauty brands.
By Tatiana Walk-Morris • Aug. 12, 2021 -
Permission granted by Foxtrot
Foxtrot launches nationwide shipping service as it prepares for growth
The upscale convenience store chain's Foxtrot Anywhere service offers a range of popular items from the retailer's stores as well as gift boxes.
By Sam Silverstein • Aug. 12, 2021 -
Courtesy of Nike
Nike doubles down on localization with Nike Rise concept
First tested in Guangzhou, China, the "pinnacle expression" of the format is opening Thursday in Seoul, South Korea.
By Cara Salpini • Aug. 11, 2021
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