Marketing: Page 85


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    Zippin
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    Cashierless tech startup Zippin raises $30M

    Armed with the new funding, the company aims to scale its checkout-free technology to "tens of thousands of stores" by 2025.

    By Tatiana Walk-Morris • Sept. 7, 2021
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    Kroger
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    What do Macy’s and the Toys R Us brand have to offer each other?

    The two retail names are betting on each other in a shop-in-shop rollout, but branding alone won't make their partnership work.

    By Sept. 7, 2021
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
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    Daphne Howland/Retail Dive
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    Francesca’s tests new concepts, including tween stores

    The apparel chain is ready for some changes after emerging from last year's bankruptcy, CEO Andrew Clarke said in a recent interview.

    By Sept. 3, 2021
  • An Allbirds storefront on Newbury Street in Boston.
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    Cara Salpini/Retail Dive
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    Column

    The Weekly Closeout: Allbirds plans on 'hundreds' of stores and Best Buy bets on scooters

    The DTC company is in the early phase of a store ramp up, and the electronics retailer launched an e-transportation category. 

    By Retail Dive Staff • Sept. 3, 2021
  • Chewy, fulfillment center
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    Permission granted by Chewy
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    Chewy sales leap 27% as it takes market share

    The online pet retailer is winning over wallets, but marketing costs are still hounding the company in its quest for profits. 

    By Sept. 2, 2021
  • Picture of Hoka One One store in Los Angeles.
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    Courtesy of Hoka
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    Hoka One One tests brick and mortar with first stores

    Two pop-ups, in New York City and Los Angeles, will be open until December. Physical retail is key "for both sales and branding purposes," the company said.

    By Sept. 2, 2021
  • Shein is holding a contest to find the next top fashion designer.
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    Adeline Kon/Retail Dive
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    Column

    SKU'd: Shein is holding a fashion design contest. And judges are fending off the public's 'negativity'

    The Shein X 100K Challenge highlights up-and-coming talent. It works as long as no one asks questions about the company's business practices.

    By Sept. 2, 2021
  • REI gear rental program
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    Courtesy of REI
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    Deep Dive

    How REI is building an outdoor ecosystem around its customers

    At REI, you can buy hiking gear, schedule a one-on-one appointment about how to use it and sign up for a 6-day trip to Yellowstone. Here's why that works.

    By Sept. 1, 2021
  • Sequential Brands files for bankruptcy

    After crumpling under its debt load, the licensing specialist is looking to sell off its remaining brands in Chapter 11.

    By Aug. 31, 2021
  • Social commerce company Flip lands $28M funding round.
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    Retrieved from Apple Store.
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    Social shopping startup Flip raises $28M

    The company intends to use the funding to expand its brand offering, creator ecosystem and end-to-end logistics platform.

    By Tatiana Walk-Morris • Aug. 31, 2021
  • Apple
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    Retrieved from Apple on August 27, 2021
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    When online activity soared last year, so did data collection.

    Now faced with new privacy regulations, retailers will have to navigate ways to acquire customer data without the tools they've relied on.

    By Maria Monteros • Aug. 31, 2021
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    Courtesy of Walmart
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    Walmart unveils cross-channel ad exchange built on first-party shopper data

    Rolling out ahead of the holidays, the platform will serve as a major test of whether the retailer can scale in ad tech.

    By Peter Adams • Aug. 30, 2021
  • Walmart
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    Courtesy of Walmart
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    Column

    The Weekly Closeout: Walmart, Dove partner for inclusive baby line and Hermès sells a $1,125 dog bowl

    The mass merchant wants to fill a gap in the category, and the luxury brand unveiled a product for furry friends that enjoy the finer things.

    By Retail Dive Staff • Aug. 27, 2021
  • Sephora's Black Beauty is Beauty campaign
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    Courtesy of Sephora
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    Sephora plans first campaign highlighting Black-owned brands

    In its journey toward supporting BIPOC customers, the beauty retailer is also revamping its ColorIQ foundation matching technology.

    By Aug. 26, 2021
  • Ulta shop-in-shop at Target
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    Courtesy of Target
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    Ulta ‘thrilled’ with Target partnership as first 58 stores open

    Aiming for 100 by the end of the third quarter, executives said the experience is already resonating with shoppers.

    By Aug. 26, 2021
  • Dick's Sporting Goods' House of Sport store concept
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    Permission granted by Dick's Sporting Goods
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    Dick’s piles on sales gains, eyes more growth with new concepts

    The sporting goods retailer is doubling down on stores as it rolls out its House of Sport concept and Public Lands banner.

    By Aug. 26, 2021
  • Shopify introduces new in-app shopping experiences on TikTok.
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    Courtesy of Shopify
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    TikTok partners with Shopify to pilot in-app shopping

    Through the new product, merchants with TikTok For Business accounts can have a shop tab on their profiles and create a mini-storefront.

    By Maria Monteros • Aug. 25, 2021
  • Walmart "Homecoming" concert series
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    Courtesy of Walmart
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    Walmart sends musicians home for back-to-school concerts, shoppable livestream

    The big-box retailer is also hosting a TikTok challenge to honor teachers. 

    By Asa Hiken • Aug. 25, 2021
  • Fabletics gets into the lounge category.
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    Courtesy of Fabletics
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    Fabletics expands to loungewear

    Citing the surging market for comfy clothing, the DTC activewear brand is joining a list of new entrants that also includes Athleta and ThirdLove.

    By Tatiana Walk-Morris • Aug. 25, 2021
  • Reflections of buildings on a Warby Parker store window, dominated by white and blue.
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    Daphne Howland/Retail Dive
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    1-800 Contacts lawsuit takes aim at Warby Parker's ad search strategy

    The DTC brand is placing ads in the search results of the contact lenses specialist that the latter claims lead consumers to a confusingly similar site.

    By Aug. 24, 2021
  • Storefront of Amazon Fresh in Washington, D.C.
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    Kaarin Vembar/Retail Dive
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    This Amazon Fresh store is only blocks from a Whole Foods. Why?

    The two grocery properties are in the same Washington, D.C., neighborhood. But, the stores are on such different trajectories it may not matter.

    By Aug. 24, 2021
  • Tiffany & Co., Jay Z, Beyonce
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    Courtesy of Tiffany & Co.
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    Tiffany taps Beyoncé and Jay-Z for a new spin on its iconic history

    Despite efforts to stay relevant, the American jeweler has struggled. New owner LVMH has smartly enlisted today's ultimate power couple.

    By Aug. 23, 2021
  • Disney at Target
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    Courtesy of Target
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    Target triples Disney shop-in-shops ahead of holiday season

    Nearly two years after its initial rollout, the companies plan on increasing the number of toy stores to over 160.

    By Maria Monteros • Aug. 23, 2021
  • Wilson New York popup store museum in SoHo
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    Courtesy of https://mma.prnewswire.com/media/1597511/Wilson_Sporting_Goods_Co_NY_PopUp.jpg?p=publish
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    Wilson launches pop-up store and tennis museum in NYC

    The museum pays tribute to the brand's own role in the sport while the retail shop features exclusive products and personalization options. 

    By Aug. 23, 2021
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    Brothers91 via Getty Images
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    Sponsored by Google

    Capture the comeback

    While the vaccine rollout and return to stores will change the upcoming holiday season yet again, the digital influence is here to stay. 

    By Christina Brandeberry & Kevin Fried • Aug. 23, 2021