Marketing: Page 84


  • Popsugar releases a fitness line at Target.
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    Courtesy of Popsugar
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    Popsugar releases first fitness equipment line at Target

    The 17-item collection, which will be available in the retail giant's stores and on its website, features products like yoga mats, dumbbells and kettlebells.

    By Tatiana Walk-Morris • Dec. 3, 2021
  • Fabletics debuts velour collection with Vanessa Hudgens.
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    Courtesy of Fabletics
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    Fabletics taps actress Vanessa Hudgens to promote new Velour clothing line

    The retailer released its "first-ever lifestyle collection," which caters to women 18 to 45 and is inspired by '70s fashion. 

    By Tatiana Walk-Morris • Dec. 3, 2021
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendlineâž”
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Inside an REI store
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    Courtesy of REI
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    REI names Amazon veteran its first chief commercial officer

    Cameron Janes spent over 14 years at Amazon, many of them as vice president of stores and physical retail.

    By Dec. 2, 2021
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    Courtesy of Parade
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    Parade opens first brick-and-mortar store in SoHo

    The location features a technicolor archway, a claw machine where customers can win products and a life-size circus tent.

    By Tatiana Walk-Morris • Dec. 2, 2021
  • Rendering of new Toys R Us flagship at American Dream mall in New Jersey
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    Courtesy of WHP Global
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    Toys R Us to open new flagship at American Dream mall

    The two-story, 20,000-square-foot store is set to open in mid-December and marks yet another brick-and-mortar comeback for the brand. 

    By Dec. 1, 2021
  • The Bay debuts a holiday pop up shop.
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    Courtesy of The Bay
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    The Bay debuts tech-enabled pop-up shop for the holidays

    Shoppers can make purchases by scanning QR codes and checking out on their phones. The store also offers a buy now, pay later option.

    By Tatiana Walk-Morris • Dec. 1, 2021
  • A Dick's Sporting Goods pop-up location of Calia by Carrie Underwood
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    Courtesy of Dick's Sporting Goods
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    Carrie Underwood to leave Dick's Calia brand

    In an Instagram post, the singer said she had finished her last collection with the retailer. The joint private label is a top performer at Dick's.

    By Dec. 1, 2021
  • Hims & Hers announces a new skincare line.
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    Courtesy of Hims & Hers
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    Hims & Hers taps Uber to deliver personal care, sexual wellness products

    The brand has partnered with the ridesharing company to bring items like sleep gummies, condoms and lubricants to consumers. 

    By Tatiana Walk-Morris • Nov. 30, 2021
  • Lululemon storefront in New York
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    Cara Salpini/Retail Dive
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    Lululemon trades lawsuits with Peloton as design dispute deepens

    The athleisure apparel brand accused the cycle maker of selling "knock-offs" after Peloton launched its own apparel line.

    By Nov. 30, 2021
  • Peloton launches private label apparel brand.
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    Courtesy of Peloton
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    Peloton sues Lululemon in dispute over apparel line

    After the cycle maker launched its own private label apparel, the athleisure specialist claimed the new products infringed on its patents.

    By Nov. 29, 2021
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    Retrieved from Joybird on November 24, 2021
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    Joybird launches first national TV campaign

    The DTC customizable furniture brand aims to use the campaign, which debuted ahead of Black Friday, to reach new customers.

    By Nov. 24, 2021
  • A Public Lands storefront
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    Courtesy of Dick's Sporting Goods
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    Dick’s plots new House of Sport, Public Lands stores as sales rise 14%

    The athletics retailer also has a new chief financial officer in Navdeep Gupta, who took on the role last month.

    By Nov. 24, 2021
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    Courtesy of Walmart
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    Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce

    A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the holiday season.

    By Peter Adams • Nov. 24, 2021
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    Justin Sullivan via Getty Images
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    NPD: Fragrance expected to boost beauty sales this holiday

    More than a quarter of U.S. shoppers are planning to buy a beauty product for the holidays, the report found.

    By Nov. 23, 2021
  • Dr. Squatch
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    Permission granted by Dr. Squatch
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    Dr. Squatch rolls out personal care products at Walmart

    Following on the heels of its digitally native peers, an array of the brand's products will be available at over 1,600 physical locations.

    By Maria Monteros • Nov. 23, 2021
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    Daphne Howland/Retail Dive
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    Francesca's slapped with trademark lawsuit over 'Franki'

    The tween brand was just launched as a stand-alone banner earlier this month, and another tween brand, Frankie's on the Park, says it's too confusing.

    By Nov. 22, 2021
  • Authentic Brands puts IPO on hold as it brings in new investors

    Current investors sold significant stakes to CVC Capital Partners and HPS Investment Partners as the branding specialist chases more growth. 

    By Nov. 22, 2021
  • Glossier storefront in Los Angeles
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    Courtesy of Glossier
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    Glossier opens second store this year with new LA flagship

    The location in West Hollywood is just a few blocks away from where the DTC beauty brand had a previous store on Melrose Place.

    By Nov. 22, 2021
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    RobertPetrovic via Getty Images
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    'You can almost taste the hot chocolate': Why catalogs are still winning holiday marketing

    As digital advertising becomes less reliable and more expensive, retailers are turning back to print to win over consumers during peak season.

    By Nov. 22, 2021
  • Visa cards stacked and splayed
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    Justin Sullivan via Getty Images
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    Column

    The Weekly Closeout: Amazon clashes with Visa and Petco posts 'record' Q3

    The e-commerce giant said it will no longer accept United Kingdom-issued Visa credit cards for transactions, while the pet retailer reported double-digit growth in owned brands.

    By Retail Dive Staff • Nov. 19, 2021
  • A Champs storefront
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    Courtesy of Champs
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    Foot Locker names COO as sales grow 13% over 2019

    Frank Bracken will take on the newly created role, overseeing global operations, including customer experience, technology and supply chain.

    By Nov. 19, 2021
  • Starbucks introduces Amazon Go tech at NYC store.
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    Courtesy of Starbucks
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    Starbucks, Amazon Go open cashierless store concept in NYC

    The two plan to open additional stores in 2022, as more retailers experiment with grab-and-go technology. 

    By Tatiana Walk-Morris • Nov. 19, 2021
  • Reese Witherspoon announces the launch of her new company, Draper James.
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    Courtesy of Draper James
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    Reese Witherspoon's Draper James to partner with Kohl's

    Draper James RSVP will debut in February, as the department store retailer continues its collaborative ventures with well-known brands.

    By Nov. 18, 2021
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    Courtesy of Bed Bath & Beyond
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    Bed Bath & Beyond launches holiday-inspired private label

    H for Happy, which features seasonal kitchen, bath and home decor, completes the retailer's goal of introducing at least eight private labels in fiscal 2021.

    By Nov. 18, 2021
  • Away luggage
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    Courtesy of Away
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    Away names its first operations and digital chiefs

    In addition to introducing two new positions to the C-suite, the luggage brand named a new chief marketing officer, Melissa Weiss.

    By Nov. 18, 2021