Marketing: Page 84
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The new Adidas sports bra collection could be a game-changer
The brand enlisted the help of a biomechanics breast expert to develop a line that addresses the specialized needs of women and various activities.
By Daphne Howland • Feb. 9, 2022 -
In a world gone digital, Moleskine still believes in the power of paper
"Paper is not going away, it's not going anywhere," CEO Daniela Riccardi said. Here's how she's keeping it relevant for consumers.
By Cara Salpini • Feb. 9, 2022 -
Explore the Trendline➔
Lorado via Getty ImagesTrendlineHow retailers can win over shoppers during the holidays
Retailers are pulling all the levers to drive loyalty during the industry’s all-important quarter.
By Retail Dive staff -
Orvis taps former Athleta CMO as first chief brand experience officer
Sheila Shekar Pollak left the Gap-owned brand in 2020 and oversaw double-digit revenue and earnings growth there.
By Cara Salpini • Feb. 8, 2022 -
J.C. Penney launches men's private label apparel brand
The workwear-inspired line, Mutual Weave, is available in sizes XS to 5XLT and is part of the retailer's efforts to accelerate its owned labels.
By Kaarin Moore • Feb. 8, 2022 -
Opinion
Convenience is in the eye of the beholder
Consumers are willing to be inconvenienced, as long as it's on their terms, writes Katie Thomas, who leads the Kearney Consumer Institute.
By Katie Thomas • Feb. 8, 2022 -
What retail has in store for 2022
A month into the new year, here are some of the top forces impacting retail, the trends we're watching and predictions for what is to come.
By Retail Dive Staff • Feb. 7, 2022 -
Sponsored by Sailthru
From strangers to friends: Turning first-time visitors into longtime customers
Though deep personalization hinges on data, retailers can do a lot to deliver compelling, made-for-me experiences that will sway first-timers to stay and come back for more.
Feb. 7, 2022 -
Nike adds counterfeiting claims to NFT lawsuit against StockX
The shoe brand said it obtained four pairs of fake shoes that came with an authenticity guarantee.
By Ben Unglesbee • Updated May 11, 2022 -
Column
The Weekly Closeout: David’s Bridal targets a younger consumer and Versace plans for more stores
The bridal company launched its first junior collection, while the Capri brand aims to grow its physical footprint by nearly 100 stores.
By Retail Dive Staff • Feb. 4, 2022 -
Target introduces 40 new beauty brands to its lineup
Half of the brands are from Black-owned or founded companies, and most products meet the retailer's clean standards for ingredient transparency.
By Kaarin Moore • Feb. 4, 2022 -
Reebok's head of creative direction to leave amid Authentic Brands acquisition
Kerby Jean-Raymond has been leading a refresh to the brand's vision since September 2020 and will step down March 1.
By Cara Salpini • Feb. 3, 2022 -
Chewy highlights pet services in new 'Chatty Pets' campaign
The campaign builds on last year's #ChewyChattyPets TikTok challenge and will be distributed across linear TV, YouTube, Instagram and other platforms.
By Tatiana Walk-Morris • Feb. 3, 2022 -
Google's retail bets pay off during topsy-turvy holidays, ad revenue tops $61B
The tech giant is eyeing more shoppable opportunities in livestreaming, while its TikTok clone YouTube Shorts enters the "super early" testing phase.
By Peter Adams • Feb. 2, 2022 -
Petco to offer pet boarding, sitting and walking through Rover
The expanded partnership builds on the services Petco already offers, like vet clinics and grooming, and further positions it as a one-stop shop for owners.
By Caroline Jansen • Feb. 2, 2022 -
Deep Dive
The path forward for fashion's sustainable future may be affordability
Sustainability sells, but how can retailers market around the trendy topic when eco-friendly products are often inaccessible to the average consumer?
By Natalie Black (Koltun) • Feb. 2, 2022 -
In Nordstrom's podcast debut, Mickey Drexler gives the retailer a piece of his mind
Chief Brand Officer Pete Nordstrom helms a lively, casual production that helps illustrate how department stores still fit into consumers' lives.
By Daphne Howland • Feb. 1, 2022 -
Sponsored by Katapult
Technical tips to help retailers get the most out of a lease-to-own partnership
Fully integrating the lease-to-own option within your website and marketing efforts allows you to maximize conversion rates.
Jan. 31, 2022 -
Parachute gets deeper into furniture, plans 30 stores by year's end
After entering the furniture category with bed frames in September, the brand is now expanding that offering with nightstands and benches.
By Tatiana Walk-Morris • Jan. 31, 2022 -
Column
The Weekly Closeout: Mattel wins rights to Disney Princess and Frozen lines
Hasbro hung on to Star Wars, however, and gained the rights to Indiana Jones. Meanwhile, rumors continue to swirl around a Shein IPO.
By Retail Dive Staff • Jan. 28, 2022 -
Walmart’s store redesign could spell more trouble for department stores
The store includes more dynamic displays, QR codes and digital screens that "create opportunities for digital exploration," according to the retailer.
By Daphne Howland • Jan. 28, 2022 -
Lowe’s partners with Petco for shop-in-shops
The store concept will be introduced first in Texas next month, with plans for 14 additional locations by the end of March.
By Caroline Jansen • Jan. 27, 2022 -
Hugo Boss shifts gears with major rebranding
In comeback mode, the company unveiled logo updates and celebrity marketing campaigns aimed at younger consumers.
By Daphne Howland • Jan. 26, 2022 -
Athleta taps Alicia Keys to create capsule collection
The collection will drop on March 8, as the company continues to expand its product lines and digital content.
By Tatiana Walk-Morris • Jan. 26, 2022 -
‘We’re probably late to the game:’ Wilson exec on the brand’s New York flagship and DTC strategy
Gordon Devin, president of Wilson Sportswear, discusses the sports brand's recent pivot to DTC and what it's planning for future store locations.
By Cara Salpini • Jan. 25, 2022 -
Savage X Fenty opens its first store in Las Vegas
The lingerie brand's first physical location features a tech-enabled fitting experience and size-inclusive mannequins.
By Tatiana Walk-Morris • Jan. 25, 2022