Marketing: Page 84


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    David Paul Morris via Getty Images
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    Google eyes ‘long-term opportunity’ in commerce as retail drives blowout ad revenue

    As rivals like Facebook contend with headwinds from Apple, Google has kept up momentum through strengths in its shopping business and YouTube.

    By Peter Adams • Oct. 27, 2021
  • Poshmark and Snap partner on social shopping.
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    Courtesy of Poshmark
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    Poshmark lets big brands sell on its platform

    Big names can now directly sell through the secondhand apparel platform as well as manage campaigns and inventory.

    By Oct. 27, 2021
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
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    Allbirds
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    Allbirds opens first store in Denver

    In its IPO filing, the DTC brand laid out a growth plan that included expanding its store fleet.

    By Oct. 26, 2021
  • Gap's 2021 holiday ad stars Katy Perry
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    Courtesy of Gap Inc.
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    Gap pays tribute to love, kindness and The Beatles in holiday push

    "All Together Now" stars musician Katy Perry and builds on the brand's year-old philosophy of "modern American optimism."

    By Natalie Black (Koltun) • Oct. 26, 2021
  • Rockets of Awesome debuts baby collection.
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    Courtesy of Rockets of Awesome
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    Rockets of Awesome debuts baby clothing line, subscription service

    After a partnership and investment from Foot Locker in 2019, the DTC brand is now expanding to provide infant clothing.

    By Tatiana Walk-Morris • Oct. 26, 2021
  • Tractor Supply boasts 22M loyalty members, many of them young and spending money

    The retailer is enjoying the benefits of its own initiatives as well as macro trends, including a U.S. population shift into more rural areas.

    By Oct. 25, 2021
  • Alibaba prepares for its 2021 Global Shopping Festival.
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    Courtesy of Alibaba Group
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    Alibaba Group kicks off Singles Day shopping festival with focus on sustainability

    This year marks the 13th anniversary of the event, and features "green" vouchers to incentivize sustainable shopping decisions. 

    By Tatiana Walk-Morris • Oct. 25, 2021
  • Reebok's Radicalm film
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    Courtesy of Reebok
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    Reebok builds on new brand direction with latest campaign

    With a deal in hand to be acquired by Authentic Brands Group, the company is trying to reinvent its brand image after years of challenges.

    By Oct. 25, 2021
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    Justin Sullivan via Getty Images
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    Column

    The Weekly Closeout: AAFA urges more action on shipping crisis

    The trade group said the administration has yet to address certain issues, and Outdoor Voices introduces the concept of snack leggings.

    By Retail Dive Staff • Oct. 22, 2021
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    Permission granted by Broadsign
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    Sponsored by Broadsign

    Why multi-brand retailers can't afford to ignore in-store digital marketing networks

    In-store digital marketing networks: the key to unlocking the full storytelling potential of RMNs

    By Karim Kanji, Head of Sales, Broadsign • Oct. 22, 2021
  • Moosejaw
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    Retrieved from Walmart.com.
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    Walmart-owned Moosejaw to open store in Bentonville

    The outdoors retailer's 6,000-square-foot shop is located just a few blocks away from where Sam Walton launched Walton's 5 & 10 back in 1950.

    By Maria Monteros • Oct. 21, 2021
  • Amazon to release search analytics tool for sellers

    The company will provide anonymized data to those in its Amazon Brand Registry so they can better understand their customers' shopping choices. 

    By Tatiana Walk-Morris • Oct. 21, 2021
  • Ulta shop-in-shop at Target
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    Courtesy of Target
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    Ulta tests small-format stores, moves into wellness as it seeks growth

    Five years ago, the beauty retailer tested smaller stores and ultimately didn't move forward with them. Now, executives say things have changed.

    By Oct. 21, 2021
  • Jane Iredale's lipstick makeup ad
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    Retrieved from Perfect Corp. on October 14, 2021
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    How store closures pushed Jane Iredale to test AR lipstick sampling on YouTube

    Supporting its goal of meeting new consumers, the beauty brand's immersive ad drove 11% of viewers to virtually try on a shade.

    By Robert Williams • Oct. 21, 2021
  • Gopuff
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    Courtesy of Gopuff
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    Gopuff launches in NYC with retail sites

    The company has opened more than a dozen locations in Manhattan, Brooklyn, the Bronx and Queens. An unspecified number will service walk-up customers and also fulfill online orders.

    By Jeff Wells • Oct. 21, 2021
  • Apple stores at Target
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    Courtesy of Target
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    Target more than doubles Apple shop-in-shops in time for the holidays

    Just months after its initial rollout, the retailer is expanding the number of dedicated stores from 17 to 36 locations.

    By Maria Monteros • Oct. 20, 2021
  • MyTheresa and Moncler launch collection with a virtual pop up experience.
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    Courtesy of MyTheresa
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    Moncler debuts new collections through virtual pop-up with Mytheresa

    The luxury companies teamed up on the experience, which allows shoppers to view and purchase the new products in a virtual setting.

    By Tatiana Walk-Morris • Oct. 20, 2021
  • Pinterest announces added features.
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    Courtesy of Pinterest
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    Pinterest adds AR try-on, shopping recommendations to Idea Pins

    Tech companies, brands and retailers have been flocking to augmented reality to improve the online shopping experience for remote consumers.

    By Tatiana Walk-Morris and Cara Salpini • Updated Oct. 20, 2021
  • Belk launches apparel brand Wonderly.
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    Courtesy of Belk
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    Belk launches apparel brand Wonderly

    The private label assortment replaces the department store's New Directions brand. 

    By Oct. 19, 2021
  • Macy's santa at the Thanksgiving Day Parade.
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    The image by Beyond My Ken is licensed under CC BY-SA 4.0
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    Macy's reintroduces in-person Santa Claus visits, but this year they're 'contactless'

    All visits are by reservation only, and while children can see the big man in red, the department store is running a "socially distanced experience."

    By Tatiana Walk-Morris • Oct. 19, 2021
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    Al Bello via Getty Images
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    Walmart unveils 3 Black Friday sales events, early access for Walmart+ members

    The retail giant is leveraging Black Friday to boost memberships by giving subscribers special access to sales.

    By Maria Monteros • Oct. 18, 2021
  • A tree branch frames a Kohl's store on a sunny day.
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    "Kohl's" by Mike Mozart is licensed under CC BY 2.0
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    Kohl's touts new brand partnerships ahead of the holidays

    Over the past year, the department store has made deals to broaden its assortment through the likes of Eddie Bauer, Sephora and Tommy Hilfiger.

    By Tatiana Walk-Morris • Oct. 18, 2021
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    https://www.istockphoto.com/portfolio/ablokhin?mediatype=photography

    ablokhin

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    Sponsored by OneView Commerce

    Unified commerce: the superpower to drive innovation

    How unified commerce eliminates silos and drives efficiencies for frictionless customer engagement.

    Oct. 18, 2021
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    fotogestoeber/Shutterstock.com

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    Sponsored by Exchange Solutions

    Navigating marketplace shifts: Leverage loyalty to thrive in a period of recovery

    The market has been talking about the right loyalty strategy for years. How do you actually do it?

    Oct. 18, 2021
  • An Under Armour storefront
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    Kaarin Vembar/Retail Dive
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    Under Armour names first chief consumer officer as marketing chief plans exit

    The new position will take over the functions of the CMO, overseeing global marketing, e-commerce and retail.

    By Oct. 15, 2021