Marketing: Page 84


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    Courtesy of Adidas
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    The new Adidas sports bra collection could be a game-changer

    The brand enlisted the help of a biomechanics breast expert to develop a line that addresses the specialized needs of women and various activities.

    By Feb. 9, 2022
  • Moleskine x Kaweco collaboration
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    Permission granted by Moleskine
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    In a world gone digital, Moleskine still believes in the power of paper

    "Paper is not going away, it's not going anywhere," CEO Daniela Riccardi said. Here's how she's keeping it relevant for consumers.

    By Feb. 9, 2022
  • Holiday shopper Explore the Trendline
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    Lorado via Getty Images
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    Trendline

    How retailers can win over shoppers during the holidays

    Retailers are pulling all the levers to drive loyalty during the industry’s all-important quarter.

    By Retail Dive staff
  • An Orvis storefront
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    Cara Salpini/Retail Dive
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    Orvis taps former Athleta CMO as first chief brand experience officer

    Sheila Shekar Pollak left the Gap-owned brand in 2020 and oversaw double-digit revenue and earnings growth there.

    By Feb. 8, 2022
  • J.C. Penney launches Mutual Weave
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    Courtesy of J.C. Penney
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    J.C. Penney launches men's private label apparel brand

    The workwear-inspired line, Mutual Weave, is available in sizes XS to 5XLT and is part of the retailer's efforts to accelerate its owned labels.

    By Feb. 8, 2022
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    Joe Raedle via Getty Images
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    Opinion

    Convenience is in the eye of the beholder

    Consumers are willing to be inconvenienced, as long as it's on their terms, writes Katie Thomas, who leads the Kearney Consumer Institute.

    By Katie Thomas • Feb. 8, 2022
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    Spencer Platt via Getty Images
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    What retail has in store for 2022

    A month into the new year, here are some of the top forces impacting retail, the trends we're watching and predictions for what is to come. 

    By Retail Dive Staff • Feb. 7, 2022
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    oatawa via Getty Images
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    Sponsored by Sailthru

    From strangers to friends: Turning first-time visitors into longtime customers

    Though deep personalization hinges on data, retailers can do a lot to deliver compelling, made-for-me experiences that will sway first-timers to stay and come back for more.

    Feb. 7, 2022
  • A Nike storefront in SoHo
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    Cara Salpini/Retail Dive
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    Nike adds counterfeiting claims to NFT lawsuit against StockX

    The shoe brand said it obtained four pairs of fake shoes that came with an authenticity guarantee.

    By Updated May 11, 2022
  • David's Bridal launches junior label Jules & Cleo.
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    Courtesy of David's Bridal
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    Column

    The Weekly Closeout: David’s Bridal targets a younger consumer and Versace plans for more stores

    The bridal company launched its first junior collection, while the Capri brand aims to grow its physical footprint by nearly 100 stores.

    By Retail Dive Staff • Feb. 4, 2022
  • Target introduces 40 beauty brands.
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    Courtesy of Target
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    Target introduces 40 new beauty brands to its lineup

    Half of the brands are from Black-owned or founded companies, and most products meet the retailer's clean standards for ingredient transparency.

    By Feb. 4, 2022
  • Kerby Jean-Raymond
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    Courtesy of Reebok
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    Reebok's head of creative direction to leave amid Authentic Brands acquisition

    Kerby Jean-Raymond has been leading a refresh to the brand's vision since September 2020 and will step down March 1.

    By Feb. 3, 2022
  • Chewy debuts new ad campaign.
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    Courtesy of Chewy
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    Chewy highlights pet services in new 'Chatty Pets' campaign

    The campaign builds on last year's #ChewyChattyPets TikTok challenge and will be distributed across linear TV, YouTube, Instagram and other platforms.

    By Tatiana Walk-Morris • Feb. 3, 2022
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    Justin Sullivan via Getty Images
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    Google's retail bets pay off during topsy-turvy holidays, ad revenue tops $61B

    The tech giant is eyeing more shoppable opportunities in livestreaming, while its TikTok clone YouTube Shorts enters the "super early" testing phase. 

    By Peter Adams • Feb. 2, 2022
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    Daphne Howland/Retail Dive
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    Petco to offer pet boarding, sitting and walking through Rover

    The expanded partnership builds on the services Petco already offers, like vet clinics and grooming, and further positions it as a one-stop shop for owners.

    By Feb. 2, 2022
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    Thomas Lohnes / Stringer via Getty Images
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    Deep Dive

    The path forward for fashion's sustainable future may be affordability

    Sustainability sells, but how can retailers market around the trendy topic when eco-friendly products are often inaccessible to the average consumer?

    By Natalie Black (Koltun) • Feb. 2, 2022
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    Courtesy of Nordstrom
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    In Nordstrom's podcast debut, Mickey Drexler gives the retailer a piece of his mind

    Chief Brand Officer Pete Nordstrom helms a lively, casual production that helps illustrate how department stores still fit into consumers' lives.

    By Feb. 1, 2022
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    andresr via Getty Images
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    Sponsored by Katapult

    Technical tips to help retailers get the most out of a lease-to-own partnership

    Fully integrating the lease-to-own option within your website and marketing efforts allows you to maximize conversion rates.

    Jan. 31, 2022
  • Parachute Bluff Collection
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    Courtesy of Parachute
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    Parachute gets deeper into furniture, plans 30 stores by year's end

    After entering the furniture category with bed frames in September, the brand is now expanding that offering with nightstands and benches.

    By Tatiana Walk-Morris • Jan. 31, 2022
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    Brandon Bell via Getty Images
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    Column

    The Weekly Closeout: Mattel wins rights to Disney Princess and Frozen lines

    Hasbro hung on to Star Wars, however, and gained the rights to Indiana Jones. Meanwhile, rumors continue to swirl around a Shein IPO.

    By Retail Dive Staff • Jan. 28, 2022
  • Walmart store redesign prototype
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    Courtesy of Walmart
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    Walmart’s store redesign could spell more trouble for department stores

    The store includes more dynamic displays, QR codes and digital screens that "create opportunities for digital exploration," according to the retailer. 

    By Jan. 28, 2022
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    Courtesy of Lowe's
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    Lowe’s partners with Petco for shop-in-shops

    The store concept will be introduced first in Texas next month, with plans for 14 additional locations by the end of March.

    By Jan. 27, 2022
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    Courtesy of Hugo Boss
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    Hugo Boss shifts gears with major rebranding

    In comeback mode, the company unveiled logo updates and celebrity marketing campaigns aimed at younger consumers.

    By Jan. 26, 2022
  • Athleta partners with Alicia Keys.
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    Courtesy of Athleta
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    Athleta taps Alicia Keys to create capsule collection

    The collection will drop on March 8, as the company continues to expand its product lines and digital content.

    By Tatiana Walk-Morris • Jan. 26, 2022
  • Wilson New York flagship
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    Permission granted by Wilson Sporting Goods
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    ‘We’re probably late to the game:’ Wilson exec on the brand’s New York flagship and DTC strategy

    Gordon Devin, president of Wilson Sportswear, discusses the sports brand's recent pivot to DTC and what it's planning for future store locations.

    By Jan. 25, 2022
  • Savage x Fenty store opening in Las Vegas.
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    Courtesy of Savage x Fenty
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    Savage X Fenty opens its first store in Las Vegas

    The lingerie brand's first physical location features a tech-enabled fitting experience and size-inclusive mannequins.

    By Tatiana Walk-Morris • Jan. 25, 2022