Marketing: Page 84
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Courtesy of Square
TikTok partners with Square, expanding its social commerce capabilities
The latest partnership follows previous ones with Shopify and Google aimed at connecting consumers with sellers.
By Tatiana Walk-Morris • Sept. 29, 2021 -
Courtesy of Etsy
Etsy debuts shoppable virtual house
Using augmented reality to generate virtual products, the experience allows customers to tour a curated home and purchase products they like.
By Tatiana Walk-Morris • Sept. 28, 2021 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Apple's privacy changes drive up ad prices for e-commerce marketers
The rising costs of mobile ads will push online retailers again to find ways to improve campaign performance, a report by ad-tech startup Moloco suggests.
By Robert Williams • Sept. 28, 2021 -
Courtesy of Hims & Hers
Hims & Hers debuts anti-aging, acne skincare products
The telehealth company, which went public in January through a SPAC deal, has had strong sales growth over the past year.
By Tatiana Walk-Morris • Sept. 27, 2021 -
Courtesy of Nordstrom
ColumnThe Weekly Closeout: Nordstrom debuts Home concept in New York, retail's big IPO wave
A two-story retail experience opened at the department store's flagship, and Mattress Firm and Guitar Center are the latest to confidentially file to go public.
By Retail Dive Staff • Sept. 24, 2021 -
Courtesy of ThredUp, Madewell
Madewell, ThredUp open secondhand store in Brooklyn
The pop-up will be around until the end of October, with the goal of educating shoppers about the potential future of circular fashion.
By Kaarin Moore • Sept. 24, 2021 -
Courtesy of Blackstock & Weber
A former J. Crew store employee is now one of its star collaborators
Blackstock & Weber founder Chris Echevarria, who as a store employee once caught Mickey Drexler's attention, sees the classic men's loafer as an ideal canvas.
By Daphne Howland • Sept. 24, 2021 -
Courtesy of Roku
Roku unveils Shopify integration in quest to secure more SMB ad dollars
The partnership signals another step in the growth of streaming TV ads as well as the convergence between commerce and content.
By Peter Adams • Sept. 23, 2021 -
Retrieved from Walmart on September 22, 2021
Walmart simplifies shopping for eco-friendly and healthy products
The retailer has created an online shopping destination called Built for Better that includes items with independent certifications.
By Catherine Douglas Moran • Sept. 23, 2021 -
Macy's, Neighborhood Goods to participate in Coresight's 10.10 Shopping Festival
Citing the industry's growth in China, the firm's focus for this year's event is to speed up the adoption of live video shopping in the U.S.
By Tatiana Walk-Morris • Sept. 22, 2021 -
Courtesy of ThirdLove
ThirdLove launches into activewear
The company faces category competition from traditional retailers like J.C. Penney and Target, as well as fellow DTCs like Thinx and Allbirds.
By Kaarin Moore • Sept. 22, 2021 -
Courtesy of Nordstrom
Reuse in focus at Nordstrom x Levi’s pop-up
The partnership highlights emerging brands Collina Strada, Melody Ehsani and Thompson Street Studio.
By Daphne Howland • Sept. 21, 2021 -
Courtesy of Claire's
Claire's launches its first subscription service
The accessories retailer is getting into the subscription box space "to foster self-expression" among its Gen Z audience.
By Kaarin Moore • Updated Sept. 21, 2021 -
Kaarin Vembar/Retail Dive
Is Bloomie’s the future of department stores?
The concept store may prove the company's agility and ability to bring in new audiences.
By Kaarin Moore • Sept. 20, 2021 -
Courtesy of Drunk Elephant
ColumnThe Weekly Closeout: Drunk Elephant inks deal with Ulta and Indochino gets comfy
The beauty brand, once exclusively sold at Sephora, expands its physical presence, while the DTC brand known for suits moves into knitwear.
By Retail Dive Staff • Sept. 17, 2021 -
Baby boomers driving this year's apparel rebound: NPD
Older folks are refreshing their wardrobes, buying more online and outspending millennials and Gen Z, according to the firm's Consumer Tracking Service.
By Daphne Howland • Sept. 17, 2021 -
Courtesy of Knix
DTC brand Knix plans first US stores
Brick-and-mortar expansion plans were delayed last year during the height of the pandemic, but now the DTC brand is back with three California stores.
By Cara Salpini • Sept. 17, 2021 -
Courtesy of Perfect Corp.
Perfect Corp. unveils virtual makeup tutorial tool
Customers can purchase products used throughout the virtual tutorial with one click.
By Tatiana Walk-Morris • Sept. 15, 2021 -
Retrieved from Apple on September 09, 2021
'We're going back to the drawing board': DTC brands brace for more anti-tracking headaches
Already saddled with the rising cost of customer acquisition, profitability for digitally native brands just got even more challenging.
By Maria Monteros • Sept. 14, 2021 -
Courtesy of Banana Republic
ColumnThe Weekly Closeout: GameStop may team with AMC and Banana Republic thinks of itself as ... Wakanda?
What's better than two meme stocks coming together? Banana Republic's vision for its new brand identity, which includes some ambitious comparisons.
By Retail Dive Staff • Sept. 10, 2021 -
Courtesy of REI
Athleta to be sold in 135 REI stores
The move, which expands on a partnership dating back to 2018, is part of the Gap-owned brand's goal of reaching $2 billion in net sales by 2023.
By Caroline Jansen • Sept. 9, 2021 -
Courtesy of Macy's
Macy's Thanksgiving parade is letting spectators back in this year
After being limited to television last year, the event is back, complete with giant balloons and health protocols.
By Ben Unglesbee • Sept. 9, 2021 -
Petco expands its subscription box service
The retailer has added more options to its PupBox offering as it works to sustain the sales gains it experienced this past year.
By Caroline Jansen • Sept. 8, 2021 -
Courtesy of Banana Republic
Banana Republic goes back to its roots with new brand identity
A historical underperformer at parent company Gap, the brand is realigning around more casual offerings that speak back to its origins.
By Tatiana Walk-Morris • Sept. 8, 2021 -
Courtesy of Fred Segal
Fred Segal is dead. Long live Fred Segal.
The man who gave retail some of its most worthy concepts died this year at 87, but his eponymous store in many ways is just getting started.
By Daphne Howland • Sept. 8, 2021
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