Marketing: Page 84
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Google eyes ‘long-term opportunity’ in commerce as retail drives blowout ad revenue
As rivals like Facebook contend with headwinds from Apple, Google has kept up momentum through strengths in its shopping business and YouTube.
By Peter Adams • Oct. 27, 2021 -
Poshmark lets big brands sell on its platform
Big names can now directly sell through the secondhand apparel platform as well as manage campaigns and inventory.
By Ben Unglesbee • Oct. 27, 2021 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Allbirds opens first store in Denver
In its IPO filing, the DTC brand laid out a growth plan that included expanding its store fleet.
By Caroline Jansen • Oct. 26, 2021 -
Gap pays tribute to love, kindness and The Beatles in holiday push
"All Together Now" stars musician Katy Perry and builds on the brand's year-old philosophy of "modern American optimism."
By Natalie Black (Koltun) • Oct. 26, 2021 -
Rockets of Awesome debuts baby clothing line, subscription service
After a partnership and investment from Foot Locker in 2019, the DTC brand is now expanding to provide infant clothing.
By Tatiana Walk-Morris • Oct. 26, 2021 -
Tractor Supply boasts 22M loyalty members, many of them young and spending money
The retailer is enjoying the benefits of its own initiatives as well as macro trends, including a U.S. population shift into more rural areas.
By Daphne Howland • Oct. 25, 2021 -
Alibaba Group kicks off Singles Day shopping festival with focus on sustainability
This year marks the 13th anniversary of the event, and features "green" vouchers to incentivize sustainable shopping decisions.
By Tatiana Walk-Morris • Oct. 25, 2021 -
Reebok builds on new brand direction with latest campaign
With a deal in hand to be acquired by Authentic Brands Group, the company is trying to reinvent its brand image after years of challenges.
By Cara Salpini • Oct. 25, 2021 -
Column
The Weekly Closeout: AAFA urges more action on shipping crisis
The trade group said the administration has yet to address certain issues, and Outdoor Voices introduces the concept of snack leggings.
By Retail Dive Staff • Oct. 22, 2021 -
Sponsored by Broadsign
Why multi-brand retailers can't afford to ignore in-store digital marketing networks
In-store digital marketing networks: the key to unlocking the full storytelling potential of RMNs
By Karim Kanji, Head of Sales, Broadsign • Oct. 22, 2021 -
Retrieved from Walmart.com.
Walmart-owned Moosejaw to open store in Bentonville
The outdoors retailer's 6,000-square-foot shop is located just a few blocks away from where Sam Walton launched Walton's 5 & 10 back in 1950.
By Maria Monteros • Oct. 21, 2021 -
Amazon to release search analytics tool for sellers
The company will provide anonymized data to those in its Amazon Brand Registry so they can better understand their customers' shopping choices.
By Tatiana Walk-Morris • Oct. 21, 2021 -
Ulta tests small-format stores, moves into wellness as it seeks growth
Five years ago, the beauty retailer tested smaller stores and ultimately didn't move forward with them. Now, executives say things have changed.
By Cara Salpini • Oct. 21, 2021 -
Retrieved from Perfect Corp. on October 14, 2021
How store closures pushed Jane Iredale to test AR lipstick sampling on YouTube
Supporting its goal of meeting new consumers, the beauty brand's immersive ad drove 11% of viewers to virtually try on a shade.
By Robert Williams • Oct. 21, 2021 -
Gopuff launches in NYC with retail sites
The company has opened more than a dozen locations in Manhattan, Brooklyn, the Bronx and Queens. An unspecified number will service walk-up customers and also fulfill online orders.
By Jeff Wells • Oct. 21, 2021 -
Target more than doubles Apple shop-in-shops in time for the holidays
Just months after its initial rollout, the retailer is expanding the number of dedicated stores from 17 to 36 locations.
By Maria Monteros • Oct. 20, 2021 -
Moncler debuts new collections through virtual pop-up with Mytheresa
The luxury companies teamed up on the experience, which allows shoppers to view and purchase the new products in a virtual setting.
By Tatiana Walk-Morris • Oct. 20, 2021 -
Pinterest adds AR try-on, shopping recommendations to Idea Pins
Tech companies, brands and retailers have been flocking to augmented reality to improve the online shopping experience for remote consumers.
By Tatiana Walk-Morris and Cara Salpini • Updated Oct. 20, 2021 -
Belk launches apparel brand Wonderly
The private label assortment replaces the department store's New Directions brand.
By Kaarin Moore • Oct. 19, 2021 -
The image by Beyond My Ken is licensed under CC BY-SA 4.0
Macy's reintroduces in-person Santa Claus visits, but this year they're 'contactless'
All visits are by reservation only, and while children can see the big man in red, the department store is running a "socially distanced experience."
By Tatiana Walk-Morris • Oct. 19, 2021 -
Walmart unveils 3 Black Friday sales events, early access for Walmart+ members
The retail giant is leveraging Black Friday to boost memberships by giving subscribers special access to sales.
By Maria Monteros • Oct. 18, 2021 -
Kohl's touts new brand partnerships ahead of the holidays
Over the past year, the department store has made deals to broaden its assortment through the likes of Eddie Bauer, Sephora and Tommy Hilfiger.
By Tatiana Walk-Morris • Oct. 18, 2021 -
Sponsored by OneView Commerce
Unified commerce: the superpower to drive innovation
How unified commerce eliminates silos and drives efficiencies for frictionless customer engagement.
Oct. 18, 2021 -
fotogestoeber/Shutterstock.com
Sponsored by Exchange SolutionsNavigating marketplace shifts: Leverage loyalty to thrive in a period of recovery
The market has been talking about the right loyalty strategy for years. How do you actually do it?
Oct. 18, 2021 -
Under Armour names first chief consumer officer as marketing chief plans exit
The new position will take over the functions of the CMO, overseeing global marketing, e-commerce and retail.
By Cara Salpini • Oct. 15, 2021