Marketing: Page 83
-
Target to test Starbucks orders, returns with curbside pickup
The retailer will debut the features this fall in select cities as its same-day services continue to expand.
By Kaarin Moore • Feb. 23, 2022 -
Soma debuts self-adjusting ‘Bodify’ bra
The new tech-enabled bra comes just a couple of years after the brand released a patented measurement bra with fit tech company Like A Glove.
By Tatiana Walk-Morris • Feb. 23, 2022 -
Explore the Trendline➔
Lorado via Getty ImagesTrendlineHow retailers can win over shoppers during the holidays
Retailers are pulling all the levers to drive loyalty during the industry’s all-important quarter.
By Retail Dive staff -
Brands may need retailers more than they realize
Selling directly to consumers is all the rage, but brands rejecting wholesale could be missing out on sales and margin advantages.
By Daphne Howland • Feb. 22, 2022 -
Brandon Maxwell unveils first collections with Walmart
The fashion designer was brought on last year as the creative director for the retailer's Free Assembly and Scoop brands.
By Kaarin Moore • Feb. 22, 2022 -
The Container Store introduces new logo
On 2-22-2022, what the company calls the last most organized day of the century, the retailer also launched a brand campaign and new tagline.
By Caroline Jansen • Feb. 22, 2022 -
Bed Bath & Beyond brings on digital-focused execs to build out omnichannel strategy
In addition to the new hires, the home retailer named Stitch Fix's COO Minesh Shah to its board of directors.
By Tatiana Walk-Morris • Feb. 22, 2022 -
What does wellness mean for beauty?
When almost anything can be considered wellness, retailers have plenty of room to expand. Here's how the concept is changing what we define as beauty.
By Cara Salpini • Feb. 22, 2022 -
Column
The Weekly Closeout: Ulta adds former Sam’s Club COO to board and retailers shift mask policies
The beauty retailer refreshed its board with two new directors, while major retailers like Walmart and Amazon removed mask mandates for vaccinated employees.
By Retail Dive Staff • Feb. 18, 2022 -
Victoria's Secret's Pink introduces XXL swimwear with the help of a TikTok star
Remi Bader will serve as brand ambassador and size consultant in a yearlong partnership with the brand.
By Daphne Howland • Feb. 18, 2022 -
Reebok to bring exclusive footwear to Foot Locker in expanded partnership
Authentic Brands CEO Jamie Salter said Foot Locker is "an essential part" of the brand's growth strategy and will receive some of its most iconic products.
By Cara Salpini • Feb. 18, 2022 -
Wish debuts shoppable video tool for merchants
The e-commerce platform just this month named a new CEO, and has been building up its C-suite over the past year.
By Tatiana Walk-Morris • Feb. 17, 2022 -
Deep Dive
Should more retailers be on Roblox?
The platform is used by millions of tweens daily. And ignoring it may cost brands loyalty, revenue and a future audience.
By Kaarin Moore • Feb. 17, 2022 -
Patagonia, REI, Public Lands threaten to boycott Outdoor Retailer trade show
A host of outdoor retailers said they would not attend the event if it was moved to Utah so long as the state "continues its assault on public lands."
By Cara Salpini • Feb. 16, 2022 -
Kohl’s plans 400 Sephora shop-in-shops for 2022
The companies are also adding six more prestige beauty brands to the assortment as they look to expand the concept.
By Cara Salpini • Feb. 15, 2022 -
What Andie's VP of brand and design is thinking about in 2022
The DTC swimwear brand raised $18.5 million, launched into new product categories and entered brick and mortar last year. Michelle Copelman talks about what's next for the company.
By Caroline Jansen • Feb. 15, 2022 -
Sally Hansen debuts AR try-on tech for nail polish
Beauty brands have increasingly relied on augmented reality tools during the COVID-19 pandemic as shoppers have prioritized safety.
By Tatiana Walk-Morris • Feb. 15, 2022 -
Levi's brand chief quits over activism against pandemic restrictions
Jen Sey wrote that she turned down $1 million in severance in order to speak out, saying the denim retailer is "trapped trying to please the mob."
By Daphne Howland • Feb. 15, 2022 -
Victoria's Secret's new Love Cloud collection aims for diversity, comfort
The lingerie stalwart said the merchandise and accompanying campaign reflect its new "commitment to welcoming and celebrating all women."
By Daphne Howland • Feb. 15, 2022 -
Petco taps company veteran as chief merchandising officer
Amy College, who also has two decades of merchandising experience at Best Buy, will have private labels in focus as the retailer's turnaround continues.
By Daphne Howland • Feb. 14, 2022 -
The Container Store to launch mobile app, loyalty program
The company also wants to open more physical stores and explore a new shop-in-shop concept in the future.
By Tatiana Walk-Morris • Feb. 14, 2022 -
Sponsored by Bolt
How to launch a viral marketing campaign in 5 days
Although there may not be a perfect formula for a viral marketing campaign, humor is universal and has led to some of the most memorable ads. Learn if you should use it in your campaign.
Feb. 14, 2022 -
Bark teams up with Walmart as it builds out its wholesale network
The partnership builds on the company's existing retail network, which includes Target, Costco and Petco, and puts its products in over 33,000 U.S. stores.
By Caroline Jansen • Feb. 11, 2022 -
Column
The Weekly Closeout: Cole Haan drops dandelion shoes and Supergoop lands at Ulta
The footwear brand's new sustainable shoe includes dandelion rubber, while the sunscreen DTC company can now be found at Ulta.
By Retail Dive Staff • Feb. 11, 2022 -
Neighborhood Goods debuts initiative to support Black-owned brands
A curated selection of brands will be featured in stores and online, with the company launching a stand-alone e-commerce page to highlight the brands.
By Tatiana Walk-Morris • Feb. 10, 2022 -
Gartner: A quarter of consumers will use the metaverse daily by 2026
The firm predicts 25% of people will spend at least one hour a day in the metaverse to work, shop, learn, socialize or consume entertainment by then.
By Tatiana Walk-Morris • Feb. 10, 2022