Marketing: Page 82
-
Gap taps Frank Ape creator for NFT drop focused on spreading positivity
Making its first crack at the crypto format, the retail brand is trying to gauge what consumers want out of a more digitally-led world.
By Peter Adams • Jan. 18, 2022 -
Sponsored by Waze
Meet the 2022 shoppers: 5 ways buyer expectations will change retail
Consumers continue to grapple with the lingering effects of the pandemic, including supply chain hiccups and other shifts that are changing the way they buy. Retailers can expect five themes to impact brick-and-mortar sales.
Jan. 18, 2022 -
Explore the Trendline➔
Thai Liang Lim via Getty ImagesTrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Column
The Weekly Closeout: Amazon workers will revote on union and Saks debuts Game Day collection
A tally of ballots for the new union vote will begin March 28. Meanwhile, Saks is making a bigger play for sports fans.
By Retail Dive Staff • Jan. 14, 2022 -
Sur La Table launches private label cookware collection
The updated line comes about a year and a half after a joint venture by Marquee Brands and CSC Generation bought the retailer out of bankruptcy.
By Caroline Jansen • Jan. 13, 2022 -
Stitch Fix turns to Venus Williams to help women conquer anxiety at the gym
The tennis champion said that, like many women, she's grappled with feelings of "gymtimidation," and will share tips on how to overcome it.
By Daphne Howland • Jan. 12, 2022 -
Foxtrot brings in $100M, plans to open 25 new stores in 2022
The upscale convenience store chain is also testing cashierless technology and looking to triple the size of its engineering team.
By Sam Silverstein • Jan. 12, 2022 -
Pottery Barn Kids, Lego partner on home collection
The toy brand recently partnered with a number of other retailers including Target, Ikea and Adidas.
By Kaarin Moore • Jan. 11, 2022 -
What changes at Stitch Fix and Trunk Club say about apparel retail
Styling guidance was supposed to help turbocharge subscription box sales. That didn't work out, but it doesn't mean the service isn't valuable.
By Daphne Howland • Jan. 10, 2022 -
The Weekly Closeout: Fanatics acquires Topps and Barbie goes glam with Balmain
The digital sports platform declared the deal "the foundation of Fanatics Trading Cards business."
By Retail Dive Staff • Jan. 7, 2022 -
Yeezy Gap announces 'Engineered by Balenciaga' collab
Ye and the luxury label's artistic director, Demna, have collaborated before, and each has a record of bringing an unexpected vibe to wardrobe basics.
By Daphne Howland • Jan. 7, 2022 -
Retailers tailor holiday paid social to Gen Z, with YouTube grabbing biggest spend
The findings show Gen Z wields growing purchasing power and is more comfortable buying through apps as social commerce booms.
By Peter Adams • Jan. 6, 2022 -
Why so many DTC brands are into activewear
Whether they launched in the space or expanded into it, DTC brands are taking advantage of athleisure's continued popularity to fuel their businesses.
By Cara Salpini • Jan. 6, 2022 -
Best Buy launches in-house media company
The electronics retailer seeks to turn 3 billion annual interactions into insights and opportunities for brands looking to reach consumers.
By Chris Kelly • Jan. 5, 2022 -
Fabletics launches Any-Wear collection
The new offering, which features pieces like pants and a midi dress, is meant to be worn for various activities, like working from home or running errands.
By Caroline Jansen • Jan. 4, 2022 -
Deep Dive
10 retail trends to watch in 2022
Last year upended some trends and accelerated others. What will 2022 bring for retailers?
By Daphne Howland , Ben Unglesbee , Cara Salpini , Kaarin Moore , Caroline Jansen , Maria Monteros • Jan. 4, 2022 -
Podcast
The Backroom: Our traditional interview with the retail prophet, Doug Stephens
While the pandemic isn't over, 2021 seemed to show that physical locations remain important to retail. But each store must have something to offer.
By Daphne Howland • Dec. 30, 2021 -
A Pea in the Pod opens concept stores in Chicago, NYC
The retailer is planning on opening "a handful" of retail stores in its top customer locations across the U.S.
By Kaarin Moore • Dec. 22, 2021 -
Adidas, Allbirds release low-carbon running shoe
The initial drop will have limited quantities, with four new colorways set to launch in a broader rollout this spring.
By Cara Salpini • Dec. 20, 2021 -
Sponsored by Coveo
The future of ecommerce and how to win the fight to stand out
Optimizing marketing methods to cope with the rising surge of ecommerce business.
Dec. 20, 2021 -
Column
The Weekly Closeout: Target to launch 'Bet on Black' startup pitch competition
The retailer will provide mentorship and a total of $500,000 in funding. Meanwhile, Janie and Jack names a new CEO and Bark comes to REI.
By Retail Dive Staff • Dec. 17, 2021 -
E.l.f. goes long form for meme-heavy holiday 'movie' native to TikTok
Breaking with the app's snackable focus, "Big Mood, Big e.l.f.ing City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe.
By Peter Adams • Dec. 16, 2021 -
Alibaba launches grant program for US entrepreneurs
The e-commerce giant announced its first group of 50 recipients, who will receive $10,000 each.
By Tatiana Walk-Morris • Dec. 15, 2021 -
PetSmart launches pet photos with Santa, photo contest
The retailer has introduced new services and merchandise, but its business practices have recently come under fire.
By Tatiana Walk-Morris • Dec. 15, 2021 -
Nike acquires virtual sneaker company Rtfkt
The purchase comes on top of several others Nike has made to improve its digital capabilities, including data integration platform Datalogue.
By Cara Salpini • Dec. 14, 2021 -
Walmart teams with TalkShopLive as social commerce ramp up continues
Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce.
By Chris Kelly • Dec. 14, 2021