Tommy Hilfiger, DKNY and other brands to participate in Metaverse Fashion Week

Brands are staking their territory in the metaverse, but the concept and the technology underpinning it have yet to fully take shape.

By Tatiana Walk-Morris • March 24, 2022

Can brands stay safe in the metaverse?

As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.

By Sara Karlovitch • March 24, 2022

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How retailers can win over shoppers during the holidays

Retailers are pulling all the levers to drive loyalty during the industry’s all-important quarter.

By Retail Dive staff

Inside Macy's plan to scale its budding retail media business

Improving formats like landing pages is taking priority as the department store chain aims to launch a self-service marketplace in the second half of 2022.

By Peter Adams • March 24, 2022

Adidas creates paid affiliate program for more than 50K student-athletes

The effort allows any eligible student-athlete at an Adidas-partnered NCAA Division I university to become a paid affiliate brand ambassador.

By Cara Salpini • March 23, 2022

Continuing with its DTC pivot, Nike plans stand-alone Jordan stores

Wholesale is still key to the company's strategy, CEO John Donahoe said, emphasizing that Foot Locker is "a large and important partner."

By Cara Salpini • March 22, 2022

Foot Locker names first president of global brands

Samantha Lomow joins the athletics retailer from Hasbro, and will oversee a brand portfolio that's expanded in recent months.

By Cara Salpini • March 21, 2022

Target, Amazon debut sustainable store concepts

Target introduced its first net zero energy store, while an Amazon Fresh store is pursuing a net zero carbon certification. 

By Tatiana Walk-Morris • March 21, 2022

As it plots 'significant expansion,' On will partner with Dick's and launch new products

The running brand plans to vastly increase its product offerings in the running, outdoor and lifestyle categories.

By Cara Salpini • March 21, 2022

Can Macy's hit the private label bull's-eye?

Hiring former Target designers is a sign the department store is serious about its promise to overhaul its own brands. But that won't be enough.

By Daphne Howland • March 21, 2022

VF Corp names Kevin Bailey global brand president of Vans

Bailey was president of the brand from 2009 to 2016 — a time when revenue grew to over $2 billion.

By Kaarin Moore • March 18, 2022

The Weekly Closeout: Saks Off 5th rebrands and Parachute stirs up debate over catalog cover

The luxury off-price retailer launched a new campaign, "Where Fashion Takes Off," and the DTC brand sparked conversation over its latest marketing play.

By Retail Dive Staff • March 18, 2022

DTC shoe brand Birdies showcases first lace-up shoes in new campaign

Activist and author Blair Imani and interior designer Brigette Romanek star in the company's marketing for the new collection.

By Tatiana Walk-Morris • March 18, 2022

To further its turnaround, Macy's unveils new Own Your Style brand platform

Online the platform will feature a curated fashion hub, and in stores, associates will serve as micro-influencers, advising customers via social media.

By Daphne Howland • March 17, 2022

Abercrombie & Fitch launches activewear brand, YPB

With its new sub-brand, which stands for Your Personal Best, the specialty retailer is entering the crowded space of activewear.

By Kaarin Moore • March 17, 2022

Nordstrom hires off-price vets to bolster merchandising, supply chain at Rack

The company's discount banner is in turnaround mode after rumors of a potential spinoff at the end of last year. 

By Kaarin Moore • March 16, 2022

Macy's hires brand firm led by former Target designers

The department store is turning to veterans of the mass merchant's design team as it aims for its own bullseye in private label.

By Daphne Howland • March 15, 2022

ThirdLove’s founders on its re-entrance into physical retail

The DTC brand closed its New York pop-up at the start of the pandemic. Now, the company is jumping back into brick and mortar.

By Caroline Jansen • March 15, 2022

UpWest launches activewear line

The new line, Go, features apparel items for men and women and comes as more DTC brands try to capitalize on the athleisure market.

By Tatiana Walk-Morris • March 15, 2022

Dollar Shave Club signs Gonzaga's Drew Timme to NIL deal for March Madness

The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.

By Chris Kelly • March 15, 2022

Perfect seeks SPAC financing to drive AR growth in beauty and beyond

Virtual demonstrations, metaverse shops and livestream shopping are key areas for growth as brands try to engage people outside of physical stores.

By Robert Williams • March 15, 2022

How to get a bigger slice of the ecommerce pie

Convenience is everything when it comes to online purchases. And it's not about the math constant but about a constant in ecommerce that helps retailers get a bigger slice of the pie: conversions.

March 14, 2022

Ulta plans to open 250 more Target shop-in-shops this year

2021 was a year of growth, as net sales at the beauty retailer surged more than 40% over 2020 and expanded by over a billion dollars from 2019.

By Cara Salpini • March 11, 2022

The Weekly Closeout: More retailers halt sales in Russia

As the war in Ukraine continues, brands including Crocs and Skechers are joining others that have stopped shipments to Russia, shut down their websites in the country or taken other measures.

By Retail Dive Staff • March 11, 2022

Walmart partners with Tot Squad to help parents find support

Shoppers can now be connected to pre- and post-natal services including sleep consultants, nutrition experts and car seat technicians.

By Kaarin Moore • March 10, 2022

'Target Zero' appeals to consumers' sustainability concerns

The retailer worked with vendors including third-party brands and its own private labels to design more eco-friendly packaging for hundreds of products.

By Daphne Howland • March 10, 2022