Marketing: Page 81
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Column
The Weekly Closeout: J. Crew's latest Blackstock & Weber drop
Also, Walmart deepened its ties to conversational commerce and GameStop announced its COO is out after just seven months.
By Retail Dive Staff • Nov. 5, 2021 -
Flouting retail trend, Big Lots to remain open on Thanksgiving
That day the retailer will offer a 50% discount on toys, a category with especially challenging supply chain issues leading up to the holidays.
By Tatiana Walk-Morris • Nov. 5, 2021 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Express taps Rachel Zoe to lead expanded influencer network
The retailer, facing the mall's decline and slowing apparel sales, is testing new store formats and aiming for $1 billion in e-commerce.
By Daphne Howland • Nov. 4, 2021 -
Francesca's launches Franki as stand-alone tween brand
The banner will launch its own website Nov. 15, run its own social media and open two pop-ups for the holidays.
By Daphne Howland • Nov. 4, 2021 -
Crocs, ThredUp partner on resale
Crocs' durable shoes are "perfectly built for a second life," as the brand is the latest to get into the resale game.
By Kaarin Moore • Nov. 4, 2021 -
Nike and Dick’s tie loyalty programs together
The combined offering comes as Nike deepens its relationship with key wholesale partners.
By Cara Salpini • Nov. 3, 2021 -
Bed Bath & Beyond launches online marketplace, partners with Kroger
The home goods retailer on Tuesday also said it will complete its stock buyback program by the end of this fiscal year, two years ahead of schedule.
By Caroline Jansen • Nov. 3, 2021 -
Wayfair launches in-app video commerce experience
With Wayfair On Air the retailer is releasing daily episodes as a means to encourage product discovery.
By Tatiana Walk-Morris • Nov. 3, 2021 -
Saks debuts holiday livestream shopping shows
Other major retailers have also introduced livestream shopping capabilities as a way to reach consumers during the COVID-19 pandemic.
By Tatiana Walk-Morris • Nov. 3, 2021 -
Retrieved from Blockbuster/Airbnb on August 12, 2020Column
Blockbuster is trapped in brand limbo. Will it ever get out?
Whether as a joke, a nostalgic trip back to the '90s or as shorthand for the love of movies, the dead chain's name still resonates with many. Except perhaps the brand's owner.
By Ben Unglesbee • Nov. 3, 2021 -
Target unveils holiday marketing campaign
The campaign showcases the company's "commitment to diversity and inclusivity," according to the retailer.
By Tatiana Walk-Morris • Nov. 2, 2021 -
Pinterest debuts livestream shopping through Pinterest TV
The social media platform will air weekly episodes from the likes of Christian Siriano and Olympian Tom Daley, and run exclusive product drops.
By Tatiana Walk-Morris • Nov. 2, 2021 -
Walmart to use AR, shoppable content to connect brands with consumers
For the first time this holiday, the retailer is offering new omnichannel touchpoints, tools and partnerships.
By Tatiana Walk-Morris • Nov. 2, 2021 -
Walmart, Sam's Club to launch Elton John's debut eyewear line
In its latest celebrity partnership, the retail giant produced frames inspired by the singer's style and music career.
By Maria Monteros • Nov. 1, 2021 -
Sponsored by LiveRamp
The 3 Cs of upleveling your data strategy
By building a data foundation, your company will be in a better position to not only connect with consumers in a meaningful way, but also to earn lasting loyalty.
By Michelle Dooley, Managing Director of Strategy for Safe Haven, LiveRamp • Nov. 1, 2021 -
Ikea’s small-format planning studio concept heads to the West Coast
The furniture retailer first opened the concept in 2019 on New York City's Upper East Side.
By Caroline Jansen • Oct. 29, 2021 -
Column
The Weekly Closeout: Beyoncé's Ivy Park, Adidas partner with Peloton on apparel
REI also launched a fund to invest in founders of color, and the iconic, overpriced "Fantasy Gifts" from Neiman Marcus are back.
By Retail Dive Staff • Oct. 29, 2021 -
Petco opens SoHo flagship dedicated to its private label
The store will exclusively sell Reddy products, the three-year-old owned brand focused on premium pet goods.
By Caroline Jansen • Oct. 28, 2021 -
Brooklinen launches new brand, Marlow
The DTC bedding company already sells pillows on its own website, but is now debuting a separate brand solely focused on that product.
By Tatiana Walk-Morris • Oct. 28, 2021 -
Victoria's Secret is the exclusive retailer for D+ lingerie brand Mindd
The brand's creator, who began her career in 2005 on the lingerie giant's research and development team, caters to an underserved customer.
By Daphne Howland • Oct. 28, 2021 -
Neiman Marcus reveals 2021 Christmas Book and Fantasy Gifts
The retailer's luxury offerings include a $6.1 million diamond and a Roaring '20s party at the Apollo Theater.
By Tatiana Walk-Morris • Oct. 28, 2021 -
Opinion
3 rules for holiday 2021 success: Be first, be mobile, be flexible
Given supply chain issues, retailers should promote what they know is in stock, writes Vincent DeSantis, director of Retail Facebook Business Group.
By Vincent DeSantis • Oct. 27, 2021 -
Google eyes ‘long-term opportunity’ in commerce as retail drives blowout ad revenue
As rivals like Facebook contend with headwinds from Apple, Google has kept up momentum through strengths in its shopping business and YouTube.
By Peter Adams • Oct. 27, 2021 -
Poshmark lets big brands sell on its platform
Big names can now directly sell through the secondhand apparel platform as well as manage campaigns and inventory.
By Ben Unglesbee • Oct. 27, 2021 -
Allbirds opens first store in Denver
In its IPO filing, the DTC brand laid out a growth plan that included expanding its store fleet.
By Caroline Jansen • Oct. 26, 2021