Marketing: Page 81


  • Image attribution tooltip
    Courtesy of J. Crew
    Image attribution tooltip
    Column

    The Weekly Closeout: J. Crew's latest Blackstock & Weber drop

    Also, Walmart deepened its ties to conversational commerce and GameStop announced its COO is out after just seven months.

    By Retail Dive Staff • Nov. 5, 2021
  • Big Lots to remain open on Thanksgiving.
    Image attribution tooltip
    Courtesy of Big Lots
    Image attribution tooltip

    Flouting retail trend, Big Lots to remain open on Thanksgiving

    That day the retailer will offer a 50% discount on toys, a category with especially challenging supply chain issues leading up to the holidays.

    By Tatiana Walk-Morris • Nov. 5, 2021
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Image attribution tooltip
    Courtesy of Express
    Image attribution tooltip

    Express taps Rachel Zoe to lead expanded influencer network

    The retailer, facing the mall's decline and slowing apparel sales, is testing new store formats and aiming for $1 billion in e-commerce.

    By Nov. 4, 2021
  • Image attribution tooltip
    Courtesy of Francesca's
    Image attribution tooltip

    Francesca's launches Franki as stand-alone tween brand

    The banner will launch its own website Nov. 15, run its own social media and open two pop-ups for the holidays.

    By Nov. 4, 2021
  • Crocs, ThredUp partner on resale

    Crocs' durable shoes are "perfectly built for a second life," as the brand is the latest to get into the resale game. 

    By Nov. 4, 2021
  • Dick's Sporting Goods and Nike tie loyalty programs together
    Image attribution tooltip
    Courtesy of Dick's Sporting Goods
    Image attribution tooltip

    Nike and Dick’s tie loyalty programs together

    The combined offering comes as Nike deepens its relationship with key wholesale partners.

    By Nov. 3, 2021
  • Image attribution tooltip
    Courtesy of Bed Bath & Beyond
    Image attribution tooltip

    Bed Bath & Beyond launches online marketplace, partners with Kroger

    The home goods retailer on Tuesday also said it will complete its stock buyback program by the end of this fiscal year, two years ahead of schedule.

    By Nov. 3, 2021
  • Wayfair launches Wayfair On Air.
    Image attribution tooltip
    Courtesy of Wayfair
    Image attribution tooltip

    Wayfair launches in-app video commerce experience

    With Wayfair On Air the retailer is releasing daily episodes as a means to encourage product discovery. 

    By Tatiana Walk-Morris • Nov. 3, 2021
  • Saks Live events for Holiday 2021.
    Image attribution tooltip
    Permission granted by Saks
    Image attribution tooltip

    Saks debuts holiday livestream shopping shows

    Other major retailers have also introduced livestream shopping capabilities as a way to reach consumers during the COVID-19 pandemic. 

    By Tatiana Walk-Morris • Nov. 3, 2021
  • Blockbuster puts its last remaining store up for rent on Airbnb
    Image attribution tooltip
    Retrieved from Blockbuster/Airbnb on August 12, 2020
    Image attribution tooltip
    Column

    Blockbuster is trapped in brand limbo. Will it ever get out?

    Whether as a joke, a nostalgic trip back to the '90s or as shorthand for the love of movies, the dead chain's name still resonates with many. Except perhaps the brand's owner.

    By Nov. 3, 2021
  • Target holiday campaign 2021.
    Image attribution tooltip
    Courtesy of Target
    Image attribution tooltip

    Target unveils holiday marketing campaign

    The campaign showcases the company's "commitment to diversity and inclusivity," according to the retailer. 

    By Tatiana Walk-Morris • Nov. 2, 2021
  • Pinterest launches Pinterest TV.
    Image attribution tooltip
    Courtesy of Pinterest
    Image attribution tooltip

    Pinterest debuts livestream shopping through Pinterest TV

    The social media platform will air weekly episodes from the likes of Christian Siriano and Olympian Tom Daley, and run exclusive product drops.

    By Tatiana Walk-Morris • Nov. 2, 2021
  • Walmart livestream shopping for holiday 2021.
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart to use AR, shoppable content to connect brands with consumers

    For the first time this holiday, the retailer is offering new omnichannel touchpoints, tools and partnerships.

    By Tatiana Walk-Morris • Nov. 2, 2021
  • Walmart and Elton John
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart, Sam's Club to launch Elton John's debut eyewear line

    In its latest celebrity partnership, the retail giant produced frames inspired by the singer's style and music career. 

    By Maria Monteros • Nov. 1, 2021
  • Image attribution tooltip

    Jordan Nix/Unsplash

    Image attribution tooltip
    Sponsored by LiveRamp

    The 3 Cs of upleveling your data strategy

    By building a data foundation, your company will be in a better position to not only connect with consumers in a meaningful way, but also to earn lasting loyalty. 

    By Michelle Dooley, Managing Director of Strategy for Safe Haven, LiveRamp • Nov. 1, 2021
  • Ikea’s small-format planning studio concept heads to the West Coast

    The furniture retailer first opened the concept in 2019 on New York City's Upper East Side.

    By Oct. 29, 2021
  • Beyonce releases a new collection with Adidas x Ivy Park.
    Image attribution tooltip
    Courtesy of Adidas
    Image attribution tooltip
    Column

    The Weekly Closeout: Beyoncé's Ivy Park, Adidas partner with Peloton on apparel

    REI also launched a fund to invest in founders of color, and the iconic, overpriced "Fantasy Gifts" from Neiman Marcus are back.

    By Retail Dive Staff • Oct. 29, 2021
  • Image attribution tooltip
    Courtesy of Petco
    Image attribution tooltip

    Petco opens SoHo flagship dedicated to its private label

    The store will exclusively sell Reddy products, the three-year-old owned brand focused on premium pet goods.

    By Oct. 28, 2021
  • Brooklinen introduces Marlow brand.
    Image attribution tooltip
    Courtesy of Brooklinen
    Image attribution tooltip

    Brooklinen launches new brand, Marlow

    The DTC bedding company already sells pillows on its own website, but is now debuting a separate brand solely focused on that product.

    By Tatiana Walk-Morris • Oct. 28, 2021
  • Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Victoria's Secret is the exclusive retailer for D+ lingerie brand Mindd

    The brand's creator, who began her career in 2005 on the lingerie giant's research and development team, caters to an underserved customer.

    By Oct. 28, 2021
  • Neiman Marcus releases holiday catalog.
    Image attribution tooltip
    Courtesy of Neiman Marcus
    Image attribution tooltip

    Neiman Marcus reveals 2021 Christmas Book and Fantasy Gifts

    The retailer's luxury offerings include a $6.1 million diamond and a Roaring '20s party at the Apollo Theater. 

    By Tatiana Walk-Morris • Oct. 28, 2021
  • Image attribution tooltip
    CentralITAlliance via Getty Images
    Image attribution tooltip
    Opinion

    3 rules for holiday 2021 success: Be first, be mobile, be flexible

    Given supply chain issues, retailers should promote what they know is in stock, writes Vincent DeSantis, director of Retail Facebook Business Group.

    By Vincent DeSantis • Oct. 27, 2021
  • Image attribution tooltip
    David Paul Morris via Getty Images
    Image attribution tooltip

    Google eyes ‘long-term opportunity’ in commerce as retail drives blowout ad revenue

    As rivals like Facebook contend with headwinds from Apple, Google has kept up momentum through strengths in its shopping business and YouTube.

    By Peter Adams • Oct. 27, 2021
  • Poshmark and Snap partner on social shopping.
    Image attribution tooltip
    Courtesy of Poshmark
    Image attribution tooltip

    Poshmark lets big brands sell on its platform

    Big names can now directly sell through the secondhand apparel platform as well as manage campaigns and inventory.

    By Oct. 27, 2021
  • Image attribution tooltip
    Allbirds
    Image attribution tooltip

    Allbirds opens first store in Denver

    In its IPO filing, the DTC brand laid out a growth plan that included expanding its store fleet.

    By Oct. 26, 2021