Marketing: Page 80
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The Container Store introduces new logo
On 2-22-2022, what the company calls the last most organized day of the century, the retailer also launched a brand campaign and new tagline.
By Caroline Jansen • Feb. 22, 2022 -
Bed Bath & Beyond brings on digital-focused execs to build out omnichannel strategy
In addition to the new hires, the home retailer named Stitch Fix's COO Minesh Shah to its board of directors.
By Tatiana Walk-Morris • Feb. 22, 2022 -
Explore the Trendline➔
Thai Liang Lim via Getty Images
TrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Justin Sullivan via Getty Images
What does wellness mean for beauty?
When almost anything can be considered wellness, retailers have plenty of room to expand. Here's how the concept is changing what we define as beauty.
By Cara Salpini • Feb. 22, 2022 -
Courtesy of Ulta
ColumnThe Weekly Closeout: Ulta adds former Sam’s Club COO to board and retailers shift mask policies
The beauty retailer refreshed its board with two new directors, while major retailers like Walmart and Amazon removed mask mandates for vaccinated employees.
By Retail Dive Staff • Feb. 18, 2022 -
Courtesy of Victoria's Secret, Photo credit Jasper Soloff
Victoria's Secret's Pink introduces XXL swimwear with the help of a TikTok star
Remi Bader will serve as brand ambassador and size consultant in a yearlong partnership with the brand.
By Daphne Howland • Feb. 18, 2022 -
Reebok to bring exclusive footwear to Foot Locker in expanded partnership
Authentic Brands CEO Jamie Salter said Foot Locker is "an essential part" of the brand's growth strategy and will receive some of its most iconic products.
By Cara Salpini • Feb. 18, 2022 -
Permission granted by Wish
Wish debuts shoppable video tool for merchants
The e-commerce platform just this month named a new CEO, and has been building up its C-suite over the past year.
By Tatiana Walk-Morris • Feb. 17, 2022 -
Courtesy of Virtual Brand Group
Deep DiveShould more retailers be on Roblox?
The platform is used by millions of tweens daily. And ignoring it may cost brands loyalty, revenue and a future audience.
By Kaarin Moore • Feb. 17, 2022 -
Courtesy of Dick's Sporting Goods
Patagonia, REI, Public Lands threaten to boycott Outdoor Retailer trade show
A host of outdoor retailers said they would not attend the event if it was moved to Utah so long as the state "continues its assault on public lands."
By Cara Salpini • Feb. 16, 2022 -
Courtesy of Business Wire
Kohl’s plans 400 Sephora shop-in-shops for 2022
The companies are also adding six more prestige beauty brands to the assortment as they look to expand the concept.
By Cara Salpini • Feb. 15, 2022 -
Courtesy of Andie
What Andie's VP of brand and design is thinking about in 2022
The DTC swimwear brand raised $18.5 million, launched into new product categories and entered brick and mortar last year. Michelle Copelman talks about what's next for the company.
By Caroline Jansen • Feb. 15, 2022 -
Courtesy of Sally Hansen
Sally Hansen debuts AR try-on tech for nail polish
Beauty brands have increasingly relied on augmented reality tools during the COVID-19 pandemic as shoppers have prioritized safety.
By Tatiana Walk-Morris • Feb. 15, 2022 -
Daphne Howland/Retail Dive
Levi's brand chief quits over activism against pandemic restrictions
Jen Sey wrote that she turned down $1 million in severance in order to speak out, saying the denim retailer is "trapped trying to please the mob."
By Daphne Howland • Feb. 15, 2022 -
Courtesy of Victoria's Secret
Victoria's Secret's new Love Cloud collection aims for diversity, comfort
The lingerie stalwart said the merchandise and accompanying campaign reflect its new "commitment to welcoming and celebrating all women."
By Daphne Howland • Feb. 15, 2022 -
Daphne Howland/Retail Dive
Petco taps company veteran as chief merchandising officer
Amy College, who also has two decades of merchandising experience at Best Buy, will have private labels in focus as the retailer's turnaround continues.
By Daphne Howland • Feb. 14, 2022 -
The Container Store to launch mobile app, loyalty program
The company also wants to open more physical stores and explore a new shop-in-shop concept in the future.
By Tatiana Walk-Morris • Feb. 14, 2022 -
Permission granted by Bolt
Sponsored by BoltHow to launch a viral marketing campaign in 5 days
Although there may not be a perfect formula for a viral marketing campaign, humor is universal and has led to some of the most memorable ads. Learn if you should use it in your campaign.
Feb. 14, 2022 -
Bark teams up with Walmart as it builds out its wholesale network
The partnership builds on the company's existing retail network, which includes Target, Costco and Petco, and puts its products in over 33,000 U.S. stores.
By Caroline Jansen • Feb. 11, 2022 -
Courtesy of Cole Haan
ColumnThe Weekly Closeout: Cole Haan drops dandelion shoes and Supergoop lands at Ulta
The footwear brand's new sustainable shoe includes dandelion rubber, while the sunscreen DTC company can now be found at Ulta.
By Retail Dive Staff • Feb. 11, 2022 -
JerSean Golatt for Neighborhood Goods
Neighborhood Goods debuts initiative to support Black-owned brands
A curated selection of brands will be featured in stores and online, with the company launching a stand-alone e-commerce page to highlight the brands.
By Tatiana Walk-Morris • Feb. 10, 2022 -
Gartner: A quarter of consumers will use the metaverse daily by 2026
The firm predicts 25% of people will spend at least one hour a day in the metaverse to work, shop, learn, socialize or consume entertainment by then.
By Tatiana Walk-Morris • Feb. 10, 2022 -
Courtesy of Adidas
The new Adidas sports bra collection could be a game-changer
The brand enlisted the help of a biomechanics breast expert to develop a line that addresses the specialized needs of women and various activities.
By Daphne Howland • Feb. 9, 2022 -
Permission granted by Moleskine
In a world gone digital, Moleskine still believes in the power of paper
"Paper is not going away, it's not going anywhere," CEO Daniela Riccardi said. Here's how she's keeping it relevant for consumers.
By Cara Salpini • Feb. 9, 2022 -
Cara Salpini/Retail Dive
Orvis taps former Athleta CMO as first chief brand experience officer
Sheila Shekar Pollak left the Gap-owned brand in 2020 and oversaw double-digit revenue and earnings growth there.
By Cara Salpini • Feb. 8, 2022 -
Courtesy of J.C. Penney
J.C. Penney launches men's private label apparel brand
The workwear-inspired line, Mutual Weave, is available in sizes XS to 5XLT and is part of the retailer's efforts to accelerate its owned labels.
By Kaarin Moore • Feb. 8, 2022
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