Marketing: Page 79
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andresr via Getty Images
Sponsored by KatapultTechnical tips to help retailers get the most out of a lease-to-own partnership
Fully integrating the lease-to-own option within your website and marketing efforts allows you to maximize conversion rates.
Jan. 31, 2022 -
Courtesy of Parachute
Parachute gets deeper into furniture, plans 30 stores by year's end
After entering the furniture category with bed frames in September, the brand is now expanding that offering with nightstands and benches.
By Tatiana Walk-Morris • Jan. 31, 2022 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Brandon Bell via Getty Images
ColumnThe Weekly Closeout: Mattel wins rights to Disney Princess and Frozen lines
Hasbro hung on to Star Wars, however, and gained the rights to Indiana Jones. Meanwhile, rumors continue to swirl around a Shein IPO.
By Retail Dive Staff • Jan. 28, 2022 -
Courtesy of Walmart
Walmart’s store redesign could spell more trouble for department stores
The store includes more dynamic displays, QR codes and digital screens that "create opportunities for digital exploration," according to the retailer.
By Daphne Howland • Jan. 28, 2022 -
Courtesy of Lowe's
Lowe’s partners with Petco for shop-in-shops
The store concept will be introduced first in Texas next month, with plans for 14 additional locations by the end of March.
By Caroline Jansen • Jan. 27, 2022 -
Courtesy of Hugo Boss
Hugo Boss shifts gears with major rebranding
In comeback mode, the company unveiled logo updates and celebrity marketing campaigns aimed at younger consumers.
By Daphne Howland • Jan. 26, 2022 -
Courtesy of Athleta
Athleta taps Alicia Keys to create capsule collection
The collection will drop on March 8, as the company continues to expand its product lines and digital content.
By Tatiana Walk-Morris • Jan. 26, 2022 -
Permission granted by Wilson Sporting Goods
‘We’re probably late to the game:’ Wilson exec on the brand’s New York flagship and DTC strategy
Gordon Devin, president of Wilson Sportswear, discusses the sports brand's recent pivot to DTC and what it's planning for future store locations.
By Cara Salpini • Jan. 25, 2022 -
Courtesy of Savage x Fenty
Savage X Fenty opens its first store in Las Vegas
The lingerie brand's first physical location features a tech-enabled fitting experience and size-inclusive mannequins.
By Tatiana Walk-Morris • Jan. 25, 2022 -
Courtesy of Amazon
Amazon Go convenience stores are headed to suburbia
The retail concept is a way to reach on-the-go shoppers outside of the downtown locations where existing Amazon Go stores are located.
By Sam Silverstein • Jan. 25, 2022 -
Saks launches personal styling service
After shoppers take a brief quiz, the retailer will match them with a personal stylist and provide them with tailored recommendations within a day.
By Tatiana Walk-Morris • Jan. 24, 2022 -
Permission granted by Bolt
Sponsored by Bolt5 ways to increase e-commerce revenue
Read on for 5 ways to increase e-commerce revenue, from offering alternative payment methods to enabling fraud detention and offering promo codes.
Jan. 24, 2022 -
Daphne Howland/Retail Dive
ColumnThe Weekly Closeout: Ulta names its first female chief human resources officer
Also, Mattress Warehouse received an investment from a private equity firm and Coach introduced an apprenticeship program.
By Retail Dive Staff • Jan. 21, 2022 -
Courtesy of Amazon
Amazon opens first fashion retail store
Amazon Style is now open in Glendale, California, and brings tech and personalization to the forefront of its shopping experience.
By Kaarin Moore • Updated May 25, 2022 -
Courtesy of The Bay
The Bay names Alexander Meyer chief customer officer
Meyer will manage marketing and creative, communication, loyalty initiatives and brand strategy at both The Bay and its offline counterpart Hudson's Bay.
By Tatiana Walk-Morris • Jan. 20, 2022 -
Retrieved from YouTube on January 13, 2022
Walmart adds digital tools to match products with health preferences
A new online and in-app experience includes a "Shop-By-Diet" scanner and dietary profile feature that incorporates wellness criteria into grocery shopping.
By Catherine Douglas Moran • Jan. 19, 2022 -
Courtesy of Walmart
Walmart signals metaverse plans with trademark applications around virtual goods, NFTs
While plenty of companies are eyeing the tech, a potentially large push from the retailer could go a long way in spurring mainstream consumer adoption.
By Peter Adams • Jan. 19, 2022 -
Courtesy of Target
Deep DiveAre Sephora and Ulta on a collision course?
Signs point to yes. Here's what the retailers' new shop-in-shop partnerships mean for their own competition and the rest of the space.
By Cara Salpini • Jan. 18, 2022 -
Courtesy of Gap
Gap taps Frank Ape creator for NFT drop focused on spreading positivity
Making its first crack at the crypto format, the retail brand is trying to gauge what consumers want out of a more digitally-led world.
By Peter Adams • Jan. 18, 2022 -
MixMedia via Getty Images
Sponsored by WazeMeet the 2022 shoppers: 5 ways buyer expectations will change retail
Consumers continue to grapple with the lingering effects of the pandemic, including supply chain hiccups and other shifts that are changing the way they buy. Retailers can expect five themes to impact brick-and-mortar sales.
Jan. 18, 2022 -
Courtesy of Saks
ColumnThe Weekly Closeout: Amazon workers will revote on union and Saks debuts Game Day collection
A tally of ballots for the new union vote will begin March 28. Meanwhile, Saks is making a bigger play for sports fans.
By Retail Dive Staff • Jan. 14, 2022 -
Courtesy of Sur La Table
Sur La Table launches private label cookware collection
The updated line comes about a year and a half after a joint venture by Marquee Brands and CSC Generation bought the retailer out of bankruptcy.
By Caroline Jansen • Jan. 13, 2022 -
Courtesy of Stitch Fix
Stitch Fix turns to Venus Williams to help women conquer anxiety at the gym
The tennis champion said that, like many women, she's grappled with feelings of "gymtimidation," and will share tips on how to overcome it.
By Daphne Howland • Jan. 12, 2022 -
Sam Silverstein/Retail Dive
Foxtrot brings in $100M, plans to open 25 new stores in 2022
The upscale convenience store chain is also testing cashierless technology and looking to triple the size of its engineering team.
By Sam Silverstein • Jan. 12, 2022 -
Permission granted by Pottery Barn Kids
Pottery Barn Kids, Lego partner on home collection
The toy brand recently partnered with a number of other retailers including Target, Ikea and Adidas.
By Kaarin Moore • Jan. 11, 2022
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