Marketing: Page 79
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Michelle Rock/Retail Dive
ColumnSKU'd: The hottest fashion trend right now is higher prices
Whoever says what goes up must come down obviously hasn't been to Chanel. Because they, along with other fashion houses, are increasing prices like it is going out of style.
By Kaarin Moore • March 9, 2022 -
Courtesy of Gap Inc.
Gap champions individuality, self-expression for spring push
Extending the campaign's reach offline, designer Dapper Dan will debut a special "Dap Gap" hoodie, nodding to the classic sweatshirt from the '90s.
By Natalie Black (Koltun) • March 8, 2022 -
Explore the Trendline➔
Thai Liang Lim via Getty Images
TrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Courtesy of Thinx
Thinx brings its affordable line to Walmart
After launching with Target last year, the period underwear brand's Thinx For All collection will be sold in nearly 560 Walmart stores and on its website.
By Caroline Jansen • March 8, 2022 -
Chris McGrath / Staff via Getty Images
After early silence, more luxury brands edge away from Russia over invasion of Ukraine
Upscale fashion houses and jewelers have enjoyed growing attention in Russia for decades, but doing business there is becoming untenable.
By Daphne Howland • March 8, 2022 -
Courtesy of Walmart
Walmart, Space NK partner in a bid for prestige beauty shoppers
The British retailer is teaming up with Walmart to bring a selection of skincare, makeup and haircare products to 250 stores.
By Kaarin Moore • March 7, 2022 -
Courtesy of Crate and Barrel
Crate and Barrel launches its first private label cookware collection
The Kitchen by Crate collection includes bakeware, cutting boards and storage containers and will be available online and in stores.
By Caroline Jansen • March 7, 2022 -
oatawa via Getty Images
Sponsored by SailthruFrom roadblocks to revenue: How 3 retailers countered common conversion pitfalls
In this piece, we explore common challenges hindering retail profits, and how three leading retailers have refined approaches to meet shifting consumer demands.
March 7, 2022 -
Courtesy of REI
REI relaunches its lifetime membership program
The program has new and enhanced benefits, and the retailer hopes to grow the effort to a 50 million member community by 2030.
By Kaarin Moore • March 4, 2022 -
ViewApart via Getty Images
Nike, Asos, Old Navy are most inclusive brands for Gen Z, study says
Nearly half of surveyed students are more willing to buy from a brand that has better gender representation and inclusivity in its marketing and advertising.
By Chris Kelly • March 4, 2022 -
Daphne Howland/Retail Dive
Victoria's Secret CEO: 'The haters have gone away'
Building on strength during the fourth quarter, the lingerie company has plans for more off-mall stores and a new tween line. But how real are its changes?
By Daphne Howland • March 3, 2022 -
Courtesy of American Eagle
American Eagle debuts on Roblox with inclusive club showcasing spring apparel
Rather than build a game from scratch, the retailer partnered with a popular role-playing offering that's drawn 1.5 billion visits on the metaverse platform.
By Peter Adams • March 3, 2022 -
Courtesy of Talkshoplive
Walmart moves further into livestream shopping
The big-box retailer expanded its partnership with Talkshoplive as it further delves into scalable social shopping.
By Kaarin Moore • March 2, 2022 -
Courtesy of Target
Target plans $5B investment in operations, including 30 new stores
After growing its sales and stealing market share in recent years, the retailer is still hungry for new markets and customers.
By Ben Unglesbee • March 2, 2022 -
Permission granted by Aurate
Aurate is opening stores again. Here’s how the brand is thinking through brick and mortar
Like others in the DTC space, Aurate closed its stores once the pandemic hit. Now it's returning to the channel with two new stores and more on the horizon.
By Cara Salpini • March 1, 2022 -
Drew Angerer via Getty Images
Macy's to invest $5B in social responsibility efforts
The retailer's Mission Every One, an effort to "create a more equitable and sustainable future," includes boosting wages and diversifying leadership.
By Kaarin Moore • March 1, 2022 -
Courtesy of Banana Republic
Banana Republic launches baby, athletics categories
The retailer is expanding product offerings to meet a consumer whose apparel needs have been reshaped by a pandemic.
By Kaarin Moore • Feb. 28, 2022 -
Courtesy of Fanatics
ColumnThe Weekly Closeout: Fanatics acquires Mitchell & Ness and Brooks tops $1B in revenue
The sports merchandise retailer — with Jay-Z, Meek Mill and others — snapped up the lifestyle brand, while the running company hit record highs.
By Retail Dive Staff • Feb. 25, 2022 -
Amazon sues two sites for allegedly selling fake reviews
Over the past few years, the e-commerce giant has been trying to remove fake reviewers and counterfeit sellers from its platform.
By Tatiana Walk-Morris • Feb. 24, 2022 -
Courtesy of Allbirds
Allbirds plans entry into wholesale to raise brand awareness
The DTC company is still "unknown" to the majority of U.S. consumers and is hoping a select number of "premium" retail partners will help with that.
By Cara Salpini • Feb. 24, 2022 -
Courtesy of Kohl's
Draper James RSVP debuts at Kohl's
Reese Witherspoon's brand Draper James launched an exclusive collection that is now available in 500 Kohl's stores.
By Kaarin Moore • Feb. 24, 2022 -
Courtesy of Wrangler
Wrangler enters Wild West of NFTs with Leon Bridges
The brand will release 75 pieces that access real-world perks like a private concert, as well as a one-of-a-kind NFT inspired by a custom outfit for the artist.
By Peter Adams • Feb. 23, 2022 -
Courtesy of Target
Target to test Starbucks orders, returns with curbside pickup
The retailer will debut the features this fall in select cities as its same-day services continue to expand.
By Kaarin Moore • Feb. 23, 2022 -
Courtesy of Soma
Soma debuts self-adjusting ‘Bodify’ bra
The new tech-enabled bra comes just a couple of years after the brand released a patented measurement bra with fit tech company Like A Glove.
By Tatiana Walk-Morris • Feb. 23, 2022 -
Daphne Howland/Retail Dive
Brands may need retailers more than they realize
Selling directly to consumers is all the rage, but brands rejecting wholesale could be missing out on sales and margin advantages.
By Daphne Howland • Feb. 22, 2022 -
Courtesy of Walmart
Brandon Maxwell unveils first collections with Walmart
The fashion designer was brought on last year as the creative director for the retailer's Free Assembly and Scoop brands.
By Kaarin Moore • Feb. 22, 2022
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