Marketing: Page 78
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Continuing with its DTC pivot, Nike plans stand-alone Jordan stores
Wholesale is still key to the company's strategy, CEO John Donahoe said, emphasizing that Foot Locker is "a large and important partner."
By Cara Salpini • March 22, 2022 -
Foot Locker names first president of global brands
Samantha Lomow joins the athletics retailer from Hasbro, and will oversee a brand portfolio that's expanded in recent months.
By Cara Salpini • March 21, 2022 -
Explore the Trendline➔
Thai Liang Lim via Getty ImagesTrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Target, Amazon debut sustainable store concepts
Target introduced its first net zero energy store, while an Amazon Fresh store is pursuing a net zero carbon certification.
By Tatiana Walk-Morris • March 21, 2022 -
As it plots 'significant expansion,' On will partner with Dick's and launch new products
The running brand plans to vastly increase its product offerings in the running, outdoor and lifestyle categories.
By Cara Salpini • March 21, 2022 -
Deep Dive
Can Macy's hit the private label bull's-eye?
Hiring former Target designers is a sign the department store is serious about its promise to overhaul its own brands. But that won't be enough.
By Daphne Howland • March 21, 2022 -
VF Corp names Kevin Bailey global brand president of Vans
Bailey was president of the brand from 2009 to 2016 — a time when revenue grew to over $2 billion.
By Kaarin Moore • March 18, 2022 -
Column
The Weekly Closeout: Saks Off 5th rebrands and Parachute stirs up debate over catalog cover
The luxury off-price retailer launched a new campaign, "Where Fashion Takes Off," and the DTC brand sparked conversation over its latest marketing play.
By Retail Dive Staff • March 18, 2022 -
DTC shoe brand Birdies showcases first lace-up shoes in new campaign
Activist and author Blair Imani and interior designer Brigette Romanek star in the company's marketing for the new collection.
By Tatiana Walk-Morris • March 18, 2022 -
To further its turnaround, Macy's unveils new Own Your Style brand platform
Online the platform will feature a curated fashion hub, and in stores, associates will serve as micro-influencers, advising customers via social media.
By Daphne Howland • March 17, 2022 -
Abercrombie & Fitch launches activewear brand, YPB
With its new sub-brand, which stands for Your Personal Best, the specialty retailer is entering the crowded space of activewear.
By Kaarin Moore • March 17, 2022 -
Nordstrom hires off-price vets to bolster merchandising, supply chain at Rack
The company's discount banner is in turnaround mode after rumors of a potential spinoff at the end of last year.
By Kaarin Moore • March 16, 2022 -
Macy's hires brand firm led by former Target designers
The department store is turning to veterans of the mass merchant's design team as it aims for its own bullseye in private label.
By Daphne Howland • March 15, 2022 -
ThirdLove’s founders on its re-entrance into physical retail
The DTC brand closed its New York pop-up at the start of the pandemic. Now, the company is jumping back into brick and mortar.
By Caroline Jansen • March 15, 2022 -
UpWest launches activewear line
The new line, Go, features apparel items for men and women and comes as more DTC brands try to capitalize on the athleisure market.
By Tatiana Walk-Morris • March 15, 2022 -
Dollar Shave Club signs Gonzaga's Drew Timme to NIL deal for March Madness
The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.
By Chris Kelly • March 15, 2022 -
Retrieved from Perfect Corp. on March 10, 2022
Perfect seeks SPAC financing to drive AR growth in beauty and beyond
Virtual demonstrations, metaverse shops and livestream shopping are key areas for growth as brands try to engage people outside of physical stores.
By Robert Williams • March 15, 2022 -
stocksy.com/Thais Varela
Sponsored by BoltHow to get a bigger slice of the ecommerce pie
Convenience is everything when it comes to online purchases. And it's not about the math constant but about a constant in ecommerce that helps retailers get a bigger slice of the pie: conversions.
March 14, 2022 -
Ulta plans to open 250 more Target shop-in-shops this year
2021 was a year of growth, as net sales at the beauty retailer surged more than 40% over 2020 and expanded by over a billion dollars from 2019.
By Cara Salpini • March 11, 2022 -
Column
The Weekly Closeout: More retailers halt sales in Russia
As the war in Ukraine continues, brands including Crocs and Skechers are joining others that have stopped shipments to Russia, shut down their websites in the country or taken other measures.
By Retail Dive Staff • March 11, 2022 -
Walmart partners with Tot Squad to help parents find support
Shoppers can now be connected to pre- and post-natal services including sleep consultants, nutrition experts and car seat technicians.
By Kaarin Moore • March 10, 2022 -
'Target Zero' appeals to consumers' sustainability concerns
The retailer worked with vendors including third-party brands and its own private labels to design more eco-friendly packaging for hundreds of products.
By Daphne Howland • March 10, 2022 -
Retrieved from Twitter on April 27, 2021
Twitter tests Shops feature
Shoppers can click a "View Shop" button on merchants' profiles and browse up to 50 products on the platform.
By Tatiana Walk-Morris • March 10, 2022 -
Walmart adds free Spotify to Walmart+, gives membership free to staff
As it adds perks, the retailer is giving its free-delivery subscription to associates, in part so they can sell it to customers based on experience.
By Ben Unglesbee • March 9, 2022 -
Lululemon's first footwear collection features a running shoe and a post-workout slide
Designed specifically for women, the first four styles are focused on a variety of exercises. The athletics retailer will launch men's footwear next year.
By Cara Salpini • March 9, 2022 -
To solidify position among pros, Home Depot launches virtual business workshops
As home improvement demand slows among DIY customers, capturing those in the professional segment will be critical for the retailer in the long run.
By Tatiana Walk-Morris and Caroline Jansen • March 9, 2022