Marketing: Page 78
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Courtesy of Walmart
Retailers tailor holiday paid social to Gen Z, with YouTube grabbing biggest spend
The findings show Gen Z wields growing purchasing power and is more comfortable buying through apps as social commerce booms.
By Peter Adams • Jan. 6, 2022 -
Courtesy of Vuori
Why so many DTC brands are into activewear
Whether they launched in the space or expanded into it, DTC brands are taking advantage of athleisure's continued popularity to fuel their businesses.
By Cara Salpini • Jan. 6, 2022 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Courtesy of Best Buy
Best Buy launches in-house media company
The electronics retailer seeks to turn 3 billion annual interactions into insights and opportunities for brands looking to reach consumers.
By Chris Kelly • Jan. 5, 2022 -
Courtesy of Fabletics
Fabletics launches Any-Wear collection
The new offering, which features pieces like pants and a midi dress, is meant to be worn for various activities, like working from home or running errands.
By Caroline Jansen • Jan. 4, 2022 -
Mario Tama/Getty Images via Getty Images
Deep Dive10 retail trends to watch in 2022
Last year upended some trends and accelerated others. What will 2022 bring for retailers?
By Daphne Howland , Ben Unglesbee , Cara Salpini , Kaarin Moore , Caroline Jansen , Maria Monteros • Jan. 4, 2022 -
Kendall Davis/Retail Dive
Podcast
The Backroom: Our traditional interview with the retail prophet, Doug Stephens
While the pandemic isn't over, 2021 seemed to show that physical locations remain important to retail. But each store must have something to offer.
By Daphne Howland • Dec. 30, 2021 -
Courtesy of A Pea in the Pod
A Pea in the Pod opens concept stores in Chicago, NYC
The retailer is planning on opening "a handful" of retail stores in its top customer locations across the U.S.
By Kaarin Moore • Dec. 22, 2021 -
Courtesy of Adidas
Adidas, Allbirds release low-carbon running shoe
The initial drop will have limited quantities, with four new colorways set to launch in a broader rollout this spring.
By Cara Salpini • Dec. 20, 2021 -
Tero Vesalainen via Getty Images
Sponsored by CoveoThe future of ecommerce and how to win the fight to stand out
Optimizing marketing methods to cope with the rising surge of ecommerce business.
Dec. 20, 2021 -
Courtesy of Target
ColumnThe Weekly Closeout: Target to launch 'Bet on Black' startup pitch competition
The retailer will provide mentorship and a total of $500,000 in funding. Meanwhile, Janie and Jack names a new CEO and Bark comes to REI.
By Retail Dive Staff • Dec. 17, 2021 -
Courtesy of E.l.f. Cosmetics
E.l.f. goes long form for meme-heavy holiday 'movie' native to TikTok
Breaking with the app's snackable focus, "Big Mood, Big e.l.f.ing City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe.
By Peter Adams • Dec. 16, 2021 -
Alibaba launches grant program for US entrepreneurs
The e-commerce giant announced its first group of 50 recipients, who will receive $10,000 each.
By Tatiana Walk-Morris • Dec. 15, 2021 -
Courtesy of PetSmart
PetSmart launches pet photos with Santa, photo contest
The retailer has introduced new services and merchandise, but its business practices have recently come under fire.
By Tatiana Walk-Morris • Dec. 15, 2021 -
Courtesy of Nike
Nike acquires virtual sneaker company Rtfkt
The purchase comes on top of several others Nike has made to improve its digital capabilities, including data integration platform Datalogue.
By Cara Salpini • Dec. 14, 2021 -
Courtesy of TalkShopLive
Walmart teams with TalkShopLive as social commerce ramp up continues
Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce.
By Chris Kelly • Dec. 14, 2021 -
Courtesy of Forever 21, JCPenney
Forever 21 launches at J.C. Penney
The two retailers have been through recent bankruptcies and share a parent company.
By Kaarin Moore • Dec. 13, 2021 -
Courtesy of Shoe Carnival
How Shoe Carnival became a billion-dollar brand — and counting
The footwear retailer is stepping up with revamped stores, a strategic acquisition and big goals set by new CEO Mark Worden.
By Daphne Howland • Dec. 13, 2021 -
ViewApart via Getty Images
Gen Zers relied on buy now, pay later during the holidays. It's time to pay up.
What may be a beneficial feature to retailers poses risks to young consumers who've increasingly flocked to installment services.
By Maria Monteros • Dec. 13, 2021 -
filadendron, 923079848 via Getty Images
Sponsored by LiveRampThinking of building a retail media network? Start with your identity strategy
A strong data strategy is an organization's competitive advantage. However, as part of the data strategy, retailers need to have control over their customer identity.
By Maureen Noonan, Head of Industry, Retail/CPG at LiveRamp • Dec. 13, 2021 -
TippaPatt/Shutterstock
Sponsored by MittoConsumers expect an omnichannel experience for their holiday shopping spree; is your brand ready to deliver?
Recent survey shows that top performing brands have embraced an omnichannel strategy. Check out their success.
By Laura Apel, SVP Marketing at Mitto • Dec. 13, 2021 -
Win McNamee via Getty Images
OpinionShortage signs versus facing: How retailers should deal with stockouts
There are benefits and risks to each strategy, writes Gad Allon, faculty director of the Jerome Fisher Program in Management and Technology at the University of Pennsylvania.
By Gad Allon • Dec. 9, 2021 -
Courtesy of Zippin
Zippin brings checkout-free tech to JFK airport store
The tech startup has plans to bring its cashierless technology to nearly 100 stores in train stations and airports by the end of 2022.
By Tatiana Walk-Morris • Dec. 9, 2021 -
Retrieved from Piqsels.
Uber to deliver holiday goods from Rite Aid, GoPuff other retailers via Uber Eats
The new holiday shop will also offer Christmas tree and wreath deliveries in select cities across the country.
By Tatiana Walk-Morris • Dec. 8, 2021 -
Parachute taps Amazon vet as first chief commercial officer
Drew Sheriff, who previously oversaw the e-commerce giant's physical operations, will add expertise as the DTC brand looks to expand its footprint.
By Caroline Jansen • Dec. 7, 2021 -
Wayfair plots 3 new stores in 2022
The stores, covering its AllModern and Joss & Main brands, are the first in a series of openings the retailer is planning over the next two years.
By Caroline Jansen • Dec. 7, 2021
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