Marketing: Page 78


  • Nike Rise in Seoul, South Korea
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    Courtesy of Nike
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    Continuing with its DTC pivot, Nike plans stand-alone Jordan stores

    Wholesale is still key to the company's strategy, CEO John Donahoe said, emphasizing that Foot Locker is "a large and important partner."

    By March 22, 2022
  • A Champs storefront
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    Courtesy of Champs
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    Foot Locker names first president of global brands

    Samantha Lomow joins the athletics retailer from Hasbro, and will oversee a brand portfolio that's expanded in recent months.

    By March 21, 2022
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Target introduces a sustainable store.
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    Courtesy of Target
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    Target, Amazon debut sustainable store concepts

    Target introduced its first net zero energy store, while an Amazon Fresh store is pursuing a net zero carbon certification. 

    By Tatiana Walk-Morris • March 21, 2022
  • On footwear
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    Courtesy of On Holding
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    As it plots 'significant expansion,' On will partner with Dick's and launch new products

    The running brand plans to vastly increase its product offerings in the running, outdoor and lifestyle categories.

    By March 21, 2022
  • Against a blue sky, a street lamp to the side of a large department store building.
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    Daphne Howland/Retail Dive
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    Deep Dive

    Can Macy's hit the private label bull's-eye?

    Hiring former Target designers is a sign the department store is serious about its promise to overhaul its own brands. But that won't be enough.

    By March 21, 2022
  • The store sign on a Vans store in New York City.
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    Daphne Howland/Retail Dive
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    VF Corp names Kevin Bailey global brand president of Vans

    Bailey was president of the brand from 2009 to 2016 — a time when revenue grew to over $2 billion.

    By March 18, 2022
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    Courtesy of Saks Off 5th
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    Column

    The Weekly Closeout: Saks Off 5th rebrands and Parachute stirs up debate over catalog cover

    The luxury off-price retailer launched a new campaign, "Where Fashion Takes Off," and the DTC brand sparked conversation over its latest marketing play.

    By Retail Dive Staff • March 18, 2022
  • Birdies introduces lace-ups.
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    Courtesy of Birdies
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    DTC shoe brand Birdies showcases first lace-up shoes in new campaign

    Activist and author Blair Imani and interior designer Brigette Romanek star in the company's marketing for the new collection.

    By Tatiana Walk-Morris • March 18, 2022
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    Courtesy of Macy's
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    To further its turnaround, Macy's unveils new Own Your Style brand platform

    Online the platform will feature a curated fashion hub, and in stores, associates will serve as micro-influencers, advising customers via social media.

    By March 17, 2022
  • Abercrombie launches activewear brand YPB.
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    Courtesy of Abercrombie & Fitch
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    Abercrombie & Fitch launches activewear brand, YPB

    With its new sub-brand, which stands for Your Personal Best, the specialty retailer is entering the crowded space of activewear.

    By March 17, 2022
  • A large white sign reads "Nordstrom Rack" in dark blue capital letters.
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    Daphne Howland/Retail Dive
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    Nordstrom hires off-price vets to bolster merchandising, supply chain at Rack

    The company's discount banner is in turnaround mode after rumors of a potential spinoff at the end of last year. 

    By March 16, 2022
  • A closeup of a Macy's sign with a signature red star sits atop a store entrance overhang.
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    Daphne Howland/Retail Dive
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    Macy's hires brand firm led by former Target designers

    The department store is turning to veterans of the mass merchant's design team as it aims for its own bullseye in private label.

    By March 15, 2022
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    Courtesy of ThirdLove
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    ThirdLove’s founders on its re-entrance into physical retail

    The DTC brand closed its New York pop-up at the start of the pandemic. Now, the company is jumping back into brick and mortar.

    By March 15, 2022
  • UpWest launches Go activewear line
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    Courtesy of UpWest
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    UpWest launches activewear line

    The new line, Go, features apparel items for men and women and comes as more DTC brands try to capitalize on the athleisure market.

    By Tatiana Walk-Morris • March 15, 2022
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    Courtesy of Dollar Shave Club
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    Dollar Shave Club signs Gonzaga's Drew Timme to NIL deal for March Madness

    The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.

    By Chris Kelly • March 15, 2022
  • Perfect Corp's AR beauty try-on
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    Retrieved from Perfect Corp. on March 10, 2022
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    Perfect seeks SPAC financing to drive AR growth in beauty and beyond

    Virtual demonstrations, metaverse shops and livestream shopping are key areas for growth as brands try to engage people outside of physical stores.

    By Robert Williams • March 15, 2022
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    stocksy.com/Thais Varela

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    Sponsored by Bolt

    How to get a bigger slice of the ecommerce pie

    Convenience is everything when it comes to online purchases. And it's not about the math constant but about a constant in ecommerce that helps retailers get a bigger slice of the pie: conversions.

    March 14, 2022
  • Ulta shop-in-shop at Target
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    Courtesy of Target
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    Ulta plans to open 250 more Target shop-in-shops this year

    2021 was a year of growth, as net sales at the beauty retailer surged more than 40% over 2020 and expanded by over a billion dollars from 2019.

    By March 11, 2022
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    Omar Marques via Getty Images
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    Column

    The Weekly Closeout: More retailers halt sales in Russia

    As the war in Ukraine continues, brands including Crocs and Skechers are joining others that have stopped shipments to Russia, shut down their websites in the country or taken other measures.

    By Retail Dive Staff • March 11, 2022
  • Walmart collaborates with Tot Squad.
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    Courtesy of Walmart
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    Walmart partners with Tot Squad to help parents find support

    Shoppers can now be connected to pre- and post-natal services including sleep consultants, nutrition experts and car seat technicians.

    By March 10, 2022
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    Courtesy of Target
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    'Target Zero' appeals to consumers' sustainability concerns

    The retailer worked with vendors including third-party brands and its own private labels to design more eco-friendly packaging for hundreds of products.

    By March 10, 2022
  • Twitter logo
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    Retrieved from Twitter on April 27, 2021
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    Twitter tests Shops feature

    Shoppers can click a "View Shop" button on merchants' profiles and browse up to 50 products on the platform.

    By Tatiana Walk-Morris • March 10, 2022
  • Two blue bags with groceries on a doorstep.
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    Courtesy of Walmart corporate blog
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    Walmart adds free Spotify to Walmart+, gives membership free to staff

    As it adds perks, the retailer is giving its free-delivery subscription to associates, in part so they can sell it to customers based on experience. 

    By March 9, 2022
  • Lululemon launches its first footwear collection
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    Courtesy of Lululemon
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    Lululemon's first footwear collection features a running shoe and a post-workout slide

    Designed specifically for women, the first four styles are focused on a variety of exercises. The athletics retailer will launch men's footwear next year.

    By March 9, 2022
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    Tim Boyle via Getty Images
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    To solidify position among pros, Home Depot launches virtual business workshops

    As home improvement demand slows among DIY customers, capturing those in the professional segment will be critical for the retailer in the long run.

    By Tatiana Walk-Morris and Caroline Jansen • March 9, 2022