Marketing: Page

  • A Sephora storefront in Georgetown
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    Cara Salpini/Retail Dive
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    ‘People just love the birthday gift’: How Sephora maintains loyalty by focusing on what shoppers want most

    The beauty retailer has a history of frequent loyalty updates, but that’s what makes the program so successful, loyalty head Emeline Berlind says.

    By • June 28, 2023
  • A person wearing a Reformation dress
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    Permission granted by Reformation
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    Reformation opens SoHo flagship

    The store marks the DTC apparel brand’s 39th location globally and fourth in New York.

    By Howard Ruben • Updated June 28, 2023
  • A Macy's building with the word "Believe" written on it in bright lights. Explore the Trendline➔
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    Cara Salpini/Retail Dive
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    Trendline

    A look at the 2026 holiday season

    From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

    By Retail Dive staff
  • A person wearing a denim jacket, green pants and black-and-white sneakers sits on a stool.
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    Courtesy of VF Corp.
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    Vans taps Drieke Leenknegt as marketing chief

    Leenknegt is moving over from another VF Corp. brand, Timberland, and also did a stint as a marketing executive at Nike.

    By • June 28, 2023
  • An Under Armour storefront
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    Kaarin Vembar/Retail Dive
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    Under Armour CEO overhauls C-suite

    Chief Operating Officer Colin Browne, who also served as interim CEO, is leaving the company, as is Chief Product Officer Lisa Collier.

    By Nate Delesline III • June 28, 2023
  • A multi-ethnic group of elementary age children are getting on a school bus.
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    Getty Images
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    Back-to-school spending to rise 15.7% this year: JLL

    Though back-to-school budgets are higher this year, shoppers continue to search for discounts, a new survey from JLL found.

    By Tatiana Walk-Morris • June 28, 2023
  • EBay corporate building in Berlin
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    Courtesy of EBay
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    Inform Act ‘a significant dose of help’ against organized retail crime

    The Inform Act went into effect Tuesday. It holds online marketplaces accountable for transparency regarding third-party sellers.

    By Nate Delesline III • June 27, 2023
  • A display of Manscaped products
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    Courtesy of Manscaped
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    Manscaped launches in Men’s Wearhouse, Jos. A. Bank

    The DTC grooming brand partnered with Tailored Brands to land its products in nearly 500 stores and on the retailers’ websites.

    By Howard Ruben • June 26, 2023
  • Virtual depiction of a pair of Crocs with Jibbitz on a pedestal.
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    Courtesy of Crocs
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    Crocs creates Jibbitz-themed virtual store experience

    Shoppers can customize a pair of shoes with up to 26 charms in the virtual experience and then purchase a physical version of their creation.

    By Tatiana Walk-Morris • June 26, 2023
  • Shot of a person applying mascara during their beauty routine at home
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    Getty Images
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    How Estée Lauder builds technology to foster inclusivity

    There’s “a huge group of people that deserve more from the beauty industry and from technology,” CIO Michael Smith said.

    By Lindsey Wilkinson • June 26, 2023
  • Two blue bags with groceries on a doorstep.
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    Courtesy of Walmart corporate blog
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    Column

    The Weekly Closeout: Walmart+ launches summer sale, Hasbro brings back Furby

    The mass merchant joins other retailers announcing deal events around Prime Day, while the ’90s-era toy makes its return for its 25th anniversary.

    By Retail Dive Staff • June 23, 2023
  • The storefront of an Academy Sports + Outdoors location in Lafayette, Indiana
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    Permission granted by Academy Sports + Outdoors
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    Academy Sports and Outdoors names new chief merchandising officer

    Matt McCabe has been promoted to the role as the retailer moves to open new stores in Indiana and partner with the Indianapolis Colts.

    By Nate Delesline III • June 23, 2023
  • A Frankies Bikinis storefront
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    Permission granted by Leap
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    Leap raises $15M in fresh capital

    The company, which helps DTC brands enter brick and mortar, will use the funds to enhance platform capabilities and accelerate its path to profitability.

    By Howard Ruben • June 23, 2023
  • Faherty's Second Wave resale marketplace webpage
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    Permission granted by Faherty
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    Faherty launches resale program

    In partnership with Archive, the DTC apparel brand launched Second Wave to allow customers to buy and sell secondhand goods from the company.

    By • June 22, 2023
  • Nets player Mikal Bridges.
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    Courtesy of Ebay
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    EBay creates event series for sports trading card collectors

    Collectors Camp teaches attendees about buying, trading and selling tools on the marketplace, with an aim of helping them grow their collections.

    By Tatiana Walk-Morris • June 22, 2023
  • Digital image of a person above a floating city with floating Nike shoes.
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    Courtesy of Nike
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    Nike launches virtual gaming experience ‘Airphoria’ in Fortnite

    ​Nike seeks to integrate its products into the virtual world in its latest addition to the ongoing partnership with the popular video game.

    By Tatiana Walk-Morris • June 22, 2023
  • A large cardboard box sits on a welcome mat on the front porch of a house.
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    Courtesy of Amazon
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    FTC sues Amazon over ‘deceptive’ practices in Prime signups, cancellations

    The e-commerce giant “duped millions of consumers” into enrolling in its Amazon Prime membership, the FTC alleges in its complaint.

    By • June 21, 2023
  • A stack of notebooks on a coffee table.
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    Permission granted by Papier
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    Stationery brand Papier launches at Anthropologie

    The move marks the first U.S. wholesale partnership for the London-based DTC brand.

    By Howard Ruben • June 21, 2023
  • Two Apothékary products surrounded by fruit
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    Permission granted by Apothékary
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    DTC wellness brand Apothékary rebrands

    The effort includes new sustainable packaging, revamped customer experience models and a refreshed logo and website.

    By Howard Ruben • June 21, 2023
  • A cartoon white dog with a red circle around its eye holds out its paw.
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    Courtesy of Target
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    Amazon’s Prime Day, Target summer sale get July dates

    Both red-letter events are exclusive to members. Target Circle is free to join, while Amazon Prime costs $139 annually.

    By • June 21, 2023
  • South Moon Under storefront
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    "South Moon Under, American at Waterfront" by Dan Reed is licensed under CC BY 2.0
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    South Moon Under launches online return policy that encourages final sales

    Online shoppers receive 15% off when they use a specific code — but doing so makes the entire purchase final.  

    By • June 21, 2023
  • Young people lying on the grass holding little white flowers.
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    Courtesy of JanSport
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    JanSport adds tees, hats to its assortment

    Owner VF Corp. earlier this year floated the idea of selling its backpack business, including JanSport, but now has a new CEO at the helm.

    By • June 20, 2023
  • Mannequins and clothing racks in a store's display for Pride Month.
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    Daphne Howland/Retail Dive
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    Deep Dive

    Are retailers afraid of being ‘woke’?

    Brand values, diversity efforts and customer loyalty are put to the test as extremists come for corporate America.

    By • June 20, 2023
  • Three people sitting near a pool wearing items from Universal Standard's swimwear line.
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    Permission granted by Universal Standard
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    Universal Standard launches into swimwear

    The inclusive DTC apparel brand has introduced a line featuring eight pieces in sizes 00 to 40.

    By • June 16, 2023
  • The interior of Tentree's Washington, D.C. store.
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    Permission granted by Tentree
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    Tentree opens first store

    The sustainability-focused apparel brand opened the 1,208-square-foot space in Washington, D.C.’s Shaw neighborhood.

    By Howard Ruben • June 16, 2023
  • On the brown tile floor of an indoor soccer pitch, a white scuffed up gear bag with the word PUMA sits behind a pair of blue and white soccer cleats. One cleat leans against a soccer ball.
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    Courtesy of Puma
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    Column

    The Weekly Closeout: Puma’s CEO overhauls marketing, Fanatics acquires Fexpro

    The athletics retailer underwent a reorg in its marketing division, while Fanatics bought the Latin America-based sports wholesaler. 

    By Retail Dive Staff • June 16, 2023