Marketing: Page 76
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The Container Store to launch mobile app, loyalty program
The company also wants to open more physical stores and explore a new shop-in-shop concept in the future.
By Tatiana Walk-Morris • Feb. 14, 2022 -
Permission granted by Bolt
Sponsored by BoltHow to launch a viral marketing campaign in 5 days
Although there may not be a perfect formula for a viral marketing campaign, humor is universal and has led to some of the most memorable ads. Learn if you should use it in your campaign.
Feb. 14, 2022 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Bark teams up with Walmart as it builds out its wholesale network
The partnership builds on the company's existing retail network, which includes Target, Costco and Petco, and puts its products in over 33,000 U.S. stores.
By Caroline Jansen • Feb. 11, 2022 -
Courtesy of Cole Haan
ColumnThe Weekly Closeout: Cole Haan drops dandelion shoes and Supergoop lands at Ulta
The footwear brand's new sustainable shoe includes dandelion rubber, while the sunscreen DTC company can now be found at Ulta.
By Retail Dive Staff • Feb. 11, 2022 -
JerSean Golatt for Neighborhood Goods
Neighborhood Goods debuts initiative to support Black-owned brands
A curated selection of brands will be featured in stores and online, with the company launching a stand-alone e-commerce page to highlight the brands.
By Tatiana Walk-Morris • Feb. 10, 2022 -
Gartner: A quarter of consumers will use the metaverse daily by 2026
The firm predicts 25% of people will spend at least one hour a day in the metaverse to work, shop, learn, socialize or consume entertainment by then.
By Tatiana Walk-Morris • Feb. 10, 2022 -
Courtesy of Adidas
The new Adidas sports bra collection could be a game-changer
The brand enlisted the help of a biomechanics breast expert to develop a line that addresses the specialized needs of women and various activities.
By Daphne Howland • Feb. 9, 2022 -
Permission granted by Moleskine
In a world gone digital, Moleskine still believes in the power of paper
"Paper is not going away, it's not going anywhere," CEO Daniela Riccardi said. Here's how she's keeping it relevant for consumers.
By Cara Salpini • Feb. 9, 2022 -
Cara Salpini/Retail Dive
Orvis taps former Athleta CMO as first chief brand experience officer
Sheila Shekar Pollak left the Gap-owned brand in 2020 and oversaw double-digit revenue and earnings growth there.
By Cara Salpini • Feb. 8, 2022 -
Courtesy of J.C. Penney
J.C. Penney launches men's private label apparel brand
The workwear-inspired line, Mutual Weave, is available in sizes XS to 5XLT and is part of the retailer's efforts to accelerate its owned labels.
By Kaarin Moore • Feb. 8, 2022 -
Joe Raedle via Getty Images
OpinionConvenience is in the eye of the beholder
Consumers are willing to be inconvenienced, as long as it's on their terms, writes Katie Thomas, who leads the Kearney Consumer Institute.
By Katie Thomas • Feb. 8, 2022 -
Spencer Platt via Getty Images
What retail has in store for 2022
A month into the new year, here are some of the top forces impacting retail, the trends we're watching and predictions for what is to come.
By Retail Dive Staff • Feb. 7, 2022 -
oatawa via Getty Images
Sponsored by SailthruFrom strangers to friends: Turning first-time visitors into longtime customers
Though deep personalization hinges on data, retailers can do a lot to deliver compelling, made-for-me experiences that will sway first-timers to stay and come back for more.
Feb. 7, 2022 -
Cara Salpini/Retail Dive
Nike adds counterfeiting claims to NFT lawsuit against StockX
The shoe brand said it obtained four pairs of fake shoes that came with an authenticity guarantee.
By Ben Unglesbee • Updated May 11, 2022 -
Courtesy of David's Bridal
ColumnThe Weekly Closeout: David’s Bridal targets a younger consumer and Versace plans for more stores
The bridal company launched its first junior collection, while the Capri brand aims to grow its physical footprint by nearly 100 stores.
By Retail Dive Staff • Feb. 4, 2022 -
Courtesy of Target
Target introduces 40 new beauty brands to its lineup
Half of the brands are from Black-owned or founded companies, and most products meet the retailer's clean standards for ingredient transparency.
By Kaarin Moore • Feb. 4, 2022 -
Courtesy of Reebok
Reebok's head of creative direction to leave amid Authentic Brands acquisition
Kerby Jean-Raymond has been leading a refresh to the brand's vision since September 2020 and will step down March 1.
By Cara Salpini • Feb. 3, 2022 -
Courtesy of Chewy
Chewy highlights pet services in new 'Chatty Pets' campaign
The campaign builds on last year's #ChewyChattyPets TikTok challenge and will be distributed across linear TV, YouTube, Instagram and other platforms.
By Tatiana Walk-Morris • Feb. 3, 2022 -
Justin Sullivan via Getty Images
Google's retail bets pay off during topsy-turvy holidays, ad revenue tops $61B
The tech giant is eyeing more shoppable opportunities in livestreaming, while its TikTok clone YouTube Shorts enters the "super early" testing phase.
By Peter Adams • Feb. 2, 2022 -
Daphne Howland/Retail Dive
Petco to offer pet boarding, sitting and walking through Rover
The expanded partnership builds on the services Petco already offers, like vet clinics and grooming, and further positions it as a one-stop shop for owners.
By Caroline Jansen • Feb. 2, 2022 -
Thomas Lohnes / Stringer via Getty Images
Deep DiveThe path forward for fashion's sustainable future may be affordability
Sustainability sells, but how can retailers market around the trendy topic when eco-friendly products are often inaccessible to the average consumer?
By Natalie Black (Koltun) • Feb. 2, 2022 -
Courtesy of Nordstrom
In Nordstrom's podcast debut, Mickey Drexler gives the retailer a piece of his mind
Chief Brand Officer Pete Nordstrom helms a lively, casual production that helps illustrate how department stores still fit into consumers' lives.
By Daphne Howland • Feb. 1, 2022 -
andresr via Getty Images
Sponsored by KatapultTechnical tips to help retailers get the most out of a lease-to-own partnership
Fully integrating the lease-to-own option within your website and marketing efforts allows you to maximize conversion rates.
Jan. 31, 2022 -
Courtesy of Parachute
Parachute gets deeper into furniture, plans 30 stores by year's end
After entering the furniture category with bed frames in September, the brand is now expanding that offering with nightstands and benches.
By Tatiana Walk-Morris • Jan. 31, 2022 -
Brandon Bell via Getty Images
ColumnThe Weekly Closeout: Mattel wins rights to Disney Princess and Frozen lines
Hasbro hung on to Star Wars, however, and gained the rights to Indiana Jones. Meanwhile, rumors continue to swirl around a Shein IPO.
By Retail Dive Staff • Jan. 28, 2022
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