Marketing: Page 75


  • Banana Republic expands into baby and athletics categories.
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    Courtesy of Banana Republic
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    Banana Republic launches baby, athletics categories

    The retailer is expanding product offerings to meet a consumer whose apparel needs have been reshaped by a pandemic. 

    By Feb. 28, 2022
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    Courtesy of Fanatics
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    Column

    The Weekly Closeout: Fanatics acquires Mitchell & Ness and Brooks tops $1B in revenue

    The sports merchandise retailer — with Jay-Z, Meek Mill and others — snapped up the lifestyle brand, while the running company hit record highs.

    By Retail Dive Staff • Feb. 25, 2022
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Amazon sues two sites for allegedly selling fake reviews

    Over the past few years, the e-commerce giant has been trying to remove fake reviewers and counterfeit sellers from its platform.

    By Tatiana Walk-Morris • Feb. 24, 2022
  • A marketing photo from the launch of Allbirds' first performance running shoe, the Dasher
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    Courtesy of Allbirds
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    Allbirds plans entry into wholesale to raise brand awareness

    The DTC company is still "unknown" to the majority of U.S. consumers and is hoping a select number of "premium" retail partners will help with that.

    By Feb. 24, 2022
  • Draper James RSVP launches at Kohl's.
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    Courtesy of Kohl's
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    Draper James RSVP debuts at Kohl's

    Reese Witherspoon's brand Draper James launched an exclusive collection that is now available in 500 Kohl's stores. 

    By Feb. 24, 2022
  • Wrangler NFT
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    Courtesy of Wrangler
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    Wrangler enters Wild West of NFTs with Leon Bridges

    The brand will release 75 pieces that access real-world perks like a private concert, as well as a one-of-a-kind NFT inspired by a custom outfit for the artist.  

    By Peter Adams • Feb. 23, 2022
  • Target tests Starbucks orders and returns at curbside pickup.
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    Courtesy of Target
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    Target to test Starbucks orders, returns with curbside pickup

    The retailer will debut the features this fall in select cities as its same-day services continue to expand.

    By Feb. 23, 2022
  • Soma launches a pop up highlighting its Bodify bra.
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    Courtesy of Soma
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    Soma debuts self-adjusting ‘Bodify’ bra

    The new tech-enabled bra comes just a couple of years after the brand released a patented measurement bra with fit tech company Like A Glove.

    By Tatiana Walk-Morris • Feb. 23, 2022
  • A pedestrian with a yellow bag walks by Nordstrom store windows decorated with red.
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    Daphne Howland/Retail Dive
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    Brands may need retailers more than they realize

    Selling directly to consumers is all the rage, but brands rejecting wholesale could be missing out on sales and margin advantages.

    By Feb. 22, 2022
  • Brandon Maxwell releases first collection with Walmart.
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    Courtesy of Walmart
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    Brandon Maxwell unveils first collections with Walmart

    The fashion designer was brought on last year as the creative director for the retailer's Free Assembly and Scoop brands. 

    By Feb. 22, 2022
  • A Container Store banner outside a store.
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    "Container Store" by colleen is licensed under CC BY-SA 2.0
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    The Container Store introduces new logo

    On 2-22-2022, what the company calls the last most organized day of the century, the retailer also launched a brand campaign and new tagline.

    By Feb. 22, 2022
  • Bed Bath & Beyond brings on digital-focused execs to build out omnichannel strategy

    In addition to the new hires, the home retailer named Stitch Fix's COO Minesh Shah to its board of directors.

    By Tatiana Walk-Morris • Feb. 22, 2022
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    Justin Sullivan via Getty Images
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    What does wellness mean for beauty?

    When almost anything can be considered wellness, retailers have plenty of room to expand. Here's how the concept is changing what we define as beauty.

    By Feb. 22, 2022
  • Ulta storefront
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    Courtesy of Ulta
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    Column

    The Weekly Closeout: Ulta adds former Sam’s Club COO to board and retailers shift mask policies

    The beauty retailer refreshed its board with two new directors, while major retailers like Walmart and Amazon removed mask mandates for vaccinated employees.

    By Retail Dive Staff • Feb. 18, 2022
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    Courtesy of Victoria's Secret, Photo credit Jasper Soloff
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    Victoria's Secret's Pink introduces XXL swimwear with the help of a TikTok star

    Remi Bader will serve as brand ambassador and size consultant in a yearlong partnership with the brand.

    By Feb. 18, 2022
  • Reebok to bring exclusive footwear to Foot Locker in expanded partnership

    Authentic Brands CEO Jamie Salter said Foot Locker is "an essential part" of the brand's growth strategy and will receive some of its most iconic products.

    By Feb. 18, 2022
  • Wish debuts shoppable video tool for merchants.
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    Permission granted by Wish
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    Wish debuts shoppable video tool for merchants

    The e-commerce platform just this month named a new CEO, and has been building up its C-suite over the past year.

    By Tatiana Walk-Morris • Feb. 17, 2022
  • Forever 21's metaverse venture lets Roblox players customize virtual fashion stores
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    Courtesy of Virtual Brand Group
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    Deep Dive

    Should more retailers be on Roblox?

    The platform is used by millions of tweens daily. And ignoring it may cost brands loyalty, revenue and a future audience. 

    By Feb. 17, 2022
  • A Public Lands storefront
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    Courtesy of Dick's Sporting Goods
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    Patagonia, REI, Public Lands threaten to boycott Outdoor Retailer trade show

    A host of outdoor retailers said they would not attend the event if it was moved to Utah so long as the state "continues its assault on public lands."

    By Feb. 16, 2022
  • A planned Sephora at Kohl's experience
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    Courtesy of Business Wire
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    Kohl’s plans 400 Sephora shop-in-shops for 2022

    The companies are also adding six more prestige beauty brands to the assortment as they look to expand the concept.

    By Feb. 15, 2022
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    Courtesy of Andie
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    What Andie's VP of brand and design is thinking about in 2022

    The DTC swimwear brand raised $18.5 million, launched into new product categories and entered brick and mortar last year. Michelle Copelman talks about what's next for the company.

    By Feb. 15, 2022
  • Sally Hansen and Perfect Corp. augmented reality nail try-on
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    Courtesy of Sally Hansen
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    Sally Hansen debuts AR try-on tech for nail polish

    Beauty brands have increasingly relied on augmented reality tools during the COVID-19 pandemic as shoppers have prioritized safety.

    By Tatiana Walk-Morris • Feb. 15, 2022
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    Daphne Howland/Retail Dive
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    Levi's brand chief quits over activism against pandemic restrictions

    Jen Sey wrote that she turned down $1 million in severance in order to speak out, saying the denim retailer is "trapped trying to please the mob."

    By Feb. 15, 2022
  • Victoria's Secret launches its Love Cloud collection.
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    Courtesy of Victoria's Secret
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    Victoria's Secret's new Love Cloud collection aims for diversity, comfort

    The lingerie stalwart said the merchandise and accompanying campaign reflect its new "commitment to welcoming and celebrating all women."

    By Feb. 15, 2022
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    Daphne Howland/Retail Dive
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    Petco taps company veteran as chief merchandising officer

    Amy College, who also has two decades of merchandising experience at Best Buy, will have private labels in focus as the retailer's turnaround continues.

    By Feb. 14, 2022