Marketing: Page 74
-
Retrieved from Perfect Corp. on March 10, 2022
Perfect seeks SPAC financing to drive AR growth in beauty and beyond
Virtual demonstrations, metaverse shops and livestream shopping are key areas for growth as brands try to engage people outside of physical stores.
By Robert Williams • March 15, 2022 -
stocksy.com/Thais Varela
Sponsored by BoltHow to get a bigger slice of the ecommerce pie
Convenience is everything when it comes to online purchases. And it's not about the math constant but about a constant in ecommerce that helps retailers get a bigger slice of the pie: conversions.
March 14, 2022 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Courtesy of Target
Ulta plans to open 250 more Target shop-in-shops this year
2021 was a year of growth, as net sales at the beauty retailer surged more than 40% over 2020 and expanded by over a billion dollars from 2019.
By Cara Salpini • March 11, 2022 -
Omar Marques via Getty Images
ColumnThe Weekly Closeout: More retailers halt sales in Russia
As the war in Ukraine continues, brands including Crocs and Skechers are joining others that have stopped shipments to Russia, shut down their websites in the country or taken other measures.
By Retail Dive Staff • March 11, 2022 -
Courtesy of Walmart
Walmart partners with Tot Squad to help parents find support
Shoppers can now be connected to pre- and post-natal services including sleep consultants, nutrition experts and car seat technicians.
By Kaarin Moore • March 10, 2022 -
Courtesy of Target
'Target Zero' appeals to consumers' sustainability concerns
The retailer worked with vendors including third-party brands and its own private labels to design more eco-friendly packaging for hundreds of products.
By Daphne Howland • March 10, 2022 -
Retrieved from Twitter on April 27, 2021
Twitter tests Shops feature
Shoppers can click a "View Shop" button on merchants' profiles and browse up to 50 products on the platform.
By Tatiana Walk-Morris • March 10, 2022 -
Courtesy of Walmart corporate blog
Walmart adds free Spotify to Walmart+, gives membership free to staff
As it adds perks, the retailer is giving its free-delivery subscription to associates, in part so they can sell it to customers based on experience.
By Ben Unglesbee • March 9, 2022 -
Courtesy of Lululemon
Lululemon's first footwear collection features a running shoe and a post-workout slide
Designed specifically for women, the first four styles are focused on a variety of exercises. The athletics retailer will launch men's footwear next year.
By Cara Salpini • March 9, 2022 -
Tim Boyle via Getty Images
To solidify position among pros, Home Depot launches virtual business workshops
As home improvement demand slows among DIY customers, capturing those in the professional segment will be critical for the retailer in the long run.
By Tatiana Walk-Morris and Caroline Jansen • March 9, 2022 -
Michelle Rock/Retail Dive
ColumnSKU'd: The hottest fashion trend right now is higher prices
Whoever says what goes up must come down obviously hasn't been to Chanel. Because they, along with other fashion houses, are increasing prices like it is going out of style.
By Kaarin Moore • March 9, 2022 -
Courtesy of Gap Inc.
Gap champions individuality, self-expression for spring push
Extending the campaign's reach offline, designer Dapper Dan will debut a special "Dap Gap" hoodie, nodding to the classic sweatshirt from the '90s.
By Natalie Black (Koltun) • March 8, 2022 -
Courtesy of Thinx
Thinx brings its affordable line to Walmart
After launching with Target last year, the period underwear brand's Thinx For All collection will be sold in nearly 560 Walmart stores and on its website.
By Caroline Jansen • March 8, 2022 -
Chris McGrath / Staff via Getty Images
After early silence, more luxury brands edge away from Russia over invasion of Ukraine
Upscale fashion houses and jewelers have enjoyed growing attention in Russia for decades, but doing business there is becoming untenable.
By Daphne Howland • March 8, 2022 -
Courtesy of Walmart
Walmart, Space NK partner in a bid for prestige beauty shoppers
The British retailer is teaming up with Walmart to bring a selection of skincare, makeup and haircare products to 250 stores.
By Kaarin Moore • March 7, 2022 -
Courtesy of Crate and Barrel
Crate and Barrel launches its first private label cookware collection
The Kitchen by Crate collection includes bakeware, cutting boards and storage containers and will be available online and in stores.
By Caroline Jansen • March 7, 2022 -
oatawa via Getty Images
Sponsored by SailthruFrom roadblocks to revenue: How 3 retailers countered common conversion pitfalls
In this piece, we explore common challenges hindering retail profits, and how three leading retailers have refined approaches to meet shifting consumer demands.
March 7, 2022 -
Courtesy of REI
REI relaunches its lifetime membership program
The program has new and enhanced benefits, and the retailer hopes to grow the effort to a 50 million member community by 2030.
By Kaarin Moore • March 4, 2022 -
ViewApart via Getty Images
Nike, Asos, Old Navy are most inclusive brands for Gen Z, study says
Nearly half of surveyed students are more willing to buy from a brand that has better gender representation and inclusivity in its marketing and advertising.
By Chris Kelly • March 4, 2022 -
Daphne Howland/Retail Dive
Victoria's Secret CEO: 'The haters have gone away'
Building on strength during the fourth quarter, the lingerie company has plans for more off-mall stores and a new tween line. But how real are its changes?
By Daphne Howland • March 3, 2022 -
Courtesy of American Eagle
American Eagle debuts on Roblox with inclusive club showcasing spring apparel
Rather than build a game from scratch, the retailer partnered with a popular role-playing offering that's drawn 1.5 billion visits on the metaverse platform.
By Peter Adams • March 3, 2022 -
Courtesy of Talkshoplive
Walmart moves further into livestream shopping
The big-box retailer expanded its partnership with Talkshoplive as it further delves into scalable social shopping.
By Kaarin Moore • March 2, 2022 -
Courtesy of Target
Target plans $5B investment in operations, including 30 new stores
After growing its sales and stealing market share in recent years, the retailer is still hungry for new markets and customers.
By Ben Unglesbee • March 2, 2022 -
Permission granted by Aurate
Aurate is opening stores again. Here’s how the brand is thinking through brick and mortar
Like others in the DTC space, Aurate closed its stores once the pandemic hit. Now it's returning to the channel with two new stores and more on the horizon.
By Cara Salpini • March 1, 2022 -
Drew Angerer via Getty Images
Macy's to invest $5B in social responsibility efforts
The retailer's Mission Every One, an effort to "create a more equitable and sustainable future," includes boosting wages and diversifying leadership.
By Kaarin Moore • March 1, 2022
Previous
