Marketing: Page 73


  • Petco to launch new store concept.
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    Courtesy of Petco
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    Column

    The Weekly Closeout: Petco to test a new store concept, and Balance Athletica rebrands

    Petco will open stores with products for pets and livestock, while the athleisure brand changed its name to Vitality following a lawsuit with New Balance.

    By Retail Dive Staff • March 25, 2022
  • Glossier's Miami store
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    Courtesy of Glossier
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    Glossier's first store opening of 2022 is in Miami

    The Florida store becomes the beauty brand's fourth permanent brick-and-mortar location as the company expands its offline footprint.

    By March 25, 2022
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Calvin L. Rampton Salt Palace Convention Center
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    Courtesy of Outdoor Retailer
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    Outdoor Retailer moves back to Utah, but Patagonia, REI and The North Face won't be there

    The retailers reiterated that they wouldn't attend the trade show without a change in Utah's stance on protecting national monuments.

    By Updated March 24, 2022
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    Courtesy of Target
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    Levi's brings its premium 'red tab' jeans to 300 more Target stores

    This partnership is expanding at a time when the storied denim maker has grown downright choosy about its wholesale operations.

    By March 24, 2022
  • Tommy Hilfiger joins first Metaverse Fashion Week.
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    Courtesy of Tommy Hilfiger
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    Tommy Hilfiger, DKNY and other brands to participate in Metaverse Fashion Week

    Brands are staking their territory in the metaverse, but the concept and the technology underpinning it have yet to fully take shape.

    By Tatiana Walk-Morris • March 24, 2022
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    Anthony Kwan via Getty Images
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    Deep Dive

    Can brands stay safe in the metaverse?

    As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.

    By Sara Karlovitch • March 24, 2022
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    Daphne Howland/Retail Dive
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    Inside Macy's plan to scale its budding retail media business

    Improving formats like landing pages is taking priority as the department store chain aims to launch a self-service marketplace in the second half of 2022.

    By Peter Adams • March 24, 2022
  • Adidas More is Possible campaign
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    Courtesy of Adidas
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    Adidas creates paid affiliate program for more than 50K student-athletes

    The effort allows any eligible student-athlete at an Adidas-partnered NCAA Division I university to become a paid affiliate brand ambassador.

    By March 23, 2022
  • Nike Rise in Seoul, South Korea
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    Courtesy of Nike
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    Continuing with its DTC pivot, Nike plans stand-alone Jordan stores

    Wholesale is still key to the company's strategy, CEO John Donahoe said, emphasizing that Foot Locker is "a large and important partner."

    By March 22, 2022
  • A Champs storefront
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    Courtesy of Champs
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    Foot Locker names first president of global brands

    Samantha Lomow joins the athletics retailer from Hasbro, and will oversee a brand portfolio that's expanded in recent months.

    By March 21, 2022
  • Target introduces a sustainable store.
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    Courtesy of Target
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    Target, Amazon debut sustainable store concepts

    Target introduced its first net zero energy store, while an Amazon Fresh store is pursuing a net zero carbon certification. 

    By Tatiana Walk-Morris • March 21, 2022
  • On footwear
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    Courtesy of On Holding
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    As it plots 'significant expansion,' On will partner with Dick's and launch new products

    The running brand plans to vastly increase its product offerings in the running, outdoor and lifestyle categories.

    By March 21, 2022
  • Against a blue sky, a street lamp to the side of a large department store building.
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    Daphne Howland/Retail Dive
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    Deep Dive

    Can Macy's hit the private label bull's-eye?

    Hiring former Target designers is a sign the department store is serious about its promise to overhaul its own brands. But that won't be enough.

    By March 21, 2022
  • The store sign on a Vans store in New York City.
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    Daphne Howland/Retail Dive
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    VF Corp names Kevin Bailey global brand president of Vans

    Bailey was president of the brand from 2009 to 2016 — a time when revenue grew to over $2 billion.

    By March 18, 2022
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    Courtesy of Saks Off 5th
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    Column

    The Weekly Closeout: Saks Off 5th rebrands and Parachute stirs up debate over catalog cover

    The luxury off-price retailer launched a new campaign, "Where Fashion Takes Off," and the DTC brand sparked conversation over its latest marketing play.

    By Retail Dive Staff • March 18, 2022
  • Birdies introduces lace-ups.
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    Courtesy of Birdies
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    DTC shoe brand Birdies showcases first lace-up shoes in new campaign

    Activist and author Blair Imani and interior designer Brigette Romanek star in the company's marketing for the new collection.

    By Tatiana Walk-Morris • March 18, 2022
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    Courtesy of Macy's
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    To further its turnaround, Macy's unveils new Own Your Style brand platform

    Online the platform will feature a curated fashion hub, and in stores, associates will serve as micro-influencers, advising customers via social media.

    By March 17, 2022
  • Abercrombie launches activewear brand YPB.
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    Courtesy of Abercrombie & Fitch
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    Abercrombie & Fitch launches activewear brand, YPB

    With its new sub-brand, which stands for Your Personal Best, the specialty retailer is entering the crowded space of activewear.

    By March 17, 2022
  • A large white sign reads "Nordstrom Rack" in dark blue capital letters.
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    Daphne Howland/Retail Dive
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    Nordstrom hires off-price vets to bolster merchandising, supply chain at Rack

    The company's discount banner is in turnaround mode after rumors of a potential spinoff at the end of last year. 

    By March 16, 2022
  • A closeup of a Macy's sign with a signature red star sits atop a store entrance overhang.
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    Daphne Howland/Retail Dive
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    Macy's hires brand firm led by former Target designers

    The department store is turning to veterans of the mass merchant's design team as it aims for its own bullseye in private label.

    By March 15, 2022
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    Courtesy of ThirdLove
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    ThirdLove’s founders on its re-entrance into physical retail

    The DTC brand closed its New York pop-up at the start of the pandemic. Now, the company is jumping back into brick and mortar.

    By March 15, 2022
  • UpWest launches Go activewear line
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    Courtesy of UpWest
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    UpWest launches activewear line

    The new line, Go, features apparel items for men and women and comes as more DTC brands try to capitalize on the athleisure market.

    By Tatiana Walk-Morris • March 15, 2022
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    Courtesy of Dollar Shave Club
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    Dollar Shave Club signs Gonzaga's Drew Timme to NIL deal for March Madness

    The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.

    By Chris Kelly • March 15, 2022
  • Perfect Corp's AR beauty try-on
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    Retrieved from Perfect Corp. on March 10, 2022
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    Perfect seeks SPAC financing to drive AR growth in beauty and beyond

    Virtual demonstrations, metaverse shops and livestream shopping are key areas for growth as brands try to engage people outside of physical stores.

    By Robert Williams • March 15, 2022
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    stocksy.com/Thais Varela

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    Sponsored by Bolt

    How to get a bigger slice of the ecommerce pie

    Convenience is everything when it comes to online purchases. And it's not about the math constant but about a constant in ecommerce that helps retailers get a bigger slice of the pie: conversions.

    March 14, 2022