Marketing: Page 73
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Column
The Weekly Closeout: Petco to test a new store concept, and Balance Athletica rebrands
Petco will open stores with products for pets and livestock, while the athleisure brand changed its name to Vitality following a lawsuit with New Balance.
By Retail Dive Staff • March 25, 2022 -
Glossier's first store opening of 2022 is in Miami
The Florida store becomes the beauty brand's fourth permanent brick-and-mortar location as the company expands its offline footprint.
By Cara Salpini • March 25, 2022 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Outdoor Retailer moves back to Utah, but Patagonia, REI and The North Face won't be there
The retailers reiterated that they wouldn't attend the trade show without a change in Utah's stance on protecting national monuments.
By Cara Salpini • Updated March 24, 2022 -
Levi's brings its premium 'red tab' jeans to 300 more Target stores
This partnership is expanding at a time when the storied denim maker has grown downright choosy about its wholesale operations.
By Daphne Howland • March 24, 2022 -
Tommy Hilfiger, DKNY and other brands to participate in Metaverse Fashion Week
Brands are staking their territory in the metaverse, but the concept and the technology underpinning it have yet to fully take shape.
By Tatiana Walk-Morris • March 24, 2022 -
Deep Dive
Can brands stay safe in the metaverse?
As marketers explore how the metaverse fits into their strategy, brand safety should be top of mind.
By Sara Karlovitch • March 24, 2022 -
Inside Macy's plan to scale its budding retail media business
Improving formats like landing pages is taking priority as the department store chain aims to launch a self-service marketplace in the second half of 2022.
By Peter Adams • March 24, 2022 -
Adidas creates paid affiliate program for more than 50K student-athletes
The effort allows any eligible student-athlete at an Adidas-partnered NCAA Division I university to become a paid affiliate brand ambassador.
By Cara Salpini • March 23, 2022 -
Continuing with its DTC pivot, Nike plans stand-alone Jordan stores
Wholesale is still key to the company's strategy, CEO John Donahoe said, emphasizing that Foot Locker is "a large and important partner."
By Cara Salpini • March 22, 2022 -
Foot Locker names first president of global brands
Samantha Lomow joins the athletics retailer from Hasbro, and will oversee a brand portfolio that's expanded in recent months.
By Cara Salpini • March 21, 2022 -
Target, Amazon debut sustainable store concepts
Target introduced its first net zero energy store, while an Amazon Fresh store is pursuing a net zero carbon certification.
By Tatiana Walk-Morris • March 21, 2022 -
As it plots 'significant expansion,' On will partner with Dick's and launch new products
The running brand plans to vastly increase its product offerings in the running, outdoor and lifestyle categories.
By Cara Salpini • March 21, 2022 -
Deep Dive
Can Macy's hit the private label bull's-eye?
Hiring former Target designers is a sign the department store is serious about its promise to overhaul its own brands. But that won't be enough.
By Daphne Howland • March 21, 2022 -
VF Corp names Kevin Bailey global brand president of Vans
Bailey was president of the brand from 2009 to 2016 — a time when revenue grew to over $2 billion.
By Kaarin Moore • March 18, 2022 -
Column
The Weekly Closeout: Saks Off 5th rebrands and Parachute stirs up debate over catalog cover
The luxury off-price retailer launched a new campaign, "Where Fashion Takes Off," and the DTC brand sparked conversation over its latest marketing play.
By Retail Dive Staff • March 18, 2022 -
DTC shoe brand Birdies showcases first lace-up shoes in new campaign
Activist and author Blair Imani and interior designer Brigette Romanek star in the company's marketing for the new collection.
By Tatiana Walk-Morris • March 18, 2022 -
To further its turnaround, Macy's unveils new Own Your Style brand platform
Online the platform will feature a curated fashion hub, and in stores, associates will serve as micro-influencers, advising customers via social media.
By Daphne Howland • March 17, 2022 -
Abercrombie & Fitch launches activewear brand, YPB
With its new sub-brand, which stands for Your Personal Best, the specialty retailer is entering the crowded space of activewear.
By Kaarin Moore • March 17, 2022 -
Nordstrom hires off-price vets to bolster merchandising, supply chain at Rack
The company's discount banner is in turnaround mode after rumors of a potential spinoff at the end of last year.
By Kaarin Moore • March 16, 2022 -
Macy's hires brand firm led by former Target designers
The department store is turning to veterans of the mass merchant's design team as it aims for its own bullseye in private label.
By Daphne Howland • March 15, 2022 -
ThirdLove’s founders on its re-entrance into physical retail
The DTC brand closed its New York pop-up at the start of the pandemic. Now, the company is jumping back into brick and mortar.
By Caroline Jansen • March 15, 2022 -
UpWest launches activewear line
The new line, Go, features apparel items for men and women and comes as more DTC brands try to capitalize on the athleisure market.
By Tatiana Walk-Morris • March 15, 2022 -
Dollar Shave Club signs Gonzaga's Drew Timme to NIL deal for March Madness
The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.
By Chris Kelly • March 15, 2022 -
Retrieved from Perfect Corp. on March 10, 2022
Perfect seeks SPAC financing to drive AR growth in beauty and beyond
Virtual demonstrations, metaverse shops and livestream shopping are key areas for growth as brands try to engage people outside of physical stores.
By Robert Williams • March 15, 2022 -
stocksy.com/Thais Varela
Sponsored by BoltHow to get a bigger slice of the ecommerce pie
Convenience is everything when it comes to online purchases. And it's not about the math constant but about a constant in ecommerce that helps retailers get a bigger slice of the pie: conversions.
March 14, 2022