Marketing: Page 72

  • A purple Hanky Panky storefront in New York City.
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    Courtesy of Hanky Panky
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    Hanky Panky opens first store in New York

    After more than 40 years in the industry, the intimates brand is bringing its shopping experience offline with a West Village storefront.

    By Tatiana Walk-Morris • Aug. 23, 2022
  • Women at bookstore choosing a book to buy
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    M_a_y_a via Getty Images
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    Sponsored by Waze

    3 trends in retail you must know to attract on-the-go consumers

    Insights from a survey conducted by Retail Dive and Waze reveal how to turn commuters into customers.

    Aug. 22, 2022
  • Holiday shopper Explore the Trendline➔
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    Lorado via Getty Images
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    Trendline

    How retailers can win over shoppers during the holidays

    Retailers are pulling all the levers to drive loyalty during the industry’s all-important quarter.

    By Retail Dive staff
  • A group of young people as part of American Eagle's 2022 back-to-school campaign
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    Courtesy of American Eagle
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    American Eagle tunes into TikTok’s SoundOn for back-to-school campaign

    The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.  

    By Peter Adams • Aug. 19, 2022
  • A storefront with main door open, a purple sign in front.
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    Cara Salpini/Retail Dive
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    Column

    The Weekly Closeout: Saks.com raises more capital and Outdoor Voices could sell itself

    The e-commerce entity boosted its ability to borrow money, while the DTC activewear brand is reportedly mulling a sale.

    By Retail Dive Staff • Aug. 19, 2022
  • Billboard advertisements on buildings in Times Square.
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    Stephen Chernin / Stringer via Getty Images
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    Retail CMO budgets increased in 2022: Gartner

    Although marketers are spending more on social media, overall budgets still haven't bounced back to pre-pandemic levels.

    By • Aug. 17, 2022
  • Walgreens storefront
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    Courtesy of Walgreens
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    Walgreens brings in Starbucks vet for new ‘chief format concepts and design officer’ role

    Min Cho will focus on “innovative store design and architecture which embraces creativity and functionality,” the drugstore retailer said.

    By • Aug. 17, 2022
  • Kohl's storefront
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    Courtesy of Kohl's
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    Kohl’s names chief marketing officer

    Interim CMO Christie Raymond takes on the role permanently as she looks to scale the retailer’s in-house retail media agency.

    By • Aug. 17, 2022
  • A TV remote points up at a blurred-out screen.
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    simpson33 via Getty Images
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    Walmart picks Paramount as streaming partner for membership plan

    Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost.

    By Peter Adams • Aug. 16, 2022
  • Casper
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    Courtesy of Casper
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    ‘We’re not in the business of not making money anymore’: Casper’s new CEO on its path forward

    After a tumultuous couple of years, which included inking a deal to be taken private again, Emilie Arel discusses the DTC mattress brand’s future.

    By • Aug. 15, 2022
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet
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    gradyreese via Getty Images
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    Wish rebrands in attempt to stay afloat against competition

    The e-commerce platform unveiled a new logo and improved app experience after painful Q2 earnings.

    By Jessica Hammers • Aug. 15, 2022
  • A virtual influencer appears before a Pacsun store
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    Courtesy of Pacsun
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    Pacsun collaborates with virtual influencer Miquela for back-to-school ads

    After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.

    By Peter Adams • Aug. 15, 2022
  • Four people wearing Tommy Hilfiger apparel stand smiling in front of a collection of clothes arranged by color to look like the brand's red, white and blue colorblock logo.
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    Courtesy of ThredUp
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    Column

    The Weekly Closeout: Tommy Hilfiger teams with ThredUp, and has inflation finally peaked?

    The iconic fashion brand will provide shopping credit for certain items returned to ThredUp. Meanwhile, prices in July were flat month to month.

    By Retail Dive Staff • Aug. 12, 2022
  • A sign is posted in front of a Walmart store on November 16, 2021 in American Canyon, California.
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    Justin Sullivan via Getty Images
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    Walmart reportedly seeks streaming partner to bolster Walmart+

    The retailer has met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime, reports say.

    By Peter Adams • Aug. 10, 2022
  • UpWest launches Go activewear line
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    Courtesy of UpWest
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    Can UpWest lead the way forward for Express?

    The DTC brand is opening stores, will launch a partnership with a major retailer this year and may be just the thing the specialty retailer was looking for. 

    By • Aug. 10, 2022
  • Interior shot of an Abercrombie store. Two mannequins wearing short sleeves and long pants are central, with tables and racks of clothing around them. Four mannequins stand in the main window.
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    Courtesy of Abercrombie & Fitch
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    Abercrombie & Fitch launches ‘getaway’ store design concept

    The retailer wants to make every day feel like the start of a long weekend with a store aesthetic that is a “nod to a chic hotel lobby.” 

    By • Aug. 9, 2022
  • Side by side pictures. On the left two people sit on a couch, both wearing hats, sweaters and pants. On the right a group of four people are outdoors in snow wearing jackets.
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    Courtesy of Fast Retailing
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    GU to open first store in US

    The Uniqlo sister brand will launch a pop-up in New York City this fall. 

    By • Aug. 8, 2022
  • A person runs in Under Armour's UA Flow Synchronicity running shoe for women.
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    Permission granted by Under Armour
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    Why running brands are finally making shoes for women

    As the sport rises in popularity, brands are breaking from tradition and investing in running shoes that are actually manufactured for a woman’s foot.

    By • Aug. 8, 2022
  • ThredUp clean out envelope and box.
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    Courtesy of ThredUp
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    ThredUp hires first chief marketer in years

    Noelle Sadler joins the company from Lulus and will focus on raising brand awareness and acquiring more young shoppers.

    By • Aug. 5, 2022
  • Shopify bag logo and name. in front of a brick wall.
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    Courtesy of Shopify
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    Column

    The Weekly Closeout: Shopify makes a $100M investment and Jane Fonda fronts campaign for H&M’s Move line

    Days after Shopify laid off 10% of its workforce it announced an investment in Klaviyo, while H&M launched a new brand with the help of a fitness icon. 

    By Retail Dive Staff • Aug. 5, 2022
  • Blue infinity sign Meta logo on a billboard.
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    Justin Sullivan / Staff via Getty Images
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    Facebook to shut down live shopping feature

    The social media company said the functionality will end on October 1, and suggested experimenting with short-form Reels videos instead.

    By • Aug. 4, 2022
  • A screenshot of a mobile phone displaying Twitter's Location Spotlight feature.
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    Courtesy of Twitter
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    Twitter expands location tool, courses for small businesses

    The platform has been releasing new social commerce features to connect customers with brands on the platform. 

    By Tatiana Walk-Morris • Aug. 4, 2022
  • Computer on a table with Walmart's website open.
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    Courtesy of Walmart
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    Walmart boosts ad network with new partnerships

    As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.

    By Chris Kelly • Aug. 3, 2022
  • McLaren Engineering used a 500-ton crane to place a 130-ton crane seven stories high atop Tiffany & Co.
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    Courtesy of Orange County Ironworks
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    Tiffany to sell NFTs with matching necklaces

    The luxury jewelry retailer will sell 250 CryptoPunk NFTs that buyers can redeem for 30 ethers — or close to $50,000 — each.

    By • Aug. 2, 2022
  • Five children, all wearing hats, climb on a jungle gym.
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    Courtesy of Lids
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    Lids launches first private label for kids

    Explore by Lids, which was designed for children ages four to seven, was an idea first pitched to the company by interns. 

    By • Aug. 2, 2022
  • Computer on a table with Walmart's website open.
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    Courtesy of Walmart
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    Walmart launches product refurbishment program

    The Walmart Restored program is now online and will be in select stores this fall. 

    By • Aug. 1, 2022