Marketing: Page 72
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Courtesy of Function of Beauty
Function of Beauty hires 20-year L'Oréal vet as chief marketer
The personalized beauty brand is building out a team of industry veterans as it looks to scale.
By Tatiana Walk-Morris • June 29, 2022 -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
How retailers are grappling with sustainability
In an industry that inevitably generates waste, the path to a more environmentally friendly future is littered with difficult choices.
By Retail Dive Staff • June 28, 2022 -
Explore the Trendline➔
Thai Liang Lim via Getty Images
TrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Courtesy of Parachute
Parachute pops up at Nordstrom
The department store will feature products from the DTC brand in nine of its locations as well as on its website.
By Caroline Jansen • June 28, 2022 -
Courtesy of Ikea
Ikea adds space visualization tool to its app
Following the disruption of the COVID-19 pandemic, the company has worked to turn its e-commerce business around.
By Tatiana Walk-Morris • June 28, 2022 -
Photo Illustration: Getty Images; Industry Dive
Deep Dive // Sustainability in retailDTC brands have long been vocal about the importance of sustainability. Is that enough?
As more direct-to-consumer companies find value in physical retail, they must consider how that fits into their goals.
By Caroline Jansen • June 27, 2022 -
Courtesy of Bed Bath & Beyond
Bed Bath & Beyond launches buy now, pay later option and rewards program
The retailer’s tier-based program offers perks like free shipping for select members and flexible payments, and it replaces the existing Beyond+ program.
By Caroline Jansen • June 24, 2022 -
Courtesy of Nike
ColumnThe Weekly Closeout: Nike exits Russia and tech firms unite around the metaverse
The athletics giant won’t reopen its stores in the region. Meanwhile, Meta, Microsoft and others teamed up to develop standards for the virtual concept.
By Retail Dive Staff • June 24, 2022 -
Wellmeier, Ed. (2021). [Photograph]. Retrieved from Flickr.
American Eagle Outfitters launches NFT Apparel Shop
The collection features limited-edition shirts and hoodies with designs from NFT artists.
By Dani James • June 24, 2022 -
Courtesy of Gap Inc.
Gap Inc. unveils 4 lab stores at San Francisco headquarters
The struggling retailer will use the spaces to test tech, customer experiences and product innovations for Old Navy, Gap, Banana Republic and Athleta.
By Daphne Howland • June 23, 2022 -
Daphne Howland/Retail Dive
Macy's takes July Fourth bonanza to Web3 with free NFT drop
The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.
By Peter Adams • June 23, 2022 -
Courtesy of Lowe's
Lowe's releases limited-edition NFT collection, digital assets for builders
The retailer wants to focus on its digital offerings as its pandemic-induced boom declines.
June 22, 2022 -
Courtesy of Snap
Shoppers who use AR less likely to return purchases: Snap
A new study by the social commerce platform shows that 66% of shoppers who use augmented reality tech are less likely to return items.
By Tatiana Walk-Morris • June 21, 2022 -
Astrid Stawiarz / Stringer via Getty Images
ColumnThe Weekly Closeout: Deckers' COO steps down and Swarovski names CEO
David Lafitte exited the footwear retailer to pursue another opportunity, while the jewelry brand appointed its first chief outside of the founding family.
By Retail Dive Staff • June 17, 2022 -
Courtesy of Walmart
Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'
The retailer is the exclusive partner on a new feature that allows people to purchase products with a few taps of their remote.
By Peter Adams • June 17, 2022 -
Courtesy of Maybelline
Maybelline launches mental health podcast
The new show “I’m Fine, You?” is part of the brand’s efforts to destigmatize conversations around anxiety and depression.
By Tatiana Walk-Morris • June 17, 2022 -
Courtesy of Virtual Brand Group
McKinsey: Metaverse may create $5 trillion in value by 2030
The research firm found that up to $2.6 trillion of that value could be in e-commerce.
By Dani James • June 17, 2022 -
Cara Salpini/Retail Dive
DTC footwear brand Hoka debuts first global campaign
The company has seen a recent spike in sales and is on pace to become a billion-dollar brand.
By Tatiana Walk-Morris • June 16, 2022 -
Courtesy of Amazon
Amazon schedules Prime Day for mid-July
Most U.S. Prime members plan to shop the sale, but there’s evidence they’ll be cautious about spending and will also seek out deals at rivals.
By Daphne Howland • June 16, 2022 -
Courtesy of Petco
Petco opens first location of new rural store concept
Initially announced at its investor day in March, the new store caters to consumers seeking out farm and livestock supplies.
By Caroline Jansen • June 16, 2022 -
Adeline Kon/Retail Dive, data from Flickr
ColumnSKU’d: Chanel breaks up with the rich in favor of the ultra-rich
The fashion house is raising prices and opening high-end stores – all while reporting record-breaking numbers.
By Kaarin Moore • June 16, 2022 -
Courtesy of Victoria's Secret
Victoria's Secret's Happy Nation brand launches Roblox hub
The digital-only tween brand launched in April with plans to enter the metaverse — a first for Victoria's Secret.
By Tatiana Walk-Morris • June 15, 2022 -
Courtesy of Our Place
Our Place’s co-founder and co-CEO on the brand’s entrance into physical retail
The DTC cookware brand, which launched just prior to the pandemic and is already profitable, is planning two stores in Los Angeles and one in New York.
By Caroline Jansen • June 14, 2022 -
Courtesy of Lululemon
Expanding its reach, Lululemon now sells hijabs
Two styles debuted last week, with a third expected later this year. The company says all three emphasize performance and versatility.
By Cara Salpini • June 14, 2022 -
Courtesy of Ulta
Ulta's Shelley Haus passes away after 'valiant fight' with cancer
The retailer’s chief marketing officer was “an innovative marketer, creative storyteller and a people-first leader who saw beautiful possibilities in everything and everyone,” the company said.
By Cara Salpini • June 14, 2022 -
Daphne Howland/Retail Dive
ColumnThe Weekly Closeout: Target works to rightsize inventory and two CEOs prepare to exit
The big-box retailer shocked analysts by cutting its forecasts on operating margin, and the industry saw two major C-suite departures.
By Retail Dive Staff • June 10, 2022
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