Marketing: Page 71


  • A teenager holds up a pair of blue undies.
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    Courtesy of Thinx
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    Thinx rebrands teen line, lowers price

    The DTC period underwear brand last year also launched a cheaper line that sells through Walmart and Target.

    By July 19, 2022
  • Geoffrey the giraffe points to brightly colored shelves of toys in a Macy's store
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    Courtesy of Macy's via Businesswire
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    Macy’s and Toys R Us ramp up store-in-store partnership

    Branded shops are coming to all of the department store retailer’s locations as it tries to capitalize on a growing category. 

    By July 18, 2022
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • A person sits on a couch petting a cat; a laptop features the Walmart website.
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    Courtesy of Walmart
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    Walmart expands Spanish search on website

    At the height of the pandemic, the retailer saw its Spanish queries spike more than five times compared to pre-pandemic levels.

    By Tatiana Walk-Morris • July 18, 2022
  • Female influencer record live viral video camera at home studio
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    Chaay_Tee via Getty Images
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    Sponsored by GRIN

    How retail brands create unforgettable experiential marketing campaigns with influencers

    Retailers have a new secret weapon for creating memorable experiential marketing campaigns.

    July 18, 2022
  • An illuminated Nike Style store in Seoul, South Korea, at night.
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    Courtesy of Nike
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    Nike debuts new store concept with Nike Style

    The store, which opened Friday in Seoul, South Korea, features gender-neutral merchandising and a content studio. 

    By July 15, 2022
  • Kanye West at Milk Studios
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    Jonathan Leibson / Stringer via Getty Images
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    Column

    The Weekly Closeout: Kanye West files trademark for retail stores and Laffy Taffy turns to NFTs

    The rapper filed trademarks for the name “YZYSPLY,” while the candy maker turned jokes found on its wrappers into non-fungible tokens.

    By Retail Dive Staff • July 15, 2022
  • Three children of different sizes wearing denim products.
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    Permission granted by Abercrombie Kids
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    Abercrombie Kids launches denim collection with sizing options

    The assortment was fit-tested with over 300 children, and comes in short, regular and long lengths in all sizes with waistband adjusters.

    By July 15, 2022
  • Amazon's Prime Day logo for 2022.
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    Courtesy of Amazon
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    Inflation reshapes Amazon Prime Day

    Shoppers used the two-day sale to stock up on household essentials and take care of some holiday lists, sticking mostly to smaller purchases.

    By July 14, 2022
  • Homepage of the website The Forecast with pictures of a person wearing an orange outfit and articles about beauty and fashion.
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    Courtesy of Summersalt
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    Summersalt launches The Forecast content platform

    Led by The Knot’s former editor-in-chief, the platform will offer shoppers travel tips, fashion advice and inspirational stories.

    By Tatiana Walk-Morris • July 14, 2022
  • Exterior sign for a GameStop store.
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    Daphne Howland/Retail Dive
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    GameStop launches NFT marketplace

    The latest progression of the retailer’s digital transformation follows news that it fired its CFO and reportedly plans layoffs. 

    By July 13, 2022
  • Flying saucer is beaming up a Heydude shoe.
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    Courtesy of Heydude
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    Crocs' Heydude revamps its brand

    The casual shoe brand is leaning into levity as it chases a $1 billion revenue target and is already beating growth expectations. 

    By July 13, 2022
  • Mobile shopping.
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    Retrieved from Piqsels.
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    Can biometric data deliver more nuanced mass marketing?

    Remembering passwords may be a thing of the past as Apple rolls out passkeys, but interest in biometrics reaches beyond authentication.

    By Robert Williams • July 12, 2022
  • Kohl's storefront
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    Courtesy of Kohl's
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    Discover @ Kohl's to feature diverse, women-owned brands at 600 stores

    The department store just turned away a takeover bid. Now it's joining the likes of Macy’s, Target and Walmart in overhauling its merchandising tactics.

    By July 11, 2022
  • Rear view of female customer viewing smart phones in store
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    Maskot via Getty Images
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    Sponsored by Imagine

    Spending habits are changing. Is your in-store marketing keeping up?

    After years of isolated shopping and dining from home, people are eager to get back out into their communities.

    By Chris Cavanaugh, CEO, Imagine • July 11, 2022
  • Grove Collaborative
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    Permission granted by Grove Collaborative
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    Grove Collaborative strikes wholesale deal with Kohl's

    The cleaning and personal care brand also expanded its distribution to grocery retailers Meijer and Giant Eagle.

    By Tatiana Walk-Morris • July 8, 2022
  • Ulta Beauty makeup products are on display in a pink-walled room at the Allure Store.
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    Courtesy of The Allure Store
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    Column

    The Weekly Closeout: Ulta, The Allure Store partner and UK antitrust watchdog takes on Amazon

    Ulta announced a pop-up with the retail arm of the magazine, and Amazon is being investigated over its marketplace practices. 

    By Retail Dive Staff • July 8, 2022
  • The exterior of an Athleta outlet store.
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    Courtesy of Athleta
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    Athleta plots its first outlet stores

    Two locations are set to open by the fall as the athletics brand works to build out its footprint. 

    By July 8, 2022
  • Grocery delivery worker in kitchen
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    Courtesy of Walmart
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    Walmart merges in-home grocery delivery service with Walmart+

    The retailer has also expanded InHome to cities including Miami, Dallas and San Francisco, in a move that almost doubles its geographic reach.

    By Sam Silverstein • July 7, 2022
  • Exterior shot of a Target store with a closeup on the Target logo.
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    Daphne Howland/Retail Dive
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    Target deepens back-to-school offers amid inventory headaches

    The retailer is adding to promotions for students and teachers as back-to-school sales are forecast to exceed pre-pandemic numbers.  

    By Tatiana Walk-Morris • July 7, 2022
  • The Pinterest icon
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    Retrieved from Brett Jordan from Pexels.
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    Pinterest releases new shopping, seller features

    The feature rollouts follow the appointment of a new CEO and the acquisition of an AI shopping platform.

    By Tatiana Walk-Morris • July 7, 2022
  • Combined Prime and Grubhub logos
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    Courtesy of Amazon
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    Amazon dangles free Grubhub membership ahead of Prime Day

    The e-commerce giant has inked a deal with the struggling food delivery service that includes an opportunity to take a minority stake.

    By July 6, 2022
  • Rendering of Amazon Go store in Mill Creek, Washington
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    Courtesy of Amazon
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    Amazon's new analytics tool gives brands a front-row seat to in-store shopping

    Using the Store Analytics tool, companies can optimize in-store marketing with insights about Amazon Go and Amazon Fresh shoppers. 

    By Jessica Hammers • July 6, 2022
  • Cupshe introduces a plus-size collection.
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    Courtesy of Cupshe
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    Cupshe, Tabria Majors launch plus-size swimwear collection

    The expansion into inclusive sizes comes as the brand is exploring new categories, including athleisure.

    By Tatiana Walk-Morris • July 6, 2022
  • Nike attributes digital revenue growth to demand across mobile apps

    The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.

    By Robert Williams • July 5, 2022
  • A gray and white Bed Bath & Beyond store.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Bed Bath & Beyond continues executive shakeup and Gucci launches a pet collection

    The home retailer appointed a new chief accounting officer and head of treasury. Meanwhile, the luxury brand seeks to bring individuality to pets.

    By Retail Dive Staff • July 1, 2022