Marketing: Page 70
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Courtesy of Allbirds
Allbirds' first wholesale deals are with Zalando and Public Lands
The company's own physical footprint is also performing well, with U.S. stores growing "well in excess of 150%" in the first quarter.
By Cara Salpini • May 11, 2022 -
PeopleImages via Getty Images
Female CMOs overtake male ones for the first time, report says
Tenure remained low in 2021 thanks, in part, to issues related to the pandemic combined with diversity efforts.
By Sara Karlovitch • May 11, 2022 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Photo Illustration: Shaun Lucas/Industry Dive; Getty Images
Deep DiveSneaker supremacy: Nike and Adidas battle for brand love
Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges.
By Natalie Black (Koltun) • May 11, 2022 -
Ikea to invest more than $3B in stores
Ikea's largest franchisee, Ingka Group, will work to update its physical locations across 32 markets to support the retailer's online operations.
By Caroline Jansen • May 10, 2022 -
Courtesy of Meta
Metaverse goes mainstream, but most consumers still don't understand it
Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising.
By Peter Adams • May 10, 2022 -
Cara Salpini/Retail Dive
Deep DiveFor future growth, Reebok is looking to its past
A new owner could be an opportunity for the brand to reclaim some of its previous clout. But it's been a long time since Reebok's prime.
By Cara Salpini • May 10, 2022 -
Courtesy of Best Buy
Best Buy expands in-store assortment of beauty and e-transportation products
Furniture is also playing a bigger role at the electronics giant after its acquisition of DTC brand Yardbird in November last year.
By Tatiana Walk-Morris • May 9, 2022 -
istockphoto.com/ipopba
Sponsored by LeadsRxFurniture retailer embraces digital marketing and measures its impact with analytics
A furniture retailer with five outlets embraces marketing analytics to improve marketing performance.
May 9, 2022 -
Courtesy of Summersalt
Summersalt taps 27 women for annual campaign targeting inclusivity
The DTC swimwear brand enlisted activists, entrepreneurs and other well-known women to front its “Every Body is a Summersalt Body” campaign.
By Tatiana Walk-Morris • May 6, 2022 -
Courtesy of Adidas
Adidas aims to fill the Nike gap at Foot Locker with expanded partnership
The new deal makes Foot Locker the "lead partner" for Adidas' basketball offerings and is expected to generate $2 billion in sales by 2025.
By Cara Salpini • May 6, 2022 -
Courtesy of Petco
ColumnThe Weekly Closeout: Nike names VP of direct acceleration and Petco partners with Backcountry
Maggie Gauger is taking on the new role at Nike, while Petco collaborated with the specialty outdoors retailer to create an exclusive collection of pet gear.
By Retail Dive Staff • May 6, 2022 -
Courtesy of Savage x Fenty
Savage X Fenty plans 6 more stores
The lingerie brand opened its first store in January, followed by four others. Now, the company plans to more than double that footprint.
By Cara Salpini • May 5, 2022 -
Courtesy of Walgreens
Walgreens fills out executive team for retail
The company named a new chief marketing officer, chief merchant and chief product officer, all of whom will report to Chief Customer Officer Tracey Brown.
By Ben Unglesbee • May 5, 2022 -
Retrieved from Amazon on May 03, 2022
Amazon looks to lure brands with new streaming tech integrations
At its second NewFronts presentation, the company showed off a tool that lets advertisers insert their products into programming even after filming ends.
By Peter Adams • May 4, 2022 -
Retrieved from Benefit Cosmetics on April 27, 2022
Benefit Cosmetics reinforces gaming link with 9-tournament series
The effort builds on the brand's Game Face program it debuted in 2020 to connect the beauty and female gamer communities.
By Natalie Black (Koltun) • May 3, 2022 -
Courtesy of Authentic Brands Group
Macy's to broaden Reebok apparel assortment in expanded deal
The department store will offer a deeper selection of Reebok products and will receive exclusives from the athletics brand.
By Cara Salpini • May 3, 2022 -
Courtesy of Snap
Snap releases new AR tools for virtual shopping
The social media platform continues to evolve its AR capabilities as the technology grows in popularity among young shoppers.
By Tatiana Walk-Morris • May 3, 2022 -
Permission granted by United By Blue
United By Blue started in wholesale, expanded to DTC and now sells other sustainable brands. Here’s why.
Over the last 18 months, the company has grown its collection of third-party brands "really rapidly" to account for 20% of its assortment.
By Cara Salpini • May 3, 2022 -
G-III takes full ownership of Karl Lagerfeld
The move builds on a partnership launched in 2015, with plans for global growth across channels and category expansion, including jeans.
By Daphne Howland • May 2, 2022 -
Daphne Howland/Retail Dive
J.C. Penney is reinventing itself. Again.
As the department store unveiled a marketing campaign designed to woo back customers, its owners reportedly bid on rival Kohl's.
By Daphne Howland • May 2, 2022 -
Courtesy of Walmart
Walmart launches activewear brand Love & Sports
The brand was created with fashion designer Michelle Smith and indoor cycling instructor Stacey Griffith and will roll out to 1,500 stores.
By Kaarin Moore • April 29, 2022 -
Courtesy of The North Face
ColumnThe Weekly Closeout: Coty winds down Russian operations and The North Face repurposes scraps into gear
In 2021, the country accounted for about 3% of Coty's sales. Meanwhile, The North Face's latest sustainability effort turns factory scraps into new products.
By Retail Dive Staff • April 29, 2022 -
Daphne Howland/Retail Dive
Victoria's Secret and Pink open Amazon storefront to stoke beauty sales
Heeding feedback from its customers, the company said it's now selling more than 100 products in the category via the e-commerce giant.
By Daphne Howland • April 29, 2022 -
Courtesy of Stitch Fix
Stitch Fix taps Keegan-Michael Key to get men to buy new clothes
The e-retailer's men's sales dropped during its most recent quarter, and in general have been slower to recover since the pandemic.
By Daphne Howland • April 28, 2022 -
Courtesy of Walmart
In challenge to Costco, Walmart+ boosts fuel discounts at thousands more gas stations
The retail giant's discount membership has enlisted 12,000 Exxon and Mobil locations to participate in one of its most enticing perks.
By Daphne Howland • April 27, 2022
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