Tying its beauty products to body confidence, Saltair has collaborated with the workout app The Sculpt Society to launch a seven-day fitness program.
According to a Monday press release, the program will be available through the app’s membership, which offers a one-week free trial and costs $19.99 per month or $179.99 annually. Saltair’s founder Iskra Lawrence worked with The Sculpt Society’s Megan Roup to create the “7 Days of Self Love” program, which includes five fitness classes curated by the duo, body care tips inspired by Saltair products and daily journal prompts.
"As someone who experienced body dysmorphia and disordered eating, I haven't always had the healthiest relationship with movement,” Lawrence said in a statement. “Megan's [The Sculpt Society] is one of those magical safe spaces where you feel welcome and movement is celebrated because your body deserves it. Her unique way to motivate and uplift is so aligned with my personal mission, and also Saltair's, of encouraging everybody to feel welcome and to know they deserve daily moments of self care because looking after ourselves is essential not a luxury - even as busy moms and business owners.”
The program also includes food recipes, self-care rituals and conversations with Roup and Lawrence regarding topics such as entrepreneurship and relationships.
Although it only launched last year, Saltair’s popularity has grown significantly, recording over 466,000 website visits in 2022 and forming a wholesale deal with Target. The company comes from the brand incubator The Center, which also houses the skincare company Naturium and the fragrance brand Phlur.
Saltair sells body products such as deodorant, body wash, body lotion and hair care.