Ikea has sweetened the perks for its loyalty program members.
The Swedish furniture retailer on Monday announced it has added benefits to its Ikea Family program, including saving 5% on eligible in-store purchases and offering “special” pricing on select delivery options online, according to a company press release.
The delivery discount applies to the retailer’s scheduled doorstep delivery and scheduled in-home delivery, including for orders over 800 pounds. The discount is calculated based on order weight, proximity to an Ikea store and the type of delivery selected, and it excludes buy online, pick up in store orders, local pickup points, standard delivery and parcel shipping, according to the retailer’s website.
The Ikea Family program initially launched in Sweden in 1984 and was expanded to the U.S. in 2011. The new perks come on top of existing benefits for the retailer’s loyalty members, including access to events and workshops, special product offers and free hot beverages each visit. Ikea Family members also have exclusive access to the retailer’s “Buy Back & Resell” service, which launched late last year at select stores across the U.S.
"At Ikea, it is always our ambition to offer quality and sustainable home furnishings to our customers at an affordable price," Javier Quiñones, CEO and chief sustainability officer of Ikea U.S., said in a statement. "By enhancing our Ikea Family benefits, we are able to show greater appreciation for our customers in a meaningful way with everyday discounts while inspiring them to live a better everyday life at home."
The in-store discount also appears to be a way to drive traffic to its brick-and-mortar locations. Ingka Group, Ikea’s largest franchisee, in May announced it was investing more than 3 billion euros, or about $3.2 billion, into new and existing stores, with a focus on making its physical locations double as e-commerce distribution hubs. The investment covers all 32 of Ingka’s markets, including the U.S., Finland, Canada, France, Germany and Spain, and a third of the investment will go toward its London market.