Marketing: Page 87


  • Kindfull Target
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    Courtesy of Target
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    Target unveils new private label pet food

    Cat and dog brand Kindfull — which includes over 50 items like wet and dry food, treats and toppers — will be available starting Sunday.

    By Maria Monteros • Aug. 11, 2021
  • HBC partners with WeWork to launch ‘SaksWorks’ coworking spaces

    The new venture is set to launch in September with five locations, including the Saks Fifth Avenue New York flagship.

    By Aug. 11, 2021
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Against a blue sky, a street lamp to the side of a large department store building.
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    Daphne Howland/Retail Dive
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    Opinion

    The demise of the department store? Not so fast

    Department stores still have a strong value proposition, if only they can reimagine their experience, write Alvarez and Marsal's Mohit Mohal and Jonathan Sharp.

    By Mohit Mohal and Jonathan Sharp • Aug. 11, 2021
  • Nordstrom New York
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    Daphne Howland/Retail Dive
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    Nordstrom moved to New York, then came a pandemic. Now what?

    The massive store is designed to attract a crowd, but the company says its Upper West Side neighborhood can sustain it until the tourists return.

    By Aug. 10, 2021
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    Courtesy of Neiman Marcus
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    'The Book' is back as Neiman Marcus works to reintroduce itself post-bankruptcy

    The department store retailer is striking an optimistic tone even as a new strain of the coronavirus threatens to prolong the pandemic.

    By Aug. 9, 2021
  • State Bags
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    Permission granted by State Bags
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    Target, DTC backpack brand State Bags team up ahead of back to school

    Expanding on the big-box retailer's DTC assortment, the brand will offer an exclusive collection in 600 Target stores nationwide.

    By Maria Monteros • Aug. 9, 2021
  • New York & Company to launch into menswear
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    Courtesy of New York & Company
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    New York & Company to launch first menswear collection

    The apparel brand is also expanding its women's footwear offerings and plans to offer home products starting in the fall. 

    By Aug. 6, 2021
  • Target employee.
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    Courtesy of Target
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    Column

    The Weekly Closeout: Target debuts employee degree program and REI doubles down on travel

    The big-box retailer joins Walmart in tackling education assistance, while the outdoors retailer expands access to short-term rentals for members.

    By Retail Dive Staff • Aug. 6, 2021
  • Freshippo Store X
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    Courtesy of Alibaba
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    Inside Alibaba’s digital-first club store

    Store X is the online retailer's answer to Costco in a format that has caught fire in China as incomes rise and consumers look for new shopping experiences.

    By Jeff Wells • Aug. 4, 2021
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    Courtesy of Reebok
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    Reebok's new AR tool helps basketball players set up their own courts

    An effort aimed at empowering city youth includes a short film and playable basketball art installations in markets like New York. 

    By Peter Adams • Aug. 3, 2021
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    Courtesy of Outer
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    How outdoor furniture brand Outer grew its unique showroom model

    The DTC company last month opened its 1,000th Neighborhood Showroom, a concept that helps connect potential customers with existing ones.

    By Aug. 3, 2021
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    Courtesy of Bed Bath & Beyond
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    Kris Jenner's cleaning products line debuts at Bed Bath & Beyond

    The retailer will add Safely to over 750 of its stores, further resetting its merchandising assortment.

    By Aug. 2, 2021
  • Crocs' socks line
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    Courtesy of Leeor Wild for Crocs
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    Column

    The Weekly Closeout: Crocs enters sock market and Target's latest collab

    The footwear brand is actually encouraging people to wear socks with its well-known clogs, while the big-box retailer rolls out another design partnership.

    By Retail Dive Staff • July 30, 2021
  • The Klarna logo in front of pink balloons
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    Astrid Stawiarz via Getty Images
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    Klarna acquires platform that connects content creators, retailers

    Apprl allows companies to create social shopping content and track campaign results as the payments company increases its marketing services.

    By Tatiana Walk-Morris • July 30, 2021
  • David's Bridal expands its Galina Signature collection.
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    Courtesy of David's Bridal
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    David's Bridal expands private label to bridesmaid, lingerie collections

    The Galina Signature offering is one of five owned brands as the company leverages its supply chain to respond quickly to trends. 

    By July 29, 2021
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: When Reebok was on top of the world

    Retail Dive's senior editor discusses the past and alternate histories of the brand that once topped even Nike.

    By July 29, 2021
  • Instagram Shops features
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    Courtesy of Instagram
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    E-commerce skyrocketed during the pandemic. Now Instagram, Facebook and Snapchat want in.

    New in-app shopping features have enticed consumers to shop as they scroll.

    By Maria Monteros • July 29, 2021
  • Mannequins in orange and white stand in a store window to left of a black-trimmed doorway of an Athleta store, others in black and white are on the right.
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    Daphne Howland/Retail Dive
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    Athleta launches digital wellness platform 'AthletaWell'

    Gap Inc.'s activewear retailer partnered with at-home workout company Obé Fitness as part of its transformation into a lifestyle brand.

    By July 28, 2021
  • A Sephora storefront in Georgetown
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    Cara Salpini/Retail Dive
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    Sephora to hit 15% Black-owned benchmark in prestige hair care by year's end

    The beauty retailer has made strides on its commitment to double the assortment of Black-owned brands it carries by the end of 2021.

    By July 28, 2021
  • Popshelf shop-in-shop at DG Market
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    Courtesy of Dollar General Popshelf shop-in-shop release
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    Dollar General expands Popshelf with shop-in-shops

    The retailer is adding its higher-priced, treasure-hunt concept inside of two DG Market stores as it blazes ahead with the build-out of the banner. 

    By July 28, 2021
  • Pinterest shopping tags in Idea Pins
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    Retrieved from Pinterest on July 28, 2021
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    Pinterest rolls out new monetization features for creators

    Users can make commissions through affiliate links, partner with brands and make content shoppable as the platform deepens its relationship with creators.

    By Tatiana Walk-Morris • July 28, 2021
  • Curbside pickup sign outside BJ's Wholesale Club location
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    Courtesy of BJ's Wholesale Club
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    Stores may soon use one-third of their space for e-commerce fulfillment: report

    Online and offline may be blurred, but the importance of physical stores to both is clear, according to research from Edge by Ascential.

    By July 27, 2021
  • Fabletics announces resale deal in partnership with ThredUp.
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    Courtesy of Fabletics
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    Fabletics launches resale program

    The DTC company is working with ThredUp on its first venture into the resale ecosystem as part of a larger push for sustainability. 

    By July 27, 2021
  • Express launches Community Commerce program.
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    Courtesy of Express
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    Express pilots commission-based influencer program

    Following revenue declines and staff cuts, the company hopes its new program will draw in online shoppers.

    By Tatiana Walk-Morris • July 27, 2021
  • Reebok's battle with Nike
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    Adeline Kon/Retail Dive
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    Deep Dive

    Reebok was meant to be a ‘Nike killer.’ How the brand lost its No. 1 spot

    In the '80s, Reebok was the top sports brand for a time. Now it's dwarfed by Nike and Adidas. We take a look at the history of the brand, through the lens of the people who were there.

    By July 26, 2021