Marketing: Page

  • An American Eagle storefront at a mall
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    Cara Salpini/Retail Dive
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    American Eagle Outfitters hints at new men’s sub-brand

    The line will bring “innovation and newness to our men’s business” and prelaunch tests have been encouraging, according to company executives.

    By • Nov. 29, 2022
  • A screenshot of the Kids Foot Locker virtual Roblox experience.
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    Courtesy of Kids Foot Locker
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    Kids Foot Locker opens House of Play Roblox experience

    The game, which is based on a real store concept, allows users to play mini games and collect tokens to exchange for super-powered sneakers.

    By Tatiana Walk-Morris • Nov. 29, 2022
  • A Macy's building with the word "Believe" written on it in bright lights. Explore the Trendline➔
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    Cara Salpini/Retail Dive
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    Trendline

    A look at the 2026 holiday season

    From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

    By Retail Dive staff
  • Showfields logo flag flies outside of its storefront.
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    Kaarin Vembar/Retail Dive
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    Showfields opens location in Washington, DC

    The new store is based in the bustling Georgetown neighborhood where multiple direct-to-consumer brands have set up shop.

    By Tatiana Walk-Morris • Nov. 28, 2022
  • A Target worker hands a person in a car a Starbucks bag.
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    Courtesy of Target
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    Target expands Starbucks curbside pickup service

    In addition to the partnership, the retailer has been investing in operations and growing its Ulta shop-in-shop locations.

    By Tatiana Walk-Morris • Nov. 28, 2022
  • A freelance lawyer checks a mobile app on her phone
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    Getty Images
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    Poshmark creates Secondhand Sunday holiday

    The resale site’s research suggests that shoppers are turning to used items to save money amid inflation concerns.

    By Tatiana Walk-Morris • Nov. 23, 2022
  • Rendering of the Macy's Day Parade outside of the NYC Macy's store with balloons.
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    Courtesy of Macy's
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    Macy’s to host Thanksgiving Day Parade in the metaverse with NFT design contest

    The retailer has been integrating NFTs into its holiday celebrations and will make the winning design into a real-life balloon for its 2023 parade.

    By Tatiana Walk-Morris • Nov. 23, 2022
  • Our Place storefront.
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    Courtesy of Our Place
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    DTC kitchenware brand Our Place opens first physical store

    The brand wants to open more locations in New York and Los Angeles as part of its offline expansion plan.

    By Tatiana Walk-Morris • Nov. 22, 2022
  • A rendering of Bloomingdale's virtual store. Sparkly lights are all around. Shelves on the left and right are full of virtual products.
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    Courtesy of Emperia
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    Bloomingdale’s debuts virtual department store for the holidays

    A multi-branded space features shopping experiences from Ralph Lauren, Nespresso and Chanel.

    By Tatiana Walk-Morris • Nov. 21, 2022
  • A display of backpacks in Herschel Supply's New York City store.
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    Courtesy of Herschel Supply
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    Herschel Supply opens first US store as it plots expansion

    The 2,500-square-foot store will be in New York City’s Flatiron District and will feature a space dedicated to local artists and community events.

    By • Nov. 21, 2022
  • The inside of a Nike Rise with a checkout counter.
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    Courtesy of Nike
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    Nike pursues ‘next stage’ of expansion with first Rise concept in North America

    Nike Aventura in Miami mimics the tech features at the company’s other locations and marks yet another investment in data-driven stores.

    By Tatiana Walk-Morris • Nov. 21, 2022
  • Image of three mobile phones with photos of sneaker products on each one.
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    Courtesy of GOAT
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    Goat to offer rare items, exclusive sneakers during Black Friday event

    The marketplace wants to create an immersive online shopping experience during its annual holiday event.

    By Tatiana Walk-Morris • Nov. 21, 2022
  • Fashion store customer pays for her shopping by a card contactless payment
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    Adobe Stock/weyo

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    Sponsored by Appriss Retail

    Returns are no longer just a cost of doing business

    A comprehensive returns strategy can enhance shopper engagement while minimizing the impact on the bottom line.

    Nov. 21, 2022
  • A virtual avatar wearing Adidas virtual gear.
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    Courtesy of Adidas
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    Adidas creates ‘Virtual Gear’ product category as it preps for metaverse future

    The athletics brand also released its first collection of NFT wearables as it accelerates a “community-based, member-first, open metaverse strategy.”

    By • Nov. 18, 2022
  • Snoop Dogg crouches down next to a car, a dog, and a gold and silver dog bowl looking like a baller.
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    Courtesy of Snoop Doggie Doggs
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    Column

    The Weekly Closeout: Snoop Dogg launches pet brand as athletics retailers jump into virtual goods

    "If my dogs ain't fresh I ain't fresh,” the artist said of his latest business. Meanwhile, Nike and Adidas made major metaverse moves.

    By Retail Dive Staff • Nov. 18, 2022
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    David Paul Morris via Getty Images
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    Google enhances AR search tools to help harried holiday shoppers

    Offerings for the beauty and sneaker categories allow consumers to get a better sense of what a product looks like without having to step into a store.

    By Peter Adams • Nov. 18, 2022
  • A storefront with colorful window decorations and a horseshoe emblem above the door, with the words "True Religion" in black, all-capital letters.
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    Daphne Howland/Retail Dive
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    True Religion drops new mobile app with exclusive products, interactive content

    Mobile is the apparel brand’s largest digital channel, and a new app is one part of its attempt to transform into a digital-first, direct-to-consumer brand.

    By Tatiana Walk-Morris • Nov. 17, 2022
  • A tableau of five Yankee Candles surrounded by small pink Christmas trees.
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    Courtesy of Yankee Candle
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    Yankee Candle opens pop-up shops for the holidays

    The retailer will feature exclusive promotions in its six temporary locations across the U.S. 

    By • Nov. 17, 2022
  • Multiple plates are seen on a white background with a barcode graphic.
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    Photo illustration: Tiffany & Co.; Industry Dive

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    Column

    SKU’d: Andy Warhol is the Ghost of Christmas Past. And he’s here to help Tiffany & Co.

    He’s been gone for 35 years, but the pop artist is still making the luxury retailer joyful and relevant.

    By • Nov. 17, 2022
  • Casper storefront.
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    Kaarin Vembar/Retail Dive
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    Casper, Netflix seek to soothe holiday stress with in-store screenings

    The direct-to-consumer mattress brand will offer tickets to several showings of “Slumberland” at one of its New York City locations.

    By Tatiana Walk-Morris • Nov. 16, 2022
  • Mobile phone showing a woman in a bra.
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    Permission granted by Victoria's Secret
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    Victoria’s Secret launches mobile bra fitting tool

    The tech will help customers select the best size and fit with the hope of reducing returns and boosting the shopping experience.

    By Tatiana Walk-Morris • Nov. 16, 2022
  • A person on a video call/filming/taking photos of a family toasting for a holiday dinner at home.
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    Getty Images
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    Deep Dive

    Gift giving meets revenge living: Why experiences are so important this holiday season

    Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder.

    By Jessica Hammers • Nov. 15, 2022
  • A picture of the Puma MB.02 shoe on a ledge with a basketball court in the background.
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    Courtesy of Puma, Foot Locker
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    Foot Locker deepens Puma partnership to secure more exclusive product

    The deal emphasizes basketball, and gives Foot Locker exclusive access to a series of new collections from the brand.

    By Tatiana Walk-Morris • Nov. 15, 2022
  • Mobile phone with a screen that says ".Swoosh is the home for Nike's virtual collections. Join us."
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    Courtesy of Nike
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    Nike launches marketplace to collect, trade virtual products

    Select customers on the platform, dubbed .Swoosh, will also have the chance to co-create virtual products with the athletics giant.

    By • Nov. 14, 2022
  • Shot of three mobile screens with different tiles illustrating Pinterest TV.
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    Courtesy of Pinterest
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    Pinterest TV unveils holiday shopping event

    The platform also expanded the feature to Canada about a year after launching in the U.S.

    By Tatiana Walk-Morris • Nov. 14, 2022
  • Two tween girls stand next to each other in dressy clothes. One wears a party hat, and they hold an Evsie banner.
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    Courtesy of Maurices
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    Maurices opens freestanding stores of tween brand Evsie

    The brand, which will open three stand-alone stores and increase its number of shop-in-shops, grew quickly after launching earlier this year. 

    By Tatiana Walk-Morris • Nov. 14, 2022