Marketing: Page 87
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Amazon to release search analytics tool for sellers
The company will provide anonymized data to those in its Amazon Brand Registry so they can better understand their customers' shopping choices.
By Tatiana Walk-Morris • Oct. 21, 2021 -
Ulta tests small-format stores, moves into wellness as it seeks growth
Five years ago, the beauty retailer tested smaller stores and ultimately didn't move forward with them. Now, executives say things have changed.
By Cara Salpini • Oct. 21, 2021 -
Explore the Trendline➔
Thai Liang Lim via Getty ImagesTrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Retrieved from Perfect Corp. on October 14, 2021
How store closures pushed Jane Iredale to test AR lipstick sampling on YouTube
Supporting its goal of meeting new consumers, the beauty brand's immersive ad drove 11% of viewers to virtually try on a shade.
By Robert Williams • Oct. 21, 2021 -
Gopuff launches in NYC with retail sites
The company has opened more than a dozen locations in Manhattan, Brooklyn, the Bronx and Queens. An unspecified number will service walk-up customers and also fulfill online orders.
By Jeff Wells • Oct. 21, 2021 -
Target more than doubles Apple shop-in-shops in time for the holidays
Just months after its initial rollout, the retailer is expanding the number of dedicated stores from 17 to 36 locations.
By Maria Monteros • Oct. 20, 2021 -
Moncler debuts new collections through virtual pop-up with Mytheresa
The luxury companies teamed up on the experience, which allows shoppers to view and purchase the new products in a virtual setting.
By Tatiana Walk-Morris • Oct. 20, 2021 -
Pinterest adds AR try-on, shopping recommendations to Idea Pins
Tech companies, brands and retailers have been flocking to augmented reality to improve the online shopping experience for remote consumers.
By Tatiana Walk-Morris and Cara Salpini • Updated Oct. 20, 2021 -
Belk launches apparel brand Wonderly
The private label assortment replaces the department store's New Directions brand.
By Kaarin Moore • Oct. 19, 2021 -
The image by Beyond My Ken is licensed under CC BY-SA 4.0
Macy's reintroduces in-person Santa Claus visits, but this year they're 'contactless'
All visits are by reservation only, and while children can see the big man in red, the department store is running a "socially distanced experience."
By Tatiana Walk-Morris • Oct. 19, 2021 -
Walmart unveils 3 Black Friday sales events, early access for Walmart+ members
The retail giant is leveraging Black Friday to boost memberships by giving subscribers special access to sales.
By Maria Monteros • Oct. 18, 2021 -
Kohl's touts new brand partnerships ahead of the holidays
Over the past year, the department store has made deals to broaden its assortment through the likes of Eddie Bauer, Sephora and Tommy Hilfiger.
By Tatiana Walk-Morris • Oct. 18, 2021 -
Sponsored by OneView Commerce
Unified commerce: the superpower to drive innovation
How unified commerce eliminates silos and drives efficiencies for frictionless customer engagement.
Oct. 18, 2021 -
fotogestoeber/Shutterstock.com
Sponsored by Exchange SolutionsNavigating marketplace shifts: Leverage loyalty to thrive in a period of recovery
The market has been talking about the right loyalty strategy for years. How do you actually do it?
Oct. 18, 2021 -
Under Armour names first chief consumer officer as marketing chief plans exit
The new position will take over the functions of the CMO, overseeing global marketing, e-commerce and retail.
By Cara Salpini • Oct. 15, 2021 -
Best Buy starts Black Friday deals early amid supply chain woes
The retailer is offering deals to encourage consumers to shop early as widespread supply chain constraints loom over the season.
By Tatiana Walk-Morris • Oct. 15, 2021 -
Does Stitch Fix need stores?
The apparel e-retailer has ruled them out in the past, but a recent business model shift and its customer acquisition needs could change that.
By Daphne Howland • Oct. 14, 2021 -
Model behavior: How mannequins display retail's brand values
Diversity in mannequin body size and gender can help shoppers see themselves reflected in a brand — and drive loyalty.
By Kaarin Moore • Oct. 14, 2021 -
Poshmark co-founder to oversee new seller experience team
The new division is responsible for "supporting and innovating" on behalf of the platform's merchants.
By Tatiana Walk-Morris • Oct. 13, 2021 -
Macy's teams up with Fanatics
The deal grows the fan apparel product offering at Macy's by nearly 20 times, as the department store continues to diversify its merchandise categories.
By Kaarin Moore • Oct. 13, 2021 -
Hims & Hers strikes a deal with The Vitamin Shoppe to sell hair care products
Although the collaboration will begin small, the companies left room for "potential expansion" early next year into other categories.
By Tatiana Walk-Morris • Oct. 13, 2021 -
Sephora releases social media guidelines to tackle online harassment
The "Hearts, Not Hate" tenets involve uplifting others, being an ally and naming hate. To tackle the last one, the retailer will moderate comments.
By Cara Salpini • Oct. 12, 2021 -
Column
Remember when Macy's was the one removing department store names?
Now it's facing the unfortunate prospect of another retailer's logo splashed upon its hometown flagship, just in time for its famous Thanksgiving parade.
By Daphne Howland • Oct. 12, 2021 -
Scotch & Soda accelerates DTC expansion with 22 new physical locations set to open in 2021
Originally a wholesale brand, the company had just 30 owned and franchised stores when it was acquired in 2011. Now it has 235.
By Cara Salpini • Oct. 11, 2021 -
Walmart teams with Netflix on exclusive products, digital storefront
The partnership gives the retailer access to the streaming platform's viewership as it establishes itself as a major destination for fan merchandise.
By Maria Monteros • Oct. 11, 2021 -
Sam's Club unveils first holiday catalog
The retailer is also holding twice as many shopping events throughout the season so its members can shop early.
By Tatiana Walk-Morris • Oct. 11, 2021