Marketing: Page 88
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Permission granted by AB Tasty
Sponsored by AB TastyWhy you should ditch conversion rate optimization for customer experience optimization
Savvy retailers are turning to personalization to address the multi-channel demands.
July 26, 2021 -
Joe Raedle via Getty Images
ColumnThe Weekly Closeout: Bezos thanks Amazon customers for space flight and the latest news from Dick’s
Amazon founder Jeff Bezos came under fire for telling customers and employees they paid for his suborbital jaunt, and Dick's debuted two new marketing campaigns.
By Retail Dive Staff • July 23, 2021 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Matthew Horwood via Getty Images
Mercari, Uber expand local delivery program
Through the ride-hailing app's network of delivery people, sellers and buyers exchange products on-demand without leaving their homes.
By Tatiana Walk-Morris • July 23, 2021 -
Retrieved from Apple App Store on July 23, 2021
How Shein makes 'fast fashion' look slow
The Chinese DTC company is winning over Gen Z by being speedier, fresher and more inclusive, according to a report from Edited.
By Daphne Howland • July 23, 2021 -
Crocs revenue nearly doubles in Q2 as DTC and wholesale take off
The pandemic-era's emphasis on comfort has been a huge boon to the clog brand, which is widening its direct-to-consumer reach and collaborations.
By Ben Unglesbee • July 22, 2021 -
Daphne Howland/Retail Dive
Gap Inc. further streamlines loyalty across brands
The tiered revamp merges cardholders with non-cardholders, makes free shipping fairly easy and includes opportunities to donate to charity.
By Daphne Howland • July 22, 2021 -
Courtesy of Verishop
Verishop debuts social shopping experience with Snapchat
Through the app's AR tools, users can virtually try on fashion and beauty products from brands like Ganni, Bebe, Saie and Blume.
By Tatiana Walk-Morris • July 22, 2021 -
Courtesy of Target
Ulta to open first Target shop-in-shop locations in August
The retailers plan to open 800 experiential stores nationwide, featuring items from over 50 beauty brands like Clinique, MAC Cosmetics and Morphe.
By Maria Monteros • July 21, 2021 -
Courtesy of Bed Bath & Beyond
Bed Bath & Beyond to open redesigned NYC flagship
The 92,000-square-foot space features a new layout, in-store digital shopping tools and a Casper shop-in-shop.
By Caroline Jansen • July 21, 2021 -
J.C. Penney launches beauty concept featuring Thirteen Lune
Thirteen Lune, which focuses on beauty brands created by Black and Brown founders, will be the flagship brand of the J.C. Penney Beauty venture.
By Tatiana Walk-Morris • July 21, 2021 -
Courtesy of Foxtrot Market
Foxtrot plans 50 new stores and a larger format
The upscale convenience chain is set to enter a host of new cities, and is rolling out a store model that's twice the size of its traditional shops.
By Catherine Douglas Moran , Jeff Wells • July 21, 2021 -
Permission granted by TikTok
TikTok to launch workshops to support small businesses
The Small Biz Block Party series is open to owners and employees who want to learn industry tools and tactics to grow their business.
By Maria Monteros • July 21, 2021 -
4 trends impacting retail marketing strategies
Brands are looking beyond Facebook and Google — and sometimes resurfacing older channels — to advertise.
By Caroline Jansen • July 21, 2021 -
Daphne Howland/Retail Dive
Victoria's Secret's split from L Brands‘We got it wrong’: Victoria’s Secret’s tricky new path
The company is testing three store remodels and a new off-mall store concept, and plotting the return of its fashion show.
By Daphne Howland • July 20, 2021 -
Daphne Howland/Retail Dive
Macy's debuts private label apparel brand, And Now This
Amid a merchandising revamp, the department store's new private label focuses on elevated basics for "the fashion-forward, contemporary dresser."
By Cara Salpini • July 20, 2021 -
Courtesy of Ipsy
Ipsy launches social media challenge to search for next gen creators
Ten finalists will be awarded paid contracts, while one overall winner will receive a $30,000 cash bonus.
By Tatiana Walk-Morris • July 20, 2021 -
Courtesy of Vimeo
TikTok integrates Vimeo's video-creation tools to attract more small business marketers
Courting small and medium-sized businesses by making it easier to produce high-quality videos is another sign of the app's maturity.
By Peter Adams • July 20, 2021 -
Courtesy of Dollar General newsroom Popshelf
‘There’s nothing like it out there’: Dollar General’s Popshelf aims to create and conquer a new market
The new format is expanding rapidly as it courts middle-income suburban shoppers. With success and scale come some big decisions for the discounter.
By Ben Unglesbee • July 19, 2021 -
Courtesy of Dollar General
Dollar General debuts private label skincare line
Launched within its Believe Beauty brand, the products sell for $5 or less and expand on the dollar store's pursuit of a higher-income shopper.
By Cara Salpini • July 19, 2021 -
Courtesy of Indochino
Indochino to dress NBC broadcasters for Tokyo Olympics
The apparel company will be the in-studio wardrobe provider for more than a dozen NBC Olympics and Telemundo broadcasters.
By Tatiana Walk-Morris • July 19, 2021 -
Permission granted by Dick's Sporting Goods
Deep DiveDick’s is testing 5 store concepts. Here’s why.
Store revamps are also in progress, and the sporting goods specialist is expanding its private label reach as it looks to maintain a winning position.
By Cara Salpini • July 19, 2021 -
Courtesy of Wilson Sporting Goods
Wilson opens first store amid DTC expansion
The sporting goods manufacturer launched a sportswear apparel line through its e-commerce site in May, which will now also be sold in its stores.
By Cara Salpini • July 16, 2021 -
Courtesy of J.C. Penney
ColumnThe Weekly Closeout: J.C. Penney’s inclusive kids apparel brand and the second(ish) item in Yeezy Gap
The department store launched a label in time for the back-to-school shopping season, and the rapper seems to be aiming for a repeat of its first product drop.
By Retail Dive Staff • July 16, 2021 -
Alexander Koerner via Getty Images
Facebook to invest $1B in creators in bid to bolster Reels, livestreaming offerings
Beefing up creator perks comes as the company faces increasingly stiff competition from TikTok and significant changes to user tracking.
By Peter Adams • July 16, 2021 -
Courtesy of Walmart
Walmart partners with Justice amid back-to-school frenzy
An assortment of over 140 items from the tween brand is now available on the big-box retailer's website and in 2,400 stores nationwide.
By Maria Monteros • July 15, 2021
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