Marketing: Page 88


  • Reflections of buildings on a Warby Parker store window, dominated by white and blue.
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    Daphne Howland/Retail Dive
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    1-800 Contacts lawsuit takes aim at Warby Parker's ad search strategy

    The DTC brand is placing ads in the search results of the contact lenses specialist that the latter claims lead consumers to a confusingly similar site.

    By Aug. 24, 2021
  • Storefront of Amazon Fresh in Washington, D.C.
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    Kaarin Vembar/Retail Dive
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    This Amazon Fresh store is only blocks from a Whole Foods. Why?

    The two grocery properties are in the same Washington, D.C., neighborhood. But, the stores are on such different trajectories it may not matter.

    By Aug. 24, 2021
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Tiffany & Co., Jay Z, Beyonce
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    Courtesy of Tiffany & Co.
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    Tiffany taps Beyoncé and Jay-Z for a new spin on its iconic history

    Despite efforts to stay relevant, the American jeweler has struggled. New owner LVMH has smartly enlisted today's ultimate power couple.

    By Aug. 23, 2021
  • Disney at Target
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    Courtesy of Target
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    Target triples Disney shop-in-shops ahead of holiday season

    Nearly two years after its initial rollout, the companies plan on increasing the number of toy stores to over 160.

    By Maria Monteros • Aug. 23, 2021
  • Wilson New York popup store museum in SoHo
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    Courtesy of https://mma.prnewswire.com/media/1597511/Wilson_Sporting_Goods_Co_NY_PopUp.jpg?p=publish
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    Wilson launches pop-up store and tennis museum in NYC

    The museum pays tribute to the brand's own role in the sport while the retail shop features exclusive products and personalization options. 

    By Aug. 23, 2021
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    Brothers91 via Getty Images
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    Sponsored by Google

    Capture the comeback

    While the vaccine rollout and return to stores will change the upcoming holiday season yet again, the digital influence is here to stay. 

    By Christina Brandeberry & Kevin Fried • Aug. 23, 2021
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    Daphne Howland/Retail Dive
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    Nordstrom debuts young adult ambassador program

    The retailer will provide mentorship and paid opportunities for participants, aged 14 to 22, interested in the future of retail. 

    By Tatiana Walk-Morris • Aug. 20, 2021
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    Courtesy of Crate and Barrel
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    Column

    The Weekly Closeout: Crate and Barrel partners with Shinola and Shrek goes Supreme

    The retailer collaborated with the luxury watchmaker for a furniture and housewares collection, and the famous green ogre is Supreme's new muse.

    By Retail Dive Staff • Aug. 20, 2021
  • American Eagle introduces Jeans Are Forever campaign.
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    Courtesy of American Eagle Outfitters
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    American Eagle homes in on Twitch with new creator partnership

    As the platform's Official Apparel Partner, the brand will run a weekly segment around gaming, a five-part docuseries spotlighting streamers and merchandise.

    By Natalie Black (Koltun) • Aug. 20, 2021
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    MonthiraYodtiwong via Getty Images
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    Sponsored by Dell Technologies

    Frictionless shopping provides enhanced customer experience, retail efficiencies

    Retailers have embraced contactless checkout, and some of the most forward-thinking companies have been taking that technology a step further with fully autonomous, "just walk out" shopping and checkout solutions.

    Aug. 19, 2021
  • Toys R Us brand to open 400 shop-in-shops in Macy’s stores

    The department store retailer hopes to lure in millennial parents who shopped at the famed toy store as kids. 

    By Aug. 19, 2021
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    Justin Sullivan via Getty Images
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    Amazon is getting into the department store business: WSJ

    The e-commerce giant has yet to conquer brick and mortar, but there may be a lot of opportunity to grab share using a model that has let itself go.

    By Aug. 19, 2021
  • Rebag opens a new storefront in Connecticut.
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    Courtesy of Rebag
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    Rebag opens Connecticut store with item pricing kiosk

    The company's new location includes tech that allows customers to receive an instant price quote on items they wish to sell. 

    By Tatiana Walk-Morris • Aug. 19, 2021
  • Shein 100K challenge.
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    Courtesy of Shein
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    Shein taps Khloé Kardashian, Jenna Lyons as judges for fashion designer contest

    The retailer has launched the contest during its rise to fast-fashion dominance in the U.S.

    By Tatiana Walk-Morris • Aug. 19, 2021
  • Interior of Express Edit on F St NW in Washington, DC.
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    Kaarin Vembar/Retail Dive
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    Express wants to win customers back with this new store concept. Take a look inside.

    Express Edit boasts a smaller footprint and a curated selection of its product assortment. But, will it draw the audience it wants?

    By Aug. 19, 2021
  • Allbirds' activewear line
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    Courtesy of Allbirds
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    Allbirds jumps into activewear in latest category expansion

    Performance footwear was added to the DTC brand's assortment last year, and activewear now also joins the company's existing apparel line.

    By Aug. 18, 2021
  • Female models of different sizes pose in athleticwear
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    Courtesy of Old Navy
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    Old Navy shifts to inclusive sizing in all stores and online

    The value brand previously offered extended sizes only online and in separate areas at a limited number of stores, a practice increasingly out of favor.

    By Aug. 18, 2021
  • Walgreens launches myWalgreens Credit Card program.
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    Courtesy of Walgreens
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    Walgreens launches credit card program that rewards health and wellness

    Cardholders can earn rewards for making healthy purchases, just one part of the evolution of the retailer's financial services offerings. 

    By Tatiana Walk-Morris • Aug. 17, 2021
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    Courtesy of Glossier
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    Glossier opens Seattle store as the first in brick-and-mortar push

    After shuttering its fleet last year, the DTC beauty brand is back with a permanent location, and plans two more this fall and winter.

    By Aug. 16, 2021
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    Al Bello via Getty Images
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    Walmart hands US media duties to Publicis as it ramps up omnichannel focus

    Estimated to be the top retail advertiser this year, the big-box store is looking to link ad planning and buying closer to creative with a longtime agency partner.

    By Peter Adams • Aug. 16, 2021
  • New Balance sues Michael Kors over 'N' mark shoes

    The luxury brand's namesake is a known fan of the shoemaker, which is targeting a design on two shoe lines it says infringed on trademarks. 

    By Aug. 13, 2021
  • Dick's Sporting Goods' House of Sport store concept
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    Permission granted by Dick's Sporting Goods
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    Dick’s opens first Golf Galaxy Performance Center

    Featuring hitting bays, lessons and custom fittings, the new approach to golf retail is just one piece of the company's broader strategy.

    By Aug. 13, 2021
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    Courtesy of ThirdLove
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    ThirdLove emphasizes sexiness, comfort and fit in brand revamp

    The company made a name for itself by bashing Victoria's Secret, but with the market leader on the rise again, that may no longer be enough.

    By Aug. 13, 2021
  • A Sephora at Kohl's location
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    Courtesy of Kohl's
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    Column

    The Weekly Closeout: Sephora, Kohl’s aim for 200 stores by October while Party City plans 100 for Halloween

    The initial locations in the Sephora at Kohl's partnership are opening in August, and the party specialist is hoping for a better fall this year than last.

    By Retail Dive Staff • Aug. 13, 2021
  • Abercrombie & Fitch to bring apparel to Zappos

    As part of the collaboration, the two retailers will release an exclusive footwear capsule that will be available on their respective websites.

    By Tatiana Walk-Morris • Aug. 13, 2021