Marketing: Page 89
-
A timeline of Reebok's journey to No. 1, and back down
As Adidas officially sells off Reebok, we take a look back at the brand's journey from its founding in 1958 to now.
By Cara Salpini • Aug. 13, 2021 -
Instagram expands Shop tab ads globally, further building out e-commerce potential
Following a test earlier in August, the app is embracing ads that appear as tiles in its shopping hub.
By Asa Hiken • Updated Aug. 25, 2021 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Sephora goes virtual with annual 'Sephoria' event
The event allows consumers to explore a virtual house of experiences, including pre-recorded and live events with over 30 beauty brands.
By Tatiana Walk-Morris • Aug. 12, 2021 -
Foxtrot launches nationwide shipping service as it prepares for growth
The upscale convenience store chain's Foxtrot Anywhere service offers a range of popular items from the retailer's stores as well as gift boxes.
By Sam Silverstein • Aug. 12, 2021 -
Nike doubles down on localization with Nike Rise concept
First tested in Guangzhou, China, the "pinnacle expression" of the format is opening Thursday in Seoul, South Korea.
By Cara Salpini • Aug. 11, 2021 -
HBC partners with WeWork to launch ‘SaksWorks’ coworking spaces
The new venture is set to launch in September with five locations, including the Saks Fifth Avenue New York flagship.
By Ben Unglesbee • Aug. 11, 2021 -
Target unveils new private label pet food
Cat and dog brand Kindfull — which includes over 50 items like wet and dry food, treats and toppers — will be available starting Sunday.
By Maria Monteros • Aug. 11, 2021 -
Opinion
The demise of the department store? Not so fast
Department stores still have a strong value proposition, if only they can reimagine their experience, write Alvarez and Marsal's Mohit Mohal and Jonathan Sharp.
By Mohit Mohal and Jonathan Sharp • Aug. 11, 2021 -
Nordstrom moved to New York, then came a pandemic. Now what?
The massive store is designed to attract a crowd, but the company says its Upper West Side neighborhood can sustain it until the tourists return.
By Daphne Howland • Aug. 10, 2021 -
'The Book' is back as Neiman Marcus works to reintroduce itself post-bankruptcy
The department store retailer is striking an optimistic tone even as a new strain of the coronavirus threatens to prolong the pandemic.
By Daphne Howland • Aug. 9, 2021 -
Target, DTC backpack brand State Bags team up ahead of back to school
Expanding on the big-box retailer's DTC assortment, the brand will offer an exclusive collection in 600 Target stores nationwide.
By Maria Monteros • Aug. 9, 2021 -
New York & Company to launch first menswear collection
The apparel brand is also expanding its women's footwear offerings and plans to offer home products starting in the fall.
By Kaarin Moore • Aug. 6, 2021 -
Column
The Weekly Closeout: Target debuts employee degree program and REI doubles down on travel
The big-box retailer joins Walmart in tackling education assistance, while the outdoors retailer expands access to short-term rentals for members.
By Retail Dive Staff • Aug. 6, 2021 -
Inside Alibaba’s digital-first club store
Store X is the online retailer's answer to Costco in a format that has caught fire in China as incomes rise and consumers look for new shopping experiences.
By Jeff Wells • Aug. 4, 2021 -
Reebok's new AR tool helps basketball players set up their own courts
An effort aimed at empowering city youth includes a short film and playable basketball art installations in markets like New York.
By Peter Adams • Aug. 3, 2021 -
How outdoor furniture brand Outer grew its unique showroom model
The DTC company last month opened its 1,000th Neighborhood Showroom, a concept that helps connect potential customers with existing ones.
By Caroline Jansen • Aug. 3, 2021 -
Kris Jenner's cleaning products line debuts at Bed Bath & Beyond
The retailer will add Safely to over 750 of its stores, further resetting its merchandising assortment.
By Caroline Jansen • Aug. 2, 2021 -
Column
The Weekly Closeout: Crocs enters sock market and Target's latest collab
The footwear brand is actually encouraging people to wear socks with its well-known clogs, while the big-box retailer rolls out another design partnership.
By Retail Dive Staff • July 30, 2021 -
Klarna acquires platform that connects content creators, retailers
Apprl allows companies to create social shopping content and track campaign results as the payments company increases its marketing services.
By Tatiana Walk-Morris • July 30, 2021 -
David's Bridal expands private label to bridesmaid, lingerie collections
The Galina Signature offering is one of five owned brands as the company leverages its supply chain to respond quickly to trends.
By Kaarin Moore • July 29, 2021 -
Podcast
The Backroom: When Reebok was on top of the world
Retail Dive's senior editor discusses the past and alternate histories of the brand that once topped even Nike.
By Ben Unglesbee • July 29, 2021 -
E-commerce skyrocketed during the pandemic. Now Instagram, Facebook and Snapchat want in.
New in-app shopping features have enticed consumers to shop as they scroll.
By Maria Monteros • July 29, 2021 -
Athleta launches digital wellness platform 'AthletaWell'
Gap Inc.'s activewear retailer partnered with at-home workout company Obé Fitness as part of its transformation into a lifestyle brand.
By Daphne Howland • July 28, 2021 -
Sephora to hit 15% Black-owned benchmark in prestige hair care by year's end
The beauty retailer has made strides on its commitment to double the assortment of Black-owned brands it carries by the end of 2021.
By Cara Salpini • July 28, 2021 -
Dollar General expands Popshelf with shop-in-shops
The retailer is adding its higher-priced, treasure-hunt concept inside of two DG Market stores as it blazes ahead with the build-out of the banner.
By Ben Unglesbee • July 28, 2021