Marketing: Page 60

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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: How the holidays are shaping up

    With the first sales events of the season already come and gone, the team looks at the clues of how it will go this year.

    By Retail Dive Staff • Oct. 26, 2023
  • NBA players Julius Randle, left, and Terance Mann, right are shown in this composite image. Randle and Mann recently signed on as Skechers brand ambassadors as the shoe and apparel company looks to ma
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    Permission granted by Skechers
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    Skechers signs Julius Randle and Terance Mann in basketball debut

    The footwear brand is moving deeper into team sports just months after announcing its first soccer cleat.

    By Nate Delesline III • Oct. 25, 2023
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendlineâž”
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    Getty Images
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    Trendline

    How personalization shapes the retail industry

    As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

    By Retail Dive staff
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Nike, Hibbett launch connected loyalty membership

    Two years after Nike started the experiment with Dick’s, this deal is the latest example of the brand’s efforts to deepen ties with its wholesale partners.

    By • Oct. 25, 2023
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    Courtesy of Our Place
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    Our Place launches at Target

    The DTC cookware brand has launched in 650 of the mass merchant’s stores as well as on its website.

    By Howard Ruben • Oct. 25, 2023
  • Rendering of a Spanx pop-up shop featuring black clothing and bright red curvy displays
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    Courtesy of Spanx
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    Spanx launches first pop-up series

    The apparel and shapewear company will host experiential events in New York City, Washington, D.C., and Miami.

    By • Oct. 25, 2023
  • Shelves with consumer products, with a sign above that reads "The Wellness Shop."
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    Courtesy of Ulta Beauty
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    Ulta expands wellness spaces to more than 1,300 stores

    The beauty retailer, which is also expanding its assortment and emphasizing a “spa-like” atmosphere, is poised to do well at the holidays, analysts said.

    By • Oct. 25, 2023
  • Four individuals pose together, smiling, as part of JCPenney's "Make Your Holidays Count" campaign imagery.
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    Permission granted by J.C. Penney
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    Inside J.C. Penney’s holiday marketing strategy

    On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.

    By Jessica Hammers • Oct. 25, 2023
  • Celebrity Kim Kardashian poses behind a bright blue Skims retail product display
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    Permission granted by Skims
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    Kim Kardashian’s Skims launches into men’s

    Skims Mens debuts exclusively on the brand’s website on Thursday and will include T-shirts, tanks, boxers and briefs.

    By • Oct. 24, 2023
  • A screenshot of the new Bed Bath & Beyond website depicted on a desktop device
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    Permission granted by Bed Bath & Beyond
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    Overstock to change corporate name to Beyond

    The company is also moving its stock listing from the NASDAQ to the NYSE next month.

    By Nate Delesline III • Oct. 24, 2023
  • Gap imagery for its 2023 holiday marketing campaign. The image features an individual on the left and a pair on the right styled in Gap looks against a dark green background.
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    Permission granted by Gap
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    Gap looks to its heritage for ‘Gifted’ holiday marketing campaign

    The seasonal effort includes a slew of partnerships and will span digital media, out-of-home, video, social media and Gap brand channels.

    By Jessica Hammers • Oct. 23, 2023
  • Sephora clean beauty signage
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    Xanayra Marin-Lopez/Retail Dive
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    The state of clean beauty

    Favored by younger generations, the category faces new federal regulation calling for brand and manufacturing transparency.

    By • Oct. 23, 2023
  • Zulily's "Slay Button" novelty product
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    Permission granted by Zulily
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    Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays

    The button features five affirmations from the “Queer Eye” star designed to uplift moms during the often-chaotic shopping season.

    By Jessica Hammers • Oct. 23, 2023
  • Hershey Chocolate bars
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    Permission granted by The Hershey Company
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    Sponsored by The Hershey Company

    What is a queue worth? Hershey is answering that question—and then designing it

    Well-designed queues are beneficial to retailers and shoppers alike.

    Oct. 23, 2023
  • A clothing display in an Outerknown store.
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    Courtesy of Outerknown
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    Outerknown plots retail expansion

    The lifestyle apparel brand is opening four stores over the coming months in California and Washington, D.C.

    By Howard Ruben • Oct. 20, 2023
  • Claire's Shimmerville merchandise
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    Courtesy of Claire's
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    Column

    The Weekly Closeout: REI to close on Black Friday, Claire’s releases Roblox experience merch

    The outdoor retailer will also shutter on Thanksgiving as part of its Opt Outside campaign, while the accessories retailer is releasing physical merchandise based on its digital characters.

    By Retail Dive Staff • Oct. 20, 2023
  • Amazon truck loaded for Prime Day.
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    Courtesy of Amazon
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    Amazon asks court to dismiss FTC’s ‘dark patterns’ claims

    The Federal Trade Commission alleges that consumers are tricked into joining or renewing Prime memberships, and have difficulty canceling.

    By • Oct. 20, 2023
  • A brown-brick facade with a white "Kohl's" sign decorates a cream-colored building and main entrance of a store, with small trees in the foreground.
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    Courtesy of Kohl's
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    Kohl’s debuts front-of-store holiday gift shops

    The retailer is rolling out deals, expanding its product assortment and launching a holiday gift guide at a critical time for the company. 

    By Tatiana Walk-Morris • Oct. 20, 2023
  • Macy's metaverse rendering of a suit that is walking alongside a New York city building.
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    Courtesy of Macy's
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    Macy’s debuts ‘Mstylelab’ digital fashion platform

    The retailer’s digital environment launches with an immersive experience based on its new private label, On 34th. 

    By Tatiana Walk-Morris • Oct. 19, 2023
  • Wonderbelly products lined up in front of a Target shopping basket.
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    Courtesy of Wonderbelly
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    Wonderbelly expands to over 1,800 Target stores

    The antacid brand was previously available in 650 of the mass merchant’s stores after forming a partnership in March.

    By Howard Ruben • Oct. 18, 2023
  • A woman stands and wears a cream-colored bra and underwear from the Victoria's Secret line of adaptive clothing. She is a left-arm amputee.
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    Courtesy of Yulia Gorbachenk/Victoria's Secret
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    Victoria’s Secret and Pink launch adaptive intimates collection

    The VS & Pink Adaptive innerwear collection is designed for people with disabilities and features magnetic closures, front adjustable straps and sensory-friendly fabrics.

    By Lara Ewen • Oct. 18, 2023
  • A person on a mobile phone with the TalkShopLive app.
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    Courtesy of TalkShopLive
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    TalkShopLive launches mobile livestream shopping app

    Sellers can highlight different products within the live shows on the app that mirror the same technology of the desktop platform. 

    By Tatiana Walk-Morris • Oct. 17, 2023
  • Retail rendering of a pop up store in partnership with Google
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    Courtesy of Pat McGrath Labs
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    Pat McGrath Labs, Google partner on AR beauty pop-up in NYC

    The event invites guests to virtually try on products using Google’s augmented reality tools. 

    By Tatiana Walk-Morris • Oct. 17, 2023
  • A brand image of Klarna's shopping app
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    Courtesy of Klarna
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    Klarna adds AI-driven shopping lens to app

    The tool, which lets users search for items based on a photo, comes amid a slew of new features.

    By • Oct. 16, 2023
  • A person in activewear ties a grey sweater around their waist.
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    Courtesy of Rhone
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    Rhone to expand into womenswear with new collection

    Long term, the brand aims to have men’s and women’s each represent 50% of its revenues.

    By Howard Ruben • Oct. 16, 2023
  • person wearing a brown cap, orange jacket, jeans and sneakers sits cross-legged, off to the right, against a blue-green background.
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    Courtesy of Gap Inc.
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    Deep Dive

    How Gap lost its khaki soul

    Can the brand that once defined and even elevated American style get its vibe back?

    By • Oct. 16, 2023