Marketing: Page 60
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Column
The Weekly Closeout: Target faces ESG lawsuit, BeautyStat names chief marketing officer
The suit filed by a Target stockholder alleges that the retailer misled shareholders over the effect its ESG efforts would have on its performance.
By Retail Dive Staff • Aug. 18, 2023 -
Retrieved from Amazon on August 16, 2023
Amazon brings sponsored product ads to third-party apps, sites
Pinterest and BuzzFeed are among the new placement partners for advertisers as the e-commerce giant enhances its decade-old ads product.
By Jessica Hammers • Aug. 17, 2023 -
Trendline
Top 5 stories from Retail Dive
From Target’s path forward under a new CEO to the retailers most vulnerable to bankruptcy, here’s a look at the stories shaping the industry.
By Retail Dive staff -
Heydude teams up with Dude Perfect
The footwear brand is forming a long-term partnership with Dude Perfect — a sports-themed content group with nearly 60 million YouTube subscribers.
By Tatiana Walk-Morris • Aug. 17, 2023 -
Babylist to open flagship showroom in Beverly Hills
The 18,000 square-foot location set to open this week will serve as a product testing ground to customers looking to make a purchase.
By Howard Ruben • Aug. 16, 2023 -
Pandora to debut 3 lab-grown diamond jewelry collections
The brand is also continuing its geographical rollout of lab-grown diamonds to Australia, Mexico and Brazil.
By Tatiana Walker-Morris • Aug. 16, 2023 -
How Dormify remains relevant with Gen Z this back-to-school season
Co-founder Amanda Zuckerman discusses how the brand is leveraging feedback from its community of ambassadors and customers.
By Howard Ruben • Aug. 15, 2023 -
Amazon deploys generative AI to summarize reviews
The e-commerce giant, which continues to combat fake reviews, is introducing the tech so shoppers can quickly see common product themes.
By Tatiana Walk-Morris • Aug. 15, 2023 -
Michaels refreshes brand identity
The craft retailer's brand revamp is already underway and marks the company's 50th anniversary.
By Nate Delesline III • Aug. 14, 2023 -
Radio Flyer to open first store this fall
The 106-year-old brand, known for its red wagons, is set to open its first store this November in the Chicago area where the company is based.
By Howard Ruben • Aug. 14, 2023 -
Q&A
Toms exec talks new sustainability strategies, ThredUp partnership
Amy Smith, chief brand officer, says the company is focusing on tackling issues in “our own backyard,” such as access to mental health resources.
By Laurel Deppen • Aug. 14, 2023 -
Target partners with Rowing Blazers on its fall designer collection
The limited-time collection features clothing, accessories, home, outdoor and pet products — and most prices are between $5 and $30.
By Tatiana Walk-Morris • Aug. 14, 2023 -
Sponsored by thredUP
Good for the planet, great for the bottom line: How thredUP’s Clean Out Kit revolutionized resale for consumers and brands
Budget-conscious and eco-minded, today’s retail shoppers crave value and sustainability, backing up those preferences with their wallets.
Aug. 14, 2023 -
Amazon to reduce its private label offering
The company plans to ultimately cut its in-house product offerings to less than 20 brands, reports say
By Nate Delesline III • Aug. 11, 2023 -
Victoria’s Secret launches collection with the help of Gisele Bündchen, Naomi Campbell
The Icon by Victoria’s Secret collection is bringing back Adriana Lima, Candice Swanepoel and other famous faces for its new campaign.
By Tatiana Walk-Morris • Aug. 10, 2023 -
Retrieved from La-Z-Boy on August 08, 2023
La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh
In addition to a national ad campaign, the brand created The Decliner, a recliner that generates a cancellation excuse via SMS by pulling its handle.
By Chris Kelly • Aug. 9, 2023 -
Target to expand Starbucks curbside pickup service nationwide
The retailer is leaning in on providing a more full-service curbside experience for customers.
By Nate Delesline III • Aug. 9, 2023 -
Deep Dive
Back to school 2023: Can marketing transcend the turbulence?
Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture.
By Jessica Hammers • Aug. 9, 2023 -
Rite Aid CTO out as new chief marketer joins
Justin Mennen left the company at the end of July. Meanwhile, the retailer named a new chief marketing officer as well as a chief information officer.
By Nate Delesline III • Aug. 9, 2023 -
Amazon sets a second Prime sale for October, again
Last year the e-commerce giant also upended the holiday shopping calendar with its early event.
By Daphne Howland • Aug. 8, 2023 -
Gap and LoveShackFancy collab on 76-piece collection
The capsule combines Gap’s classic logo with the vintage-inspired aesthetic of LoveShackFancy.
By Laurel Deppen • Aug. 8, 2023 -
Under Armour brings on new designers as it looks to improve product offerings
Amid a pivot to athleisure, the retailer’s revenue fell 2% in the most recent quarter, due mostly to a 6% decline in wholesale.
By Cara Salpini • Aug. 8, 2023 -
"Staples Store sign logo building facade, US Postal Service, Staples Home Office Supplies Strike Picket" by Mike Mozart is licensed under CC BY 2.0
Staples taps DoorDash for same-day delivery
Just in time for back-to-school season, nearly 1,000 Staples locations are now available on the DoorDash marketplace.
By Tatiana Walk-Morris • Aug. 8, 2023 -
Vuori debuts new fabric with experiential pop-up
BlissBlend, which is made from 75% recycled materials and molds to a customer’s shape, will be the center of an event in New York City.
By Cara Salpini • Aug. 8, 2023 -
FullBeauty Brands looks to acquisitions to attract younger customers
The inclusive sizing company has already bought Eloquii and Cuup this year. CEO Jim Fogarty spoke to Retail Dive about the strategy.
By Dani James • Aug. 8, 2023 -
Rally House opens 7 stores in one weekend
The family-owned sports and merchandise retailer says it now has more than 160 stores in 17 states.
By Nate Delesline III • Aug. 7, 2023