Marketing: Page 60


  • Graphic image of a woman with pictures of ecommerce gift items
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    Permission granted by Bolt
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    Sponsored by Bolt

    How to increase LTV: A holiday ecommerce guide

    As your ecommerce store attracts new visitors this holiday season, it’s important to think about how to transform seasonal shoppers into lifetime customers.

    Nov. 7, 2022
  • A big red sign in a store window declares "up to 50% storewide" in large white type. Above it light blue letters say "for a limited time only" and below it a small banner says "storewide."
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    Daphne Howland/Retail Dive
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    No, Black Friday isn’t here quite yet

    A few retailers held splashy sales early in October. But so far discounting is down from last year despite reports of high inventories and wary consumers.

    By Nov. 7, 2022
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
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    Permission granted by ZineOne
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    Sponsored by ZineOne

    The majority of online shoppers are anonymous — retailers need a new strategy for conversion

    Despite these barriers, analyzing the micro-behaviors of anonymous consumers in real-time can allow retailers to enhance the customer experience and drive conversions. 

    Nov. 7, 2022
  • Photo of customer and store rep talking.
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    Shutterstock / Jacob Lund 

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    Sponsored by Mood Media

    What do today’s customers expect from in-store retail?

    Discover what consumers expect from physical retail spaces as shoppers return to the in-store experience.

    Nov. 7, 2022
  • An Under Armour storefront
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    Kaarin Vembar/Retail Dive
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    Column

    The Weekly Closeout: DSW bets on shoe repair and Under Armour finally addresses athleisure

    Shoppers can drop off their worn shoes at the footwear retailer’s stores. And the athletics brand is broadening its assortment.

    By Retail Dive Staff • Nov. 4, 2022
  • Rothy's M Street store in Georgetown
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    Cara Salpini/Retail Dive
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    Rothy’s taps Old Navy CMO for chief marketer role as it builds out C-suite

    Jamie Gersch will take on the position while another Gap Inc. veteran, Heather Archibald, joins as chief product and merchandising officer.

    By Nov. 4, 2022
  • Mobile picture of a person trying on sunglasses.
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    Courtesy of Amazon Fashion
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    Amazon Fashion, Snapchat partner on AR eyewear shopping lenses

    Snap’s Senior Vice President of Partnerships Ben Schwerin said the feature was “just the first step in our partnership.”

    By Tatiana Walk-Morris • Nov. 3, 2022
  • Exterior shot of a Dollar General store.
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    Courtesy of Dollar General
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    Dollar General boosts toy offering

    The retailer worked with vendors to introduce new products — most priced at $10 or less — as consumers search for bargains this holiday season. 

    By Tatiana Walk-Morris • Nov. 2, 2022
  • Two blue bags with groceries on a doorstep.
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    Courtesy of Walmart corporate blog
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    Walmart cuts the price of Walmart+ membership in half for holiday promotion

    Along with the discount, the retailer has recently added Paramount+ streaming and rewards to try to lure in new members. 

    By Nov. 2, 2022
  • Two Fortnite avatars stand in front of a mountainous landscape in Ralph Lauren-branded clothing.
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    Courtesy of Ralph Lauren
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    Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection

    The clothing brand has redesigned its iconic Polo Pony logo for the first time in its history as part of the collaboration.

    By Tatiana Walk-Morris • Nov. 2, 2022
  • Dior activates AR e-commerce for B27 sneaker on Snapchat
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    Courtesy of Snap, Inc.
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    Retailers are wading deeper into customer data. States are raising the alarm.

    Brands from Walmart to Peloton are now able to access more personal customer data, including biometric identifiers, as they expand their digital capabilities. Where does that leave them legally?

    By Dani James • Nov. 2, 2022
  • A shot of a Kohl's parking lot and outdoor signage
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    Bruce Bennett via Getty Images
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    Kohl’s deals-focused holiday blitz features bevy of mobile tactics

    The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount. 

    By Peter Adams • Nov. 2, 2022
  • A couch with two pillows on it
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    Courtesy of Floyd
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    Floyd opens LA showroom in partnership with Morrow Soft Goods

    The location is Floyd’s only in-person retail experience at the moment and marks the brand’s first expansion to the West Coast.

    By Nov. 1, 2022
  • A girl holding a stuffed animal standing behind three storage bins
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    Courtesy of BuyBuy Baby
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    BuyBuy Baby introduces first private label

    The launch comes as Bed Bath & Beyond moves away from owned brands in favor of national labels.

    By Nov. 1, 2022
  • Truck driving past entrance with Google sign.
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    Justin Sullivan/Getty Images via Getty Images
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    Google’s new shopping updates focus on deals

    The search engine found in a new study that 43% of respondents plan to spend more time looking for discounts this holiday season.

    By Dani James • Nov. 1, 2022
  • Walmart Store Exterior at Night
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    Courtesy of Walmart
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    Walmart, Popable offer short-term store leases to small businesses

    Brands can sign up for leases ranging from one month to a year, and they also have the option of entering into a longer-term contract.

    By Tatiana Walk-Morris • Nov. 1, 2022
  • Happy young woman holding shopping bags and digital tablet
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    RgStudio via Getty Images
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    Sponsored by Waze

    ‘Tis the season for omnichannel shopping: Why retailers need a mix of digital and in-person appeal to win this holiday season

    Navigations to retail locations during this year's holiday kickoff in October increased 19% year over year.

    Oct. 31, 2022
  • A red "Petco" sign adorned with a blue cat and red dog.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Petco partners with Nationwide for pet insurance and Shopify plans on becoming profitable

    The pet retailer will begin offering plans starting next year, and the e-commerce company had a second-quarter revenue increase of 22%.

    By Retail Dive Staff • Oct. 28, 2022
  • Several avatars attend a concert in Claire's virtual destination.
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    Courtesy of Claire's
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    Claire’s targets ‘Gen Zalpha’ with Roblox virtual destination

    The virtual experience is an effort to secure its position with the microgeneration of consumers who came of age during the pandemic.

    By Aaron Baar • Oct. 27, 2022
  • Exterior of a Belk storefront.
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    Courtesy of Belk
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    Belk hires Stein Mart vet as chief merchandising officer

    MaryAnne Morin will take on the role, replacing Chris Kolbe, who was CMO for a little more than a year.

    By Tatiana Walk-Morris • Oct. 26, 2022
  • Multiple tech displays inside an Apple shop-in-shop at a Target store.
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    Courtesy of Target
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    Target triples Apple shop-in-shops ahead of holidays

    The tech giant now has over 150 branded locations inside Target stores as the two companies expand their partnership. 

    By Oct. 26, 2022
  • iHeartMedia's metaverse activation, iHeartLand
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    Courtesy of iHeartMedia
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    Why brands should go beyond a metaverse cameo

    Executives with iHeartMedia, Vatom and Procter & Gamble discussed the shift to an always-on metaverse strategy during an Advertising Week panel.

    By Jessica Deyo • Oct. 26, 2022
  • A black-and-white photo of a black plastic garbage bag with handles, filled with clothing.
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    Courtesy of Gap Inc.
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    Deep Dive

    Gap’s real Yeezy problem

    The struggling brand is left with garbage bags full of clothes from a collaboration meant to revitalize its fortunes.

    By Oct. 25, 2022
  • A brown-brick facade with a white "Kohl's" sign decorates a cream-colored building and main entrance of a store, with small trees in the foreground.
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    Courtesy of Kohl's
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    Kohl’s announces November holiday sales events

    The department store and other major retailers are competing for consumers' dollars with early sales and month-long discounts. 

    By Tatiana Walk-Morris • Oct. 25, 2022
  • Deep Dive

    Retail would like to buy a vowel

    Brands are turning to naming strategies like spelling words incorrectly and cutting out vowels. But it’s about much more than domain availability.

    By Oct. 24, 2022