Marketing: Page 60
-
Sponsored by Bolt
How to increase LTV: A holiday ecommerce guide
As your ecommerce store attracts new visitors this holiday season, it’s important to think about how to transform seasonal shoppers into lifetime customers.
Nov. 7, 2022 -
No, Black Friday isn’t here quite yet
A few retailers held splashy sales early in October. But so far discounting is down from last year despite reports of high inventories and wary consumers.
By Daphne Howland • Nov. 7, 2022 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Sponsored by ZineOne
The majority of online shoppers are anonymous — retailers need a new strategy for conversion
Despite these barriers, analyzing the micro-behaviors of anonymous consumers in real-time can allow retailers to enhance the customer experience and drive conversions.
Nov. 7, 2022 -
Sponsored by Mood Media
What do today’s customers expect from in-store retail?
Discover what consumers expect from physical retail spaces as shoppers return to the in-store experience.
Nov. 7, 2022 -
Column
The Weekly Closeout: DSW bets on shoe repair and Under Armour finally addresses athleisure
Shoppers can drop off their worn shoes at the footwear retailer’s stores. And the athletics brand is broadening its assortment.
By Retail Dive Staff • Nov. 4, 2022 -
Rothy’s taps Old Navy CMO for chief marketer role as it builds out C-suite
Jamie Gersch will take on the position while another Gap Inc. veteran, Heather Archibald, joins as chief product and merchandising officer.
By Cara Salpini • Nov. 4, 2022 -
Amazon Fashion, Snapchat partner on AR eyewear shopping lenses
Snap’s Senior Vice President of Partnerships Ben Schwerin said the feature was “just the first step in our partnership.”
By Tatiana Walk-Morris • Nov. 3, 2022 -
Dollar General boosts toy offering
The retailer worked with vendors to introduce new products — most priced at $10 or less — as consumers search for bargains this holiday season.
By Tatiana Walk-Morris • Nov. 2, 2022 -
Walmart cuts the price of Walmart+ membership in half for holiday promotion
Along with the discount, the retailer has recently added Paramount+ streaming and rewards to try to lure in new members.
By Ben Unglesbee • Nov. 2, 2022 -
Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection
The clothing brand has redesigned its iconic Polo Pony logo for the first time in its history as part of the collaboration.
By Tatiana Walk-Morris • Nov. 2, 2022 -
Retailers are wading deeper into customer data. States are raising the alarm.
Brands from Walmart to Peloton are now able to access more personal customer data, including biometric identifiers, as they expand their digital capabilities. Where does that leave them legally?
By Dani James • Nov. 2, 2022 -
Kohl’s deals-focused holiday blitz features bevy of mobile tactics
The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount.
By Peter Adams • Nov. 2, 2022 -
Floyd opens LA showroom in partnership with Morrow Soft Goods
The location is Floyd’s only in-person retail experience at the moment and marks the brand’s first expansion to the West Coast.
By Caroline Jansen • Nov. 1, 2022 -
BuyBuy Baby introduces first private label
The launch comes as Bed Bath & Beyond moves away from owned brands in favor of national labels.
By Caroline Jansen • Nov. 1, 2022 -
Google’s new shopping updates focus on deals
The search engine found in a new study that 43% of respondents plan to spend more time looking for discounts this holiday season.
By Dani James • Nov. 1, 2022 -
Walmart, Popable offer short-term store leases to small businesses
Brands can sign up for leases ranging from one month to a year, and they also have the option of entering into a longer-term contract.
By Tatiana Walk-Morris • Nov. 1, 2022 -
Sponsored by Waze
‘Tis the season for omnichannel shopping: Why retailers need a mix of digital and in-person appeal to win this holiday season
Navigations to retail locations during this year's holiday kickoff in October increased 19% year over year.
Oct. 31, 2022 -
Column
The Weekly Closeout: Petco partners with Nationwide for pet insurance and Shopify plans on becoming profitable
The pet retailer will begin offering plans starting next year, and the e-commerce company had a second-quarter revenue increase of 22%.
By Retail Dive Staff • Oct. 28, 2022 -
Claire’s targets ‘Gen Zalpha’ with Roblox virtual destination
The virtual experience is an effort to secure its position with the microgeneration of consumers who came of age during the pandemic.
By Aaron Baar • Oct. 27, 2022 -
Belk hires Stein Mart vet as chief merchandising officer
MaryAnne Morin will take on the role, replacing Chris Kolbe, who was CMO for a little more than a year.
By Tatiana Walk-Morris • Oct. 26, 2022 -
Target triples Apple shop-in-shops ahead of holidays
The tech giant now has over 150 branded locations inside Target stores as the two companies expand their partnership.
By Ben Unglesbee • Oct. 26, 2022 -
Why brands should go beyond a metaverse cameo
Executives with iHeartMedia, Vatom and Procter & Gamble discussed the shift to an always-on metaverse strategy during an Advertising Week panel.
By Jessica Deyo • Oct. 26, 2022 -
Deep Dive
Gap’s real Yeezy problem
The struggling brand is left with garbage bags full of clothes from a collaboration meant to revitalize its fortunes.
By Daphne Howland • Oct. 25, 2022 -
Kohl’s announces November holiday sales events
The department store and other major retailers are competing for consumers' dollars with early sales and month-long discounts.
By Tatiana Walk-Morris • Oct. 25, 2022 -
Deep Dive
Retail would like to buy a vowel
Brands are turning to naming strategies like spelling words incorrectly and cutting out vowels. But it’s about much more than domain availability.
By Cara Salpini • Oct. 24, 2022