Marketing: Page 61
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New Lands’ End CEO wants to grow customer base, open stores
With rising customer acquisition costs online, Andrew McLean says traditional marketing methods — including its catalog — could be key.
By Cara Salpini • Jan. 12, 2023 -
Meta implements new system for addressing algorithmic ads bias
VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads.
By Peter Adams • Jan. 11, 2023 -
Explore the Trendline➔
Thai Liang Lim via Getty ImagesTrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Babies R Us to open flagship store
The opening at American Dream marks a return of the brand to the U.S. And owner WHP Global has plans for a national rollout.
By Kaarin Moore • Jan. 11, 2023 -
Purple CEO: ‘It’s time for the brand to mature’
Quirky marketing helped the mattress brand get its start, but now Rob DeMartini wants it to look a lot more like a traditional mattress seller.
By Cara Salpini • Jan. 11, 2023 -
Instagram to remove shopping tab
Despite getting rid of a dedicated commerce destination, the social media company said it is still investing in shopping experiences.
By Dani James • Jan. 10, 2023 -
5 trends that shaped the holidays in 2022
From deep discounts to metaverse activations, here are some of the biggest influences on the season.
By Retail Dive Staff • Jan. 9, 2023 -
H&M centers on sustainability for Roblox activation
The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards.
By Jessica Hammers • Jan. 5, 2023 -
Wilson opens two new Chicago stores
The brand plans to expand its footprint in 2023, and the latest Oak Brook neighborhood location features a pickleball court.
By Dani James • Jan. 4, 2023 -
American Girl launches virtual museum experience
Like others in the retail space, the doll brand is seeking to reach its audience virtually — with games, content and a gift shop.
By Tatiana Walk-Morris • Jan. 4, 2023 -
Victoria’s Secret brand chief will leave after less than a year in new role
Amy Hauk, who led the lingerie giant’s Pink brand for four years before the company integrated its two major labels, will exit in March.
By Daphne Howland • Jan. 4, 2023 -
Kenan Thompson interns for Old Navy in video series invoking ‘Kindergarten Cop’
The long-tenured “SNL” veteran is out of place among pint-sized peers in a six-part effort that focuses on entertainment value over branding.
By Peter Adams • Jan. 4, 2023 -
Silk and Sonder to sell on QVC
The direct-to-consumer brand is hoping to reach new customers by expanding its distribution.
By Tatiana Walk-Morris • Jan. 3, 2023 -
Digital ad spend in November declined for first time since 2020
The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index.
By Jessica Hammers • Dec. 27, 2022 -
H&M, Good American partner
The fast-fashion retailer began featuring Good American on its Swedish and German websites in December.
By Kaarin Moore • Dec. 22, 2022 -
NYX launches new makeup collection on Roblox
The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products.
By Sara Karlovitch • Dec. 20, 2022 -
H&M releases metaverse-inspired collection
Encompassing both the physical and digital worlds, the launch will include augmented reality filters, a metaverse experience and real-life products.
By Tatiana Walk-Morris • Dec. 19, 2022 -
How Ulta is approaching its new store layout and the holidays
Chief Merchandising Officer Monica Arnaudo spoke with Retail Dive about store navigation, pricing options, and bringing mass and prestige together.
By Dani James • Dec. 19, 2022 -
Sponsored by Google
An evolution of influence: Using social commerce to spark consumer confidence
Shopping with others is more informative and more fun, resulting in a better overall experience for shoppers and fewer regrets and returns for retailers.
By Emily Hotz • Dec. 19, 2022 -
Former Amazon Prime Video exec launches video commerce app
Alex Perez-Tenessa said Trendio was created because “traditional e-commerce wasn't working for customers.”
By Tatiana Walk-Morris • Dec. 16, 2022 -
Column
The Weekly Closeout: Build-a-Bear enters Roblox and Torrid partners with ThredUp
The toy company is launching a game where users can become business tycoons, and the DTC apparel company announced a resale program.
By Retail Dive Staff • Dec. 16, 2022 -
FTC hints at updating environmental claim guidelines
The agency acknowledged that consumer interest in more sustainable retail products has risen since it last updated its “Green Guides” in 2012.
By Dani James • Dec. 16, 2022 -
Albertsons turns to the metaverse
On Cyber Monday, the grocery company started selling bundles of private label pretzels, peanut butter cups and a pack of Coca-Cola in its pilot experience on virtual platform Decentraland.
By Catherine Douglas Moran • Dec. 15, 2022 -
Deep Dive
What is Revlon’s next chapter?
The brand was exploring a sale even before the pandemic, but the current environment isn’t ideal for a bankrupt company trying to figure out next steps.
By Kaarin Moore • Dec. 14, 2022 -
Best Buy, TalkShopLive debut in-store pickup for livestream shopping
The partnership gives online shoppers the ability to sidestep long delivery times.
By Tatiana Walk-Morris • Dec. 13, 2022 -
Nike plans first ‘World of Flight’ Jordan concept
Located in Milan, the store is the “future of Jordan retail” and will sit at the “forefront of streetwear and basketball culture.”
By Cara Salpini • Dec. 13, 2022