Purple hires new chief marketer

Keira Krausz starts the position on Nov. 1, replacing Patrice Varni who is leaving the DTC company after a little more than a year. 

By Tatiana Walk-Morris • Oct. 21, 2022

Klarna releases price comparison search tool, shoppable video

CEO Sebastian Siemiatkowski says the new products mark the company's "evolution to becoming a place where consumers and retailers can now search, discover, and create."

By Tatiana Walk-Morris • Oct. 20, 2022

Explore the Trendline➔

Gen Z and millennials

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

Walmart announces early Black Friday deals online, in store

The retailer is bringing back its “Black Friday Deals for Days” event, beginning in early November and featuring products from Lego, Dyson and Apple.

By Tatiana Walk-Morris • Oct. 20, 2022

Google enhances shopping experience for search

The company’s updates come just as consumers — who are feeling the impact of high prices — start shopping for holiday gifts. 

By Dani James • Oct. 20, 2022

Target’s Deal Days event drives an uptick in store traffic: report

The retailer saw a 3.2% bump in footfall during its October holiday sale event, according to Placer.ai.

By Tatiana Walk-Morris • Oct. 19, 2022

Amazon opens second Style fashion store

An Amazon Style is now open in Columbus, Ohio, and uses technology to personalize the shopping experience. 

By Kaarin Moore • Oct. 19, 2022

Walmart launches beta version of content creator platform

The retailer is strengthening its reach into social commerce by allowing creators to set up affiliate links and access performance data.

By Dani James • Oct. 18, 2022

How Walmart is experimenting with shoppable content

From recipe site integrations to interactive videos, the retailer has embraced partnerships that aim to boost inspiration and ease for at-home cooking. 

By Catherine Douglas Moran, Julia Himmel, Shaun Lucas • Oct. 18, 2022

Amazon’s fall sales event estimated to have fallen short of Prime Day — while still raking in billions

Transaction values and revenue in the holiday kickoff sale came in well under the company’s traditional summer sale this year, according to outside estimates.

By Ben Unglesbee • Oct. 14, 2022

J.C. Penney to offer holiday sales throughout November

The retailer has tapped the Backstreet Boys for a Facebook Live event to kick off its holiday festivities.

By Tatiana Walk-Morris • Oct. 14, 2022

The Weekly Closeout: Lacoste names deputy CEO and Mattress Firm is (still) mulling an IPO

Catherine Spindler was most recently the company’s chief brand officer, while the mattress company’s owner is still figuring out what to do with it.

By Retail Dive Staff • Oct. 14, 2022

Victoria’s Secret aims for $7.4B in revenue with focus on core merchandise and international expansion

The intimates giant will take back market share from DTC rivals thanks in part to its dramatic marketing pivot, CEO Martin Waters said Thursday.

By Daphne Howland • Oct. 13, 2022

Nordstrom touts events, services ahead of the holidays

From gifting stations to holiday breakfasts, the department store is prepping for a busy season at its stores.

By Tatiana Walk-Morris • Oct. 13, 2022

Marketers ramp up promotions to curb expected holiday lows, survey says

During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found.

By Jessica Deyo • Oct. 11, 2022

Target starts Black Friday deals early

The retailer is launching savings three weeks earlier than last year, as consumers are cautious with spending decisions.

By Kaarin Moore • Oct. 10, 2022

How Gen Z breaks marketing’s cultural mold

In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction. 

By Aaron Baar • Oct. 10, 2022

U.S. luxury rising: Driving engagement in new markets and creating artful retail experiences

A lack of international tourists, supply chain constraints and rising costs have not stopped luxury brands from thriving in the ever-evolving U.S. retail landscape.

By Barrie Scardina • Oct. 10, 2022

Adidas says its Yeezy partnership is ‘under review’

The brand has endured weeks of taunting from partner Kanye West, aka Ye, but his “White Lives Matter” T-shirt may be the last straw.

By Daphne Howland • Oct. 7, 2022

The Weekly Closeout: Tupperware is now at Target and Hasbro’s $8.5B plan

Tupperware is on a journey to reach a younger demographic, and the toy brand announced an ambitious financial growth strategy.

By Retail Dive Staff • Oct. 7, 2022

Ann Taylor, Loft debut tiered loyalty program

The program allows shoppers to earn and redeem points across the brands’ full-line and outlet stores, as well as online.

By Tatiana Walk-Morris • Oct. 6, 2022

Walmart rolls out October holiday deals event

The retailer joins other large companies in starting holiday sales early as consumers alter their shopping habits in response to inflation.

By Tatiana Walk-Morris • Oct. 6, 2022

REI commits to closing stores on Black Friday forever

In 2015, the retailer made waves for its decision to forgo sales on the biggest shopping day of the year. Now it’s tradition.

By Cara Salpini • Oct. 5, 2022

West Elm to replicate furniture, decor on Roblox

More brands and retailers are experimenting with the metaverse platform to appeal to younger consumers.

By Tatiana Walk-Morris • Oct. 5, 2022

Allbirds’ wholesale roster expands once more with REI deal

The brand is swiftly growing its list of retail partners as it searches for a path to profitability.

By Cara Salpini • Oct. 4, 2022

Amazon rebrands discounted membership as it launches Amazon Access hub

Information on Prime Access will be available on the site, as well as details on layaway and SNAP EBT programs.

By Tatiana Walk-Morris • Oct. 4, 2022