Marketing: Page 61


  • External storefront of a Lands' End.
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    Courtesy of Lands' End
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    New Lands’ End CEO wants to grow customer base, open stores

    With rising customer acquisition costs online, Andrew McLean says traditional marketing methods — including its catalog — could be key.

    By Jan. 12, 2023
  • Blue infinity sign Meta logo on a billboard.
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    Justin Sullivan / Staff via Getty Images
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    Meta implements new system for addressing algorithmic ads bias

    VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads.

    By Peter Adams • Jan. 11, 2023
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Rendering of the outside of a Babies R Us store.
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    Courtesy of WHP Global
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    Babies R Us to open flagship store

    The opening at American Dream marks a return of the brand to the U.S. And owner WHP Global has plans for a national rollout. 

    By Jan. 11, 2023
  • Three people in bed with eye masks on surrounded by audio equipment.
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    Courtesy of Purple
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    Purple CEO: ‘It’s time for the brand to mature’

    Quirky marketing helped the mattress brand get its start, but now Rob DeMartini wants it to look a lot more like a traditional mattress seller.

    By Jan. 11, 2023
  • Screenshot of Instagram's new navigation home page
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    Permission granted by Meta
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    Instagram to remove shopping tab

    Despite getting rid of a dedicated commerce destination, the social media company said it is still investing in shopping experiences.

    By Jan. 10, 2023
  • Smiling young family looking at candy and Christmas presents in a store window.
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    RgStudio via Getty Images
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    5 trends that shaped the holidays in 2022

    From deep discounts to metaverse activations, here are some of the biggest influences on the season.

    By Retail Dive Staff • Jan. 9, 2023
  • H&M Loooptopia Experience on Roblox
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    Courtesy of H&M
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    H&M centers on sustainability for Roblox activation

    The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards.

    By Jessica Hammers • Jan. 5, 2023
  • Mannequins wearing white sweaters at a Wilson store
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    Permission granted by Wilson Sporting Goods
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    Wilson opens two new Chicago stores

    The brand plans to expand its footprint in 2023, and the latest Oak Brook neighborhood location features a pickleball court.

    By Jan. 4, 2023
  • American Girl doll sits at a toy desk in front of a computer and a microphone.
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    Courtesy of American Girl
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    American Girl launches virtual museum experience

    Like others in the retail space, the doll brand is seeking to reach its audience virtually — with games, content and a gift shop.

    By Tatiana Walk-Morris • Jan. 4, 2023
  • A large sign in light pink block capital letters says "Pink," just above a smaller sign in darker pink that says "Victoria's Secret."
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    Daphne Howland/Retail Dive
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    Victoria’s Secret brand chief will leave after less than a year in new role

    Amy Hauk, who led the lingerie giant’s Pink brand for four years before the company integrated its two major labels, will exit in March.

    By Jan. 4, 2023
  • SNL actor Kenan Thompson is flanked by elementary school students against a blue backdrop to promote Old Navy's news "Lil Interns" series.
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    Permission granted by Old Navy
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    Kenan Thompson interns for Old Navy in video series invoking ‘Kindergarten Cop’

    The long-tenured “SNL” veteran is out of place among pint-sized peers in a six-part effort that focuses on entertainment value over branding.

    By Peter Adams • Jan. 4, 2023
  • Person is curled up on a couch that has lots of pillows holding a spiral-bound notebook.
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    Permission granted by Silk + Sonder
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    Silk and Sonder to sell on QVC

    The direct-to-consumer brand is hoping to reach new customers by expanding its distribution.

    By Tatiana Walk-Morris • Jan. 3, 2023
  • Businessperson Balancing Stacked Coins On Wooden Seesaw
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    AndreyPopov via Getty Images
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    Digital ad spend in November declined for first time since 2020

    The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index.

    By Jessica Hammers • Dec. 27, 2022
  • Seven images of people of varying body sizes are lined up in a row wearing Good American products.
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    Courtesy of H&M
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    H&M, Good American partner

    The fast-fashion retailer began featuring Good American on its Swedish and German websites in December.

    By Dec. 22, 2022
  • A collection of makeup products displayed on Roblox.
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    Courtesy of NYX Professional Makeup
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    NYX launches new makeup collection on Roblox

    The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products. 

    By Sara Karlovitch • Dec. 20, 2022
  • An "H&M" sign with red letters juts out from a building against a dramatic blue sky.
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    Daphne Howland/Retail Dive
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    H&M releases metaverse-inspired collection

    Encompassing both the physical and digital worlds, the launch will include augmented reality filters, a metaverse experience and real-life products.

    By Tatiana Walk-Morris • Dec. 19, 2022
  • Front entrance of Ulta store with white and orange colored displays
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    Permission granted by Ulta
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    How Ulta is approaching its new store layout and the holidays

    Chief Merchandising Officer Monica Arnaudo spoke with Retail Dive about store navigation, pricing options, and bringing mass and prestige together.

    By Dec. 19, 2022
  • couple at home online shopping
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    TBD

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    Sponsored by Google

    An evolution of influence: Using social commerce to spark consumer confidence

    Shopping with others is more informative and more fun, resulting in a better overall experience for shoppers and fewer regrets and returns for retailers.

    By Emily Hotz • Dec. 19, 2022
  • A person holds a mobile phone. On the screen is a person putting on blush.
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    Courtesy of Trendio Live
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    Former Amazon Prime Video exec launches video commerce app

    Alex Perez-Tenessa said Trendio was created because “traditional e-commerce wasn't working for customers.”

    By Tatiana Walk-Morris • Dec. 16, 2022
  • A screenshot of the virtual game, Build-A-Bear Tycoon, on Roblox.
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    Courtesy of Build-A-Bear
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    Column

    The Weekly Closeout: Build-a-Bear enters Roblox and Torrid partners with ThredUp

    The toy company is launching a game where users can become business tycoons, and the DTC apparel company announced a resale program.

    By Retail Dive Staff • Dec. 16, 2022
  • Back of shopper reaching toward a refillable food container in a store.
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    JulPo via Getty Images
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    FTC hints at updating environmental claim guidelines

    The agency acknowledged that consumer interest in more sustainable retail products has risen since it last updated its “Green Guides” in 2012.

    By Dec. 16, 2022
  • A screenshot of a metaverse scene with characters in front of a sign that says "Meta Mega Deal" for Coca-Cola, pretzels and other items.
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    Permission granted by Edelman
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    Albertsons turns to the metaverse

    On Cyber Monday, the grocery company started selling bundles of private label pretzels, peanut butter cups and a pack of Coca-Cola in its pilot experience on virtual platform Decentraland.

    By Catherine Douglas Moran • Dec. 15, 2022
  • Line up of Revlon products inside of a store with the Revlon sign.
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    Kaarin Vembar/Retail Dive
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    Deep Dive

    What is Revlon’s next chapter?

    The brand was exploring a sale even before the pandemic, but the current environment isn’t ideal for a bankrupt company trying to figure out next steps. 

    By Dec. 14, 2022
  • Best Buy, TalkShopLive debut in-store pickup for livestream shopping

    The partnership gives online shoppers the ability to sidestep long delivery times.

    By Tatiana Walk-Morris • Dec. 13, 2022
  • Nike Rise in Seoul, South Korea
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    Courtesy of Nike
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    Nike plans first ‘World of Flight’ Jordan concept

    Located in Milan, the store is the “future of Jordan retail” and will sit at the “forefront of streetwear and basketball culture.”

    By Dec. 13, 2022