Marketing: Page

  • Influencers included in retailer Claire's The Collab program
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    Permission granted by Claire's
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    Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity

    Ambassadors range from 7 to 17 years old and come from backgrounds spanning the worlds of music, fashion, cooking and more.

    By Peter Adams • Feb. 9, 2024
  • Shoppers walking by an Under Armour store.
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    Cara Salpini/Retail Dive
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    Under Armour CEO on sportstyle pivot: ‘We’re not trying to be anything other than authentically Under Armour’

    Stephanie Linnartz talked about the evolution of the company’s product offering as revenue fell 6%.

    By • Feb. 8, 2024
  • A Macy's building with the word "Believe" written on it in bright lights. Explore the Trendline➔
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    Cara Salpini/Retail Dive
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    Trendline

    A look at the 2026 holiday season

    From price-conscious shoppers to ever-changing tariffs, retailers have a lot to juggle this holiday season.

    By Retail Dive staff
  • E.l.f. Cosmetics launched its "your best e.l.f." shopping app an experience on Apple Vision Pro.
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. Cosmetics launches ‘your best e.l.f’ experience on Apple Vision Pro

    The shoppable app encourages users to unwind through relaxing activities like guided meditations and includes three environments to explore.

    By Jessica Hammers • Feb. 8, 2024
  • The interior of Garnet Hill's Dedham, Massachusetts, store
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    Courtesy of Garnet Hill
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    Garnet Hill opens first full-price location

    The Qurate Retail Group-owned brand will offer women’s apparel and home textiles in the store.

    By Howard Ruben • Feb. 7, 2024
  • A white storefront with a red window display at H&M's SoHo store.
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    Courtesy of H&M
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    H&M’s new store concept features a secondhand shop-in-shop

    The location, in New York City’s SoHo neighborhood, contains the brand’s first “Pre-Loved” shopping experience in North America.

    By Tatiana Walk-Morris • Feb. 6, 2024
  • A shot from Curology's "Follicle Fitness" campaign focused on hair loss treatment.
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    Courtesy of Curology
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    Curology expands into hair care

    To coincide with the launch of a new prescription hair growth treatment, the brand is running a 1980s-themed campaign called “Follicle Fitness.”

    By Howard Ruben • Feb. 5, 2024
  • Wolverine World Wide acquires fitness brand Sweaty Betty.
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    Courtesy of Business Wire
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    Sweaty Betty taps Nike vet as chief marketing officer

    The Wolverine World Wide-owned athletic brand has tapped Kerry Williams, a former hockey player and retail veteran, to fill the role.

    By Howard Ruben • Feb. 2, 2024
  • Lululemon's 2024 spring and summer footwear, including the brand's first men's collection.
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    Courtesy of Lululemon
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    Lululemon enters men’s footwear with casual sneaker launch

    Cityverse, the brand’s everyday shoe debut, launches this month and marks the company’s first footwear style available to men.

    By Tatiana Walk-Morris • Feb. 2, 2024
  • Peloton Bike+
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    Courtesy of Peloton
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    Peloton to end co-branded college bike experiment

    Less than six months after announcing a program with the University of Michigan, the brand will no longer release bikes in other school colors.

    By • Feb. 1, 2024
  • Three people stand in front of a building in Carhartt apparel.
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    Courtesy of Carhartt
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    Fragile like a bomb: Why Carhartt’s new women’s line is making hard-working gear soft

    That word doesn’t necessarily match the workwear brand’s rugged aesthetic, but it’s part of “a more concerted effort” to give working women what they want.

    By • Feb. 1, 2024
  • Casper storefront.
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    Kaarin Vembar/Retail Dive
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    DTC’s outlook for 2024

    As the new year kicks off, the space has already seen many C-suite changes, acquisitions and sales.

    By • Jan. 31, 2024
  • A person with long hair carries a stack of boxes.
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    Courtesy of Stitch Fix
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    Can Stitch Fix’s new transformation team prove its model at last?

    The online clothing-box retailer may have an opportunity to undo its mistakes and take advantage of weakness at rivals, analysts say.

    By • Jan. 30, 2024
  • Digital image of a character holding Mango shopping bags coming out of a store.
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    Courtesy of Mango
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    Mango opens virtual store on Roblox

    More brands and retailers have flocked to the online game platform to create digital renditions of their stores and products. 

    By Tatiana Walk-Morris • Jan. 30, 2024
  • Kith shoe.
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    Courtesy of Kith
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    Kith debuts loyalty program with members-only merch

    The brand is offering exclusive apparel, footwear, accessories and other perks to its members. 

    By Tatiana Walk-Morris • Jan. 30, 2024
  • A brand image of Etsy's "gift mode"
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    Courtesy of Etsy
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    Etsy launches AI-based gift recommendation service

    Gift Mode uses human curation and machine learning to offer shoppers a selection of products for gift recipients.

    By • Jan. 29, 2024
  • Four people standing in a circle wearing items from Florence by Mills Fashion
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    Courtesy of Florence by Mills Fashion
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    Millie Bobby Brown launches fashion line

    Florence by Mills Fashion will release its first collection online in the U.S. and U.K. in early February. Shoppers can expect frequent drops every month. 

    By Howard Ruben • Jan. 29, 2024
  • Brooklinen storefront in Washington, DC
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    Courtesy of Brooklinen
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    Building out its physical footprint, Brooklinen opens store in Washington, DC

    The store, which opened Saturday, is located in the Logan Circle neighborhood in the historic Black Cat concert venue.

    By Howard Ruben • Jan. 29, 2024
  • A mattress from Boring Mattress Co
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    Courtesy of Boring Mattress Co
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    Tuft & Needle founder launches Boring Mattress Co

    Daehee Park, alongside Tuft & Needle’s ex-Head of Product Tyler Marino and Corben Leo, wants to “cut the crap” out of mattress shopping.

    By • Jan. 26, 2024
  • A group of people wearing clothes from J.C. Penney's Stylus menswear brand.
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    Courtesy of J.C. Penney
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    J.C. Penney, Dallas-based influencer team up for menswear collection

    The retailer is growing its product offerings as it executes its post-bankruptcy turnaround plan.

    By Tatiana Walk-Morris • Jan. 26, 2024
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    Permission granted by Petco
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    Column

    The Weekly Closeout: Petco deepens healthcare ties as Sephora’s leadership shakeup continues

    The pet retailer partnered with Nationwide on customizable pet insurance, while the beauty retailer’s top ranks saw more movement.

    By Retail Dive Staff • Jan. 26, 2024
  • Person holding a ball wearing athletic apparel.
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    Courtesy of Dick's Sporting Goods
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    Dick’s Sporting Goods introduces new Inspire fabric for Calia brand

    A new collection utilizing the fabric, which mirrors spandex but is more lightweight, is aimed squarely at the athleisure shopper. 

    By Tatiana Walk-Morris • Jan. 25, 2024
  • A man with a bar of Dr. Squatch soap in his swim suit
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    Retrieved from Dr. Squatch on January 18, 2024
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    Column

    Dr. Squatch uses hypnosis to inspire ‘​​Big Bricc Energy’

    The digitally native men’s grooming brand goes beyond raunchy puns to address men's mental health through hypnotic videos.

    By Chris Kelly • Jan. 25, 2024
  • athletic brewing
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    Courtesy of Athletic Brewing
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    How Athletic Brewing plans to prevail past Dry January

    The nonalcoholic beer category leader is focusing on educating moderation-minded drinkers about the nutritional benefits of its products.

    By Chris Casey • Jan. 25, 2024
  • A Klarna promotional sign is seen in a mall
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    Caitlin Mullen/Retail Dive
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    Klarna adds subscription plan

    With an IPO on the horizon, the BNPL firm is offering customers a subscription service for $7.99 per month.

    By Caitlin Mullen • Jan. 25, 2024
  • A red storefront entrance with a white dot-in-circle logo and an "order pickup" sign on the door. Trees and blue sky with white clouds on the right.
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    Daphne Howland/Retail Dive
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    Target to add 1K wellness products to offering

    The retailer is introducing hundreds of exclusive items and has also launched an online wellness destination.

    By Nate Delesline III • Jan. 24, 2024