Marketing: Page 62


  • Exterior shot of a Lids store.
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    Permission granted by Lids
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    Lids’ new store concept focuses on product drops

    Lids Hat Drop, inspired by the company’s e-commerce platform of the same name, gives shoppers first access to limited-edition releases.

    By Tatiana Walk-Morris • Dec. 12, 2022
  • A child holds a toy box for the 'Star Wars Boba Fett Starship.'
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    Dan Kitwood via Getty Images
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    Deep Dive

    Retail looks beyond its old love — the movies

    Toys and feature films go together like butter and popcorn. But with lower ticket sales and fewer blockbusters, “it's not just about movies anymore.”

    By Dec. 12, 2022
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • An image of Toys R Us' digital world
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    Courtesy of WHP Global
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    Column

    The Weekly Closeout: Toys R Us launches NFTs and David’s Bridal debuts loyalty program for teens

    The toy company is releasing 10,000 digital collectibles, featuring its iconic mascot, and the bridal retailer launches a prom loyalty program.

    By Retail Dive Staff • Dec. 9, 2022
  • Screenshots of the Amazon Inspire app function
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    Courtesy of Amazon
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    Amazon rolls out TikTok-like shopping feature

    The new shoppable content function will allow consumers to buy from videos or photos directly within the app.

    By Dec. 9, 2022
  • A white KitchenAid stand mixer is on a table. A box with Walmart information is on the right with the price of $259.99.
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    Courtesy of Walmart
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    Walmart unveils visual search tool TrendGetter

    The retailer introduced the image search function during the holiday season to help shoppers find their desired items.

    By Tatiana Walk-Morris • Dec. 9, 2022
  • Makeup display of different products from Thirteen Lune.
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    Courtesy of J.C. Penney
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    Thirteen Lune to open first brick-and-mortar store

    The beauty platform will open its doors in Los Angeles early next year. 

    By Dec. 8, 2022
  • An image showcasing the limited-edition Bitmoji Fashion Drop on Snapchat featuring Adidas
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    Courtesy of Snap Inc.
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    Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

    Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens. 

    By Jessica Hammers • Dec. 7, 2022
  • Crocs and Justin Bieber collaborate on shoe drop.
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    Courtesy of Crocs
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    Gen Z didn’t kill brand loyalty, but it looks different

    The young age group is attracted to self-expression and individuality, but still cares about a purchase decision mainstay: price.

    By Dec. 7, 2022
  • A massive gray storm cloud gathers on the horizon over a placid body of water.
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    petesphotography via Getty Images
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    Gartner: Uncertainty clouds chief marketer prospects for 2023

    Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back.

    By Peter Adams • Dec. 7, 2022
  • Exterior of a Belk storefront.
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    Courtesy of Belk
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    Belk unveils holiday open house

    The department store is trying to bring more shoppers into its physical locations as its in-store traffic improves.

    By Tatiana Walk-Morris • Dec. 6, 2022
  • A Nike employee talks and walks on a Nike-branded, black basketball court
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    Natalie Behring via Getty Images
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    Nike cuts ties with Kyrie Irving

    In a tweet addressed to his supporters, the basketball star said it was “time to show how powerful we are as a community.”

    By Dec. 6, 2022
  • Digital representation of a Laura Mercier product on a pedestal. A picture of a woman is in the top right corner.
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    Courtesy of Laura Mercier
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    Laura Mercier debuts virtual ‘World of Beauty’ store

    The experience includes three rooms where shoppers can locate shades, purchase products and participate in an unboxing.

    By Tatiana Walk-Morris • Dec. 6, 2022
  • Dick's Sporting Goods' House of Sport store concept
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    Permission granted by Dick's Sporting Goods
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    Dick’s Sporting Goods hires EVP of stores

    The former Best Buy exec has experience managing human resources and store operations.

    By Tatiana Walk-Morris • Dec. 5, 2022
  • Several screenshots of the New Balance Snapchat lens on a mobile phone.
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    Courtesy of Snap
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    New Balance unites Snap’s AR, voice tech to offer gifting advice

    The gifting concierge lens lets users verbally answer questions about gift recipients and watch an unboxing experience to see recommendations. 

    By Aaron Baar • Dec. 5, 2022
  • Macy's holiday window with a family of polar bears wearing winter apparel.
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    Kaarin Vembar/Retail Dive
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    Merry and Bright: A look at 2022 holiday merchandising

    ’Tis the season to evoke cheer while attempting to drive up sales.

    By Dec. 5, 2022
  • Image of sponsored item on ecommerce website
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    Permission granted by Coveo
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    Sponsored by Coveo

    3 ways to use AI to drive significant ecommerce profits

    Can AI and machine learning boost sales and margins? The answer is absolutely "yes." Find out how.

    By Nicolas Darveau-Garneau, Chief Growth and Strategy Officer at Coveo • Dec. 5, 2022
  • Two people are sitting in black and white checked chairs wearing red outfits. Three surfboards are on the left.
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    Permission granted by Aviator Nation
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    Aviator Nation unveils first pop-up shop in New York

    More DTC brands are turning to physical storefronts to increase sales and market themselves to new customers.

    By Tatiana Walk-Morris • Dec. 2, 2022
  • A headshot of Jeff Bezos.
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    Courtesy of Amazon
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    Column

    The Weekly Closeout: Supreme ties up with True Religion and could Bezos come back?

    The 22-piece collection features a denim trucker jacket, among other items. Meanwhile, one observer questions if Jeff Bezos could reprise his CEO role.

    By Retail Dive Staff • Dec. 2, 2022
  • A girl wearing a Forever 21 shirt and hat is on the left, an avatar wearing the same outfit is on the right.
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    Courtesy of Authentic Brands Group
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    Forever 21 debuts metaverse collection on Roblox

    With a new CEO at the company’s helm, the retailer wants to reach customers in stores and online.

    By Tatiana Walk-Morris • Dec. 1, 2022
  • A green, virtual storefront with Lacoste crocodile decorations and virtual products.
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    Courtesy of Lacoste
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    Lacoste launches virtual store with NFT-holder perks

    The partnership with Emperia comes as more retailers and brands look to the metaverse for revenue on digital and physical goods.

    By Tatiana Walk-Morris • Nov. 30, 2022
  • A tableau of merchandised pink clothes on four center tables and racks near dressing rooms.
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    Kaarin Vembar/Retail Dive
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    Take a look inside H&M’s latest store experience

    A first of its kind for the brand, the Williamsburg, Brooklyn, destination is over 7,000 square feet and community focused.  

    By Nov. 30, 2022
  • Open computer screen against an orange background showing the Consumerhaus homepage
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    Courtesy of Consumerhaus
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    How a Gen Z-founded digital marketplace is trying to reach coveted young shoppers

    Set to launch in 2023, Consumerhaus has strategies in place aimed at forging deep connections between shoppers and the assortment it sells.

    By Peyton Bigora • Nov. 29, 2022
  • A glowing white "claire's" sign in lowercase block letters adorns a mall store trimmed in purple and dark blue. Windows signs advertise hair and jewelry specials and ear pierciing.
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    Courtesy of Claire's
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    Claire’s opens shops in Macy’s stores

    Starting this month, the accessories retailer can be found at more than 20 of the department store’s locations, including eight flagships.

    By Nov. 29, 2022
  • An American Eagle storefront at a mall
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    Cara Salpini/Retail Dive
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    American Eagle Outfitters hints at new men’s sub-brand

    The line will bring “innovation and newness to our men’s business” and prelaunch tests have been encouraging, according to company executives.

    By Nov. 29, 2022
  • A screenshot of the Kids Foot Locker virtual Roblox experience.
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    Courtesy of Kids Foot Locker
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    Kids Foot Locker opens House of Play Roblox experience

    The game, which is based on a real store concept, allows users to play mini games and collect tokens to exchange for super-powered sneakers.

    By Tatiana Walk-Morris • Nov. 29, 2022