Marketing: Page 62


  • Pharrell Williams at the 65th Grammy Awards on Feb. 5, 2023.
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    Amy Sussman via Getty Images
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    Column

    The Weekly Closeout: Louis Vuitton brings on Pharrell Williams, Belk plots more outlet stores

    The fashion designer and singer joins the luxury brand as men’s creative director, while the department store plans up to six outlet openings by mid-April.

    By Retail Dive Staff • Feb. 17, 2023
  • Digital illustration of a person in front of a city street scene for Pacsun Los Angeles Tycoon.
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    Courtesy of Pacsun
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    Pacsun launches tycoon-based Roblox experience

    The game will showcase the apparel retailer’s spring collection and is the latest in a string of metaverse activations for the company.

    By Tatiana Walk-Morris • Feb. 17, 2023
  • Holiday shopper Explore the Trendline
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    Lorado via Getty Images
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    Trendline

    How retailers can win over shoppers during the holidays

    Retailers are pulling all the levers to drive loyalty during the industry’s all-important quarter.

    By Retail Dive staff
  • Six models and designer Prabal Gurung are lined up wearing the new iMPOWER by Prabal Gurung for JCPenney collection.
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    Courtesy of J.C. Penney
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    J.C. Penney, Prabal Gurung partner on apparel collection

    The 25-piece collection is all priced under $100 and will be available for a limited time starting March 2. 

    By Feb. 17, 2023
  • Blonde haired person poses in a white tank top and dark colored hoodie
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    Courtesy of Victoria's Secret & Co.
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    Frankies Bikinis, Victoria’s Secret introduce exclusive collection

    The swimwear and loungewear collection comes after the lingerie giant invested $18 million in the smaller direct-to-consumer brand last year.

    By Feb. 16, 2023
  • Tatcha's virtual store experience
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    Courtesy of Tatcha x Emperia
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    Tatcha launches virtual store to promote body care products

    To coincide with the virtual experience, the skincare brand is hosting a real-life pop-up shop in Los Angeles.

    By Feb. 16, 2023
  • Person wearing Harley Davidson apparel sits on a motorcycle.
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    Courtesy of Harley Davidson
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    Harley-Davidson introduces H-D Collections, a curated assortment of apparel lines

    H-D Collections will launch with three lines, featuring new merchandise and vintage finds, and will showcase products online and in pop-up shops.

    By Tatiana Walk-Morris • Feb. 15, 2023
  • Bras on display in Lively's Austin store
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    Courtesy of Lively
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    Lively moves into Canada

    The new market launch follows a number of changes at the intimates brand in recent years, including an acquisition and a CEO transition.

    By Updated Feb. 14, 2023
  • A woman holding two bottles of Saltair products
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    Courtesy of Saltair
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    Beauty brand Saltair launches fitness collaboration

    The company has released a seven-day workout program with The Sculpt Society centered around self-care and body confidence.

    By Feb. 13, 2023
  • Photos of self care products from a number of companies including Bloom, Lume and So Glassy.
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    Courtesy of Target
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    Target expands beauty assortment with ‘thousands’ of new products

    The effort includes bringing in new Black-owned and inclusive brands, as well as more products that meet its Target Clean standards.

    By Tatiana Walk-Morris • Feb. 13, 2023
  • Two people walk by an H&M store in London.
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    Carl Court via Getty Images
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    What lies ahead for retail in 2023

    Value-conscious consumers, rising layoffs and new leadership at some of retail’s major players are just a few forces shaping the industry so far.

    By Retail Dive Staff • Feb. 13, 2023
  • Woman using dropper to test out product
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    Shutterstock/GaudiLab

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    Sponsored by Mood Media

    The beauty of building the in-store experience

    When it comes to building your business, getting new customers is only part of the equation. How do you get them to keep coming back? 

    Feb. 13, 2023
  • Parked Chevy Volt plugged in to electric vehicle charger
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    iStock.com/Andrey Zhuravlev

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    Sponsored by Broadsign

    A perfect pair: EV charging station and in-store display advertising

    Learn why EV chargers and in-store display advertising are a perfect duo for retailers and brands.

    By Rob Cote, Demand Generation Manager, Broadsign • Feb. 13, 2023
  • Photo of the black exterior of a New Balance store
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    Permission granted by New Balance
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    New Balance brings new store concept to Boston

    The concept, which first launched in China last year, has a curated merchandise selection meant to appeal to a younger audience.

    By Feb. 10, 2023
  • Person holding Panera Bread sandwhich and purse
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    Courtesy of Panera Bread
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    Column

    The Weekly Closeout: Panera debuts baguette bag and Adidas navigates celebrity partner fallout

    The chain restaurant released a $39.50 purse and the sports retailer made recent headlines regarding its work with Beyoncé and Ye. 

    By Retail Dive Staff • Feb. 10, 2023
  • A brown-brick facade with a white "Kohl's" sign decorates a cream-colored building and main entrance of a store, with small trees in the foreground.
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    Courtesy of Kohl's
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    Kohl’s names new chief merchandising and digital officer

    Nick Jones has 25 years of retail experience and most recently led U.K.-based Joules Group.

    By Nate Delesline III • Feb. 9, 2023
  • Express storefront at Easton Town Center in Columbus, Ohio.
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    Courtesy of Express via Businesswire
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    Tan France replaces Rachel Zoe as lead stylist for Express

    France will lead the retailer’s styling community, while Zoe will continue her relationship with the retailer in a new capacity.

    By Tatiana Walk-Morris • Feb. 9, 2023
  • Inside an Adore Me store
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    Courtesy of Adore Me
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    Adore Me to host shoppable, livestream runway show

    Marking the second New York Fashion Week runway event for the DTC brand, it will showcase Valentine's Day and bridal styles.

    By Feb. 9, 2023
  • An Alo Yoga storefront at The Grove shopping center in Los Angeles.
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    Cara Salpini/Retail Dive
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    Alo Yoga unveils virtual store with beauty, workout content

    The brand has experimented with NFT releases and cryptocurrency payments in recent months.

    By Tatiana Walk-Morris • Feb. 8, 2023
  • Shoppers walking by an Under Armour store.
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    Cara Salpini/Retail Dive
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    Under Armour turns to athleisure for growth

    Catering to the rest of a customer’s day could triple its addressable market, according to interim chief Colin Browne.

    By Feb. 8, 2023
  • Orange and white Ulta store display saying "Cue the New"
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    Permission granted by Ulta
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    Ulta to sell beauty brand Odele in stores, online

    The partnership adds to the beauty retailer’s growing assortment of products from DTC brands.

    By Tatiana Walk-Morris • Feb. 7, 2023
  • Children playing and jumping wearing bright colored clothing
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    Permission granted by Hanna Andersson
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    Children’s brand Hanna Andersson launches activewear

    The DTC company enters a new product category following a handful of executive leadership changes over the past several years.

    By Feb. 7, 2023
  • Interior shot of racks at a Belk Outlet store.
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    Courtesy of Belk
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    Belk opens first outlet store

    The location in Greeneville, Tennessee, which will “pioneer” the concept, sells clearance items from the department store’s larger retail locations.

    By Feb. 7, 2023
  • Jenna Ortega wears clothes from Adidas Sportswear.
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    Courtesy of Adidas
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    Adidas launches first new label in five decades

    Adidas Sportswear is fronted by new brand ambassador Jenna Ortega, and features tracksuits and other everyday looks.

    By Tatiana Walk-Morris • Feb. 6, 2023
  • Picture of the main characters in Amazon's series Harlem.
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    Courtesy of Mielle
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    Mielle creates hair care bundles based on ‘Harlem’ characters

    The partnership with the Prime Video show comes just weeks after Procter & Gamble announced plans to acquire the hair care brand.

    By Tatiana Walk-Morris • Feb. 6, 2023
  • The facade of Our Place's Melrose Avenue location
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    Courtesy of Our Place
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    Our Place continues retail expansion with new LA store

    The DTC cookware brand opened its first store around two months ago on Abbot Kinney Boulevard.

    By Feb. 3, 2023