Marketing: Page 62
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Lids’ new store concept focuses on product drops
Lids Hat Drop, inspired by the company’s e-commerce platform of the same name, gives shoppers first access to limited-edition releases.
By Tatiana Walk-Morris • Dec. 12, 2022 -
Deep Dive
Retail looks beyond its old love — the movies
Toys and feature films go together like butter and popcorn. But with lower ticket sales and fewer blockbusters, “it's not just about movies anymore.”
By Cara Salpini • Dec. 12, 2022 -
Explore the Trendline➔
Thai Liang Lim via Getty ImagesTrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Column
The Weekly Closeout: Toys R Us launches NFTs and David’s Bridal debuts loyalty program for teens
The toy company is releasing 10,000 digital collectibles, featuring its iconic mascot, and the bridal retailer launches a prom loyalty program.
By Retail Dive Staff • Dec. 9, 2022 -
Amazon rolls out TikTok-like shopping feature
The new shoppable content function will allow consumers to buy from videos or photos directly within the app.
By Dani James • Dec. 9, 2022 -
Walmart unveils visual search tool TrendGetter
The retailer introduced the image search function during the holiday season to help shoppers find their desired items.
By Tatiana Walk-Morris • Dec. 9, 2022 -
Thirteen Lune to open first brick-and-mortar store
The beauty platform will open its doors in Los Angeles early next year.
By Dani James • Dec. 8, 2022 -
Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop
Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens.
By Jessica Hammers • Dec. 7, 2022 -
Gen Z didn’t kill brand loyalty, but it looks different
The young age group is attracted to self-expression and individuality, but still cares about a purchase decision mainstay: price.
By Dani James • Dec. 7, 2022 -
Gartner: Uncertainty clouds chief marketer prospects for 2023
Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back.
By Peter Adams • Dec. 7, 2022 -
Belk unveils holiday open house
The department store is trying to bring more shoppers into its physical locations as its in-store traffic improves.
By Tatiana Walk-Morris • Dec. 6, 2022 -
Nike cuts ties with Kyrie Irving
In a tweet addressed to his supporters, the basketball star said it was “time to show how powerful we are as a community.”
By Cara Salpini • Dec. 6, 2022 -
Laura Mercier debuts virtual ‘World of Beauty’ store
The experience includes three rooms where shoppers can locate shades, purchase products and participate in an unboxing.
By Tatiana Walk-Morris • Dec. 6, 2022 -
Dick’s Sporting Goods hires EVP of stores
The former Best Buy exec has experience managing human resources and store operations.
By Tatiana Walk-Morris • Dec. 5, 2022 -
New Balance unites Snap’s AR, voice tech to offer gifting advice
The gifting concierge lens lets users verbally answer questions about gift recipients and watch an unboxing experience to see recommendations.
By Aaron Baar • Dec. 5, 2022 -
Merry and Bright: A look at 2022 holiday merchandising
’Tis the season to evoke cheer while attempting to drive up sales.
By Kaarin Moore • Dec. 5, 2022 -
Sponsored by Coveo
3 ways to use AI to drive significant ecommerce profits
Can AI and machine learning boost sales and margins? The answer is absolutely "yes." Find out how.
By Nicolas Darveau-Garneau, Chief Growth and Strategy Officer at Coveo • Dec. 5, 2022 -
Aviator Nation unveils first pop-up shop in New York
More DTC brands are turning to physical storefronts to increase sales and market themselves to new customers.
By Tatiana Walk-Morris • Dec. 2, 2022 -
Column
The Weekly Closeout: Supreme ties up with True Religion and could Bezos come back?
The 22-piece collection features a denim trucker jacket, among other items. Meanwhile, one observer questions if Jeff Bezos could reprise his CEO role.
By Retail Dive Staff • Dec. 2, 2022 -
Forever 21 debuts metaverse collection on Roblox
With a new CEO at the company’s helm, the retailer wants to reach customers in stores and online.
By Tatiana Walk-Morris • Dec. 1, 2022 -
Lacoste launches virtual store with NFT-holder perks
The partnership with Emperia comes as more retailers and brands look to the metaverse for revenue on digital and physical goods.
By Tatiana Walk-Morris • Nov. 30, 2022 -
Take a look inside H&M’s latest store experience
A first of its kind for the brand, the Williamsburg, Brooklyn, destination is over 7,000 square feet and community focused.
By Kaarin Moore • Nov. 30, 2022 -
How a Gen Z-founded digital marketplace is trying to reach coveted young shoppers
Set to launch in 2023, Consumerhaus has strategies in place aimed at forging deep connections between shoppers and the assortment it sells.
By Peyton Bigora • Nov. 29, 2022 -
Claire’s opens shops in Macy’s stores
Starting this month, the accessories retailer can be found at more than 20 of the department store’s locations, including eight flagships.
By Daphne Howland • Nov. 29, 2022 -
American Eagle Outfitters hints at new men’s sub-brand
The line will bring “innovation and newness to our men’s business” and prelaunch tests have been encouraging, according to company executives.
By Kaarin Moore • Nov. 29, 2022 -
Kids Foot Locker opens House of Play Roblox experience
The game, which is based on a real store concept, allows users to play mini games and collect tokens to exchange for super-powered sneakers.
By Tatiana Walk-Morris • Nov. 29, 2022