Marketing: Page 63
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Permission granted by Shane LaVancher
Xcel Brands launches C. Wonder by Christian Siriano
Siriano was named the creative director of the new brand, which will launch in the spring of 2023.
By Kaarin Moore • Sept. 19, 2022 -
Courtesy of Patagonia
How Patagonia’s shakeup challenges marketers to act on sustainability
As the outdoor retailer makes good on its Earth-loving promise in an exceptional way, the bar for value-driven commitments has been elevated.
By Jessica Deyo • Sept. 19, 2022 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Permission granted by Veeva Systems
Sponsored by Appriss RetailThe billion dollar impact of order claim fraud
With the growth of online shopping, ecommerce retailers should be turning their attention to another type of fraud with potentially far greater impact on the bottom line.
Sept. 19, 2022 -
Courtesy of Authentic Brands Group
Barneys New York emerges with a beauty line
Parent Authentic Brands Group announced a deal with Korean-based lifestyle company Gloent Group to develop, manufacture and distribute products.
By Kaarin Moore • Sept. 16, 2022 -
Dan Kitwood/Getty Images via Getty Images
Amazon expands email marketing tools for brands seeking new customers
Brands can email message directly to shoppers who don’t follow them by using the free Tailored Audiences tool, which is currently in beta.
By Peter Adams • Sept. 16, 2022 -
Courtesy of Walmart
Walmart expands virtual try-on functionality with Be Your Own Model
iOS customers in the U.S. will be able to upload images of themselves to virtually try on over 270,000 apparel items.
By Dani James • Sept. 15, 2022 -
Fossil hires chief marketer
While some retailers and brands hire veteran marketing talent, research suggests that companies are bumping up their marketing budgets.
By Tatiana Walk-Morris • Sept. 14, 2022 -
Ikea adds delivery perks to loyalty program
The retailer is offering Ikea Family members a 5% discount on eligible in-store purchases and discounts on select delivery methods for online orders.
By Caroline Jansen • Sept. 14, 2022 -
Courtesy of Branch
West Elm partners with DTC office furniture brand Branch
The partnership adds to West Elm’s growing assortment of direct-to-consumer brands and helps expand its new business-to-business offering.
By Caroline Jansen • Sept. 13, 2022 -
MeUndies bulks up executive team with new CFO, chief marketer
The two new execs will oversee key functions as the DTC brand charts its growth path.
By Tatiana Walk-Morris • Sept. 13, 2022 -
Daphne Howland/Retail Dive
Target partners with FAO Schwarz on exclusive, multiyear deal
The retailer's stores will feature a dedicated space for the toy company, with demonstrations at select stores throughout the holiday season.
By Kaarin Moore • Sept. 12, 2022 -
Cara Salpini/Retail Dive
HSN creates YouTube TV channel
The company wants to connect with more shoppers, but industry analysts are concerned about whether it can weather economic volatility.
By Tatiana Walk-Morris • Sept. 12, 2022 -
Daphne Howland/Retail Dive
ColumnThe Weekly Closeout: Bloomingdale’s turns 150 and Jerry Seinfeld models for Kith
The department store has a slew of celebrations lined up and the sitcom star is just the latest in a history of unexpected models for the streetwear brand.
By Retail Dive Staff • Sept. 9, 2022 -
Permission granted by Bloomingdale's
Bloomingdale’s debuts virtual store during New York Fashion Week
The iconic retailer’s digital space celebrates its 150th anniversary and provides access to exclusive collections from luxury brands.
By Tatiana Walk-Morris • Sept. 9, 2022 -
Courtesy of Puma
Puma’s first metaverse experience ties NFTs to NYFW
Following a New York Fashion Week show, consumers who minted the brand’s Nitropass can burn their NFT and claim physical sneakers.
By Chris Kelly • Sept. 8, 2022 -
Courtesy of Adore Me
Adore Me to host first live runway show at Fashion Week
The direct-to-consumer brand hosted its first New York Fashion Week events in 2019, which included a gifting suite and dinner.
By Tatiana Walk-Morris • Sept. 8, 2022 -
Daphne Howland/Retail Dive
Lowe’s chief marketing officer exits as company realigns structure
The company is reorganizing its leadership structure, with its marketing team now reporting to Executive Vice President of Merchandising Bill Boltz.
By Caroline Jansen • Sept. 7, 2022 -
Courtesy of Business WIre
Levi’s opens shop-in-shop in Hudson’s Bay
The brand’s 6,600-square-foot shop features tech-enabled fitting rooms and tailoring services.
By Tatiana Walk-Morris • Sept. 7, 2022 -
Courtesy of Gap
Gap highlights culture shapers with ‘Icons’ campaign, NFT contest
Gap Logo Remix invites artists to design a logo that could become an NFT and be printed on the brand’s signature hoodie.
By Jessica Deyo • Sept. 7, 2022 -
Courtesy of Pacsun
Consumers want gender-neutral clothing. Some retailers are listening.
As demand grows for inclusive shopping experiences, brands are entering a category that changes the way labels and sizing work.
By Dani James • Sept. 7, 2022 -
Courtesy of Zynga
Maybelline partners with Zynga for playable ad integration
The branded mini-game requires players to pair together icons to reveal a shoppable mascara with a customer review.
By Aaron Baar • Sept. 6, 2022 -
Kaarin Vembar/Retail Dive
6 Express Edit stores to open in the next 90 days
The concept stores from Express are acquiring new shoppers and reactivating lapsed customers.
By Kaarin Moore • Sept. 2, 2022 -
Courtesy of Sam's Club
ColumnThe Weekly Closeout: Sam’s Club raises membership prices and the majority of Americans approve of labor unions
The warehouse club is hiking membership costs for the first time in a decade, and 71% of people in the U.S. now approve of the organizations.
By Retail Dive Staff • Sept. 2, 2022 -
Courtesy of Bed Bath & Beyond
Bed Bath & Beyond to close stores, lay off staff as part of turnaround plan
The retailer also announced it has secured $500 million in new financing and will sell shares to raise additional cash.
By Caroline Jansen • Aug. 31, 2022 -
Courtesy of Bark
Bark inks deal to sell through Tractor Supply
The company is looking to grow its roster of wholesale partners, which already includes Walmart, Target, Amazon and Costco.
By Caroline Jansen • Aug. 30, 2022
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