Marketing: Page 63
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Kaarin Vembar/Retail Dive
Showfields opens location in Washington, DC
The new store is based in the bustling Georgetown neighborhood where multiple direct-to-consumer brands have set up shop.
By Tatiana Walk-Morris • Nov. 28, 2022 -
Courtesy of Target
Target expands Starbucks curbside pickup service
In addition to the partnership, the retailer has been investing in operations and growing its Ulta shop-in-shop locations.
By Tatiana Walk-Morris • Nov. 28, 2022 -
Explore the Trendline➔
Thai Liang Lim via Getty Images
TrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Ridofranz via Getty Images
Poshmark creates Secondhand Sunday holiday
The resale site’s research suggests that shoppers are turning to used items to save money amid inflation concerns.
By Tatiana Walk-Morris • Nov. 23, 2022 -
Courtesy of Macy's
Macy’s to host Thanksgiving Day Parade in the metaverse with NFT design contest
The retailer has been integrating NFTs into its holiday celebrations and will make the winning design into a real-life balloon for its 2023 parade.
By Tatiana Walk-Morris • Nov. 23, 2022 -
Courtesy of Our Place
DTC kitchenware brand Our Place opens first physical store
The brand wants to open more locations in New York and Los Angeles as part of its offline expansion plan.
By Tatiana Walk-Morris • Nov. 22, 2022 -
Courtesy of Emperia
Bloomingdale’s debuts virtual department store for the holidays
A multi-branded space features shopping experiences from Ralph Lauren, Nespresso and Chanel.
By Tatiana Walk-Morris • Nov. 21, 2022 -
Courtesy of Herschel Supply
Herschel Supply opens first US store as it plots expansion
The 2,500-square-foot store will be in New York City’s Flatiron District and will feature a space dedicated to local artists and community events.
By Caroline Jansen • Nov. 21, 2022 -
Courtesy of Nike
Nike pursues ‘next stage’ of expansion with first Rise concept in North America
Nike Aventura in Miami mimics the tech features at the company’s other locations and marks yet another investment in data-driven stores.
By Tatiana Walk-Morris • Nov. 21, 2022 -
Courtesy of GOAT
Goat to offer rare items, exclusive sneakers during Black Friday event
The marketplace wants to create an immersive online shopping experience during its annual holiday event.
By Tatiana Walk-Morris • Nov. 21, 2022 -
Adobe Stock/weyo
Sponsored by Appriss RetailReturns are no longer just a cost of doing business
A comprehensive returns strategy can enhance shopper engagement while minimizing the impact on the bottom line.
Nov. 21, 2022 -
Courtesy of Snoop Doggie Doggs
ColumnThe Weekly Closeout: Snoop Dogg launches pet brand as athletics retailers jump into virtual goods
"If my dogs ain't fresh I ain't fresh,” the artist said of his latest business. Meanwhile, Nike and Adidas made major metaverse moves.
By Retail Dive Staff • Nov. 18, 2022 -
Courtesy of Adidas
Adidas creates ‘Virtual Gear’ product category as it preps for metaverse future
The athletics brand also released its first collection of NFT wearables as it accelerates a “community-based, member-first, open metaverse strategy.”
By Cara Salpini • Nov. 18, 2022 -
David Paul Morris via Getty Images
Google enhances AR search tools to help harried holiday shoppers
Offerings for the beauty and sneaker categories allow consumers to get a better sense of what a product looks like without having to step into a store.
By Peter Adams • Nov. 18, 2022 -
Daphne Howland/Retail Dive
True Religion drops new mobile app with exclusive products, interactive content
Mobile is the apparel brand’s largest digital channel, and a new app is one part of its attempt to transform into a digital-first, direct-to-consumer brand.
By Tatiana Walk-Morris • Nov. 17, 2022 -
Courtesy of Yankee Candle
Yankee Candle opens pop-up shops for the holidays
The retailer will feature exclusive promotions in its six temporary locations across the U.S.
By Kaarin Moore • Nov. 17, 2022 -
Photo illustration: Tiffany & Co.; Industry Dive
ColumnSKU’d: Andy Warhol is the Ghost of Christmas Past. And he’s here to help Tiffany & Co.
He’s been gone for 35 years, but the pop artist is still making the luxury retailer joyful and relevant.
By Kaarin Moore • Nov. 17, 2022 -
Kaarin Vembar/Retail Dive
Casper, Netflix seek to soothe holiday stress with in-store screenings
The direct-to-consumer mattress brand will offer tickets to several showings of “Slumberland” at one of its New York City locations.
By Tatiana Walk-Morris • Nov. 16, 2022 -
Permission granted by Victoria's Secret
Victoria’s Secret launches mobile bra fitting tool
The tech will help customers select the best size and fit with the hope of reducing returns and boosting the shopping experience.
By Tatiana Walk-Morris • Nov. 16, 2022 -
FG Trade via Getty Images
Deep DiveGift giving meets revenge living: Why experiences are so important this holiday season
Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder.
By Jessica Hammers • Nov. 15, 2022 -
Courtesy of Puma, Foot Locker
Foot Locker deepens Puma partnership to secure more exclusive product
The deal emphasizes basketball, and gives Foot Locker exclusive access to a series of new collections from the brand.
By Tatiana Walk-Morris • Nov. 15, 2022 -
Courtesy of Nike
Nike launches marketplace to collect, trade virtual products
Select customers on the platform, dubbed .Swoosh, will also have the chance to co-create virtual products with the athletics giant.
By Cara Salpini • Nov. 14, 2022 -
Courtesy of Pinterest
Pinterest TV unveils holiday shopping event
The platform also expanded the feature to Canada about a year after launching in the U.S.
By Tatiana Walk-Morris • Nov. 14, 2022 -
Courtesy of Maurices
Maurices opens freestanding stores of tween brand Evsie
The brand, which will open three stand-alone stores and increase its number of shop-in-shops, grew quickly after launching earlier this year.
By Tatiana Walk-Morris • Nov. 14, 2022 -
Courtesy of Virtual Brand Group
How retailers are connecting the metaverse to the real world and revenue
Brands are diving into virtual environments to connect with young consumers. But are these digital spaces just billboards for brands, or can they have tangible benefits?
By Dani James • Nov. 14, 2022 -
Courtesy of Lego
With inflation and recession fears looming over the holidays, are retailers still able to market joy?
Brands need to be strategic with their advertising this season as consumers tighten their wallets and seek out deals.
By Caroline Jansen • Nov. 14, 2022
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