Marketing: Page 64
-
Retrieved from 7-Eleven press release.
7-Eleven debuts online merchandise shop in bid to be ‘more than just a convenience store’
The collection includes apparel and accessories inspired by the convenience store’s products, such as Big Gulp and Slurpee.
By Brett Dworski • Aug. 25, 2022 -
Shopify adds collaboration tool to connect brands with content creators
The e-commerce platform is diving further into the shoppable content space as it looks to win over merchants.
By Aaron Baar • Aug. 25, 2022 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Retrieved from Walmart on August 24, 2022
Walmart unveils rewards program for Walmart+ members
Walmart Rewards allows shoppers to accumulate savings on select items and then redeem them in stores or online.
By Catherine Douglas Moran • Aug. 24, 2022 -
Macy’s keeps a firm grip on inventory in Q2
The department store lowered its outlook for the year, however, and continues to lose market share, analysts say.
By Daphne Howland • Aug. 23, 2022 -
Bath & Body Works launches nationwide loyalty program, app
Bath & Body Works Rewards members earn points with every purchase, while the app gives shoppers access to exclusive content.
By Kaarin Moore • Aug. 23, 2022 -
Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week
The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC.
By Dani James • Aug. 23, 2022 -
Hanky Panky opens first store in New York
After more than 40 years in the industry, the intimates brand is bringing its shopping experience offline with a West Village storefront.
By Tatiana Walk-Morris • Aug. 23, 2022 -
Sponsored by Waze
3 trends in retail you must know to attract on-the-go consumers
Insights from a survey conducted by Retail Dive and Waze reveal how to turn commuters into customers.
Aug. 22, 2022 -
American Eagle tunes into TikTok’s SoundOn for back-to-school campaign
The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.
By Peter Adams • Aug. 19, 2022 -
Column
The Weekly Closeout: Saks.com raises more capital and Outdoor Voices could sell itself
The e-commerce entity boosted its ability to borrow money, while the DTC activewear brand is reportedly mulling a sale.
By Retail Dive Staff • Aug. 19, 2022 -
Retail CMO budgets increased in 2022: Gartner
Although marketers are spending more on social media, overall budgets still haven't bounced back to pre-pandemic levels.
By Dani James • Aug. 17, 2022 -
Walgreens brings in Starbucks vet for new ‘chief format concepts and design officer’ role
Min Cho will focus on “innovative store design and architecture which embraces creativity and functionality,” the drugstore retailer said.
By Cara Salpini • Aug. 17, 2022 -
Kohl’s names chief marketing officer
Interim CMO Christie Raymond takes on the role permanently as she looks to scale the retailer’s in-house retail media agency.
By Kaarin Moore • Aug. 17, 2022 -
Walmart picks Paramount as streaming partner for membership plan
Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost.
By Peter Adams • Aug. 16, 2022 -
‘We’re not in the business of not making money anymore’: Casper’s new CEO on its path forward
After a tumultuous couple of years, which included inking a deal to be taken private again, Emilie Arel discusses the DTC mattress brand’s future.
By Caroline Jansen • Aug. 15, 2022 -
Wish rebrands in attempt to stay afloat against competition
The e-commerce platform unveiled a new logo and improved app experience after painful Q2 earnings.
By Jessica Deyo • Aug. 15, 2022 -
Pacsun collaborates with virtual influencer Miquela for back-to-school ads
After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.
By Peter Adams • Aug. 15, 2022 -
Column
The Weekly Closeout: Tommy Hilfiger teams with ThredUp, and has inflation finally peaked?
The iconic fashion brand will provide shopping credit for certain items returned to ThredUp. Meanwhile, prices in July were flat month to month.
By Retail Dive Staff • Aug. 12, 2022 -
Walmart reportedly seeks streaming partner to bolster Walmart+
The retailer has met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime, reports say.
By Peter Adams • Aug. 10, 2022 -
Can UpWest lead the way forward for Express?
The DTC brand is opening stores, will launch a partnership with a major retailer this year and may be just the thing the specialty retailer was looking for.
By Kaarin Moore • Aug. 10, 2022 -
Abercrombie & Fitch launches ‘getaway’ store design concept
The retailer wants to make every day feel like the start of a long weekend with a store aesthetic that is a “nod to a chic hotel lobby.”
By Kaarin Moore • Aug. 9, 2022 -
GU to open first store in US
The Uniqlo sister brand will launch a pop-up in New York City this fall.
By Kaarin Moore • Aug. 8, 2022 -
Why running brands are finally making shoes for women
As the sport rises in popularity, brands are breaking from tradition and investing in running shoes that are actually manufactured for a woman’s foot.
By Cara Salpini • Aug. 8, 2022 -
ThredUp hires first chief marketer in years
Noelle Sadler joins the company from Lulus and will focus on raising brand awareness and acquiring more young shoppers.
By Cara Salpini • Aug. 5, 2022 -
Column
The Weekly Closeout: Shopify makes a $100M investment and Jane Fonda fronts campaign for H&M’s Move line
Days after Shopify laid off 10% of its workforce it announced an investment in Klaviyo, while H&M launched a new brand with the help of a fitness icon.
By Retail Dive Staff • Aug. 5, 2022