Marketing: Page 64
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Column
The Weekly Closeout: Big Lots fills out C-suite and At Home faces downgrade
Big Lots named marketing and merchandising chiefs, while Moody’s downgraded the home retailer’s corporate credit rating.
By Retail Dive Staff • Nov. 11, 2022 -
The value of blending: Inside E.l.f’s post-cookie mobile strategy
As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.
By Jessica Hammers • Nov. 11, 2022 -
Explore the Trendline➔
Thai Liang Lim via Getty ImagesTrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Peloton goes beyond the workout for holiday push
New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.
By Jessica Hammers • Nov. 10, 2022 -
Bed Bath & Beyond taps Burlington vet as chief marketing, customer officer
Bart Sichel has extensive experience in marketing and retail, and joins a C-suite marked by turmoil at a retailer struggling to turn around.
By Daphne Howland • Nov. 10, 2022 -
Target pivots to larger stores with new 150K-square-foot format
The concept is 20,000 square feet larger than the company average, with more space for pickup services, fulfillment and merchandise.
By Ben Unglesbee • Nov. 10, 2022 -
Adidas will continue to sell Yeezy product without the Yeezy name
The athletic brand, facing steep revenue and profit losses after letting go of its most high-profile collaboration, again lowered its 2022 guidance.
By Daphne Howland • Nov. 9, 2022 -
Allbirds’ sales growth ‘disappointing’ given store expansion
The brand is also expanding its relationship with key wholesale partners, which co-CEO Joey Zwillinger says will raise brand awareness.
By Cara Salpini • Nov. 9, 2022 -
Pacsun expands metaverse presence for the holidays
The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.
By Jessica Hammers • Nov. 9, 2022 -
Deep Dive
Lululemon didn’t change activewear, it changed apparel
The Canadian brand introduced retail to athleisure. Now Brooks Brothers sells stretch dress shirts and Levi’s owns a yoga business.
By Cara Salpini • Nov. 9, 2022 -
Nike pulls Kyrie Irving shoe, suspends partnership over antisemitic film
Pressure is also building for Amazon to make the film unavailable for streaming, after the basketball star promoted its problematic tropes.
By Daphne Howland • Nov. 7, 2022 -
Sponsored by Bolt
How to increase LTV: A holiday ecommerce guide
As your ecommerce store attracts new visitors this holiday season, it’s important to think about how to transform seasonal shoppers into lifetime customers.
Nov. 7, 2022 -
No, Black Friday isn’t here quite yet
A few retailers held splashy sales early in October. But so far discounting is down from last year despite reports of high inventories and wary consumers.
By Daphne Howland • Nov. 7, 2022 -
Sponsored by ZineOne
The majority of online shoppers are anonymous — retailers need a new strategy for conversion
Despite these barriers, analyzing the micro-behaviors of anonymous consumers in real-time can allow retailers to enhance the customer experience and drive conversions.
Nov. 7, 2022 -
Sponsored by Mood Media
What do today’s customers expect from in-store retail?
Discover what consumers expect from physical retail spaces as shoppers return to the in-store experience.
Nov. 7, 2022 -
Column
The Weekly Closeout: DSW bets on shoe repair and Under Armour finally addresses athleisure
Shoppers can drop off their worn shoes at the footwear retailer’s stores. And the athletics brand is broadening its assortment.
By Retail Dive Staff • Nov. 4, 2022 -
Rothy’s taps Old Navy CMO for chief marketer role as it builds out C-suite
Jamie Gersch will take on the position while another Gap Inc. veteran, Heather Archibald, joins as chief product and merchandising officer.
By Cara Salpini • Nov. 4, 2022 -
Amazon Fashion, Snapchat partner on AR eyewear shopping lenses
Snap’s Senior Vice President of Partnerships Ben Schwerin said the feature was “just the first step in our partnership.”
By Tatiana Walk-Morris • Nov. 3, 2022 -
Dollar General boosts toy offering
The retailer worked with vendors to introduce new products — most priced at $10 or less — as consumers search for bargains this holiday season.
By Tatiana Walk-Morris • Nov. 2, 2022 -
Walmart cuts the price of Walmart+ membership in half for holiday promotion
Along with the discount, the retailer has recently added Paramount+ streaming and rewards to try to lure in new members.
By Ben Unglesbee • Nov. 2, 2022 -
Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection
The clothing brand has redesigned its iconic Polo Pony logo for the first time in its history as part of the collaboration.
By Tatiana Walk-Morris • Nov. 2, 2022 -
Retailers are wading deeper into customer data. States are raising the alarm.
Brands from Walmart to Peloton are now able to access more personal customer data, including biometric identifiers, as they expand their digital capabilities. Where does that leave them legally?
By Dani James • Nov. 2, 2022 -
Kohl’s deals-focused holiday blitz features bevy of mobile tactics
The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount.
By Peter Adams • Nov. 2, 2022 -
Floyd opens LA showroom in partnership with Morrow Soft Goods
The location is Floyd’s only in-person retail experience at the moment and marks the brand’s first expansion to the West Coast.
By Caroline Jansen • Nov. 1, 2022 -
BuyBuy Baby introduces first private label
The launch comes as Bed Bath & Beyond moves away from owned brands in favor of national labels.
By Caroline Jansen • Nov. 1, 2022 -
Google’s new shopping updates focus on deals
The search engine found in a new study that 43% of respondents plan to spend more time looking for discounts this holiday season.
By Dani James • Nov. 1, 2022