Marketing: Page 64


  • Big Lots, Manchester, CT. 8/2014 by Mike Mozart of TheToyChannel and JeepersMedia on YouTube
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    "Big Lots" by Mike Mozart is licensed under CC BY 2.0
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    Column

    The Weekly Closeout: Big Lots fills out C-suite and At Home faces downgrade

    Big Lots named marketing and merchandising chiefs, while Moody’s downgraded the home retailer’s corporate credit rating.

    By Retail Dive Staff • Nov. 11, 2022
  • E.l.f. Cosmetics returns to TikTok with original song, dance challenge
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    Courtesy of e.l.f. cosmetics
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    The value of blending: Inside E.l.f’s post-cookie mobile strategy

    As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.

    By Jessica Hammers • Nov. 11, 2022
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline
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    Thai Liang Lim via Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Peloton Instructors Robin Arzón and Alex Toussaint
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    Courtesy of Peloton
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    Peloton goes beyond the workout for holiday push

    New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.

    By Jessica Hammers • Nov. 10, 2022
  • Puffy clouds in a blue sky frame a storefront that says "Bed Bath & Beyond" in large dark letters.
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    Daphne Howland/Retail Dive
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    Bed Bath & Beyond taps Burlington vet as chief marketing, customer officer

    Bart Sichel has extensive experience in marketing and retail, and joins a C-suite marked by turmoil at a retailer struggling to turn around.

    By Nov. 10, 2022
  • Exterior of new large format Target store featuring Drive Up service
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    Courtesy of Target
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    Target pivots to larger stores with new 150K-square-foot format

    The concept is 20,000 square feet larger than the company average, with more space for pickup services, fulfillment and merchandise.

    By Nov. 10, 2022
  • Adidas store in Shanghai
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    Courtesy of Adidas
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    Adidas will continue to sell Yeezy product without the Yeezy name

    The athletic brand, facing steep revenue and profit losses after letting go of its most high-profile collaboration, again lowered its 2022 guidance.

    By Nov. 9, 2022
  • An Allbirds storefront on Abbot Kinney Boulevard in California.
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    Cara Salpini/Retail Dive
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    Allbirds’ sales growth ‘disappointing’ given store expansion

    The brand is also expanding its relationship with key wholesale partners, which co-CEO Joey Zwillinger says will raise brand awareness.

    By Nov. 9, 2022
  • Pacsun campaign image for its "PacVerse" holiday push
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    Courtesy of Pacsun
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    Pacsun expands metaverse presence for the holidays

    The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.

    By Jessica Hammers • Nov. 9, 2022
  • A display showcasing Lululemon's women's footwear collection.
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    Cara Salpini/Retail Dive
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    Deep Dive

    Lululemon didn’t change activewear, it changed apparel

    The Canadian brand introduced retail to athleisure. Now Brooks Brothers sells stretch dress shirts and Levi’s owns a yoga business.

    By Nov. 9, 2022
  • "Do the right thing" sculpture at the Nike headquarters in 2018
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    Natalie Behring via Getty Images
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    Nike pulls Kyrie Irving shoe, suspends partnership over antisemitic film

    Pressure is also building for Amazon to make the film unavailable for streaming, after the basketball star promoted its problematic tropes.

    By Nov. 7, 2022
  • Graphic image of a woman with pictures of ecommerce gift items
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    Permission granted by Bolt
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    Sponsored by Bolt

    How to increase LTV: A holiday ecommerce guide

    As your ecommerce store attracts new visitors this holiday season, it’s important to think about how to transform seasonal shoppers into lifetime customers.

    Nov. 7, 2022
  • A big red sign in a store window declares "up to 50% storewide" in large white type. Above it light blue letters say "for a limited time only" and below it a small banner says "storewide."
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    Daphne Howland/Retail Dive
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    No, Black Friday isn’t here quite yet

    A few retailers held splashy sales early in October. But so far discounting is down from last year despite reports of high inventories and wary consumers.

    By Nov. 7, 2022
  • Graphic illustration of characters in purple background
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    Permission granted by ZineOne
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    Sponsored by ZineOne

    The majority of online shoppers are anonymous — retailers need a new strategy for conversion

    Despite these barriers, analyzing the micro-behaviors of anonymous consumers in real-time can allow retailers to enhance the customer experience and drive conversions. 

    Nov. 7, 2022
  • Photo of customer and store rep talking.
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    Shutterstock / Jacob Lund 

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    Sponsored by Mood Media

    What do today’s customers expect from in-store retail?

    Discover what consumers expect from physical retail spaces as shoppers return to the in-store experience.

    Nov. 7, 2022
  • An Under Armour storefront
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    Kaarin Vembar/Retail Dive
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    Column

    The Weekly Closeout: DSW bets on shoe repair and Under Armour finally addresses athleisure

    Shoppers can drop off their worn shoes at the footwear retailer’s stores. And the athletics brand is broadening its assortment.

    By Retail Dive Staff • Nov. 4, 2022
  • Rothy's M Street store in Georgetown
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    Cara Salpini/Retail Dive
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    Rothy’s taps Old Navy CMO for chief marketer role as it builds out C-suite

    Jamie Gersch will take on the position while another Gap Inc. veteran, Heather Archibald, joins as chief product and merchandising officer.

    By Nov. 4, 2022
  • Mobile picture of a person trying on sunglasses.
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    Courtesy of Amazon Fashion
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    Amazon Fashion, Snapchat partner on AR eyewear shopping lenses

    Snap’s Senior Vice President of Partnerships Ben Schwerin said the feature was “just the first step in our partnership.”

    By Tatiana Walk-Morris • Nov. 3, 2022
  • Exterior shot of a Dollar General store.
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    Courtesy of Dollar General
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    Dollar General boosts toy offering

    The retailer worked with vendors to introduce new products — most priced at $10 or less — as consumers search for bargains this holiday season. 

    By Tatiana Walk-Morris • Nov. 2, 2022
  • Two blue bags with groceries on a doorstep.
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    Courtesy of Walmart corporate blog
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    Walmart cuts the price of Walmart+ membership in half for holiday promotion

    Along with the discount, the retailer has recently added Paramount+ streaming and rewards to try to lure in new members. 

    By Nov. 2, 2022
  • Two Fortnite avatars stand in front of a mountainous landscape in Ralph Lauren-branded clothing.
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    Courtesy of Ralph Lauren
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    Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection

    The clothing brand has redesigned its iconic Polo Pony logo for the first time in its history as part of the collaboration.

    By Tatiana Walk-Morris • Nov. 2, 2022
  • Dior activates AR e-commerce for B27 sneaker on Snapchat
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    Courtesy of Snap, Inc.
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    Retailers are wading deeper into customer data. States are raising the alarm.

    Brands from Walmart to Peloton are now able to access more personal customer data, including biometric identifiers, as they expand their digital capabilities. Where does that leave them legally?

    By Nov. 2, 2022
  • A shot of a Kohl's parking lot and outdoor signage
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    Bruce Bennett via Getty Images
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    Kohl’s deals-focused holiday blitz features bevy of mobile tactics

    The retailer is making use of a new TikTok feature that lets users shake their phones to reveal a Black Friday discount. 

    By Peter Adams • Nov. 2, 2022
  • A couch with two pillows on it
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    Courtesy of Floyd
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    Floyd opens LA showroom in partnership with Morrow Soft Goods

    The location is Floyd’s only in-person retail experience at the moment and marks the brand’s first expansion to the West Coast.

    By Nov. 1, 2022
  • A girl holding a stuffed animal standing behind three storage bins
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    Courtesy of BuyBuy Baby
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    BuyBuy Baby introduces first private label

    The launch comes as Bed Bath & Beyond moves away from owned brands in favor of national labels.

    By Nov. 1, 2022
  • Truck driving past entrance with Google sign.
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    Justin Sullivan/Getty Images via Getty Images
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    Google’s new shopping updates focus on deals

    The search engine found in a new study that 43% of respondents plan to spend more time looking for discounts this holiday season.

    By Nov. 1, 2022