Marketing: Page 64


  • 7Collection
    Image attribution tooltip
    Retrieved from 7-Eleven press release.
    Image attribution tooltip

    7-Eleven debuts online merchandise shop in bid to be ‘more than just a convenience store’

    The collection includes apparel and accessories inspired by the convenience store’s products, such as Big Gulp and Slurpee.

    By Brett Dworski • Aug. 25, 2022
  • Shopify bag logo and name. in front of a brick wall.
    Image attribution tooltip
    Courtesy of Shopify
    Image attribution tooltip

    Shopify adds collaboration tool to connect brands with content creators

    The e-commerce platform is diving further into the shoppable content space as it looks to win over merchants.

    By Aaron Baar • Aug. 25, 2022
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Screenshot of a hand with white painted nails doing a phone with the Walmart+ app open.
    Image attribution tooltip
    Retrieved from Walmart on August 24, 2022
    Image attribution tooltip

    Walmart unveils rewards program for Walmart+ members

    Walmart Rewards allows shoppers to accumulate savings on select items and then redeem them in stores or online.

    By Catherine Douglas Moran • Aug. 24, 2022
  • An exterior sign on a Macy's store.
    Image attribution tooltip
    Daphne Howland/Retail Dive
    Image attribution tooltip

    Macy’s keeps a firm grip on inventory in Q2

    The department store lowered its outlook for the year, however, and continues to lose market share, analysts say.

    By Aug. 23, 2022
  • A Bath and Body Works storefront
    Image attribution tooltip
    Cara Salpini/Retail Dive
    Image attribution tooltip

    Bath & Body Works launches nationwide loyalty program, app

    Bath & Body Works Rewards members earn points with every purchase, while the app gives shoppers access to exclusive content. 

    By Aug. 23, 2022
  • Afterpay logo on a phone screen
    Image attribution tooltip
    Courtesy of Afterpay
    Image attribution tooltip

    Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week

    The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC.

    By Dani James • Aug. 23, 2022
  • A purple Hanky Panky storefront in New York City.
    Image attribution tooltip
    Courtesy of Hanky Panky
    Image attribution tooltip

    Hanky Panky opens first store in New York

    After more than 40 years in the industry, the intimates brand is bringing its shopping experience offline with a West Village storefront.

    By Tatiana Walk-Morris • Aug. 23, 2022
  • Women at bookstore choosing a book to buy
    Image attribution tooltip
    M_a_y_a via Getty Images
    Image attribution tooltip
    Sponsored by Waze

    3 trends in retail you must know to attract on-the-go consumers

    Insights from a survey conducted by Retail Dive and Waze reveal how to turn commuters into customers.

    Aug. 22, 2022
  • A group of young people as part of American Eagle's 2022 back-to-school campaign
    Image attribution tooltip
    Courtesy of American Eagle
    Image attribution tooltip

    American Eagle tunes into TikTok’s SoundOn for back-to-school campaign

    The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.  

    By Peter Adams • Aug. 19, 2022
  • Image attribution tooltip
    Cara Salpini for Retail Dive
    Image attribution tooltip
    Column

    The Weekly Closeout: Saks.com raises more capital and Outdoor Voices could sell itself

    The e-commerce entity boosted its ability to borrow money, while the DTC activewear brand is reportedly mulling a sale.

    By Retail Dive Staff • Aug. 19, 2022
  • Billboard advertisements on buildings in Times Square.
    Image attribution tooltip
    Stephen Chernin / Stringer via Getty Images
    Image attribution tooltip

    Retail CMO budgets increased in 2022: Gartner

    Although marketers are spending more on social media, overall budgets still haven't bounced back to pre-pandemic levels.

    By Dani James • Aug. 17, 2022
  • Walgreens storefront
    Image attribution tooltip
    Courtesy of Walgreens
    Image attribution tooltip

    Walgreens brings in Starbucks vet for new ‘chief format concepts and design officer’ role

    Min Cho will focus on “innovative store design and architecture which embraces creativity and functionality,” the drugstore retailer said.

    By Aug. 17, 2022
  • Kohl's storefront
    Image attribution tooltip
    Courtesy of Kohl's
    Image attribution tooltip

    Kohl’s names chief marketing officer

    Interim CMO Christie Raymond takes on the role permanently as she looks to scale the retailer’s in-house retail media agency.

    By Aug. 17, 2022
  • A TV remote points up at a blurred-out screen.
    Image attribution tooltip
    simpson33 via Getty Images
    Image attribution tooltip

    Walmart picks Paramount as streaming partner for membership plan

    Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost.

    By Peter Adams • Aug. 16, 2022
  • Casper
    Image attribution tooltip
    Courtesy of Casper
    Image attribution tooltip

    ‘We’re not in the business of not making money anymore’: Casper’s new CEO on its path forward

    After a tumultuous couple of years, which included inking a deal to be taken private again, Emilie Arel discusses the DTC mattress brand’s future.

    By Aug. 15, 2022
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet
    Image attribution tooltip
    gradyreese via Getty Images
    Image attribution tooltip

    Wish rebrands in attempt to stay afloat against competition

    The e-commerce platform unveiled a new logo and improved app experience after painful Q2 earnings.

    By Jessica Deyo • Aug. 15, 2022
  • A virtual influencer appears before a Pacsun store
    Image attribution tooltip
    Courtesy of Pacsun
    Image attribution tooltip

    Pacsun collaborates with virtual influencer Miquela for back-to-school ads

    After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4.

    By Peter Adams • Aug. 15, 2022
  • Four people wearing Tommy Hilfiger apparel stand smiling in front of a collection of clothes arranged by color to look like the brand's red, white and blue colorblock logo.
    Image attribution tooltip
    Courtesy of ThredUp
    Image attribution tooltip
    Column

    The Weekly Closeout: Tommy Hilfiger teams with ThredUp, and has inflation finally peaked?

    The iconic fashion brand will provide shopping credit for certain items returned to ThredUp. Meanwhile, prices in July were flat month to month.

    By Retail Dive Staff • Aug. 12, 2022
  • A sign is posted in front of a Walmart store on November 16, 2021 in American Canyon, California.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Walmart reportedly seeks streaming partner to bolster Walmart+

    The retailer has met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime, reports say.

    By Peter Adams • Aug. 10, 2022
  • UpWest launches Go activewear line
    Image attribution tooltip
    Courtesy of UpWest
    Image attribution tooltip

    Can UpWest lead the way forward for Express?

    The DTC brand is opening stores, will launch a partnership with a major retailer this year and may be just the thing the specialty retailer was looking for. 

    By Aug. 10, 2022
  • Interior shot of an Abercrombie store. Two mannequins wearing short sleeves and long pants are central, with tables and racks of clothing around them. Four mannequins stand in the main window.
    Image attribution tooltip
    Courtesy of Abercrombie & Fitch
    Image attribution tooltip

    Abercrombie & Fitch launches ‘getaway’ store design concept

    The retailer wants to make every day feel like the start of a long weekend with a store aesthetic that is a “nod to a chic hotel lobby.” 

    By Aug. 9, 2022
  • Side by side pictures. On the left two people sit on a couch, both wearing hats, sweaters and pants. On the right a group of four people are outdoors in snow wearing jackets.
    Image attribution tooltip
    Courtesy of Fast Retailing
    Image attribution tooltip

    GU to open first store in US

    The Uniqlo sister brand will launch a pop-up in New York City this fall. 

    By Aug. 8, 2022
  • A person runs in Under Armour's UA Flow Synchronicity running shoe for women.
    Image attribution tooltip
    Permission granted by Under Armour
    Image attribution tooltip

    Why running brands are finally making shoes for women

    As the sport rises in popularity, brands are breaking from tradition and investing in running shoes that are actually manufactured for a woman’s foot.

    By Aug. 8, 2022
  • ThredUp clean out envelope and box.
    Image attribution tooltip
    Courtesy of ThredUp
    Image attribution tooltip

    ThredUp hires first chief marketer in years

    Noelle Sadler joins the company from Lulus and will focus on raising brand awareness and acquiring more young shoppers.

    By Aug. 5, 2022
  • Shopify bag logo and name. in front of a brick wall.
    Image attribution tooltip
    Courtesy of Shopify
    Image attribution tooltip
    Column

    The Weekly Closeout: Shopify makes a $100M investment and Jane Fonda fronts campaign for H&M’s Move line

    Days after Shopify laid off 10% of its workforce it announced an investment in Klaviyo, while H&M launched a new brand with the help of a fitness icon. 

    By Retail Dive Staff • Aug. 5, 2022