Sephora adds Nutrafol, Proven to its lineup

The beauty retailer is continuing to seek out popular DTC brands to sell online and in stores.

By Tatiana Walk-Morris • Jan. 19, 2023

Ulta names Samsung exec new chief marketer

Michelle Crossan-Matos, who also has 16 years of experience at P&G, succeeds Shelley Haus, who died in June.

By Cara Salpini • Jan. 18, 2023

Explore the Trendline➔

How retailers can win over shoppers during the holidays

Retailers are pulling all the levers to drive loyalty during the industry’s all-important quarter.

By Retail Dive staff

Peloton appoints chief marketing officer

Leslie Berland most recently held the CMO role at Twitter and brings about a decade of experience from American Express. 

By Dani James • Jan. 18, 2023

Nordstrom enlists company stylists for new fashion ambassador program

The retailer ended its Trunk Club box service last year, but reiterated its commitment to expanding its stylists’ role in connecting with shoppers.

By Daphne Howland • Jan. 17, 2023

Lululemon hires Burberry veteran as chief merchant

Elizabeth Binder spent 12 years at the luxury fashion brand and will report to Chief Product Officer Sun Choe.

By Cara Salpini • Jan. 17, 2023

Understanding today’s consumer and increasing their spend in 2023

Following sharp shifts in recent years, today’s consumers have once again adapted their buying behaviors to match evolving economic conditions.

Jan. 17, 2023

Delaware North scores big wins by offering a fast, frictionless in-store experience

Technology alleviates bottlenecks and creates a convenient alternative to traditional checkout.

Jan. 17, 2023

Glossier reformulates iconic product, leaving customers wondering why

The DTC beauty brand announced it is releasing a vegan version of its Balm Dotcom, which was met with strong customer reactions online.

By Dani James • Jan. 13, 2023

Lowe’s in-houses retail media operations in efficiency play

The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category.

By Peter Adams • Jan. 13, 2023

New Lands’ End CEO wants to grow customer base, open stores

With rising customer acquisition costs online, Andrew McLean says traditional marketing methods — including its catalog — could be key.

By Cara Salpini • Jan. 12, 2023

Meta implements new system for addressing algorithmic ads bias

VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads.

By Peter Adams • Jan. 11, 2023

Babies R Us to open flagship store

The opening at American Dream marks a return of the brand to the U.S. And owner WHP Global has plans for a national rollout. 

By Kaarin Moore • Jan. 11, 2023

Purple CEO: ‘It’s time for the brand to mature’

Quirky marketing helped the mattress brand get its start, but now Rob DeMartini wants it to look a lot more like a traditional mattress seller.

By Cara Salpini • Jan. 11, 2023

Instagram to remove shopping tab

Despite getting rid of a dedicated commerce destination, the social media company said it is still investing in shopping experiences.

By Dani James • Jan. 10, 2023

5 trends that shaped the holidays in 2022

From deep discounts to metaverse activations, here are some of the biggest influences on the season.

By Retail Dive Staff • Jan. 9, 2023

H&M centers on sustainability for Roblox activation

The Loooptopia experience allows users to create and recycle custom digital garments and unlock special rewards.

By Jessica Hammers • Jan. 5, 2023

Wilson opens two new Chicago stores

The brand plans to expand its footprint in 2023, and the latest Oak Brook neighborhood location features a pickleball court.

By Dani James • Jan. 4, 2023

American Girl launches virtual museum experience

Like others in the retail space, the doll brand is seeking to reach its audience virtually — with games, content and a gift shop.

By Tatiana Walk-Morris • Jan. 4, 2023

Victoria’s Secret brand chief will leave after less than a year in new role

Amy Hauk, who led the lingerie giant’s Pink brand for four years before the company integrated its two major labels, will exit in March.

By Daphne Howland • Jan. 4, 2023

Kenan Thompson interns for Old Navy in video series invoking ‘Kindergarten Cop’

The long-tenured “SNL” veteran is out of place among pint-sized peers in a six-part effort that focuses on entertainment value over branding.

By Peter Adams • Jan. 4, 2023

Silk and Sonder to sell on QVC

The direct-to-consumer brand is hoping to reach new customers by expanding its distribution.

By Tatiana Walk-Morris • Jan. 3, 2023

Digital ad spend in November declined for first time since 2020

The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index.

By Jessica Hammers • Dec. 27, 2022

H&M, Good American partner

The fast-fashion retailer began featuring Good American on its Swedish and German websites in December.

By Kaarin Moore • Dec. 22, 2022

NYX launches new makeup collection on Roblox

The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products. 

By Sara Karlovitch • Dec. 20, 2022

H&M releases metaverse-inspired collection

Encompassing both the physical and digital worlds, the launch will include augmented reality filters, a metaverse experience and real-life products.

By Tatiana Walk-Morris • Dec. 19, 2022