Marketing: Page 65

  • Computer on a table with Walmart's website open.
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    Courtesy of Walmart
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    Walmart boosts ad network with new partnerships

    As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.

    By Chris Kelly • Aug. 3, 2022
  • McLaren Engineering used a 500-ton crane to place a 130-ton crane seven stories high atop Tiffany & Co.
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    Courtesy of Orange County Ironworks
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    Tiffany to sell NFTs with matching necklaces

    The luxury jewelry retailer will sell 250 CryptoPunk NFTs that buyers can redeem for 30 ethers — or close to $50,000 — each.

    By Dani James • Aug. 2, 2022
  • Explore the Trendline➔
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    Photo by Drew Willson on Unsplash
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    Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Five children, all wearing hats, climb on a jungle gym.
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    Courtesy of Lids
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    Lids launches first private label for kids

    Explore by Lids, which was designed for children ages four to seven, was an idea first pitched to the company by interns. 

    By • Aug. 2, 2022
  • Computer on a table with Walmart's website open.
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    Courtesy of Walmart
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    Walmart launches product refurbishment program

    The Walmart Restored program is now online and will be in select stores this fall. 

    By • Aug. 1, 2022
  • Walmart's General Store interior shop shows books, games and outdoor gear for sale.
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    Courtesy of Walmart
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    Walmart to open small general stores at Getaway outposts

    The big-box retailer is partnering with the hospitality company to help “make traveling to nature even easier and convenient.”

    By Dani James • Aug. 1, 2022
  • A person wearing jeans frames Levi's SilverTab with their hands.
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    Courtesy of Kohl's
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    Kohl’s, Levi’s to introduce ’90s-style capsule collection

    The collection aims to capitalize on trends supported by Gen Z as those consumers head back to school.

    By Tatiana Walk-Morris • Aug. 1, 2022
  • Someone ties the laces of Lululemon's yellow Chargefeel cross-training shoe.
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    Courtesy of Lululemon
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    Column

    The Weekly Closeout: Lululemon launches its third shoe and Williams Sonoma’s president resigns

    The new Chargefeel cross-training shoe comes in 14 colorways, and Ryan Ross will be replaced by former Chief Marketing Officer Felix Carbullido.

    By Retail Dive Staff • July 29, 2022
  • Drew Barrymore joins Grove Collaborative.
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    Courtesy of Grove Collaborative
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    Grove Collaborative aims to curb plastic waste in campaign with Drew Barrymore, Sir Richard Branson

    The DTC company wants to combat the narrative that there’s nothing consumers can do about plastic waste. 

    By Tatiana Walk-Morris • July 29, 2022
  • David's Bridal opens a store in Naperville, Illinois.
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    Courtesy of David's Bridal
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    David’s Bridal weds TikTok videos with commerce to drive click-throughs

    The bridal retailer has seen a click-through rate that’s twice the average benchmark while reaching more than 16 million viewers.

    By Robert Williams • July 29, 2022
  • A Roblox avatar bounces a basketball in a basketball court with the text "School of Sport" on the right.
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    Courtesy of Dick's Sporting Goods
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    Dick’s Sporting Goods debuts virtual high school experience on Roblox

    Brands and retailers are flocking to the platform in the hopes of reaching younger consumers.

    By Tatiana Walk-Morris • July 28, 2022
  • Saks Off 5th names a new COO.
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    Courtesy of Saks Off 5th
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    Saks Off 5th partners with Rent the Runway

    Customers can purchase secondhand designer items from Rent the Runway on a new “pre-owned” section of Saks Off 5th’s website. 

    By • July 28, 2022
  • Three children pose together in GapKid's Fall 2022 back-to-school campaign.
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    Courtesy of Gap
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    Gap reaffirms inclusivity theme in back-to-school campaign

    “Everyone Belongs” features kids enjoying hobbies they love and associates value with clothing in which people feel most themselves.

    By Jessica Deyo • July 28, 2022
  • Mannequins flank large wooden letters spelling out the word "market."
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    Courtesy of Macy's
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    Will Macy’s off-mall bet pay off?

    As the traditional mall declines, a lot is riding on how well the department store can execute its small-format, strip-center strategy. And whether it should.

    By • July 27, 2022
  • A flip board on the inside of Glossier's Washington, D.C. store that reads "Pink skies ahead."
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    Cara Salpini/Retail Dive
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    Glossier’s fifth store to open in DC’s Georgetown neighborhood

    The brand’s brick-and-mortar expansion carries on, despite layoffs and price hikes earlier this year.

    By • July 26, 2022
  • A digital mock up of the outside of a new small format Best Buy location.
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    Courtesy of Best Buy
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    Best Buy pilots a small-format, digitally focused store

    The 5,000-square-foot location in North Carolina excludes appliances and other large items, instead focusing on curated products and services.

    By • July 26, 2022
  • A blurry figure walking into a store.
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    Courtesy of Amazon
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    Deep Dive

    As consumers return to stores, why would Amazon shut the door?

    The e-retailer is expanding its grocery fleet and experimenting with apparel stores. But it has abandoned stand-alone brick and mortar for book sales and other merchandise.

    By • July 25, 2022
  • Two models each stand beside a third model in a wheelchair, a large blue sash decorating the wall and floor.
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    Courtesy of Urban Outfitters
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    Urban Outfitters to bring Parade into select stores

    On the forefront of inclusive marketing in the competitive lingerie segment, the DTC brand joins others in turning to wholesale to stoke revenue.

    By • July 25, 2022
  • A person using Pottery Barn's Clarence Vanity.
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    Courtesy of Pottery Barn
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    Pottery Barn launches accessible home collection

    The line, which features select ADA-compliant products, includes desks, pivot mirrors, grab bars and motion lift chairs.

    By • July 25, 2022
  • A beauty area with Clinique products and mirrors for customers to try on products.
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    Courtesy of Clinique
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    Clinique Lab launches at Macy’s in NYC

    The concept rolled out at the Herald Square location, with more scheduled to come to other stores this year. 

    By • July 25, 2022
  • Image of a person in a back face mask and hood.
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    Courtesy of Yeezy/Gap
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    Yeezy Gap collection now available at NYC flagship store

    The news comes after Kanye West's June trademark application for retail stores named YZYSPLY, and Gap’s CEO Sonia Syngal’s exit last week.

    By Dani James • July 22, 2022
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    Courtesy of The Honest Company
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    Walmart partnership expands The Honest Company's reach

    The DTC brand has been raising capital and hiring industry executives as it grows its online and in-store footprint.

    By Tatiana Walk-Morris • July 22, 2022
  • A Tractor Supply storefront on a sunny day with a blue sky.
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    "Tractor Supply Company" by Mike Mozart is licensed under CC BY 2.0
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    Column

    The Weekly Closeout: Tractor Supply names chief marketer and Mattel partners with SpaceX

    Kimberley Gardiner joins the retailer as its former CMO retires. Meanwhile, the toy company signed a multi-year agreement with Elon Musk’s space firm.

    By Retail Dive Staff • July 22, 2022
  • A ray of sunshine peeks out from the left corner of a storefront with a "Market by Macy's banner.
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    Courtesy of Macy's
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    Macy's to close a full-line store in St. Louis amid small-format expansion

    The retailer will open a Market by Macy’s in the area, along with two others, including one that will share space with a new off-price Backstage.

    By • July 21, 2022
  • Youtube billboard saying "More than just viewers."
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    Sean Gallup / Staff via Getty Images
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    YouTube partners with Shopify for new commerce features

    The video platform now allows creators to link their Shopify stores to channels, and users can pay without leaving the site.

    By Dani James • July 21, 2022
  • A small Telfar bag with a sherpa coat backdrop, the image is overlaid with a transparent barcode.
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    Photo Illustration: Arturo Holmes/Getty Images; Industry Dive

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    Column

    SKU’d: 3 designers reinventing fashion’s business models

    Telfar, Marc Jacobs and Tommy Hilfiger are taking a unique approach to retail. Their creative decisions may soon be the way everyone wants to do business. 

    By • July 21, 2022