Marketing: Page 66
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Nordstrom names executives to lead marketing, private label
Deniz Anders was promoted to chief marketing officer, and Nina Barjesteh arrives from Dick’s Sporting Goods to lead the retailer’s owned brands.
By Daphne Howland • July 20, 2022 -
Amazon Business debuts first major campaign in grab at office supplies category
A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes.
By Jessica Deyo • July 20, 2022 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Instagram launches payment-in-chat feature for businesses
The release allows brands to directly convert customer messages into transactions without leaving the app, positioning it to be a one-stop commerce destination.
By Dani James • July 19, 2022 -
Klarna to open Los Angeles pop-up shop
Located on Melrose Avenue, the payment firm’s two-day shopping experience will showcase sustainable brands.
By Tatiana Walk-Morris • July 19, 2022 -
Thinx rebrands teen line, lowers price
The DTC period underwear brand last year also launched a cheaper line that sells through Walmart and Target.
By Daphne Howland • July 19, 2022 -
Macy’s and Toys R Us ramp up store-in-store partnership
Branded shops are coming to all of the department store retailer’s locations as it tries to capitalize on a growing category.
By Ben Unglesbee • July 18, 2022 -
Walmart expands Spanish search on website
At the height of the pandemic, the retailer saw its Spanish queries spike more than five times compared to pre-pandemic levels.
By Tatiana Walk-Morris • July 18, 2022 -
Sponsored by GRIN
How retail brands create unforgettable experiential marketing campaigns with influencers
Retailers have a new secret weapon for creating memorable experiential marketing campaigns.
July 18, 2022 -
Nike debuts new store concept with Nike Style
The store, which opened Friday in Seoul, South Korea, features gender-neutral merchandising and a content studio.
By Cara Salpini • July 15, 2022 -
Column
The Weekly Closeout: Kanye West files trademark for retail stores and Laffy Taffy turns to NFTs
The rapper filed trademarks for the name “YZYSPLY,” while the candy maker turned jokes found on its wrappers into non-fungible tokens.
By Retail Dive Staff • July 15, 2022 -
Abercrombie Kids launches denim collection with sizing options
The assortment was fit-tested with over 300 children, and comes in short, regular and long lengths in all sizes with waistband adjusters.
By Kaarin Moore • July 15, 2022 -
Inflation reshapes Amazon Prime Day
Shoppers used the two-day sale to stock up on household essentials and take care of some holiday lists, sticking mostly to smaller purchases.
By Daphne Howland • July 14, 2022 -
Summersalt launches The Forecast content platform
Led by The Knot’s former editor-in-chief, the platform will offer shoppers travel tips, fashion advice and inspirational stories.
By Tatiana Walk-Morris • July 14, 2022 -
GameStop launches NFT marketplace
The latest progression of the retailer’s digital transformation follows news that it fired its CFO and reportedly plans layoffs.
By Dani James • July 13, 2022 -
Crocs' Heydude revamps its brand
The casual shoe brand is leaning into levity as it chases a $1 billion revenue target and is already beating growth expectations.
By Ben Unglesbee • July 13, 2022 -
Retrieved from Piqsels.
Can biometric data deliver more nuanced mass marketing?
Remembering passwords may be a thing of the past as Apple rolls out passkeys, but interest in biometrics reaches beyond authentication.
By Robert Williams • July 12, 2022 -
Discover @ Kohl's to feature diverse, women-owned brands at 600 stores
The department store just turned away a takeover bid. Now it's joining the likes of Macy’s, Target and Walmart in overhauling its merchandising tactics.
By Daphne Howland • July 11, 2022 -
Sponsored by Imagine
Spending habits are changing. Is your in-store marketing keeping up?
After years of isolated shopping and dining from home, people are eager to get back out into their communities.
By Chris Cavanaugh, CEO, Imagine • July 11, 2022 -
Grove Collaborative strikes wholesale deal with Kohl's
The cleaning and personal care brand also expanded its distribution to grocery retailers Meijer and Giant Eagle.
By Tatiana Walk-Morris • July 8, 2022 -
Column
The Weekly Closeout: Ulta, The Allure Store partner and UK antitrust watchdog takes on Amazon
Ulta announced a pop-up with the retail arm of the magazine, and Amazon is being investigated over its marketplace practices.
By Retail Dive Staff • July 8, 2022 -
Athleta plots its first outlet stores
Two locations are set to open by the fall as the athletics brand works to build out its footprint.
By Cara Salpini • July 8, 2022 -
Walmart merges in-home grocery delivery service with Walmart+
The retailer has also expanded InHome to cities including Miami, Dallas and San Francisco, in a move that almost doubles its geographic reach.
By Sam Silverstein • July 7, 2022 -
Target deepens back-to-school offers amid inventory headaches
The retailer is adding to promotions for students and teachers as back-to-school sales are forecast to exceed pre-pandemic numbers.
By Tatiana Walk-Morris • July 7, 2022 -
Retrieved from Brett Jordan from Pexels.
Pinterest releases new shopping, seller features
The feature rollouts follow the appointment of a new CEO and the acquisition of an AI shopping platform.
By Tatiana Walk-Morris • July 7, 2022 -
Amazon dangles free Grubhub membership ahead of Prime Day
The e-commerce giant has inked a deal with the struggling food delivery service that includes an opportunity to take a minority stake.
By Daphne Howland • July 6, 2022