Marketing: Page 66


  • A pedestrian with a yellow bag walks by Nordstrom store windows decorated with red.
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    Daphne Howland/Retail Dive
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    Nordstrom names executives to lead marketing, private label

    Deniz Anders was promoted to chief marketing officer, and Nina Barjesteh arrives from Dick’s Sporting Goods to lead the retailer’s owned brands.

    By July 20, 2022
  • A group of businesspeople sit in a conference room gathered around an ostrich wearing an imaginary device that translates animal speech.
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    Courtesy of Amazon
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    Amazon Business debuts first major campaign in grab at office supplies category

    A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes. 

    By Jessica Deyo • July 20, 2022
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • An Instagram user messages a brand to see what dog shirts are in stock.
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    Courtesy of Meta
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    Instagram launches payment-in-chat feature for businesses

    The release allows brands to directly convert customer messages into transactions without leaving the app, positioning it to be a one-stop commerce destination. 

    By Dani James • July 19, 2022
  • Mockup of the storefront of the Klarna pop up store in Los Angeles.
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    Courtesy of Klarna
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    Klarna to open Los Angeles pop-up shop

    Located on Melrose Avenue, the payment firm’s two-day shopping experience will showcase sustainable brands.

    By Tatiana Walk-Morris • July 19, 2022
  • A teenager holds up a pair of blue undies.
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    Courtesy of Thinx
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    Thinx rebrands teen line, lowers price

    The DTC period underwear brand last year also launched a cheaper line that sells through Walmart and Target.

    By July 19, 2022
  • Geoffrey the giraffe points to brightly colored shelves of toys in a Macy's store
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    Courtesy of Macy's via Businesswire
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    Macy’s and Toys R Us ramp up store-in-store partnership

    Branded shops are coming to all of the department store retailer’s locations as it tries to capitalize on a growing category. 

    By July 18, 2022
  • A person sits on a couch petting a cat; a laptop features the Walmart website.
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    Courtesy of Walmart
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    Walmart expands Spanish search on website

    At the height of the pandemic, the retailer saw its Spanish queries spike more than five times compared to pre-pandemic levels.

    By Tatiana Walk-Morris • July 18, 2022
  • Female influencer record live viral video camera at home studio
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    Chaay_Tee via Getty Images
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    Sponsored by GRIN

    How retail brands create unforgettable experiential marketing campaigns with influencers

    Retailers have a new secret weapon for creating memorable experiential marketing campaigns.

    July 18, 2022
  • An illuminated Nike Style store in Seoul, South Korea, at night.
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    Courtesy of Nike
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    Nike debuts new store concept with Nike Style

    The store, which opened Friday in Seoul, South Korea, features gender-neutral merchandising and a content studio. 

    By July 15, 2022
  • Kanye West at Milk Studios
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    Jonathan Leibson / Stringer via Getty Images
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    Column

    The Weekly Closeout: Kanye West files trademark for retail stores and Laffy Taffy turns to NFTs

    The rapper filed trademarks for the name “YZYSPLY,” while the candy maker turned jokes found on its wrappers into non-fungible tokens.

    By Retail Dive Staff • July 15, 2022
  • Three children of different sizes wearing denim products.
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    Permission granted by Abercrombie Kids
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    Abercrombie Kids launches denim collection with sizing options

    The assortment was fit-tested with over 300 children, and comes in short, regular and long lengths in all sizes with waistband adjusters.

    By July 15, 2022
  • Amazon's Prime Day logo for 2022.
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    Courtesy of Amazon
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    Inflation reshapes Amazon Prime Day

    Shoppers used the two-day sale to stock up on household essentials and take care of some holiday lists, sticking mostly to smaller purchases.

    By July 14, 2022
  • Homepage of the website The Forecast with pictures of a person wearing an orange outfit and articles about beauty and fashion.
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    Courtesy of Summersalt
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    Summersalt launches The Forecast content platform

    Led by The Knot’s former editor-in-chief, the platform will offer shoppers travel tips, fashion advice and inspirational stories.

    By Tatiana Walk-Morris • July 14, 2022
  • Exterior sign for a GameStop store.
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    Daphne Howland/Retail Dive
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    GameStop launches NFT marketplace

    The latest progression of the retailer’s digital transformation follows news that it fired its CFO and reportedly plans layoffs. 

    By Dani James • July 13, 2022
  • Flying saucer is beaming up a Heydude shoe.
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    Courtesy of Heydude
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    Crocs' Heydude revamps its brand

    The casual shoe brand is leaning into levity as it chases a $1 billion revenue target and is already beating growth expectations. 

    By July 13, 2022
  • Mobile shopping.
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    Retrieved from Piqsels.
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    Can biometric data deliver more nuanced mass marketing?

    Remembering passwords may be a thing of the past as Apple rolls out passkeys, but interest in biometrics reaches beyond authentication.

    By Robert Williams • July 12, 2022
  • Kohl's storefront
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    Courtesy of Kohl's
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    Discover @ Kohl's to feature diverse, women-owned brands at 600 stores

    The department store just turned away a takeover bid. Now it's joining the likes of Macy’s, Target and Walmart in overhauling its merchandising tactics.

    By July 11, 2022
  • Rear view of female customer viewing smart phones in store
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    Maskot via Getty Images
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    Sponsored by Imagine

    Spending habits are changing. Is your in-store marketing keeping up?

    After years of isolated shopping and dining from home, people are eager to get back out into their communities.

    By Chris Cavanaugh, CEO, Imagine • July 11, 2022
  • Grove Collaborative
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    Permission granted by Grove Collaborative
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    Grove Collaborative strikes wholesale deal with Kohl's

    The cleaning and personal care brand also expanded its distribution to grocery retailers Meijer and Giant Eagle.

    By Tatiana Walk-Morris • July 8, 2022
  • Ulta Beauty makeup products are on display in a pink-walled room at the Allure Store.
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    Courtesy of The Allure Store
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    Column

    The Weekly Closeout: Ulta, The Allure Store partner and UK antitrust watchdog takes on Amazon

    Ulta announced a pop-up with the retail arm of the magazine, and Amazon is being investigated over its marketplace practices. 

    By Retail Dive Staff • July 8, 2022
  • The exterior of an Athleta outlet store.
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    Courtesy of Athleta
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    Athleta plots its first outlet stores

    Two locations are set to open by the fall as the athletics brand works to build out its footprint. 

    By July 8, 2022
  • Grocery delivery worker in kitchen
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    Courtesy of Walmart
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    Walmart merges in-home grocery delivery service with Walmart+

    The retailer has also expanded InHome to cities including Miami, Dallas and San Francisco, in a move that almost doubles its geographic reach.

    By Sam Silverstein • July 7, 2022
  • Exterior shot of a Target store with a closeup on the Target logo.
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    Daphne Howland/Retail Dive
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    Target deepens back-to-school offers amid inventory headaches

    The retailer is adding to promotions for students and teachers as back-to-school sales are forecast to exceed pre-pandemic numbers.  

    By Tatiana Walk-Morris • July 7, 2022
  • The Pinterest icon
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    Retrieved from Brett Jordan from Pexels.
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    Pinterest releases new shopping, seller features

    The feature rollouts follow the appointment of a new CEO and the acquisition of an AI shopping platform.

    By Tatiana Walk-Morris • July 7, 2022
  • Combined Prime and Grubhub logos
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    Courtesy of Amazon
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    Amazon dangles free Grubhub membership ahead of Prime Day

    The e-commerce giant has inked a deal with the struggling food delivery service that includes an opportunity to take a minority stake.

    By July 6, 2022