Marketing: Page 67


  • Rendering of Amazon Go store in Mill Creek, Washington
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    Courtesy of Amazon
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    Amazon's new analytics tool gives brands a front-row seat to in-store shopping

    Using the Store Analytics tool, companies can optimize in-store marketing with insights about Amazon Go and Amazon Fresh shoppers. 

    By Jessica Deyo • July 6, 2022
  • Cupshe introduces a plus-size collection.
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    Courtesy of Cupshe
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    Cupshe, Tabria Majors launch plus-size swimwear collection

    The expansion into inclusive sizes comes as the brand is exploring new categories, including athleisure.

    By Tatiana Walk-Morris • July 6, 2022
  • Trendline

    Gen Z and millennials

    If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

    By Retail Dive staff
  • Nike attributes digital revenue growth to demand across mobile apps

    The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.

    By Robert Williams • July 5, 2022
  • A gray and white Bed Bath & Beyond store.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Bed Bath & Beyond continues executive shakeup and Gucci launches a pet collection

    The home retailer appointed a new chief accounting officer and head of treasury. Meanwhile, the luxury brand seeks to bring individuality to pets.

    By Retail Dive Staff • July 1, 2022
  • Function of Beauty personalized haircare products
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    Courtesy of Function of Beauty
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    Function of Beauty hires 20-year L'Oréal vet as chief marketer

    The personalized beauty brand is building out a team of industry veterans as it looks to scale.

    By Tatiana Walk-Morris • June 29, 2022
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    Photo Illustration: Shaun Lucas/Industry Dive; Getty Images 

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    How retailers are grappling with sustainability

    In an industry that inevitably generates waste, the path to a more environmentally friendly future is littered with difficult choices.

    By Retail Dive Staff • June 28, 2022
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    Courtesy of Parachute
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    Parachute pops up at Nordstrom

    The department store will feature products from the DTC brand in nine of its locations as well as on its website.

    By June 28, 2022
  • Ikea adds space visualization tool to its app.
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    Courtesy of Ikea
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    Ikea adds space visualization tool to its app

    Following the disruption of the COVID-19 pandemic, the company has worked to turn its e-commerce business around.

    By Tatiana Walk-Morris • June 28, 2022
  • Cardboard boxes on a conveyor belt in a warehouse.
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    Photo Illustration: Getty Images; Industry Dive

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    Deep Dive // Sustainability in retail

    DTC brands have long been vocal about the importance of sustainability. Is that enough?

    As more direct-to-consumer companies find value in physical retail, they must consider how that fits into their goals.

    By June 27, 2022
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    Courtesy of Bed Bath & Beyond
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    Bed Bath & Beyond launches buy now, pay later option and rewards program

    The retailer’s tier-based program offers perks like free shipping for select members and flexible payments, and it replaces the existing Beyond+ program.

    By June 24, 2022
  • Nike headquarters
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    Courtesy of Nike
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    Column

    The Weekly Closeout: Nike exits Russia and tech firms unite around the metaverse

    The athletics giant won’t reopen its stores in the region. Meanwhile, Meta, Microsoft and others teamed up to develop standards for the virtual concept.

    By Retail Dive Staff • June 24, 2022
  • Neon Sign, American Eagle Outfitters Easton Towne Center, Columbus, Ohio
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    Wellmeier, Ed. (2021). [Photograph]. Retrieved from Flickr.
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    American Eagle Outfitters launches NFT Apparel Shop

    The collection features limited-edition shirts and hoodies with designs from NFT artists.

    By Dani James • June 24, 2022
  • Gap Inc. headquarters
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    Courtesy of Gap Inc.
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    Gap Inc. unveils 4 lab stores at San Francisco headquarters

    The struggling retailer will use the spaces to test tech, customer experiences and product innovations for Old Navy, Gap, Banana Republic and Athleta.

    By June 23, 2022
  • A big red sign says that Macy's is "the world's largest store."
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    Daphne Howland/Retail Dive
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    Macy's takes July Fourth bonanza to Web3 with free NFT drop

    The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.

    By Peter Adams • June 23, 2022
  • Lowe's enters the metaverse.
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    Courtesy of Lowe's
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    Lowe's releases limited-edition NFT collection, digital assets for builders

    The retailer wants to focus on its digital offerings as its pandemic-induced boom declines.

    June 22, 2022
  • Snap releases new AR tools for virtual shopping.
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    Courtesy of Snap
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    Shoppers who use AR less likely to return purchases: Snap

    A new study by the social commerce platform shows that 66% of shoppers who use augmented reality tech are less likely to return items. 

    By Tatiana Walk-Morris • June 21, 2022
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    Astrid Stawiarz / Stringer via Getty Images
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    Column

    The Weekly Closeout: Deckers' COO steps down and Swarovski names CEO

    David Lafitte exited the footwear retailer to pursue another opportunity, while the jewelry brand appointed its first chief outside of the founding family.

    By Retail Dive Staff • June 17, 2022
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    Courtesy of Walmart
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    Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'

    The retailer is the exclusive partner on a new feature that allows people to purchase products with a few taps of their remote.

    By Peter Adams • June 17, 2022
  • Maybelline New York launches a podcast.
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    Courtesy of Maybelline
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    Maybelline launches mental health podcast

    The new show “I’m Fine, You?” is part of the brand’s efforts to destigmatize conversations around anxiety and depression.

    By Tatiana Walk-Morris • June 17, 2022
  • Forever 21's metaverse venture lets Roblox players customize virtual fashion stores
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    Courtesy of Virtual Brand Group
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    McKinsey: Metaverse may create $5 trillion in value by 2030

    The research firm found that up to $2.6 trillion of that value could be in e-commerce.

    By Dani James • June 17, 2022
  • A Hoka storefront in Los Angeles
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    Cara Salpini/Retail Dive
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    DTC footwear brand Hoka debuts first global campaign

    The company has seen a recent spike in sales and is on pace to become a billion-dollar brand.

    By Tatiana Walk-Morris • June 16, 2022
  • Amazon's Prime Day logo for 2022.
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    Courtesy of Amazon
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    Amazon schedules Prime Day for mid-July

    Most U.S. Prime members plan to shop the sale, but there’s evidence they’ll be cautious about spending and will also seek out deals at rivals.

    By June 16, 2022
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    Courtesy of Petco
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    Petco opens first location of new rural store concept

    Initially announced at its investor day in March, the new store caters to consumers seeking out farm and livestock supplies.

    By June 16, 2022
  • Chanel products are being sold on the ThredUp platform.
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    Adeline Kon/Retail Dive, data from Flickr
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    Column

    SKU’d: Chanel breaks up with the rich in favor of the ultra-rich

    The fashion house is raising prices and opening high-end stores – all while reporting record-breaking numbers. 

    By June 16, 2022
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    Courtesy of Victoria's Secret
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    Victoria's Secret's Happy Nation brand launches Roblox hub

    The digital-only tween brand launched in April with plans to enter the metaverse — a first for Victoria's Secret.

    By Tatiana Walk-Morris • June 15, 2022