Marketing: Page 67
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Amazon's new analytics tool gives brands a front-row seat to in-store shopping
Using the Store Analytics tool, companies can optimize in-store marketing with insights about Amazon Go and Amazon Fresh shoppers.
By Jessica Deyo • July 6, 2022 -
Cupshe, Tabria Majors launch plus-size swimwear collection
The expansion into inclusive sizes comes as the brand is exploring new categories, including athleisure.
By Tatiana Walk-Morris • July 6, 2022 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Nike attributes digital revenue growth to demand across mobile apps
The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.
By Robert Williams • July 5, 2022 -
Column
The Weekly Closeout: Bed Bath & Beyond continues executive shakeup and Gucci launches a pet collection
The home retailer appointed a new chief accounting officer and head of treasury. Meanwhile, the luxury brand seeks to bring individuality to pets.
By Retail Dive Staff • July 1, 2022 -
Function of Beauty hires 20-year L'Oréal vet as chief marketer
The personalized beauty brand is building out a team of industry veterans as it looks to scale.
By Tatiana Walk-Morris • June 29, 2022 -
How retailers are grappling with sustainability
In an industry that inevitably generates waste, the path to a more environmentally friendly future is littered with difficult choices.
By Retail Dive Staff • June 28, 2022 -
Parachute pops up at Nordstrom
The department store will feature products from the DTC brand in nine of its locations as well as on its website.
By Caroline Jansen • June 28, 2022 -
Ikea adds space visualization tool to its app
Following the disruption of the COVID-19 pandemic, the company has worked to turn its e-commerce business around.
By Tatiana Walk-Morris • June 28, 2022 -
Deep Dive // Sustainability in retail
DTC brands have long been vocal about the importance of sustainability. Is that enough?
As more direct-to-consumer companies find value in physical retail, they must consider how that fits into their goals.
By Caroline Jansen • June 27, 2022 -
Bed Bath & Beyond launches buy now, pay later option and rewards program
The retailer’s tier-based program offers perks like free shipping for select members and flexible payments, and it replaces the existing Beyond+ program.
By Caroline Jansen • June 24, 2022 -
Column
The Weekly Closeout: Nike exits Russia and tech firms unite around the metaverse
The athletics giant won’t reopen its stores in the region. Meanwhile, Meta, Microsoft and others teamed up to develop standards for the virtual concept.
By Retail Dive Staff • June 24, 2022 -
Wellmeier, Ed. (2021). [Photograph]. Retrieved from Flickr.
American Eagle Outfitters launches NFT Apparel Shop
The collection features limited-edition shirts and hoodies with designs from NFT artists.
By Dani James • June 24, 2022 -
Gap Inc. unveils 4 lab stores at San Francisco headquarters
The struggling retailer will use the spaces to test tech, customer experiences and product innovations for Old Navy, Gap, Banana Republic and Athleta.
By Daphne Howland • June 23, 2022 -
Macy's takes July Fourth bonanza to Web3 with free NFT drop
The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.
By Peter Adams • June 23, 2022 -
Lowe's releases limited-edition NFT collection, digital assets for builders
The retailer wants to focus on its digital offerings as its pandemic-induced boom declines.
June 22, 2022 -
Shoppers who use AR less likely to return purchases: Snap
A new study by the social commerce platform shows that 66% of shoppers who use augmented reality tech are less likely to return items.
By Tatiana Walk-Morris • June 21, 2022 -
Column
The Weekly Closeout: Deckers' COO steps down and Swarovski names CEO
David Lafitte exited the footwear retailer to pursue another opportunity, while the jewelry brand appointed its first chief outside of the founding family.
By Retail Dive Staff • June 17, 2022 -
Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'
The retailer is the exclusive partner on a new feature that allows people to purchase products with a few taps of their remote.
By Peter Adams • June 17, 2022 -
Maybelline launches mental health podcast
The new show “I’m Fine, You?” is part of the brand’s efforts to destigmatize conversations around anxiety and depression.
By Tatiana Walk-Morris • June 17, 2022 -
McKinsey: Metaverse may create $5 trillion in value by 2030
The research firm found that up to $2.6 trillion of that value could be in e-commerce.
By Dani James • June 17, 2022 -
DTC footwear brand Hoka debuts first global campaign
The company has seen a recent spike in sales and is on pace to become a billion-dollar brand.
By Tatiana Walk-Morris • June 16, 2022 -
Amazon schedules Prime Day for mid-July
Most U.S. Prime members plan to shop the sale, but there’s evidence they’ll be cautious about spending and will also seek out deals at rivals.
By Daphne Howland • June 16, 2022 -
Petco opens first location of new rural store concept
Initially announced at its investor day in March, the new store caters to consumers seeking out farm and livestock supplies.
By Caroline Jansen • June 16, 2022 -
Column
SKU’d: Chanel breaks up with the rich in favor of the ultra-rich
The fashion house is raising prices and opening high-end stores – all while reporting record-breaking numbers.
By Kaarin Moore • June 16, 2022 -
Victoria's Secret's Happy Nation brand launches Roblox hub
The digital-only tween brand launched in April with plans to enter the metaverse — a first for Victoria's Secret.
By Tatiana Walk-Morris • June 15, 2022