Marketing: Page 68
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Adeline Kon/Retail Dive, data from Flickr
ColumnSKU’d: Chanel breaks up with the rich in favor of the ultra-rich
The fashion house is raising prices and opening high-end stores – all while reporting record-breaking numbers.
By Kaarin Moore • June 16, 2022 -
Courtesy of Victoria's Secret
Victoria's Secret's Happy Nation brand launches Roblox hub
The digital-only tween brand launched in April with plans to enter the metaverse — a first for Victoria's Secret.
By Tatiana Walk-Morris • June 15, 2022 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Courtesy of Our Place
Our Place’s co-founder and co-CEO on the brand’s entrance into physical retail
The DTC cookware brand, which launched just prior to the pandemic and is already profitable, is planning two stores in Los Angeles and one in New York.
By Caroline Jansen • June 14, 2022 -
Courtesy of Lululemon
Expanding its reach, Lululemon now sells hijabs
Two styles debuted last week, with a third expected later this year. The company says all three emphasize performance and versatility.
By Cara Salpini • June 14, 2022 -
Courtesy of Ulta
Ulta's Shelley Haus passes away after 'valiant fight' with cancer
The retailer’s chief marketing officer was “an innovative marketer, creative storyteller and a people-first leader who saw beautiful possibilities in everything and everyone,” the company said.
By Cara Salpini • June 14, 2022 -
Daphne Howland/Retail Dive
ColumnThe Weekly Closeout: Target works to rightsize inventory and two CEOs prepare to exit
The big-box retailer shocked analysts by cutting its forecasts on operating margin, and the industry saw two major C-suite departures.
By Retail Dive Staff • June 10, 2022 -
Courtesy of Twitter
Twitter releases Product Drops feature to let shoppers track new merchandise
Users of the social media platform can select a “remind me” button when a brand tweets about an upcoming launch to be notified when it’s about to drop.
By Tatiana Walk-Morris • June 9, 2022 -
Permission granted by Madewell
Madewell is ‘actively investing’ in menswear as it opens another stand-alone store
The retailer launched another store in Los Angeles on Thursday. And as the market for men’s apparel grows, the company may have perfect timing.
By Kaarin Moore • June 9, 2022 -
Permission granted by Dollar General
Dollar General upgrades retail media network, emphasizing rural customers
The discount chain, which has benefited from inflationary trends, is adding new tech partners such as The Trade Desk in the race to secure more brand dollars.
By Peter Adams • June 8, 2022 -
Courtesy of Forever 21
Forever 21, Barbie launch summer collection available in the metaverse
The limited-edition Barbie Summer 2022 Collection will be available online, in stores and at the Forever 21 Shop City on Roblox.
By Tatiana Walk-Morris • June 8, 2022 -
Courtesy of H&M
H&M tests smart mirrors at COS stores in a bid for a more personalized experience
Fitting room mirrors can identify products, including the size and color, and provide customized product or styling recommendations.
By Tatiana Walk-Morris • June 7, 2022 -
Courtesy of PVH
Tommy Hilfiger expands Roblox partnership
The company joins other retailers who have worked with the platform, despite surveys showing not all consumers fully comprehend the metaverse yet.
By Tatiana Walk-Morris • June 6, 2022 -
Courtesy of Skkn by Kim
ColumnThe Weekly Closeout: Kim Kardashian launches new skincare line and GameStop's losses spike
The celebrity shut down her previous KKW Beauty brand last year, and the gaming retailer's operating loss tripled to $153.7 million.
By Retail Dive Staff • June 3, 2022 -
Cara Salpini/Retail Dive
Lululemon plans retro, hiking products
The athletics retailer also launched the second product in its footwear offering after the popularity of its running shoe drove out of stocks.
By Cara Salpini • June 3, 2022 -
Permission granted by Pinterest
Pinterest to acquire AI shopping platform The Yes
The Yes, which was founded by former Stitch Fix COO Julie Bornstein, furthers Pinterest's goal of being a personalized shopping destination.
By Dani James • June 3, 2022 -
Courtesy of Wilson Sporting Goods
Wilson opens second New York store
Its third location overall, the Upper East Side store lets shoppers rent out equipment before purchasing it.
By Cara Salpini • June 3, 2022 -
Permission granted by Fashionphile
Fashionphile opens authentication center, showroom in NYC
The 60,000-square-foot space allows consumers to shop in person, and also houses procurement offices for customers looking to sell.
By Dani James • June 2, 2022 -
Courtesy of Trunk Club A Nordstrom Company
What Trunk Club's demise says about apparel subscriptions
Customers who engage with Nordstrom's stylists, online or in stores, spend more time and money at the retailer. So it's going outside the box.
By Daphne Howland • June 2, 2022 -
Courtesy of Belk
Belk and Conn’s partner for shop-in-shops
The specialty home goods retailer will pilot store-within-a-store concepts in up to 20 of the department store’s locations.
By Caroline Jansen • June 1, 2022 -
Permission granted by Prada
Prada plans monthly product, NFT drops
The brand will host 24-hour online events, starting June 2, where shoppers in select areas can buy limited-edition items and receive accompanying NFTs.
By Tatiana Walk-Morris • June 1, 2022 -
Michael M. Santiago via Getty Images
Bed Bath & Beyond launches new private label for the home
Everhome, the retailer's ninth owned brand launch, comes as consumers pull back on discretionary spending and demand for the home category declines.
By Caroline Jansen • May 31, 2022 -
Courtesy of Gucci
Gucci opens persistent digital space on Roblox
With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time.
By Chris Kelly • May 31, 2022 -
Tommaso Boddi via Getty Images
As it expands wholesale presence, Allbirds inks deal to sell in Nordstrom
The DTC brand, which in 2018 was featured in the department store's Pop-In@Nordstrom concept, is quickly adding to its roster of wholesale partners.
By Caroline Jansen • May 31, 2022 -
Sam Silverstein/Retail Dive
Dollar General piloting self-checkout-only stores
The test will involve about 200 of the discount retailer's 18,000-plus locations and run throughout 2022, Chief Operating Officer Jeff Owen said.
By Sam Silverstein • May 31, 2022 -
Courtesy of American Girl
ColumnThe Weekly Closeout: American Girl jumps on the podcast bandwagon
Meanwhile, Stitch Fix named a new head of marketing and Dollar General workers traveled to its annual shareholder meeting to protest working conditions.
By Retail Dive Staff • May 27, 2022
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