Dive Brief:
- Pacsun’s resale platform, PS Reserve, launched a new collection on Monday in conjunction with the opening of a second retail space inside a Pacsun store at Glendale Galleria in California.
- PS Reserve features curated resale items including limited-edition streetwear apparel, sneakers and accessories. The new location follows the first PS Reserve shop-in-shop that opened in December 2022. PS Reserve is a partnership between Magnolia Park owner and CEO Miki Guerra and Pacsun.
- The two also introduced the new Peace & Water collection by Guerra and New Era Cap. The collection features brightly-colored hats with an LA logo and is the third headwear launch by PS Reserve.
Dive Insight:
The Glendale Galleria launch event offered limited quantities of the Peace & Water collection available for purchase. Pacsun also hosted a livestream with Guerra where viewers could purchase from the collection in real-time.
"Since its inception two years ago, PS Reserve has become the go-to destination for the latest in resale streetwear fashion, and it's great to see the initiative grow and be able to give our community more access to it in-store, in addition to online," Pacsun Vice President of Men's Merchandising Richard Cox said in the release. "When we open a new shop, we like to offer up a new headwear drop together with the opening as an exclusive offering for the moment, and our consumers had an amazing response to the ‘Peace & Water’ collection over the weekend."
PS Reserve drops collections monthly. For its first location, Pacsun simultaneously launched its "Pink Mocha" and "Friends" collections the same day and plan to do the same with future store openings.
Earlier this year at the National Retail Federation’s annual conference, resale was a hot topic as more shoppers turned to the category amid rising inflation. According to ThredUp’s 2023 Resale Report, the U.S. resale market is projected to reach $70B by 2027.
Resale has gained steam in recent years, mostly through online platforms and websites, like Poshmark and Depop. Retailers like H&M, Kate Spade and American Eagle have also partnered with ThredUp to sell clothes online through its platform. Despite its popularity, online resellers have struggled with profitability, and selling secondhand through brick-and-mortar stores might be a more financially viable option. Pacsun’s PS Reserve stores could take advantage of that dynamic.
