Marketing: Page 59
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Courtesy of GOAT
Goat to offer rare items, exclusive sneakers during Black Friday event
The marketplace wants to create an immersive online shopping experience during its annual holiday event.
By Tatiana Walk-Morris • Nov. 21, 2022 -
Adobe Stock/weyo
Sponsored by Appriss RetailReturns are no longer just a cost of doing business
A comprehensive returns strategy can enhance shopper engagement while minimizing the impact on the bottom line.
Nov. 21, 2022 -
Trendline
Gen Z and millennials
If there's anything retailers want more than financial stability right now, it's to understand Gen Z.
By Retail Dive staff -
Courtesy of Snoop Doggie Doggs
ColumnThe Weekly Closeout: Snoop Dogg launches pet brand as athletics retailers jump into virtual goods
"If my dogs ain't fresh I ain't fresh,” the artist said of his latest business. Meanwhile, Nike and Adidas made major metaverse moves.
By Retail Dive Staff • Nov. 18, 2022 -
Courtesy of Adidas
Adidas creates ‘Virtual Gear’ product category as it preps for metaverse future
The athletics brand also released its first collection of NFT wearables as it accelerates a “community-based, member-first, open metaverse strategy.”
By Cara Salpini • Nov. 18, 2022 -
David Paul Morris via Getty Images
Google enhances AR search tools to help harried holiday shoppers
Offerings for the beauty and sneaker categories allow consumers to get a better sense of what a product looks like without having to step into a store.
By Peter Adams • Nov. 18, 2022 -
Daphne Howland/Retail Dive
True Religion drops new mobile app with exclusive products, interactive content
Mobile is the apparel brand’s largest digital channel, and a new app is one part of its attempt to transform into a digital-first, direct-to-consumer brand.
By Tatiana Walk-Morris • Nov. 17, 2022 -
Courtesy of Yankee Candle
Yankee Candle opens pop-up shops for the holidays
The retailer will feature exclusive promotions in its six temporary locations across the U.S.
By Kaarin Moore • Nov. 17, 2022 -
Photo illustration: Tiffany & Co.; Industry Dive
ColumnSKU’d: Andy Warhol is the Ghost of Christmas Past. And he’s here to help Tiffany & Co.
He’s been gone for 35 years, but the pop artist is still making the luxury retailer joyful and relevant.
By Kaarin Moore • Nov. 17, 2022 -
Kaarin Vembar/Retail Dive
Casper, Netflix seek to soothe holiday stress with in-store screenings
The direct-to-consumer mattress brand will offer tickets to several showings of “Slumberland” at one of its New York City locations.
By Tatiana Walk-Morris • Nov. 16, 2022 -
Permission granted by Victoria's Secret
Victoria’s Secret launches mobile bra fitting tool
The tech will help customers select the best size and fit with the hope of reducing returns and boosting the shopping experience.
By Tatiana Walk-Morris • Nov. 16, 2022 -
FG Trade via Getty Images
Deep DiveGift giving meets revenge living: Why experiences are so important this holiday season
Consumer spending this year could meet last year’s totals, but with fewer gifts expected to be given, landing the sale just got harder.
By Jessica Deyo • Nov. 15, 2022 -
Courtesy of Puma, Foot Locker
Foot Locker deepens Puma partnership to secure more exclusive product
The deal emphasizes basketball, and gives Foot Locker exclusive access to a series of new collections from the brand.
By Tatiana Walk-Morris • Nov. 15, 2022 -
Courtesy of Nike
Nike launches marketplace to collect, trade virtual products
Select customers on the platform, dubbed .Swoosh, will also have the chance to co-create virtual products with the athletics giant.
By Cara Salpini • Nov. 14, 2022 -
Courtesy of Pinterest
Pinterest TV unveils holiday shopping event
The platform also expanded the feature to Canada about a year after launching in the U.S.
By Tatiana Walk-Morris • Nov. 14, 2022 -
Courtesy of Maurices
Maurices opens freestanding stores of tween brand Evsie
The brand, which will open three stand-alone stores and increase its number of shop-in-shops, grew quickly after launching earlier this year.
By Tatiana Walk-Morris • Nov. 14, 2022 -
Courtesy of Virtual Brand Group
How retailers are connecting the metaverse to the real world and revenue
Brands are diving into virtual environments to connect with young consumers. But are these digital spaces just billboards for brands, or can they have tangible benefits?
By Dani James • Nov. 14, 2022 -
Courtesy of Lego
With inflation and recession fears looming over the holidays, are retailers still able to market joy?
Brands need to be strategic with their advertising this season as consumers tighten their wallets and seek out deals.
By Caroline Jansen • Nov. 14, 2022 -
ColumnThe Weekly Closeout: Big Lots fills out C-suite and At Home faces downgrade
Big Lots named marketing and merchandising chiefs, while Moody’s downgraded the home retailer’s corporate credit rating.
By Retail Dive Staff • Nov. 11, 2022 -
Courtesy of e.l.f. cosmetics
The value of blending: Inside E.l.f’s post-cookie mobile strategy
As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.
By Jessica Deyo • Nov. 11, 2022 -
Courtesy of Peloton
Peloton goes beyond the workout for holiday push
New ads showcase how motivation from instructors translates beyond exercise sessions as the company battles a difficult year for business.
By Jessica Deyo • Nov. 10, 2022 -
Daphne Howland/Retail Dive
Bed Bath & Beyond taps Burlington vet as chief marketing, customer officer
Bart Sichel has extensive experience in marketing and retail, and joins a C-suite marked by turmoil at a retailer struggling to turn around.
By Daphne Howland • Nov. 10, 2022 -
Courtesy of Target
Target pivots to larger stores with new 150K-square-foot format
The concept is 20,000 square feet larger than the company average, with more space for pickup services, fulfillment and merchandise.
By Ben Unglesbee • Nov. 10, 2022 -
Courtesy of Adidas
Adidas will continue to sell Yeezy product without the Yeezy name
The athletic brand, facing steep revenue and profit losses after letting go of its most high-profile collaboration, again lowered its 2022 guidance.
By Daphne Howland • Nov. 9, 2022 -
Cara Salpini/Retail Dive
Allbirds’ sales growth ‘disappointing’ given store expansion
The brand is also expanding its relationship with key wholesale partners, which co-CEO Joey Zwillinger says will raise brand awareness.
By Cara Salpini • Nov. 9, 2022 -
Courtesy of Pacsun
Pacsun expands metaverse presence for the holidays
The PacVerse includes an upside-down world, icy wonderland and futuristic airport terminal in an effort to bridge real life and fantasy.
By Jessica Deyo • Nov. 9, 2022
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